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To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal.

A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale.

The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded.

Considered advice for contributing authors – especially those at or near the beginning of their academic careers.

Understanding the drivers of young adults' healthy food choices is vital to addressing the public health issue of obesity. The healthy eating motives that underlay such consumer choice behavior are particularly important to the well‐being of society. This research is novel in that it aims to investigate the food motives of young Australian adults in relation to five socio‐demographic factors, namely place of residence, gender, age, gross income and work hours. While overseas studies have examined some of these factors, the Australian context and its nuances is one that is notably absent. Thus, this research aims to provide meaningful contributions to the extant literature from an Australian perspective.

For this study of 18 to 24‐year‐old Australians, quantitative data from a total of 310 respondents (93.7 percent response rate) were collected using quota sampling.

The paper finds that gender and work hours significantly influenced food motives; however, place of residence, age and gross income while successful with young adults in other countries, did not influence healthy food choices in Australia.

While the findings corroborate some aspects of overseas studies, they contradict others and also add new information. Collectively, they contribute useful insights for social marketing intervention strategies concerned with influencing food choice among young Australian consumers.

This study indicates that intervention campaigns that are based upon residence, age and gross income in relation to healthy eating, while possibly successful with young adults in other countries, are likely to be ineffective in Australia.

This aim of this study is to investigate whether food choice varies by the place of residence (dependent or independent) of a group of young adults.

A self‐administered questionnaire was used to collect quantitative data from 305 German students between the ages of 18 to 24 years.

It was found that students who lived in the family home consumed more helpings of both fruit and vegetables each day, compared with young adults who lived independently. Further, higher proportions of dependent students ate more servings of every food group each day compared with their independent counterparts. It was also found that there is a significant difference in mood, weight concern and attitudes towards healthy eating between students under 21‐years‐old and those above 21‐years‐old.

The research was a cross‐sectional study of a selected group of German university students from a single campus that was based on a quota sample and assessed self‐reported behaviour on a self‐administered questionnaire. While the limitations associated with these aspects of research design affect the generalizability of the findings, they, nonetheless, do not detract from the strengths and novelty of the research.

In terms of education, campaigns may consider focusing on improving the attitude toward healthy eating among young German adults who live in a dependent arrangement within the family home, perhaps encouraging the young adult to be an influencer in food purchases. Furthermore, it is suggested that social marketing campaigns that educate young adults about food‐related activities, such as budgeting, preparation and cooking, in readiness for, or in the early stages of, their transition to independent living would yield positive results. The motivation component of social marketing may also be informed by the research findings. Specifically, persuasive messages that correspond with Sheth and Frazier's inducement process may encourage healthier eating.

Being a relatively unexplored area, the findings are novel and provide valuable insights for the implementation of an inducement process for planned social change as well as informing the education and motivation elements of intervention strategies.

Reviews the Australian National Heart Foundation′s “Pick the Tick” food endorsement program. The program is seen by the Foundation as part of its mission to promote the kind of healthy living that is conducive to improving the heart health of all Australians and reducing disability and premature death from heart and blood vessel disease. In this article the program is not evaluated in those terms but in terms of what is required for a successful brand in a marketplace. The program is shown to possess the attributes associated with a successful brand. As such it demonstrates that promotion programs themselves can be branded. Also demonstrates an interesting extension of marketing techniques developed for soap and subsequently extended to most product types, to the field of social marketing by a not‐for‐profit organization and specifically to the promotion of an important aspect of public health.

States that, despite the rhetoric in the literature concerning the importance of information in the market‐planning process, there is scant attention to the “life blood of the planning process” in the published work on company turnarounds. Addresses this problem through a study of companies undergoing turnaround in the mature engineering industry. Compares the practices in three companies which were successfully turned around with a company in which turnaround attempts did not come to fruition. Finds that successful turnaround managers go through an elaborate process, “destiny development”, to establish the foundations of a turnaround plan. The turnaround plan relies heavily on sound and innovatively generated information. Explores the destiny development concept for theoretical and practical purposes.

This paper discusses the relevance of the “part‐time marketer” concept to customer perspectives on relationship marketing. It reports key findings on this topic produced by primary research involving customers from ten UK high‐street names. Foremost amongst these findings are; customer expectations prior to interaction with part‐time marketers, customer perspectives on the role and management of part‐time marketers, and the impact of personal experience on service encounters. It assesses what customers want from the members of staff that deal with them and concludes by considering the implications of these ideas for theory builders and planners of retailing strategy.

This paper seeks to highlight the significance of the recent debate on the “academic‐practitioner divide” for postgraduate marketing education in terms of informing objectives, chosen scope and structure and service provision.

Data were collected on 60 programmes at 45 UK higher education institutions (HEIs) by desk research and from 129 PG students enrolled at five British Universities by means of a questionnaire.

It was found that these were close parallels between PG and UG programmes in the UK. From the perspective of students intending to become marketing practitioners, five key strengths and weaknesses of current marketing education provision were identified.

Data on current PG marketing programmes was only collected from a sample of UK HEI's and not internationally. Data from students was collected only from five UK Universities.

Suggestions are made for the ways and means by which PG programmes can be enhanced pedagogically and made more relevant to practice. Brief proposals are also made in respect of improving input into programme and class design by current practitioners – especially programme alumni.

It is hoped that all sections of this paper will be of value to postgraduate programme leaders in directing, leading and developing their courses strategically and tactically.

Three firms engaged in the heavy engineering industry undergoing the transition from organisational decline to recovery were studied in‐depth in a period of significant change for the industry. The purpose of the study was to explore the way in which leaders manage the company turnaround process. The turnaround performance and processes of recovering firms were compared to those of a less successful rival. Effective turnaround management involved making a series of holistic changes to strategies, structures and practices throughout the organisation; changes which were orchestrated by leaders at different levels in the firms. This study of leaders at work presents a model linking leadership and the turnaround process which challenges conventional prescriptions for company revival in a mature industry and identifies three core dimensions which mediate the effectiveness of relationship between leadership and company turnarounds.