Search results
1 – 10 of 308Adarsh Chandra Nigam and Ruby Soni Chanda
The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However…
Abstract
The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However, research in this area is limited and fragmented. The objective of this study is to conduct a thorough review of the available literature on the effects of digital innovations, gamification, artificial intelligence (AI) and machine learning (ML) on user engagement with fitness mobile apps. The findings reveal the relationships between gamification, the use of AI/ML and technology adoption on user engagement, interaction and intent to use. Additionally, the study highlights the importance of understanding how user experience, customer experience and brand experience impact customer retention and contribute to the overall success of mobile fitness apps. Furthermore, the study also identifies the gaps in the current research and recommends further studies to be conducted in these areas. Future research is encouraged to incorporate elements from the experience domains to provide consumers with engaging interactions and improve retention and commercial success for mobile fitness apps.
Details
Keywords
Muddesar Iqbal, Sohail Sarwar, Muhammad Safyan and Moustafa Nasralla
The purpose of this study is to present a systematic and comprehensive review of personalized, adaptive and semantic e-learning systems.
Abstract
Purpose
The purpose of this study is to present a systematic and comprehensive review of personalized, adaptive and semantic e-learning systems.
Design/methodology/approach
Preferred reporting items of systematic reviews and meta-analyses guidelines have been used for a thorough insight into associated aspects of e-learning that complement the e-learning pedagogies and processes. The aspects of e-learning systems have been reviewed comprehensively such as personalization and adaptivity, e-learning and semantics, learner profiling and learner categorization, which are handy in intelligent content recommendations for learners.
Findings
The adoption of semantic Web based technologies would complement the learner’s performance in terms of learning outcomes.
Research limitations/implications
The evaluation of the proposed framework depends upon the yearly batch of learners and recording is a cumbersome/tedious process.
Social implications
E-Learning systems may have diverse and positive impact on society including democratized learning and inclusivity regardless of socio-economic or geographic status.
Originality/value
A preliminary framework of an ontology-based e-learning system has been proposed at a modular level of granularity for implementation, along with evaluation metrics followed by a future roadmap.
Details
Keywords
Fredrick Ishengoma and Elia John
This study aims to establish a comprehensive framework for adopting mobile-based artificial intelligence (AI) services in Tanzanian manufacturing small and medium enterprises…
Abstract
Purpose
This study aims to establish a comprehensive framework for adopting mobile-based artificial intelligence (AI) services in Tanzanian manufacturing small and medium enterprises (SMEs).
Design/methodology/approach
The methodology involved conducting a literature review and using the combination of Mobile Services Acceptance Model and Innovation Diffusion Theory (IDT) as a theoretical foundation. This synthesis delves into the current knowledge on technology adoption, organizational behavior and innovation diffusion, creating a solid conceptual basis. Expert review was used for framework validation to ensure the framework's accuracy.
Findings
This study shows that the factors influencing the adoption of mobile-based AI services in Tanzanian manufacturing SMEs include perceived usefulness, perceived ease of use, context, personal initiatives and characteristics, trust, infrastructure, cost, mobility, power distance, compatibility, observability and trialability.
Research limitations/implications
The framework provides valuable insights tailored to Tanzanian sociocultural and economic nuances. However, its generalizability is limited due to its specificity to Tanzanian manufacturing SMEs.
Practical implications
The framework outlined in this research provides SME leaders, policymakers and technology implementers with valuable guidance to make informed decisions during the adoption process.
Originality/value
This study introduces a novel lens for understanding technology adoption. This study's focus on the Tanzanian context and its nuanced examination of contributing factors add to its originality and practical significance.
Details
Keywords
Mushtaq Yousif Alhasnawi, Ridzwana Mohd Said, Sajead Mowafaq Alshdaifat, Khaled Ahmed Elorabi, Maytham Hameed Al-Hasnawi and Ali Hussein Khudhair
Employee participation in budgeting enhances motivation and commitment, leading to better performance by enhancing ownership. Within Iraqi higher education institutions (HEIs)…
Abstract
Purpose
Employee participation in budgeting enhances motivation and commitment, leading to better performance by enhancing ownership. Within Iraqi higher education institutions (HEIs), the current investigation delves into the influence of participative budgeting on managerial performance. Drawing upon goal-setting theory, this study discerns budget goal commitment as a mediating variable while also examining directive leadership as a moderator in the dynamics of this association.
Design/methodology/approach
The current study used partial least squares structural equation modelling (PLS-SEM) using SmartPLS 4.0. 373 questionnaires were collected from managers in Iraqi public universities, with 58.37% responding.
Findings
The findings show that budget goal commitment partially mediates the connection between budget participation and managerial performance. Furthermore, the results showed that directive leadership increases the positive associations between budget goal commitment and managerial performance.
Originality/value
This study expands the existing literature by shedding light on the mediating role of budget goal commitment and the moderating influence of directive leadership. It also enriches the discourse in management accounting by providing a more elucidation of how employee involvement in the budgeting process enhances managerial performance.
Details
Keywords
Nik Hadiyan Nik Azman, Ema Izati Zull Kepili, Anwar Allah Pitchay and Hisyamuddin Mokhtar
People start to acknowledge, accept and adopt fintech applications due to its flexibilities, compatibility, ease to use, security and usefulness. A growing body of research…
Abstract
Purpose
People start to acknowledge, accept and adopt fintech applications due to its flexibilities, compatibility, ease to use, security and usefulness. A growing body of research reveals a positive perception of micro-enterprises towards fintech instruments. Looking at the potential of the fintech platforms and tools in Malaysia, the purpose of this study is to look at the readiness of micro-entrepreneurs towards using it as a medium in generating more income and profit for their business.
