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Article
Publication date: 11 February 2020

Luisa Andreu, Enrique Bigne, Suzanne Amaro and Jesús Palomo

The purpose of this study is to examine Airbnb research using bibliometric methods. Using research performance analysis, this study highlights and provides an updated overview of…

3676

Abstract

Purpose

The purpose of this study is to examine Airbnb research using bibliometric methods. Using research performance analysis, this study highlights and provides an updated overview of Airbnb research by revealing patterns in journals, papers and most influential authors and countries. Furthermore, it graphically illustrates how research themes have evolved by mapping a co-word analysis and points out potential trends for future research.

Design/methodology/approach

The methodological design for this study involves three phases: the document source selection, the definition of the variables to be analyzed and the bibliometric analysis. A statistical multivariate analysis of all the documents’ characteristics was performed with R software. Furthermore, natural language processing techniques were used to analyze all the abstracts and keywords specified in the 129 selected documents.

Findings

Results show the genesis and evolution of publications on Airbnb research, scatter of journals and journals’ characteristics, author and productivity characteristics, geographical distribution of the research and content analysis using keywords.

Research limitations/implications

Despite Airbnb having a history of 10 years, research publications only started in 2015. Therefore, the bibliometric study includes papers from 2015 to 2019. One of the main limitations is that papers were selected in October of 2019, before the year was over. However, the latest academic publications (in press and earlycite) were included in the analysis.

Originality/value

This study analyzed bibliometric set of laws (Price’s, Lotka’s and Bradford’s) to better understand the patterns of the most relevant scientific production regarding Airbnb in tourism and hospitality journals. Using natural language processing techniques, this study analyzes all the abstracts and keywords specified in the selected documents. Results show the evolution of research topics in four periods: 2015-2016, 2017, 2018 and 2019.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 27 May 2022

Katja Anna Stadlthanner, Luisa Andreu, Xavier Font, Manuel Alector Ribeiro and Rafael Currás-Pérez

This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR…

Abstract

Purpose

This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the company promoting the cause (a coffee shop chain); (2) how consumer attitudes towards the cause affect their attitudes towards the company; and (3) how consumer attitudes towards both the cause and the company affect their behavioural intentions towards both the cause and the company.

Design/methodology/approach

Using a 2 × 1 scenario-based, experimental design with a gain vs loss stimuli, Study 1 (n = 466) examines the moderating effects of CSR scepticism and biospheric values on the relationship between message framing and consumer cause involvement. Using gain-framed stimuli, Study 2 (n = 958) analyses the effects of cause involvement variations on attitudes and behaviours, through structural equation modelling.

Findings

Gain-framed messages are more effective than loss-framed messages at increasing cause involvement in consumers. Both CSR scepticism and biospheric values moderate the relationship between gain-framed messages and cause involvement. Cause involvement enhances consumer attitudes towards both the cause and the company promoting it, while company attitudes towards a cause positively influence consumers' behavioural intentions.

Originality/value

This study recommends that environmental CSR advertising managers should use gain-framed messages to positively influence consumer cause involvement.

Details

Corporate Communications: An International Journal, vol. 27 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

Open Access
Article
Publication date: 24 January 2018

Igor Stojanovic, Luisa Andreu and Rafael Curras-Perez

The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema…

35309

Abstract

Purpose

The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analyse how social media communication affects brand awareness, brand image, customer value, brand quality and loyalty.

Design/methodology/approach

The authors carried out a quantitative study through a personal survey with structured questionnaire. The study population were international tourists, over 18 years of age, who were visiting the city of Valencia, Spain. Respondents were asked to take the questionnaire upon arrival in Valencia, that is, before they had any direct experience of the tourist destination and when their knowledge of the city came only from the sources of social media information they have used. The final sample size was 249 interviewees.

Findings

Findings confirm a positive effect of the intensity of social media use on brand awareness. Results also suggest that brand awareness influences other dimensions of brand equity and highlight the influence of the destination affective image on the intention to make WOM communication.

