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Article
Publication date: 26 June 2024

Sumit Sodhay, Lalit Mohan Kathuria, Tanveen Kaur and Gurpreet Kaur

The study aims to investigate the factors influencing the behavioural intention of bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt mobile…

Abstract

Purpose

The study aims to investigate the factors influencing the behavioural intention of bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt mobile wallets, drawing upon the framework of the uses and gratification theory. Furthermore, the study also examines the moderating effect of gender.

Design/methodology/approach

To achieve the objective, primary data were collected from a sample of 220 respondents using the survey method. The reliability and validity of the survey instrument were demonstrated through confirmatory factor analysis. Subsequently, structural equation modelling (SEM) was used for hypotheses testing.

Findings

The study revealed that only convenience and social influence have a positive significant influence on the behavioural intention to adopt mobile wallets whereas, innovativeness, trust and compatibility have no significant relationship with behavioural intention to adopt mobile wallets among the BOP consumers. Further, gender moderates the relationship between compatibility and behavioural intention to adopt mobile wallets in India.

Originality/value

This study contributes to the underexplored area of research concerning the behavioural intention to adopt mobile wallets among BOP consumers in a developing economy. It introduces a novel approach by using the uses and gratifications theory to uncover the underlying motivations behind adoption behaviour.

Details

International Journal of Quality and Service Sciences, vol. 16 no. 3
Type: Research Article
ISSN: 1756-669X

Keywords

Article
Publication date: 10 September 2024

Busra Ozdenizci Kose

The purpose of this study is to investigate the factors facilitating and influencing the adoption of DevOps practices specifically tailored to mobile software development, with a…

Abstract

Purpose

The purpose of this study is to investigate the factors facilitating and influencing the adoption of DevOps practices specifically tailored to mobile software development, with a focus on understanding the influence of mobile-specific requirements on DevOps integration.

Design/methodology/approach

The study employs a qualitative methodology, including a literature review, exploratory case research and partial quantitative assessments through DORA metrics and survey applications. This approach, guided by the Technology-Organization-Environment (TOE) framework, prioritizes in-depth insights into the adoption of DevOps practices and explores strategies for integrating DevOps in mobile software development.

Findings

The research identifies several key themes specific to Mobile DevOps adoption, including tool integration issues, testing complexities, deployment challenges and security concerns. These findings underscore the necessity for tailored DevOps solutions that can effectively address the unique demands of mobile software development. The study also proposes actionable strategies to overcome these challenges, thereby enhancing the efficiency, quality and security of mobile applications.

Practical implications

The insights gained from this study provide valuable guidance for practitioners in the mobile software development sector. By understanding and addressing the specific challenges of Mobile DevOps, organizations can improve their DevOps practices and achieve better outcomes in terms of project delivery speed, quality and security. For example, implementing robust testing strategies, investing in compatible tools and developing well-defined rollback procedures can significantly enhance Mobile DevOps effectiveness. Furthermore, incorporating continuous security measures and improving cross-functional collaboration can lead to more secure and efficient mobile application deployments.

Social implications

This study offers valuable starting points for researching Mobile DevOps in real-world settings, based on insights from practical DevOps implementations in a single-case organization. Organizations can use this information to compare their own DevOps approaches with those of the studied organization, and can facilitate self-assessment and improvement.

Originality/value

This study contributes to the limited literature on Mobile DevOps adoption and proposing actionable strategies. By incorporating the TOE framework, it provides a comprehensive guide that enhances understanding and management of DevOps practices throughout the mobile application development lifecycle and offers significant value to practitioners and researchers alike.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 16 September 2024

Muhammad Zafar Yaqub, Saeed Badghish, Rana Muhammad Shahid Yaqub, Imran Ali and Noor Sahar Ali

This study aims to integrate and extend leading contemporary underpinning frameworks such as the Stimulus Organism Response (S-O-R) model, Technology Acceptance Model (TAM) and…

Abstract

Purpose

This study aims to integrate and extend leading contemporary underpinning frameworks such as the Stimulus Organism Response (S-O-R) model, Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) to assess the determinants of M-commerce usage during COVID-19 times. Besides direct effects, the study examines the mediating role of behavioral intention in affecting the relationship between a few external stimuli, internal states (of the organism) and M-commerce usage (the response). The study has also examined the moderating role of habitual behavior in the relationship between behavioral intention and M-commerce usage.