Design/methodology/approach
This study uses a quantitative approach with 200 questionnaires distributed to micro-entrepreneurs in Malaysia. IBM SPSS was used to perform a preliminary analysis of the data (descriptive analysis), then partial least squares-structural equation modelling SmartPLS is used to test the hypothesised relationships.
Findings
This study found perceived ease of use H1 (β = 0.523, p < 0.01) and trust H4 (β = 0.211, p < 0.10) play an important role in readiness to adopt fintech. Whereas, security H3 (β = 0.068) and perceived usefulness, H2 (β = 0.120) are insignificant (rejected).
Practical implications
This study provides evidence on the factors that contribute most towards the inclination to use fintech application among micro-entrepreneurs. In fact, tightening the policy regarding the security matter could enhance the readiness of micro-entrepreneurs to use fintech application.
Originality/value
This study investigates factors that influence the readiness of micro-entrepreneurs to adopt fintech application, which were not considered by previous studies.
Faten Ben Bouheni, Mouwafac Sidaoui, Dima Leshchinskii, Bryan Zaremba and Mousa Albashrawi
The purpose of this study is to investigate how the implementation of digital banking services (mobile applications) by globally systemically important banks (G-SIBs) affects…
Abstract
Purpose
The purpose of this study is to investigate how the implementation of digital banking services (mobile applications) by globally systemically important banks (G-SIBs) affects banks’ performance in the USA and Europe from 2005 to 2022.
Design/methodology/approach
The study employs advanced econometric methods to analyze the link between deposits and banking performance, utilizing linear regressions and multivariate Bayesian regressions.
Findings
Our results indicate that customer deposits positively impact a bank’s performance after the introduction of the mobile application feature of check deposits, whereas social risk negatively impacts banking financial performance. These findings support the hypothesis that technology implementation improves the profitability and growth of traditional banks.
Research limitations/implications
While findings are robust econometrically in linear and Bayesian regressions, variables reflecting the digitalization of banks remain limited. For instance, the number of mobile users or the volume of digital transactions per bank since the implementation of the mobile app is not available.
Practical implications
In a rapidly growing technology and constantly changing customers behaviors, this research has practical implications from bankers’ perspective to continue the technological innovation efforts and from regulators’ perspective to strengthen requirements for the digital banking services.
Social implications
We provide empirical evidence that including a banking app for smartphones’ users for remote banking services benefit the financial performance of banks. However, the social risk remains significant for banks in terms of customers' satisfaction, data privacy and cybersecurity.
Originality/value
This paper employs an innovative approach to create a mobile app “discriminatory” factor and examine the relationship between deposits and banks’ performance before and after the introduction of a mobile app for too-big-to-fail banks in Europe and the USA. Additionally, we consider the social risk component of the ESG score, as a bank’s decision to implement mobile applications and technology for its customers potentially affects social risks associated with customer satisfaction and technology usability.
Details
Keywords
Abdiel Martinez, Kerem Proulx and Andrew C. Spieler
The history of online trading began in the 1960s with the emergence of electronic communication networks, which allowed the electronic execution of trades outside traditional…
Abstract
The history of online trading began in the 1960s with the emergence of electronic communication networks, which allowed the electronic execution of trades outside traditional exchanges. The internet revolution led to the development of online brokerage platforms such as E*Trade and Schwab, enabling non-institutional investors to participate in the digital trading revolution. These platforms have evolved to serve the retail investor market, eventually adapting to mobile-first and commission-free models, significantly lowering the barriers to entry for financial markets. Platforms like Robinhood and other fintech firms have rapidly gained market share by offering services and products previously unavailable, such as commission-free trades, mobile trading, and novel products such as fractional shares and cryptocurrency investing. This chapter provides an overview of the history of online trading. It also introduces several new developments in fintech and the online trading industry and discusses various controversies and future implications of new technologies.
Details
Keywords
The aim of this study is to examine in detail the impact of technological advancements on the workforce within the tourism industry. Specifically, it seeks to understand the…
Abstract
Purpose
The aim of this study is to examine in detail the impact of technological advancements on the workforce within the tourism industry. Specifically, it seeks to understand the effects of information and communication technologies (ICT), social media, the internet and websites, mobile technologies and other technological developments on workforce dynamics, skill requirements and job descriptions. The research intends to analyze how technological innovations are transforming the workforce and how these transformations are influencing practices within the industry.
Design/methodology/approach
This study employs a comprehensive literature review to understand the impact of technological innovations on the workforce in the tourism industry. The research aims to conduct an in-depth examination of empirical data obtained from extensive databases in the fields of technology and tourism and detail the effects of technological advancements on the workforce. Additionally, it includes a general assessment of trends and transformation processes within the sector by synthesizing findings from existing literature on the relationship between technology and workforce.
Findings
The results of the research reveal that technological innovations have fundamentally transformed workforce dynamics and job descriptions. Developments in information technology have led to the automation of routine tasks and the creation of high-skilled new job roles. Social media has contributed to the emergence of new job roles and skill requirements, while the internet and websites have altered digital marketing strategies. Mobile technologies have increased the necessity for the workforce to develop mobile skills. Furthermore, big data and artificial intelligence applications have enhanced the workforce’s data management and analysis capabilities.
Originality/value
This study makes a significant contribution to understanding the impact of technological innovations on the workforce in the tourism industry. The findings emphasize how technological changes have altered skill requirements and job descriptions, highlighting the increased need for continuous education and skill development.
Details