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This study aims to find how can fashion micro-influencers and their electronic word-of-mouth (eWOM) messages increase consumer engagement on social media, focusing on micro-influencers’ influence, typology, eWOM content and consumer engagement.

A total of 20,000 microblogs were collected from Irish fashion micro-influencers and analyzed through keyword classification and content analysis in NVivo. The determinants of eWOM persuasiveness for consumer engagement on social media were investigated based on Sussman and Siegal’s information adoption model.

The study finds that among the four types of micro-influencers, market mavens and their eWOM messages have the highest impact on consumer engagement on social media, and it presents a repetitive and persuasive eWOM model of market mavens to increase consumer participation. Also, the study discovers that micro-influencers’ occasion-related microblogs have an increasing impact on consumer interactions whereas microblogs with brands have a decreasing engagement with consumers on social media.

This study advances prior studies on the relationship between influencers’ eWOM messages and consumer participation on social media by the development of a persuasive eWOM model of micro-influencers to increase consumer engagement and fill in the lack of relevant literature. Also, findings provide actionable insights for marketing communication practitioners to persuade consumers to participate in eWOM communications and establish strong consumer-brand relationships on social media.

My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.

This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.

Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.

The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.

My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.

My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.

The purpose of this paper is to focus on selected presentations from the 29th Computers in Libraries (CIL) conference that took place at Washington Hilton hotel, Washington, DC. In addition to its content, the CIL (2014) conference provided opportunities to discuss best practices and emerging issues with IT professionals, vendors and “techno” librarians, especially from North America. There was a conference within a conference – the Internet@Schools track integrated into CIL 2014 as Track E on Monday, April 7, and Tuesday, April 8.

Reports from the viewpoint of a first-time attendee of CIL (2014) present a summary of the selected presentations with more detail on networking events and the exhibition. The CIL (2014) conference attracted librarians from 13 countries other than the USA. It is difficult to document the entire conference happenings in a single report because of several tracks (A-E) and number of speakers; therefore, a selective approach is used.

The CIL (2014) in Washington, DC, is considered a major North American library technology conference for librarians and information managers. As a first-time attendee, the author found that CIL (2014) is informative; it covered technology applications in libraries and strategies to enhance communication – useful to librarians and information professionals both in the USA and internationally. The conference was full of innovative ideas and revealed the diversity of current developments in library service delivery, especially in North America.

Today, more and more library users are using various innovative technologies including mobile apps, data visualization, application programming interfaces, open-source and multimedia. Phones (smart phones) and tablets are emerging as popular choices to access content. This report is a summary of selected educational sessions/presentations in CIL (2014) on diverse technology-related topics, especially mobile technology in libraries that will be of particular interest to readers and useful for professionals who did not attend CIL (2014) in Washington, DC.

The current study examined employment rates and predictors of employment among Syrian refugees currently living in Lebanon and Jordan. This paper argues that men and women refugees have different experiences seeking out employment after resettlement due to patriarchal structures and attitudes toward women that are present in the Arab Middle East. The goals of this paper were a) to examine employment rates among Syrian refugees, b) to examine predictors of employment among male and female refugees, and c) to examine refugee status as a moderator of the relationship between attitudes toward women and employment status.

Nationally representative data from the Arab Barometer on 600 refugees and 1400 native-born individuals living in Lebanon and Jordan from 2016–2017 were used.

Native-born individuals living in Lebanon and Jordan were 2.16 times more likely to be employed than refugees. Men living in Lebanon and Jordan were 7.83 times more likely to be employed than women. Finally, refugee status moderated the relationship between attitudes toward women's rights and roles and employment. Among native-born women, a positive attitude toward women's rights and roles predicted employment status, whereas this positive relationship was not found for women refugees. Among refugee men, a positive attitude toward women's rights and roles was linked to a lower likelihood of holding a job.

These findings suggest that agencies supporting refugees should communicate realistic expectations about employment during resettlement and should address the challenges that women refugees face when seeking employment.

This study is the first study to identify attitudes toward women's rights and roles as a predictor of employment among refugee populations and highlights the unique struggles that refugee women face.

Social cognitive theory suggests that children may have more favorable attitudes toward food products promoted by media characters who are similar to them, in terms of factors such as age, gender and race-ethnicity. This paper aims to profile the characters in food and beverage websites and apps for children and examine whether the healthfulness of promoted products varies as a function of character background.

This study includes two parallel content analyses focused on websites and apps that were produced by America’s top selling food and beverage companies.

There were very few child-targeted websites and apps, but those that existed were replete with media characters. These websites/apps tended to feature media characters with diverse gender, age and racial–ethnic backgrounds. However, marketing featuring adult and male characters promoted particularly unhealthy foods.

