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This study aims to integrate the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption literature.

By integrating the findings from 173 studies, a meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis and path analysis.

VBN- and TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective norms, attitude and perceived behavioral control) mediate the effects of altruistic, biospheric and egoistic values on green purchase intention. Further, inconsistencies in the proposed relationships are due to cultural factors (i.e. individualism-collectivism, power distance, uncertainty avoidance, masculinity–femininity, short- vs long-term orientation and indulgence-restraint) and countries’ human development status.

The authors selected papers published in English; hence, other relevant papers in this domain published in other languages might have been missed.

The findings are useful to marketers of green offerings in designing strategies, i.e. specific messages, targeting different customers based on countries’ cultural score and human development index, to harvest positive customer responses.

This study is the pioneering attempt to synthesize the TPB- and VBN-based quantitative literature on green consumer behavior to resolve the reported inconsistent findings.

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a general and consistent TPB model using a meta-analytic path analysis to better understand customers’ CC adoption behaviour.

Using 37 studies, a meta-analysis was performed adopting several analytical methods; bivariate analysis, moderation analysis and path analysis.

The universal TPB model shows that factors, that is, trust, attitude, perceived environmental responsibility and communication facilities, drive both perceived usefulness and CC. However, subjective norms, such as perceived behavioural control and emotional value, drive only perceived usefulness. Moderation analysis shows that the relationships between variables used in the proposed TPB model tends to vary depending on five moderators, that is, countries’ economic development level, type of CC, sample size, sample type and survey administration method.

The consideration of only quantitative papers and papers written in English language in this meta-analysis may bias the study’s findings.

Based on the findings regarding important factors that consumers consider when adopting CC, this study provides insightful recommendations to companies facilitating CC.

By developing the universal TPB model, this study theoretically contributes to the TPB model, and by conducting the moderation test, the study contextually contributes to the TPB literature in the CC context.

Construction management is ameliorated by the lean construction concept in many direct and indirect ways to reduce waste of construction process and improve the value. The purpose of this paper is to identify the challenges of the implementation of lean construction in the Bangladeshi construction industry and to prioritize these factors that constitute these challenges.

A comprehensive literature review was used for shorting the global challenges of implementing lean construction. Subsequently, these challenges were incorporated into a structured questionnaire for survey. A total of 164 valid responses were collected from Bangladeshi construction practitioners involved in different types of construction organizations. The results were analyzed using the Relative Important Index (RII) and Mann–Whitney U test.

The findings revealed 41 challenges of lean construction implementation in the Bangladeshi construction industry. The highest ranking challenges are the lack of awareness about lean construction, lack of skills, training and lean techniques, unwillingness to change the existing culture, lack of management commitment, fragmented and cyclic nature of the construction project and unavailing communication between all project participants. The study also discusses some universally applicable solutions to overcome these challenges.

By the findings of this study, the Bangladeshi construction industry could get a new insight into the challenges of implementing lean construction. It could play a very important part in the body of knowledge, as it reveals the challenges of implementing lean construction for the first time with the socio-economic context of Bangladesh. Exploring the findings, the study could help the stakeholders, companies, academician, researchers and government to focus their effort and resources on the significantly appropriate issues. Furthermore, this study may beneficial to those developing countries especially in South Asia, who have shared the same socio-economic status with Bangladesh.

This case study can be taught in the core courses on marketing management and strategic management at the postgraduate level management programmes. This case would facilitate students’ to appreciate the context of a business-level strategy in congruence with the firm’s corporate goals in an emerging market. This case study discussion will enable students to: understand and appreciate the opportunities and the nature of the emerging market, explain the strategic decisions that can impact the survival of the global brands in new markets, explain different types of business-level strategy and their appropriate application, synthesise various industry and market-related information into the selection and justification of any particular business-level strategy and learn the technique of perceptual mapping.

