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This article presents findings of a Delphi study that predicts events most likely to impact marketing to consumers in lodging, food service and clubs segments for year 2007. Two rounds of questionnaires were mailed to panels of industry experts within each sector, with an overall response rate of 42%. Findings suggest that the two overarching marketing trends will be convenience as a driver of consumer choice and marketing to an aging population.

The purpose of this paper is to explore the impact of long-term debt and firm value in the lodging industry. Previous research on capital structure in the lodging industry has been conducted in an attempt to understand what motivates the use of debt. We explore this further by assessing whether or not this debt use translates into increases in firm value. The regression analysis shows that after controlling for size and risk, we find a positive relationship with long-term debt and the value of the firm. Return on assets is negatively related to firm value, but capital expenditures are not.

Epidemiological problems often result in new panoramas and challenges for tourism. The hospitality industry and activity in Brazil, and on the planet, have created new architectural forms to handle the sanitary needs that are required, at every moment, due to health problems that arise. At the end of the nineteenth century and up to the twentieth century, the creation of places to host sick, and even healthy people seeking treatment and safety, gave rise to numerous tourist destinations around the world. In this way, it is to point out these practices in different medium-sized locations in Brazil, developed through – and in function of –installation of these accommodations, such as Campos do Jordão (SP), Petropolis (RJ), Garanhuns (PE) and São Francisco de Paula (RS). This research seeks to explore, by means of a bibliographic reference survey, about this demand. It is believed that these, associated since the tuberculosis crisis, after a century and a half, are able to provide answers to the world regarding the current urban and architectural challenge established with the new COVID-19 pandemic. This time, as in previous times, new paradigms of uncertainty emerge across the planet, also leading to new challenges for hosting equipment. These, today, are no longer seen as possibilities for treatment or distancing, but to meet a new global approach to health security. In presenting this panorama, this research seeks to achieve and present new expectations for the lodging industry in terms of new and future protocols and post-epidemic social demands.

This chapter examines the pricing, demand (occupancy), and revenue per available room (RevPAR) dynamics of European hotels for the period 2006–2007. The importance of understanding the pricing behavior of direct competitors is critical to effective strategy formulation and meaningful industry analysis. Nevertheless, existing demand studies miss a critical link to local market dynamics. This study offers an alternative approach to examining competitive set pricing behavior that yields insights into the inelasticity of lodging demand. The results of this study of over 3,000 European hotel observations reveal that hotels that offered average daily rates (ADRs) above those of their direct competitors had lower comparative occupancies but higher relative RevPARs. The observed pattern of demand and revenue behavior was consistent for hotels in all market segments from luxury to economy. Country-specific analyses reveal a similar pattern, with more volatility in the results for hotels in Spain and Italy. Overall, the results suggest that the best way for a hotel to have higher revenue performance than its competitive group is to maintain higher rates. The results of this study support the position that hotel operators who resist pressures to undercut competitor's prices may be better served with higher revenues.

Delivering services that create memorable luxury accommodation experiences rely on frontline staff to engage guests on a sensory level rather than merely a functional one. This engagement includes cognitive, emotional, relational and behavioural. Hospitality and tourism industries are people-orientated – people are needed to serve people in order to create desired experiences – and it is very difficult to create satisfaction or to revisit intention in every interaction that takes place. It is this intangible characteristic of the industries, provisions and tangible cues that play an important part in enhancing the overall luxury accommodation experience. Guests are very clear as to what they expect from luxury accommodation experiences: they feel that they are paying for a service that should be personalised, and that staff should realise what they want and need. The human interaction component and the co-creation that occurs between staff and guests is an essential dimension of the industry. The influence of these interactions on guest experiences and the delivery of services will be explored in this chapter.

Increased competition amongst the hotel industry players has challenged managers not to focus their attention exclusively on ways to attract and satisfy their customers, but to invest in customer retention strategies with the potential to ensure superior performance of their hotels. This study aims to determine strategies to retain customers in hotels in Ghana, an emerging market. A cross-sectional survey was employed to collect data from 677 hotel employees in 56 Ghanaian licensed hotels. Based on SmartPLS, study findings indicate that customer satisfaction, loyalty and retention embedded in the tangibility and reliability dimensions of the lodging quality index are important for customer retention among hotels in Ghana.

Purpose: This paper presents a review of the current state and potential capabilities for application of robots, artificial intelligence and automated services (RAISA) in hotel companies.

Design/methodology/approach: A two-step approach was applied in this study. First, the authors make a theoretical overview of the robots, artificial intelligence and service automation (RAISA) in hotels. Second, the authors make a detailed overview of various case studies from global hotel practice.

Findings: The application of RAISA in hotel companies is examined in connection with the impact that technology has on guest experience during each of the five stages of the guest cycle: pre-arrival, arrival, stay, departure, assessment.

Research implications: Its implications can be searched with respect to future research. It deals with topics such as how different generations (guests and employees) perceive RAISA in the hotel industry and what is the attitude of guests in different categories of hotels (luxury and economy) towards the use of RAISA. It also shows what is the attitude of different types of tourists (holiday, business, health, cultural, etc.) and what kinds of robots (androids or machines) are more appropriate for different types of hotel operations.

Practical implications: The implications are related to the improvement of operations and operational management, marketing and sales, enhancement of customer experience and service innovation, training and management.

Originality/value: This book chapter complements and expands research on the role of RAISA in the hotel industry and makes some projections about the use of technologies in the future.

This chapter discusses techniques for scheduling and organizing staff to meet guest demands and financial obligations. Key building blocks relevant to labor management are explained, such as productivity, fixed and variable labor hours, and the development of realistic performance standards to help organizations optimize productivity. As a next step, this chapter illuminates the importance of providing management labor standards and staffing models, which are key management tools. Lodging and food and beverage labor strategies are presented. Finally, effective planning of labor scheduling is also discussed.

A lot of research and studies have focused on how tourism might help a country's economy growth in recent years. Year after year, governments throughout the world pump a ton of money into tourist infrastructure because everyone knows it boosts economies. These days, tourism is a major force in the growth and prosperity of nations. According to data from the World Travel and Tourism Council and the World Tourism Organization, the tourism sector supported 320 million jobs, or 10% of all employment, and generated 10.4% of the world's GDP (gross domestic product) in 2018–2019. This sector is vital to the growth and economy of approximately 191 countries and 25 regions. The leisure industry received a disproportionate share of total expenditure (79% vs 22% for businesses), and it was responsible for 7% of all exports worldwide and 27.5% of all service exports. Domestic tourism accounted for 71.2% of all tourist expenditure in 2018–2019, with emerging nations witnessing the fastest rise. By fostering a sense of national pride and disseminating development and regional economic benefits, domestic tourism promotes possibilities. Without a doubt, novel advancements are possible atop these preexisting elements. As a means of economic progress, cultural exchange and the cultivation of mutual love, travel is becoming increasingly important as some countries turn inward.