Design/methodology/approach

Data were gathered from 312 customers through an online survey using a structured questionnaire. PLS-based SEM, using Smart PLS 4.0, was employed to calibrate the measurement and structural models.

Findings

The study found that stimuli like social influence, perceived ease of use and perceived value substantially affected M-commerce usage. Behavioral intention has been found to mediate these cause-and-effect relationships partially or fully among the subject constructs. Additionally, a significant negative but weak moderating impact of habit (or habitual behavior) on the relationship between behavioral intentions and M-commerce usage has been corroborated.

Originality/value

Several studies have investigated the factors influencing the adoption and continued usage of M-commerce services while appealing to diverse theoretical frameworks. However, more research has yet to be expended to arrive at an integrated explanation grounded in these theoretical frameworks to examine the dynamics of M-commerce usage in tempestuous times like the COVID-19 outbreak. The most significant (counterintuitive) findings have been suppressing the effects of otherwise crucial elements like perceived security and habit in prompting M-commerce usage in the face of the socio-psychological pressures stemming from COVID-19 restrictions and consumers' lack of digital readiness. The study's outcomes offer several theoretical and practical implications for researchers, managers, practitioners, businesses and policymakers to develop effective strategies to mature M-commerce usage among the masses, especially during unusual times like COVID-19.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2054-6238

Keywords

Article
Publication date: 5 September 2024

Omar Hasan Salah and Mohannad Moufeed Ayyash

A mobile wallet (m-wallet) is a part of financial technology products and is still in the infant stage in Palestine. The technology acceptance model (TAM) formed the basis of the…

Abstract

Purpose

A mobile wallet (m-wallet) is a part of financial technology products and is still in the infant stage in Palestine. The technology acceptance model (TAM) formed the basis of the model development, which was extended in the study to include an analysis of how knowledge sharing (KOS), perceived value (PEV), perceived privacy awareness and control (PRI) and perceived security (SEC) influenced the primary TAM components of perceived ease of use (PEU), perceived usefulness (PRU) and intention to use m-wallets among Palestinian users.

Design/methodology/approach

This study used questionnaires as its primary data collection method. The questionnaires were distributed via online media, and the data collection period spanned from January 10, 2023, to February 21, 2023. The study received 360 responses from participants. Smart PLS and SPSS v.23 software were used to perform a method test on the collected questionnaire data.

Findings

The study’s findings demonstrate the factors influencing Palestinian users’ adoption of m-wallets by extending the Technology Acceptance Model (TAM) to include knowledge sharing, perceived value, privacy awareness and control and security, in addition to the main TAM elements, perceived ease of use (PEU) and perceived usefulness (PU), offering new insights into technology adoption in developing regions and addressing gaps in the literature.

Research limitations/implications

This study has some limitations. First, it is limited because it looks at users’ intentions to use rather than their actual usage. The actual use of an m-wallet should be the topic of further research. Second, rather than focusing on Small and Medium Enterprises (SMEs), this study examined users’ intentions to use m-wallets. Thus, SMEs’ use of m-wallets may be studied in future research. Third, because the study users were from Palestine, the results may not be generalizable. Therefore, additional populations and cultures should be studied in future research. Fourth, the study used a convenience sample of 282 users. As a result, it is not easy to generalize to a sizable population. Future studies should use larger sample sizes or random samples. Finally, this study examined the direct relationship between independent and dependent variables. Future research may consider personal innovativeness and artificial intelligence as potential moderators.

Practical implications

User knowledge sharing can be an important factor driving user intention to use m-wallet. Users can raise awareness of m-wallets by sharing their knowledge and experiences with others about their uses, features and advantages. This is particularly useful in a country like Palestine, where m-wallets are not widely accepted or used. Therefore, m-wallets service providers should improve their services to motivate the users to share their knowledge with others to increase user intention to use. For instance, m-wallet service providers can provide user support programs that assist users in resolving issues, responding to inquiries and offering feedback on the service. Additionally, m-wallet service providers can enhance the user experience of their m-wallet by providing user-friendly interfaces, quick and dependable service and robust security features. By improving the user experience and providing users with a supportive and responsive environment, service providers can encourage users to share their positive experiences with others and increase user intention to use the m-wallet. User knowledge sharing can be an important factor driving user intention to use m-wallet. Users can raise awareness of m-wallets by sharing their knowledge and experiences with others about their uses, features and advantages. This is particularly useful in a country like Palestine, where m-wallets are not widely accepted or used. Therefore, m-wallets service providers should improve their services to motivate the users to share their knowledge with others to increase user intention to use. For instance, m-wallet service providers can provide user support programs that assist users in resolving issues, responding to inquiries and offering feedback on the service. Additionally, m-wallet service providers can enhance the user experience of their m-wallet by providing user-friendly interfaces, quick and dependable service and robust security features.