Hero MotoCorp Limited of India; the world’s number one motorcycle company by volume, established its second global manufacturing facility in Bangladesh in 2018 with the Nitol-Niloy Group. A sister concern, Niloy Motors Limited (NML), had been in charge of the marketing, distribution and sales of the brand “Hero”. Abu Aslam, as the Chief Marketing Officer of NML soon had to confront this fast-paced and highly competitive motorcycle market of Bangladesh. He needed to meet the corporate goal of becoming the market leader by the year 2025. On the one hand, Hero was comparatively a late entrant; on the other hand, the market accommodated almost all popular global brands such as Bajaj, TVS and Honda. The high growth economy with a rising middle class and a favourable government policy had made the Bangladeshi motorcycle industry quite lucrative for the global manufacturers. Upon its entrance, Hero found a price-sensitive market where it soon became number two by adopting the cost-leadership strategy. However, the incessant price-cutting by the players led to the price war, and every company was losing profit. The resulting situation had created a strong challenge for Aslam as achieving the market leadership through cost-leadership seemed to be an impractical strategy. Towards the end of the 2019–2020 sales-year, Aslam introduced a new variant of Splendor Plus to the entry cc segment with some new features and a slightly higher price. Receiving a significant positive customer response, Aslam was seriously considering sailing away from cost-leadership. Now, Aslam was in a dilemma as he needed to choose from the three alternatives of adopting the differentiation strategy, namely, differentiation, focussed differentiation and broad differentiation.

Not applicable.

Teaching notes are available for educators only.

CSS 11: Strategy.

This study reviews the literature on collaborative consumption (CC), depicting the main theoretical lineages of the CC approach while leveraging the findings to suggest promising paths for advancing the literature.

This review is based on a bibliometric approach. The strict research protocol employed led to the inclusion of 249 articles in the descriptive and bibliometric analyses. The co-citation analysis led to the inclusion of 50 co-cited articles in the content analysis.

The descriptive analysis depicts the research profile on CC in terms of main features, yearly evolution of publications and citations, most influential articles and most influential journals. The systematization of the co-citation analysis led to the identification of three complementary theoretical lineages of research on CC: (1) theoretical roots of CC, (2) drivers of CC and (3) the sharing economy: consequences/outcomes. An integrative framework of research on CC schematizing the main theoretical lineages identified is proposed. Based on the critical gaps identified in the literature in CC, an agenda for future research is suggested.

Despite the burgeoning interest in the CC approach, the literature has yet to fully grasp the CC concept's real implications. This study portrays a comprehensive review of the literature on CC; an integrative framework of the main theoretical lineages of research on CC is proposed, and an agenda for future research is suggested based on the critical gaps identified and implications for literature, policy and practice are stated.

The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds.

Data were collected through focus group interviews with 20 Muslim respondents in Indonesia.

The findings specifically highlighted that Muslim consumers’ acceptance of Korean products varied. Muslim consumers’ acceptance was influenced by similarities and differences in values between Islamic and Korean cultures. Consumers categorised into each acculturation mode (assimilation, separation, integration and marginalisation) showed different behavioural patterns in Korean product acceptance. This study proposes that global products can be optimised through specific and targeted marketing campaigns for different types of Muslim consumers with products that comply with their religious values.

Few studies have explored the importance of religious values (e.g. righteousness, compassion and respect for others) with respect to the acceptance of foreign products in the acculturation context. Additionally, how values from other cultures reconcile with the Indonesian Muslims’ affinity for Korean culture has been limitedly studied. This study aims to fill these gaps by identifying the role of religious factors in the acceptance of global products by taking the example of Indonesian Muslim consumers and Korean products.

This study aims to investigate the moderating impact of environmental knowledge on the factors influencing individuals’ continuous intention to use e-wallets.

Using a quantitative research design, this study develops and empirically tests a structural model. A purposive sample of 344 e-wallet users in Jordan was analyzed using Smart-PLS software.

The results indicate that perceived usefulness, subjective norms and perceived behavioral control directly influence the intention to continue using e-wallets. Notably, environmental concern and environmental knowledge do not have a direct impact on continuous intention. However, they act as mediators in the relationship between perceived behavioral control and continuous intention. Specifically, environmental knowledge acts as a mediator between perceived behavioral control, subjective norms and continuous intention. Furthermore, environmental knowledge moderates the relationship between perceived behavioral control and subjective norms, significantly impacting users’ continuous intention to use e-wallets.

This study contributes to the extended theory of planned behavior model within the banking sector by emphasizing the enhanced explanatory power of environmental factors. It underscores the pivotal role of environmental knowledge as a moderator that connects determinants of e-wallet usage to continuous intention.

Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced in 2020 that Chrome would stop supporting third-party cookies in the near future. At the same time, advertising technology companies are developing alternative solutions for online targeting and consumer privacy controls. This paper aims to explore privacy considerations related to online tracking and targeting methods used for programmatic advertising (i.e. third-party cookies, Privacy Sandbox, Unified ID 2.0) for a variety of stakeholders: consumers, AdTech platforms, advertisers and publishers.

This study analyzes the topic of internet user privacy concerns, through a multi-pronged approach: industry conversations to collect information, a comprehensive review of trade publications and extensive empirical analysis. This study uses two methods to collect data on consumer preferences for privacy controls: a survey of a representative sample of US consumers and field data from conversations on web-forums created by tech professionals.

The results suggest that there are four main segments in the US internet user population. The first segment, consisting of 26% of internet users, is driven by a strong preference for relevant ads and includes consumers who accept the premises of both Privacy Sandbox and Unified ID (UID) 2.0. The second segment (26%) includes consumers who are ambivalent about both sets of premises. The third segment (34%) is driven by a need for relevant ads and a strong desire to prevent advertisers from aggressively collecting data, with consumers who accept the premises of Privacy Sandbox but reject the premises of UID 2.0. The fourth segment (15% of consumers) rejected both sets of premises about privacy control. Text analysis results suggest that the conversation around UID 2.0 is still nascent. Google Sandbox associations seem nominally positive, with sarcasm being an important factor in the sentiment analysis results.

The value of this paper lies in its multi-method examination of online privacy concerns in light of the recent regulatory legislation (i.e. General Data Protection Regulation and California Consumer Privacy Act) and changes for third-party cookies in browsers such as Firefox, Safari and Chrome. Two alternatives proposed to replace third-party cookies (Privacy Sandbox and Unified ID 2.0) are in the proposal and prototype stage. The elimination of third-party cookies will affect stakeholders, including different types of players in the AdTech industry and internet users. This paper analyzes how two alternative proposals for privacy control align with the interests of several stakeholders.

Mobile payment system (MPSs) apps are accepted as a faster, reliable and feasible substitute to conventional payment systems. However, the reception of MPS has been slower than expected despite their potential and initial reach. Limited studies have investigated factors that determine consumers' brand love (BRL) towards MPSs. This study investigates the role of MPS app characteristics on consumer emotions, continued use intentions (CUI) and BRL towards MPS apps.

The theoretical underpinnings of stimulus organism behaviour consequence (SOBC) and pleasure arousal dominance (PAD) theory are utilized to conceptualize the research model. The model explains the drivers of MPS BRL. Innovativeness, perceived organization and entertainment are the stimuli. Emotion, conceptualized as the second-order construct derived from pleasure, arousal and dominance, is the organism. CUI is the behaviour exhibited, and BRL towards MPS is the consequence. A survey method is used to collect data from 317 MPS consumers, and the hypotheses are tested using a structural equation modelling approach.

Results indicate that innovativeness, perceived organization and entertainment influence consumers' emotions, which affects their CUI. Emotions and CUI shape BRL. Results also show a significant mediating role of emotion and CUI.

Limited studies have explored BRL for utility-driven apps like MPSs. The SOBC frameworks and PAD theory provide stronger explanatory powers to the complex interplay of variables that influence consumer perceptions and decisions regarding MPSs. The study provides several practical and theoretical insights into the role of emotions in the adoption of MPS apps, a hitherto understudied relationship in literature.

The purpose of this paper is to examine two interventions toward women’s empowerment in Bangladesh – formal employment and microfinance, and to highlight two case studies supporting these interventions.

This interpretive-evaluative inquiry of the state of employment and microfinance as important interventions in women’s empowerment in Bangladesh is based on both primary and secondary sources. Theoretical insights and empirical evidence from previous research along with data from various sources inform the arguments.

Bangladeshi women are making steady progress toward empowerment through a gradual increase in female participation in the workforce, especially in the ready-made garment manufacturing sector. The expanding microfinance arena has also been providing a growing number of women the opportunity to undertake productive small-scale business ventures that also provide informal employment to unemployed women in rural areas. However, social and cultural constraints and overt conservatism has been a daunting challenge for enterprising women and those in formal employment continue to suffer from discrimination, harassment and unfavorable working conditions.

The paper will be of value to both researchers and policy makers in Bangladesh as it seeks to relate two specific interventions toward women’s empowerment from a broad conceptual perspective and interpretive analysis.