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Article
Publication date: 16 November 2020

Tim Eberhardt, Marco Hubert, Helena Maria Lischka, Mirja Hubert and Zhibin Lin

The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods…

Abstract

Purpose

The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence purchase intention and reported purchase behaviour across two product categories, namely, fashion and food.

Design/methodology/approach

Data were collected from an online survey with a sample of 1,616 consumers in four European countries, namely, Germany, Italy, Austria and the UK.

Findings

The results show that subjective knowledge moderates the positive relationship between intentions to purchase and reported purchase behaviour of fair trade products, however, the moderating role of perceived information trustworthiness was not significant. Furthermore, both the intention to purchase and reported purchase behaviour are significantly lower for fair trade fashion products than for fair trade food products.

Practical implications

This paper shows how fair trade consumption behaviour is mainly influenced by subjective knowledge about fair trade products. It reveals existing differences in both the buying intentions and reported purchase behaviour in different European markets.

Originality/value

This research broadens the understanding of consumers’ fair trade consumption behaviour across two different product categories and four different countries, with a focus on the interaction effect of consumers’ subjective knowledge and information trustworthiness.

Details

Journal of Consumer Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 31 January 2018

Marco Hubert, Mirja Hubert, Marc Linzmajer, René Riedl and Peter Kenning

The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring…

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1448

Abstract

Purpose

The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of impulsiveness are referred to as hedonic shoppers, and those with low degrees are referred to as prudent consumers.

Design/methodology/approach

To investigate the differences between neural processes in the brains of hedonic and prudent shoppers during the trustworthiness evaluation of online-offers, the present study used functional magnetic resonance imaging (fMRI) and region-of-interest analysis to correlate neural activity patterns with behavioral measures of the study participants.

Findings

Drawing upon literature reviews on the neural correlates of both trust in online settings and consumer impulsiveness and using an experimental design that links behavioral and fMRI data, the study shows that consumer impulsiveness can exert a significant influence on the evaluation of online-offers. With regard to brain activation, both groups (hedonic and prudent shoppers) exhibit similar neural activation tendencies, but differences exist in the magnitude of activation patterns in brain regions that are closely related to trust and impulsiveness such as the dorsal striatum, anterior cingulate, the dorsolateral prefrontal cortex and the insula cortex.

Research limitations/implications

The data provide evidence that consumers within the hedonic group evaluate online-offers differently with regard to their trustworthiness compared to the prudent group, and that these differences in evaluation are rooted in neural activation differences in the shoppers’ brains.

Practical implications

Marketers need to be made aware of the fact that neurological insights can be used for market segmentation, because consumers’ decision-making processes help explain behavioral outcomes (here, trustworthiness evaluations of online-offers). In addition, consumers can learn from an advanced understanding of their brain functions during decision-making and their relation to personal traits such as impulsiveness.

Originality/value

Considering the importance of trust in online shopping, as well as the fact that personality traits such as impulsiveness influence the purchase process to a high degree, this study is the first to systematically investigate the interplay of online trustworthiness perceptions and differences in consumer impulsiveness with neuroscientific methods.

Details

European Journal of Marketing, vol. 52 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 21 September 2018

Marco Hubert, Markus Blut, Christian Brock, Ruby Wenjiao Zhang, Vincent Koch and René Riedl

This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a…

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13292

Abstract

Purpose

This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk theory. It develops this model in a smart home applications context.

Design/methodology/approach

The study is based on an online survey consisting of 409 participants, and the data are analyzed using structural equation modeling.

Findings

Each theory provides unique insights into technology acceptance and numerous constructs are interrelated. Predictors from innovation diffusion and risk theory often display indirect effects through technology acceptance variables. The study identifies risk perception as a major inhibitor of use intention, mediated through perceived usefulness. Results reveal that the most important determinants of use intention are compatibility and usefulness of the application.

Research limitations/implications

Studies which do not examine different theories together may not be able to detect the indirect effects of some predictors and could falsely conclude that these predictors do no matter. The findings emphasize the crucial role of compatibility, perceived usefulness and various risk facets associated with smart homes.

Originality/value

This study broadens the understanding about the necessity of combining acceptance and adoption drivers from several theories to better understand the usage of complex technological systems such as smart home applications.