Social implications

The widespread adoption of m-wallets is an important area of research, as it has significant theoretical implications for technology adoption. M-wallets provide an easy and secure way to pay without cash or physical cards. Therefore, identifying the factors affecting users’ intention to use m-wallets can help Palestinian m-wallet service providers to develop their marketing strategies. Extending the TAM to include four important factors (knowledge sharing, perceived value, perceived privacy awareness and control and perceived security) has improved our understanding of technology adoption models. The study empirically examines the intentions of Palestinian users to use m-wallets and how this novel technology is used in this area of the Arab world. The results empirically support that these factors strongly affect users’ intentions to use m-wallets. Thus, this study fills the knowledge gap about the factors influencing the use of m-wallets in Palestine and adds to the literature on the user intentions to use new technologies. Finally, this study is one of the first to examine the relationship between knowledge sharing, perceived value, perceived privacy awareness and control, perceived security and technology acceptance models in general and the extended TAM with these factors in a specific m-wallet context.

Originality/value

The preliminary empirical study investigates the factors affecting the use of m-wallets in Palestine by extending TAM with knowledge sharing, perceived value, perceived privacy awareness and control and perceived security as external variables to the model. The findings of this study help to fill a gap in the existing literature by identifying key variables that affect Palestinians’ intentions to use m-wallet. This study also contributes to the increase in knowledge in the area. To date, no studies have explored privacy in terms of awareness, control and knowledge sharing as essential factors that affect users’ intention to use m-wallets in Palestine.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 2 August 2024

Muhammad Hassaan and Asif Yaseen

Mobile payment (or m-payment), a relatively new digital banking system targeting Pakistani customers, is rapidly expanding. This study aims to explore the elements that impact…

Abstract

Purpose

Mobile payment (or m-payment), a relatively new digital banking system targeting Pakistani customers, is rapidly expanding. This study aims to explore the elements that impact customer behaviour and encourage the adoption of m-payment in Pakistan.

Design/methodology/approach

This study used a quantitative research design, surveying 315 m-payment users residing in three Pakistani cities. A conceptual framework was developed by extending the meta-unified theory of acceptance and use technology (meta-UTAUT) model to incorporate institutional privacy concerns (IPC) and institutional source reliability (ISR). Data analysis was conducted using partial least squares structural equation modelling via Smart PLS 4.0 software.

Findings

This study’s results indicate that behavioural intention (BI) is the primary driver ofm-payment use behaviour. The findings also reveal that attitude (AT), performance expectancy (PE), facilitating conditions (FC), social influence (SI), effort expectancy (EE), IPC and ISR significantly influence BI. Notably, PE and FC are positively associated with AT, while EE and SI have no significant impact on AT.

Research limitations/implications

This study has two key limitations. First, its focus on only Pakistani m-payment users limits the broader applicability of the results. Second, the cross-sectional design overlooks potential longitudinal changes in users’ attitude. Future research should aim to recruit diverse country samples and conduct comparative studies, thereby enhancing the understanding of m-payment adoption.

Practical implications

This study provides insights for service providers and marketers, identifying key factors that influence m-payment adoption. Convenience emerges as a critical consideration, suggesting it may drive customer behaviour.

Originality/value

This research significantly advances the field of m-payment studies by investigating the key factors influencing Pakistani consumers’ adoption of m-payment, extending the meta-UTAUT model to include IPC and ISR. By applying this extended framework to the context of Pakistani consumers’ acceptance and use of m-payment, this study provides new insights into the complex factors driving m-payment adoption in developing Asian countries like Pakistan, addressing a significant research gap and paving the way for future studies.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 29 August 2024

Wilson K.S. Leung, Sally P.M. Law, Man Lai Cheung, Man Kit Chang, Chung-Yin Lai and Na Liu

There are two main objectives in this study. First, we aim to develop a set of constructs for health task management support (HTMS) features to evaluate which health-related tasks…

Abstract

Purpose

There are two main objectives in this study. First, we aim to develop a set of constructs for health task management support (HTMS) features to evaluate which health-related tasks are supported by mobile health application (mHealth app) functions. Second, drawing on innovation resistance theory (IRT), we examine the impacts of the newly developed HTMS dimensions on perceived usefulness, alongside other barrier factors contributing to technology anxiety.

