The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources.
Librarians planned and executed a social media campaign using Tumblr and Pinterest and consulted Google Analytics and database reports to determine the impact.
The campaign resulted in few conversions back to the digital library and little return on investment.
The campaign has been in effect for only five months, a longer testing period may be needed. Also, additional social media platforms will be added to the test.
This is one of few examples of return on investment applied to social media and digital library promotion.
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