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The tourism industry in Greece has come a long way since its beginning as a distinct economic activity to reach the recent impressive results. It is a sector that has grown remarkably and became a major source of growth for the Greek economy. As such this chapter aims to discuss the importance and the potential of the sector, the unique characteristics of the Greek tourism industry and the future challenges ahead. Tables and suitable graphics are provided to visually enhance and inform the discussion. A wide range of articles, journals, books, and electronic sources has been reviewed to present as accurately and up to date information as possible. This chapter can therefore prove useful for academics and non-academics to use it as a reference point for the tourism sector in Greece.