Details

European Journal of Marketing, vol. 53 no. 6
Type: Research Article
ISSN: 0309-0566

Keywords

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519

Abstract

Details

International Journal of Retail & Distribution Management, vol. 37 no. 11
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 9 October 2009

Dieter Ahlert, Rainer Olbrich, Peter Kenning and Hendrik Schroeder

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826

Abstract

Details

International Journal of Retail & Distribution Management, vol. 37 no. 11
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 February 2002

Timothy J. Dowd

Draws on Neo‐Weberian theory to argue that commodification is itself a cultural process, whilst not discounting the potentially negative effect of commercialisation…

Abstract

Draws on Neo‐Weberian theory to argue that commodification is itself a cultural process, whilst not discounting the potentially negative effect of commercialisation. Examines product conception in the early US recording industry citing three disparate periods. Shows that in the late 1870s, recording firms sold and leased phonographs to entrepreneurs for public exhibitions, the the late 1880s firms leased phonographs and graphophones for dictation purpose and in the 1890s, firms exploited the phonograph by offering musical recordings. Concludes that structural power helped shape the product concepts of the industry.

Details

International Journal of Sociology and Social Policy, vol. 22 no. 1/2/3
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 19 July 2013

Martin Hubert Ofner, Kevin Straub, Boris Otto and Hubert Oesterle

The purpose of the paper is to propose a reference model describing a holistic view of the master data lifecycle, including strategic, tactical and operational aspects…

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2690

Abstract

Purpose

The purpose of the paper is to propose a reference model describing a holistic view of the master data lifecycle, including strategic, tactical and operational aspects. The Master Data Lifecycle Management (MDLM) map provides a structured approach to analyze the master data lifecycle.

Design/methodology/approach

Embedded in a design oriented research process, the paper applies the Component Business Model (CBM) method and suggests a reference model which identifies the business components required to manage the master data lifecycle. CBM is a patented IBM method to analyze the key components of a business domain. The paper uses a participative case study to evaluate the suggested model.

Findings

Based on a participative case study, the paper shows how the reference model makes it possible to analyze the master data lifecycle on a strategic, a tactical and an operational level, and how it helps identify areas of improvement.

Research limitations/implications

The paper presents design work and a participative case study. The reference model is grounded in existing literature and represents a comprehensive framework forming the foundation for future analysis of the master data lifecycle. Furthermore, the model represents an abstraction of an organization's master data lifecycle. Hence, it forms a “theory for designing”. More research is needed in order to more thoroughly evaluate the presented model in a variety of real‐life settings.

Practical implications

The paper shows how the reference model enables practitioners to analyze the master data lifecycle and how it helps identify areas of improvement.

Originality/value

The paper reports on an attempt to establish a holistic view of the master data lifecycle, including strategic, tactical and operational aspects, in order to provide more comprehensive support for its analysis and improvement.

Details

Journal of Enterprise Information Management, vol. 26 no. 4
Type: Research Article
ISSN: 1741-0398

Keywords

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Article
Publication date: 7 September 2015

Marco O. Bertelli, Micaela Piva Merli, Elspeth Bradley, Roberto Keller, Niccolò Varrucciu, Chiara Del Furia and Nicola Panocchia

During the last few years the prevalence of autism and Autism Spectrum Disorder (ASD) has increased greatly. A recurring issue is the overlap and boundaries between…

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6235

Abstract

Purpose

During the last few years the prevalence of autism and Autism Spectrum Disorder (ASD) has increased greatly. A recurring issue is the overlap and boundaries between Intellectual Developmental Disorder (IDD), ASD and Schizophrenia Spectrum Disorders (SSD). In clinical practice with people with IDD, the alternative or adjunctive diagnosis of ASD or SSD is particularly challenging. The purpose of this paper is to define the boundaries and overlapping clinical characteristics of IDD, ASD and SSD; highlight the most relevant differences in clinical presentation; and provide a clinical framework within which to recognize the impact of IDD and ASD in the diagnosis of SSD.

Design/methodology/approach

A systematic mapping of the international literature was conducted on the basis of the following questions: first, what are considered to be core and overlapping aspects of IDD, ASD and SSD; second, what are the main issues in clinical practice; and third, can key diagnostic flags be identified to assist in differentiating between the three diagnostic categories?

Findings

Crucial clinical aspects for the differentiation resulted to be age of onset, interest towards others, main positive symptoms, and anatomical anomalies of the central nervous system. More robust diagnostic criteria and semeiological references are desirable.

Originality/value

The present literature mapping provides a comprehensive description of the most relevant differences in the clinical presentation of ASD and SSD in persons with IDD.

Details

Advances in Mental Health and Intellectual Disabilities, vol. 9 no. 5
Type: Research Article
ISSN: 2044-1282

Keywords

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Abstract

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-84-855844-1

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Book part
Publication date: 30 April 2018

George R. Goethals

Abstract

Details

Realignment, Region, and Race
Type: Book
ISBN: 978-1-78743-791-3

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