Originality/value

Its originality lies in a unique approach for data collecting and using the schema theory of cognitive psychology to understand the phenomenon of social media influence on tourist perception of destination brands. The findings contribute to the development of better social media marketing in order to manage destination brands online.

Details

European Journal of Management and Business Economics, vol. 27 no. 1
Type: Research Article
ISSN: 2444-8451

Keywords

Article
Publication date: 26 April 2022

Igor Stojanovic, Luisa Andreu and Rafael Curras-Perez

This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity.

1610

Abstract

Purpose

This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity.

Design/methodology/approach

The authors performed a quantitative study with 433 international tourists and social media users using an online survey and structural equation modeling.

Findings

The results show that user-generated content (UGC) and destination-generated content (DGC) both positively affect tourist behavior through the mediating role of destination brand equity. Of the two, UGC is more important for building a positive destination image and more valuable for improving perceived destination quality and value. The results also show that affective image is a powerful predictor of tourist behavior.

Practical implications

The findings provide useful insights for destination management organizations (DMOs) and social media marketing strategies. DMOs need to generate content that was highly relatable and evokes emotion, and encourage tourists to share their own experiences to improve destination brand equity and future behavior.

Originality/value

The study was conducted in the passive, pretrip stage before a travel decision is taken, which offers unique insight into how social media communications affect: destination brand equity and users’ decisions to choose certain destinations over others.

研究目的

本文旨在进一步了解目的地和旅游社交媒体传播对目的地品牌资产的影响。

研究设计/方法/途径

本论文使用在线调查和结构方程模型对 433 名国际游客和社交媒体用户进行了定量研究。

研究结果

结果表明, 用户生成的内容(UGC)和目的地生成的内容(DGC)都通过目的地品牌资产的中介作用对游客行为产生积极影响。两者中, UGC对于建立积极的目的地形象更为重要, 对于提高感知的目的地质量和价值更有价值。结果还表明, 情感形象是旅游行为的有力预测因素。

实际意义

研究结果为目的地管理组织 (DMO) 和社交媒体营销策略提供了有用的见解。 DMO 需要生成具有高度相关性和唤起情感的内容, 并鼓励游客分享自己的经验, 以提高目的地品牌资产和未来行为。

原创性/价值

该研究是在做出旅行决定之前的被动旅行前阶段进行的, 它提供了关于社交媒体传播如何影响:(i) 目的地品牌资产, 以及 (ii) 用户的选择决定某些目的地优于其他目的地的独特见解。

Article
Publication date: 15 November 2019

Vicente Martínez-Tur, Agustín Molina, Carolina Moliner, Esther Gracia, Luisa Andreu, Enrique Bigne and Oto Luque

The purpose of this paper is to propose that the manager’s perception of the service quality delivered by his/her team acts as a precursor of his/her trust in team members. In…

1118

Abstract

Purpose

The purpose of this paper is to propose that the manager’s perception of the service quality delivered by his/her team acts as a precursor of his/her trust in team members. In turn, the manager’s trust in team members is related to team members’ trust in the manager. Furthermore, engagement and burnout at the individual level are considered outcomes of trust reciprocity.

Design/methodology/approach

The authors test this trust-mediated multilevel model with a sample of 95 managers and 754 team members working in services for people with intellectual disability. These services are delivered by team-based structures of workers who perform coordinated tasks.

Findings

The findings suggest that service quality delivered by team members is positively and significantly related to the manager’s trust in them. The results also suggest that the manager’s trust in team members leads to the trust that managers received by team members. Finally, team members who trust their managers show less burnout and high engagement.

Research limitations/implications

Previous literature has neglected the reciprocity of trust. In contrast, this research study considered the perspective of both managers and team members and how this reciprocity of trust is related to service quality and well-being at work.

