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This study aims to explore entropy evaluation in the bi-directional flow of Casson hybrid nanofluids within a stagnated domain, a topic of significant importance for optimizing thermal systems. The aim is to investigate the behavior of unsteady, magnetized and laminar flow using a parametric model based on the thermo-physical properties of alumina and copper nanoparticles.

The research uses boundary layer approximations and the Keller-box method to solve the derived ordinary differential equations, ensuring numerical accuracy through convergence and stability analysis. A comparison benchmark has been used to authenticate the accuracy of the numerical outcomes.

Results indicate that increasing the Casson fluid parameter (ranging from 0.1 to 1.0) reduces velocity, the Bejan number decreases with higher bidirectional flow parameter (ranging from 0.1 to 0.9) and the Nusselt number increases with higher nanoparticle concentrations (ranging from 1% to 4%).

This study has limitations, including the assumption of laminar flow and the neglect of possible turbulent effects, which could be significant in practical applications.

The findings offer insights for optimizing thermal management systems, particularly in industries where precise control of heat transfer is crucial. The Keller-box simulation method proves to be effective in accurately predicting the behavior of such complex systems, and the entropy evaluation aids in assessing thermodynamic irreversibilities, which can enhance the efficiency of engineering designs.

These findings provide valuable insights into the thermal management of hybrid nanofluid systems, marking a novel contribution to the field.

The hybrid nanofluid flow due to a rotating disk has numerous applications, including centrifugal pumps, paper production, polymers dying, air filtration systems, automobile cooling and solar collectors. This study aims to investigate the convective heat transport and magnetohydrodynamics (MHD) hybrid nanofluid flow past a stretchable rotating surface using the Yamada-Ota and Xue models with the impacts of heat generation and thermal radiation.

The carbon nanotubes such as single-wall carbon nanotubes and multi-wall carbon nanotubes are suspended in a base fluid like water to make the hybrid nanofluid. The problem’s governing partial differential equations are transformed into a system of ordinary differential equations using similarity transformations. Then, the numerical solutions are found with a bvp4c function in MATLAB software. The impacts of pertinent parameters on the flow and temperature fields are depicted in tables and graphs.

Two solution branches are discovered in a certain range of unsteadiness parameters. The fluid temperature and the rate of heat transport are enhanced when the thermal radiation and heat generation effects are increased. The Yamada-Ota model has a higher temperature than the Xue model. Furthermore, it is observed that only the first solution remains stable when the stability analysis is implemented.

To the best of the authors’ knowledge, the results stated are original and new with the investigation of MHD hybrid nanofluid flow with convective heat transfer using the extended version of Yamada-Ota and Xue models. Moreover, the novelty of the present study is improved by taking the impacts of heat generation and thermal radiation.

Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library professionals from different universities along with the user respondents from different disciplines and universities on the role of social media tools to market university libraries.

It is a survey-based study that used the questionnaire as its chief data collection instrument designed to be administered to library professionals (n = 100) and users (n = 1,189) from eight universities. The study also adopted the general observation and interview methods to supplement the data. The data was analyzed using SPSS software, and Chi-square test and ANOVA were applied to ascertain the significant variations in viewpoints of the library professionals and the users.

The research study showed that library professionals (from different universities) and users (from different disciplines and universities) felt that social media could be an appropriate marketing tool for libraries in the future. Observations during data collection highlighted a lack of confidence and unwillingness among library professionals to implement any changes in the present time.

The present study provides some significant insights for improving the current situation of the libraries under study in terms of increasing awareness among the students and adopt social media tools for marketing of library facilities and services in future. It is important to note that a few issues that came into light during data collection were a marked lack of willingness and prevalence of less confidence among the library professionals to execute or implement the social media tools to market library resources and services among the users.

SMM programs focus on creating content that attracts attention and encourages readers to use it. This study attempts to fill the gap in of marketing in libraries through social media. The paper offers insights into the use of marketing tools for promoting library resources and services as per the needs of library users. The research work differs from other studies undertaken on library marketing related to social media as it has included both library professionals and users together to obtain a better picture in this regard.