Design/methodology/approach

Using a mixed-method research design, this research seeks to develop new measurement scales that reflect how mHealth apps support older adults’ health-related needs based on interviews. Subsequently, data were collected from older adults and exploratory factor analysis was used to confirm the validity of the new scales. Partial least squares structural equation modeling (PLS-SEM) was used to analyze survey data from 602 older adults.

Findings

The PLS-SEM results indicated that medical management task support, dietary task support, and exercise task support were positively associated with perceived usefulness, while perceived complexity and dispositional resistance to change were identified as antecedents of technology anxiety. Perceived usefulness and technology anxiety were found to positively and negatively influence adoption intention, respectively.

Originality/value

This study enriches the information systems literature by developing a multidimensional construct that delineates how older adults’ health-related needs can be supported by features of mHealth apps. Drawing on IRT, we complement the existing literature on resistance to innovation by systematically examining the impact of five types of barriers on technology anxiety.

Article
Publication date: 16 February 2024

Noha Emara and Raúl Katz

The purpose of this study is to use the structural model to determine the influence of mobile telecommunication on Egypt’s economic growth from 2000 to 2009. By focusing on mobile…

Abstract

Purpose

The purpose of this study is to use the structural model to determine the influence of mobile telecommunication on Egypt’s economic growth from 2000 to 2009. By focusing on mobile unique subscribers and mobile broadband-capable device penetration as indicators of telecommunications adoption, the authors seek to understand their overarching effects on the nation’s economic landscape.

Design/methodology/approach

The paper uses quarterly time-series data set over the period 2000–2019 and uses a structural econometric model based on an aggregate production function, a demand function, a supply function and an infrastructure function to detect causality and examine long-run relationships between variables.

Findings

The findings of the structural model reveal that both mobile unique subscribers and mobile broadband-capable device penetration significantly contributed to Egypt’s gross domestic product (GDP) growth from 2000 to 2019. Specifically, a 1% increase in mobile unique subscriber penetration and mobile broadband-capable device adoption is estimated to result in an average annual contribution to GDP growth of 0.172% and 0.016%, respectively.

Research limitations/implications

The scarcity of panel data is the main research limitation for comparative study with other Middle East and North African Region (MENA) countries. Research extensions would include testing the significance of complementarities such as improving governance measures and building human capacity for both households and firms, which are necessary to boost the impact of telecommunication on economic growth in the MENA region.

Practical implications

Based on these findings, the study puts forth policy recommendations aimed at maximizing investment in network utilization, including mobile and internet services, as well as fixed broadband subscriptions. It highlights the crucial role of these investments in promoting social and economic development, not only in Egypt but also across the MENA region as a whole.

Social implications

The findings of this research emphasize the importance of strategic investments in network utilization, encompassing mobile, internet services and fixed broadband subscriptions. Such investments are pivotal for fostering social and financial inclusion. The study underscores the potential of these investments to drive social and economic progress, not just within Egypt but throughout the entire MENA region.

Originality/value

Overall, existing literature generally supports the notion that the telecommunications sector has a positive economic impact. However, there is a gap in the literature when it comes to understanding the specific effects of the Egyptian telecommunications sector on the country’s economy, particularly in relation to the Egypt Vision 2030. The study aims to fill this gap by focusing specifically on Egypt and providing additional insights into the direct and indirect effects of the Egyptian telecommunications sector on the economy. By conducting a thorough analysis of the sector’s role, the authors aim to contribute to the existing literature by providing context-specific findings and recommendations.

Details

Digital Policy, Regulation and Governance, vol. 26 no. 5
Type: Research Article
ISSN: 2398-5038

Keywords

Article
Publication date: 9 July 2024

Yuling Wei, Mirkó Gáti and Attila Endre Simay

Our research investigated how the perceived effectiveness of privacy, perceived privacy risk, and perceived security influenced consumers' behavioral intention to use mobile…

Abstract

Purpose

Our research investigated how the perceived effectiveness of privacy, perceived privacy risk, and perceived security influenced consumers' behavioral intention to use mobile payment applications during the COVID-19 pandemic.

