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Mothers, especially working mothers, take an active role in many activities. They manage the family’s daily lives. They take care of children. They work or study. And they also strive to take care of themselves. Working mothers are normally overloaded with all kinds of tasks ‐ almost on a daily basis, year after year. Although there are many many kinds of useful information and services available over the Internet that could be a big help to mothers, working mothers or mothers with children around them at home are often so occupied that they cannot afford the luxury of sitting in front of a computer to access those services. So, what kind of services could help to make their lives a bit easier? Readily accessible mobile services over the wireless network seem to be exactly what they need. But what mobile e‐services do working mothers need? What is the specific added value offered by such services? These form the issues that we will address in this paper.

The emerging wireless technology is now widely applied in the business world. This article addresses the services and technologies of wireless communications used in the business world. Its business applications, managerial issues, and future development are also addressed.

Changes in information technology, demographics and corporate culture are considered when predicting the form, size and location of future offices. Argues that the likelihood of companies adopting more flexible work patterns such as teleworking, hotdesking, etc. and an increasingly distributed office network means that current methodologies used to model future demand using variables, such as rental charges and building costs, might prove to be inappropriate given probable future trends. Proposes that alternative data sets will have to be considered and modelled if forecasts are to reflect these changes.

The paper investigates the successful establishment of a strong corporate brand with a particular emphasis on analysing the corporate branding literature’s assumptions about coherency. Successful corporate branding is claimed to imply a shared set of coherent statements about the company’s values towards its external and internal stakeholders over time. An empirical test is applied to the coherency assumption. First, the coherency of a corporate brand over time is investigated as it develops in the media. Secondly, the coherency between two stakeholders’ perceptions of the corporate brand, organisational members and the media is investigated. This research suggests there are three distinct types of coherencies in corporate branding strategies over time: statement coherency, interpretation coherency and uniqueness coherency. On the one hand, a strong corporate brand is characterised by tight coherency, as top management’s statements about values remain the same over time and towards different stakeholders, ie statement coherency. On the other hand, a strong corporate brand is simultaneously characterised by a loose, or even absent, coherency between stakeholders’ interpretations of top management’s statements as well as a lack of coherency in stakeholders’ interpretations of the corporate brand over time, ie interpretation coherency. Finally, a third coherency phenomenon is observed, ie stakeholders’ emphasis on changing topics over time, which they relate to the corporate brand. Stakeholders agree that these themes are unique features and hence the company is considered unique, ie the uniqueness coherency. The implications of multiple interpretations are discussed as well as changing interpretations in corporate branding. It is argued that statement coherency is a necessary element in successful corporate branding, and the viability of the ambition to develop interpretation coherency over time and across stakeholders in corporate branding is discussed from the point of view of allowing room for interpretation incoherency. Finally, the question of maintaining uniqueness coherency is discussed: for how long can a company represent “newness” in the eyes of its stakeholders – including itself? Implications for management are discussed.

Are we now entering the era of a new type of economy, with new rules? What we perceive is more than just an addition to today’s economics. By removing the effects of distance, and giving more equal access across nations and classes, networks will effectively reengineer our basic economic equations. Electronic networks can provide access to skills, work and commerce at much lower cost, via electronic markets in jobs, products, services and education. At the same time, they introduce new economic behaviour, as a large enough quantitative change becomes a qualitative change. Electronics and optics enable the networking of human capital, expanding its application and accelerating its enrichment via education. So knowledge‐based operations may slowly replace traditional capital‐based assets. Consequently, the conventional process for the creation of wealth with its prerequisites for capital investment is revised:economic value in traditional fixed assets is replaced by “electronic assets”. At the same time, the network effect pushes the market mechanism to its limits, through a step‐change in breadth of access, reduced costs of entry and pace of trading. National differences and national markets, all the trappings and devices of commercial locality, are challenged. In this first of two articles, the initial conditions and the evidence for change are examined and the emergence of a new form of economy, or “tele‐economy”, is reviewed. Following from this, a view of the form of capitalism driving the economic environment – “electronic capitalism” – is put forward. The second article, to be published in a forthcoming issue of foresight, examines the consequences and conclusions on assets, wealth accumulation, national players and the benefits and dangers of a tele‐economy.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

