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The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined.

A total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise travellers.

The empirical results indicated that service convenience and cruisers’ experience significantly influence perceived overall cruisers’ satisfaction and revisit intention, whereas perceived overall cruise value influences perceived overall cruisers’ satisfaction but not cruisers’ revisit intention. Furthermore, empirical assessments support that service convenience is a higher-order model (reflective-reflective) consisting of decision convenience, access convenience, transaction convenience, benefit convenience and post-benefit convenience.

This research is among ongoing attempts that have been carried out regarding the qualities of cruise satisfaction and revisits intention and uncovers recreational experiences to propose an effective cruise-marketing strategy.

The purpose of this paper is to determine agile supply chain management (ASCM) among SMEs in manufacturing-related services sector. The study propose that entrepreneurial orientation (EO), participative management style, supplier relations, resource management, just-in-time (JIT) methodology and technology utilization (TU) are several drivers of ASCM – an effective management decision-making approach.

A total of 197 questionnaires were collected among SMEs to empirically test the proposed model. Structural equation modelling was employed using partial least squares approach to assess measurement and structural model for reflective and formative constructs.

The results reveal that EO, supplier relations, resource management, JIT methodology and TU positively influence ASCM while participative management style is not a predictor towards an effective ASCM. Moreover, EO was found to be a second-order formative construct comprising of innovativeness, risk taking and proactiveness, and ASCM is a first-order formative construct.

Prior literature regarding supply chain management (SCM) has focussed mainly on critical success factors of SCM and green SCM. Limited empirical studies have examined the influence of EO, participative management style, supplier relations, resource management, JIT methodology and TU on ASCM among SMEs in manufacturing-related services sector.

This research aims to examine the casual relationship between normative belief (NB), subjective norms (SN), retailer’s behavioural belief (RBB), retailer’s attitude (RATT), retailer’s behaviour intention (RBI), retailer’s actual behaviour (RAB) and retail performance (RetailP). Managing Halal meat becomes an issue for retailers due to consumers’ concerns for their religious belief.

A total of 230 questionnaires were distributed among Malaysian meat retailers of which 178 useful questionnaires were collected to empirically test the proposed seven critical points in Halal meat handling. Partial least squares, a structural equation modelling approach was used to examine simultaneously the structural components of both the measurement and causal model for reflective and formative constructs.

RBI and RAB are positively related to NB, SN, RBB and RATT in which motivate retailers for high RetailP and critical points in Halal meat handling. The empirical assessment supports the proposed hypotheses and supports RetailP as a formative construct measured by sales revenue, market share and customer satisfaction.

Empirically it was found that theory of reasoned actions (TRA) can be used to predict RetailP in addition to RAB. This study has significant policy implications alongside research implications despite some limitations.

The current literature and stated policies are focussing solely on consumers to understand the issues in Halal market which may not reach the strategic standpoint for firms and the state in general. The Malaysian Government should appreciate the importance of the Halal business markets in which NB, SN, RBB and RATT are influenced by certain elements discussed in this study.

This study is among the first few attempts towards “Islamic Retailing”. Prior literature applied TRA in a customer market verses this study examine the attitude and behaviour of businesses market (retailers) in Malaysia. This study explores retailers’ behaviour towards Halal value chain by integrating TRA and critical points in Halal meat handling.