Design/methodology/approach

We applied a quantitative method using a cross-sectional online survey conducted over three years. We collected a sample of 1,471 survey responses focused on ages 18–39. Using descriptive statistics, confirmatory factor analysis, and structural equation modeling, we tested our hypotheses with SPSS 27 and AMOS 27.

Findings

Results of the study indicate that the perceived effectiveness of privacy positively influences perceived privacy risk, perceived security, and behavioral intention. Moreover, perceived privacy risk has a positive effect on perceived security. We found no significant relationship between perceived privacy risk and behavioral intention, although perceived security has a positive effect on behavioral intention. Further mediation analyses showed that perceived privacy risk and perceived security mediate the relationship between the perceived effectiveness of privacy and behavioral intention.

Originality/value

This research sheds new light on the role of perceived privacy effectiveness in mobile payment adoption in Hungary, particularly during the COVID-19 pandemic. Our research also explains why and how perceived privacy effectiveness influences consumers' perceived privacy risk, perceived security, and behavioral intention.

Details

International Journal of Bank Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 20 June 2024

Felicia Naatu, Felix Sena Selormey and Stephen Naatu

This study delves into how perceived ease of use and perceived usefulness impacts consumer attitude and intention to adopt digital technologies in Ghana.

Abstract

Purpose

This study delves into how perceived ease of use and perceived usefulness impacts consumer attitude and intention to adopt digital technologies in Ghana.

Design/methodology/approach

We utilized covariance-based structural equation modeling with a dataset consisting of 204 respondents to evaluate the model. The analysis was conducted using R (version 0.6–12).

Findings

The results confirm that both perceived ease of use and perceived usefulness are key predictors of the intention to adopt technology. Additionally, factors such as attitude, subjective norms and perceived behavioral control also play a significant role in influencing adoption intent. Notably, the research indicates that perceived ease of use not only impacts peer influence among consumers, but also shapes their confidence in effectively using the technology. Furthermore, in contrast to previous studies, this investigation suggests that while perceived behavioral control impacts behavioral intent, it does not predict attitude in the Ghanaian context. The study advocates for development of user-centric technologies, promotion of digital literacy and cultivation of a digital culture.

Research limitations/implications

Our use of a single country data restricts generalizability of the study. For a more comprehensive and profound understanding, we recommend a broader study across multiple sub-Saharan African countries with a mixed method or qualitative approach.

Originality/value

The significance of this research lies in its original contribution to the field in providing crucial insights for governments and industry players. It sheds light on factors influencing user readiness to adopt technology and makes a substantial contribution to the ongoing discussion on digital technology adoption in literature.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 5 July 2024

Alok Raj, Dhirendra Shukla, Abdul Quadir and Prateek Sharma

This study aims to explore the determinants of digital technology adoption within micro, small and medium enterprises (MSMEs) operating in a developing economy. Grounded in the…

Abstract

Purpose

This study aims to explore the determinants of digital technology adoption within micro, small and medium enterprises (MSMEs) operating in a developing economy. Grounded in the theoretical frameworks of fit-viability and task-technology fit models, this study investigates the impact of environmental fit, task-technology fit and viability on the intention to adopt digital technologies among MSMEs.

Design/methodology/approach

This study validates the theoretical model using structural equation modeling, using data collected from 280 experienced respondents employed in the MSMEs in India.

Findings

The results indicate that both functional and symbolic benefits positively impact managers’ intention to adopt digital technology. However, subgroup analysis reveals that in the case of service enterprises, only functional benefits have a positive influence on managers’ intention to adopt digital technology. In addition, the findings underscore the crucial role of viability in shaping the intention to adopt digital technologies among MSMEs. This study highlights how functional and symbolic benefits motivate digital technology adoption in MSMEs.

Originality/value

There is a dearth of empirical studies investigating the factors influencing the adoption of digital technology by MSME firms, especially within the context of developing economies and specifically within the MSME domain. This study contributes to the theoretical discussion surrounding digital technology adoption among MSMEs in India. Through empirical research, it expands on the fit-viability model and formulates a technology adoption model within the MSME context.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 9
Type: Research Article
ISSN: 0885-8624

Keywords

1 – 10 of over 1000