American food companies, many of whom signed voluntary self-regulatory pledges through the Children’s Food and Beverage Advertising Initiative, should make a more concerted effort to refrain from featuring appealing media characters in child-directed new media marketing. Whether conscious or not, it seems as if food marketers may be leveraging characters to appeal to a wide audience of children of varied demographic backgrounds.

To the best of the authors’ knowledge, this manuscript is the only research to focus specifically on the demographic profiles (i.e. gender, age and race-ethnicity) of characters in food websites and the nutritional quality of the products they promote. It is also the first to systematically examine media characters in food apps in any capacity.

The purpose of this paper is to understand the relationship among police legitimacy/trust and experiences of intimate partner violence (IPV), including victims’ decisions to report IPV to police and police responses to IPV.

Data were drawn from the 2017 Survey of Police–Public Encounters II – a cross-sectional, general population survey of adults from New York City and Baltimore (n=1,000). Regression analyses were used to examine associations among police legitimacy/trust, IPV exposure, police reporting of IPV, and perceived police responses to IPV and interaction effects.

Higher levels of IPV exposure were significantly associated with lower levels of police legitimacy/trust; however, this relationship was stronger among African–American participants than non-African–American participants. Higher levels of police legitimacy/trust were significantly associated with more positive police responses to IPV and this relationship was stronger among heterosexual participants than sexual minority participants.

Future research should examine prospective relationships to understand causal mechanisms linking individual perceptions of police legitimacy/trust, experiences with IPV and victims’ interactions with police.

Low levels of legitimacy/trust between police and citizens may result, in part, if police are engaged in negative or inadequate responses to reports of IPV. Police–social work partnerships can enhance effective police responses to IPV, particularly to racial/ethnic and sexual minority individuals.

This study provides empirical evidence linking police legitimacy/trust to the experiences of IPV and perceived police responses to reports of IPV, including important group differences among victims based on race/ethnicity and sexual orientation.

Illicit drug use is a well-known global problem that has been noticed to be increased significantly among medical students. This study aims to assess the prevalence and consequences of illicit drug use among medical students in the country of Jordan using the validated Drug Abuse Screening Test-10 (DAST-10).

The authors used a cross-sectional, descriptive design to conduct this study. A total of 2,104 participants from six medical schools were included. A structured online-based English self-administered questionnaire was used for data collection.

Out of 2,104 included participants, 242 (11.5%) reported using illicit drugs in the past year. More than three-quarters (77%) of the drug users suffer from various degrees of problems related to drug use, ranging from risky (41%) to severe risk (6%). Drug use was found to be associated with gender, planned specialty and exposure to psychiatry training.

The cross-sectional design prevents from drawing cause-and-effect relationships and confirming how the tendency toward substance use is affected by the psychological state, sleep quality and exposure to psychiatry. Also, although it is important to measure the subjective observation of distress and sleep, objective estimates of psychological distress and sleep including actigraphy and sleep diary could be helpful to strengthen the findings. Also using an online survey with convenience sampling are some inevitable limitations with the present COVID-19 restrictions. Also, the nature of DAST-10 closed-ended questions precluded from accurately exploring the consequences of substance abuse.

Appropriate screening to identify medical students at risk for substance abuse and provide them with treatment referrals are strongly recommended in this study. In addition, medical schools should provide a comfortable environment that encourages a healthy lifestyle with a responsible attitude toward using drugs.

There is a dearth of information about illicit drug use among medical students, especially in the country of Jordan. The nature of their studies, the different stresses they experience and the impact imposed by other factors such as sociocultural all are likely to make medical students more susceptible to drug abuse. To the best of the authors’ knowledge, this is the first cross-national study of its kind in Jordan with a representative sample of 2,104 participants. We assessed the prevalence and consequences of self-reported illicit drug use and the sleep quality of medical students from all schools of medicine in Jordan.

Library and Information Science Abstracts have successfully completed a pilot project, with SilverPlatter Information Limited, that has resulted in a one‐year file of Lisa for 1984 being recorded onto CD‐ROM (Compact Disk — Read Only Memory). Plans are now well under way for providing the complete Lisa database on CD‐ROM commercially by mid‐1986.

The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources.

Librarians planned and executed a social media campaign using Tumblr and Pinterest and consulted Google Analytics and database reports to determine the impact.

The campaign resulted in few conversions back to the digital library and little return on investment.

The campaign has been in effect for only five months, a longer testing period may be needed. Also, additional social media platforms will be added to the test.

This is one of few examples of return on investment applied to social media and digital library promotion.