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Article
Publication date: 19 August 2022

Nour Salah Al-okaily, Nidal Alzboun, Ziad Alrawadieh and Muna Slehat

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors…

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Abstract

Purpose

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological functioning), have been scarcely investigated in the consumer tourist behaviors literature. This study aims to develop an integrated model explaining the impact of travel motivation and emotional experience on tourist satisfaction and destination loyalty, mediated by eudaimonic well-being in the realm of domestic tourism.

Design/methodology/approach

A quantitative survey was conducted with 321 domestic tourists visiting Aqaba in Jordan; structural equation modeling was used to analyze the empirical data.

Findings

The findings of this study indicate that both travel motivation and emotional experience have a direct effect on eudaimonic well-being and that eudaimonic well-being has a direct effect on both tourist satisfaction and destination loyalty. Additionally, travel motivation and emotional experience have significant indirect impacts on post-consumption behaviors mediated by eudaimonic well-being.

Originality/value

This study contributes to the literature on consumer behavior in a tourism context by developing a fresh model that improves theoretical knowledge of the relationships between travel motivation, emotional experience and eudaimonic well-being, which underlie tourist satisfaction and destination loyalty formation. This study also advances theoretical understanding of the key roles of eudaimonic well-being in the tourist experience. Managerial implications of these findings are discussed.

Details

Journal of Services Marketing, vol. 37 no. 2
Type: Research Article
ISSN: 0887-6045

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