The purpose of the paper is to define the best deployment alternatives for a public protection and disaster relief (PPDR) mobile network service – the implementation alternatives being either a dedicated network, a commercial network or a hybrid of the two network types. The selection criteria are based on the social benefits that the PPDR mobile service is expected to bring to society. The critical parameters are population density and service availability, which both directly relate to the socioeconomic benefits achieved by providing broadband (BB) mobile services in various demographic areas.

A causal loop model has been developed to define the socioeconomic benefits of the PPDR network, the parameters being population density, service availability, socioeconomic value of the service and the costs of the network. The network solution alternatives are studied using the Finnish PPDR network as a reference – analysing various areas of the country with differing population densities from remote, rural and more densely populated suburban and urban areas.

Socioeconomic value is a common measure for assessing the value of governmental investments; population density has a strong impact on the optimum deployment alternatives as the socioeconomic value is directly proportional to this variable. The flat nationwide fee of the mobile users means that the users are subsidised in sparsely populated areas – and overcharged in densely populated areas. This is the main reason why the commercial network seems to be most feasible in rural areas, whereas the dedicated network works best in urban areas. Based on the case study, the commercial network is most preferable up to the point when the population density reaches 50-125 persons/km². After that point, the dedicated network becomes more appropriate. Proposals are being made to improve the availability of the commercial networks enabling them to serve as a PPDR network: ensuring priority functionality and a protected power supply; allowing PPDR subscribers the exclusive use of one of the 700 MHz spectrum bands in restricted, critical areas; and extending use of the existing narrowband PPDR network in areas where communication availability is crucial.

On the one hand, the financing of BB PPDR mobile networks is an unresolved issue in many countries. On the other hand, the ability of commercial BB networks to provide better quality of service is improving, making viable the alternative to subscribe for radio service from a commercial operator. Therefore, the feasibility study on how to provide an optimum mobile BB service for PPDR organisations is of real value at this time.

The research paper aims to study dissatisfaction of teleworking employees in Spain during the Covid-19 health pandemic in order to propose three models: sociodemographic profile of the teleworking dissatisfied employee; advantages and disadvantages for the teleworking dissatisfied employee and advantages for the teleworking dissatisfied employee.

This study uses official open data obtained from the Spanish National Statistical Institute (INE, 2022) through Decision Trees statistical multivariable models implementing Classification and Regression Trees and Recursive Partitioning and Regression Trees techniques to determine the variables that can influence the satisfaction or dissatisfaction of the subjects.

This investigation offers three models with two sociodemographic profiles of dissatisfied teleworking employee, who is a high/middle-level manager/employee around 45 years old, and she/he lives with the partner. Regarding the most important advantage of teleworking, employees consider “use/saving of time” and as disadvantage “worse organization and coordination of work”.

This research provides empirical evidence with inductive reasoning on understanding the challenges of teleworking dissatisfied employees in Spain not only in turbulent times but also in “normalcy” to improve overall teleworker well-being and accomplish company’s and organization’s long-term objectives for better productivity and effectivity. The study has high practical value due to the integral approach incorporating dissatisfaction as a driver that can trigger negative behaviours towards the organizations and that is seldom addressed in the literature. Additionally, this paper could provide some new ideas for accomplishing “Spain Digital 2025” and “Europe’s Digital Decade: 2030” plans on institutional level.

Divides into two the strategic thinkers on the office of the future – the traditional “business as usual” brigade with large concentrations of staff, or those who advocate permutation of location for employees, who go to work without “going” to work. The former camp dies hard and inroads by the latter have so far been negligible. However, feels that now could well be the point of take‐off for the second approach, with movable sites, movable staff, adaptability of IT (teleworking), leading to greater staff motivation, cost‐effectiveness and increased productivity.