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Marketing Intelligence & Planning: past, present and future

Michael J. Thomas (Department of Marketing, University of Strathclyde, Glasgow, UK)
and
Keith Crosier (Department of Marketing, University of Strathclyde, Glasgow, UK)
Ross Brennan (The Business School, Middlesex University, London, UK)
Michael Harker (Department of Marketing, University of Strathclyde, Glasgow, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 8 February 2008

3035

Abstract

Purpose

–

To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal.

Design/methodology/approach

–

A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale.

Findings

–

The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded.

Originality/value

–

Considered advice for contributing authors – especially those at or near the beginning of their academic careers.

Keywords

Citation

Thomas, M.J., Crosier, K., Brennan, R. and Harker, M. (2008), "Marketing Intelligence & Planning: past, present and future", Marketing Intelligence & Planning, Vol. 26 No. 1, pp. 7-10. https://doi.org/10.1108/02634500810865660

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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