Practical implications

The current study highlights the critical role of service quality and achieving high-quality relationships between managers and team members.

Originality/value

Performance and well-being are compatible because team members’ efforts are compensated by forming relationships with managers based on trust, and the quality of these relationships, in turn, prevents burnout and stimulates engagement among employees.

Details

Personnel Review, vol. 49 no. 2
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 4 June 2009

Juergen Gnoth, Luisa Andreu and Metin Kozak

The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.

4732

Abstract

Purpose

The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations.

Design/methodology/approach

The paper introduces the papers in this special issue.

Findings

Tourists are part of the tourism production process. They engage with supply networks and interact with destinations.

Originality/value

The paper provides an introduction to six contributions that are particularly relevant for understanding and managing the content of the interaction between the network nodes, in particular business‐to‐consumer relationships.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 3 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Content available
Article
Publication date: 30 September 2014

Antónia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall and Luisa Andreu

180

Abstract

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6182

Article
Publication date: 1 January 2005

Metin Kozak, Enrique Bigné and Luisa Andreu

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and…

Abstract

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.

Details

Tourism Review, vol. 60 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 30 September 2014

Giacomo Del Chiappa, Luisa Andreu and Martina G. Gallarza

This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions…

4171

Abstract

Purpose

This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level of education) or not.

Design/methodology/approach

A structured questionnaire was developed and data were collected at the National Museum of Archaeology “G.A. Sanna” in Sardinia (Italy) via 410 face-to-face interviews. Hierarchical and non-hierarchical cluster analyses and a series of chi-squared tests were run for the purpose of the study.

Findings

Two segments were identified. The cluster with the higher positive emotions reported perceiving a higher level of attractiveness and uniqueness at the museum, and of being more satisfied than the other group. Furthermore, no significant differences were reported between the two segments based on socio-demographic characteristics.

Research limitations/implications

The study is site-specific. The application of the study to other museums would allow for wider generalisations to be made from the results obtained.

Practical implications

Managers should market and position museums as an emotionally driven experience consumption site. Furthermore, they should consider both cognitive and emotional aspects of visitor experience when designing and planning their businesses, as well as when assessing the visitor’s satisfaction.

Originality/value

This study adds to the growing literature on emotions as a tool for segmentation and positioning, and suggests that cognitive and emotional aspects should be considered simultaneously when measuring visitors’ satisfaction. Further, it suggests that emotions are more significant than cognitive aspects in shaping visitors’ satisfaction.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 4 June 2009

J. Enrique Bigné, Isabel Sánchez and Luisa Andreu

The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this…

3858

Abstract

Purpose

The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction, switching costs and past switching behavior.

Design/methodology/approach

This is a quantitative study and the authors collected data personal interviews at households using the random route sampling technique. The sample comprises 400 tourists who have been on holiday at least once in the last two years, excluding lodging in relatives' and friends' houses or their own secondary residence. The data is analyzed through structural equation modeling.

Findings

The results show that there are relevant differences in the antecedents of holiday destination revisit intentions in the short and long term. The main determinants of the intention to return to the destination for the next holiday are past switching behavior, switching costs and specific variety seeking, whereas the assessment of the destination (image and satisfaction) does not have a significant effect. However, in the long term, satisfaction becomes the most relevant antecedent of intentions to return, specific variety seeking maintains its influence, and past switching behavior and switching costs become irrelevant.

Practical implications

The findings have relevant implications for destination managers in helping them to understand the temporal pattern of tourist revisit intentions and the main antecedents.

Originality/value

The main contribution of this paper is twofold. Firstly, researchers have rarely considered the temporal dimension when analyzing the antecedents of revisit intention, despite the usefulness of this approach to improve the understanding of tourists' return intentions. Secondly, the research is focused on specific variety seeking – that is, the propensity to seek variety in a concrete product category; rather than general variety seeking that is the usual approach.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 3 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

1 – 10 of 39