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This paper aims to investigate place marketing and branding at the micro-place scale through the case study of St Christopher’s Place in London (UK). This study illustrates the distinctive differences of micro-place marketing, in comparison to city and country levels.

An exploratory case study was conducted through a sequential mixed methods approach involving direct observation, semi-structured interviews, questionnaires and social media analysis. Analysis of data was performed by using thematic analysis and triangulation of quantitative measures collected through the questionnaire and social media analysis.

Analysis of data illustrated noticeable differences of place management at the micro-place level compared to city or country scale of place marketing and branding. The function of emotional marketing leading to value co-creation is more effective at this level, establishing close and personal ties between occupiers and customers. Yet, measurement of micro-place marketing and branding value creation is difficult to achieve.

This study draws attention to the unique value and benefits of place branding at smaller spatial scales. Findings contribute to the place micro-brand concept by adding knowledge of micro-places through place management activities comparing them with city and country scales, and emotional marketing value co-creation practices, including challenges relating to measurement.

The purpose of this paper is to analyze the design and implementation of the police crackdown strategy employed in Mexico City and to discuss its limitations toward a medium-to-long-term reduction of crime rates for six types of robberies.

The present work employs generalized autoregressive conditional heteroscedasticity (GARCH) models to estimate the effect of police operations on the volatility of the rates of six types of robberies in Mexico City, as well as their persistence over time.

Results suggest that the concentration of policing in certain high-criminality spaces reduces crime rates in the immediate term; however, its permanence is contingent on policing design and behavioral characteristics of the targeted crime. Specifically, the Mexico City police crackdown strategy seems to be better suited for combating crimes of a “non-static” nature than those of a “static” nature.

Due to the nature of the data used for this research, the performed analysis does not enable a precise determination of whether the crime rates respond to temporal or spatial displacement.

Considering the obtained results, a re-design of Mexico City’s police crackdown strategy is suggested for the sustained reduction of the number of reported cases of robberies of a static nature.

Despite their importance, few studies have measured the impact of police crackdowns on city-level crime rates and whether their effect is temporary or permanent. The present study proposes the use of GARCH models in order to integrate the study of this phenomenon into criminal time series models.