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Article
Publication date: 25 June 2021

Linyan Liu and Yilei Wang

This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation…

Abstract

Purpose

This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation to answer the question that how enterprises can help the exhibition industry to upgrade and develop through business model innovation in the internet environment.

Design/methodology/approach

Faced with the development of internet technology, the impact of online platforms, the relationship between exhibition organizers and their customers are facing unprecedented challenges. On the basis of the literature review, this study analyzed the innovation of exhibitors’ business model from three modules: value proposition, revenue logic and cost base and how to reshape their interaction with users through innovation. This study systematically analyzed the innovation of the ISPO business model and the process of reshaping its relationship with users and dynamic interaction with a single case study method.

Findings

The main conclusions are as follows: the starting point of reshaping the relationship between exhibition organizer and users in the internet era is to re-understand the needs of customers, the key point of reshaping the relationship is to further cultivate the industrial value and the sustainability of the relationship lies in the customer life cycle management.

Originality/value

From the perspective of exhibition organizers filling the gap of case study in the field of the exhibition. In the area of the exhibition, previous studies rarely started from the perspective of exhibition organizers, but, this paper discusses the interaction between exhibition organizers, exhibitors and visitors from this perspective in this study.

Details

Nankai Business Review International, vol. 12 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 31 January 2023

Dan Wang, Sigen Song, Fanny Fong Yee Chan and Linyan Feng

Expenditures on beauty, fitness and body shaping by females have increased significantly in recent years. Most previous studies examined this from the psychological perspective of…

Abstract

Purpose

Expenditures on beauty, fitness and body shaping by females have increased significantly in recent years. Most previous studies examined this from the psychological perspective of self-acceptance and self-liking. However, this phenomenon may also have social implications. This study aims to provide a profound understanding of the social environment for female professionals as well as actionable insights for the government and social institutions.

Design/methodology/approach

A research model was developed based on impression management and social identity theories incorporating impression management motives, impression construction consumption and social identity. A survey study of 419 Chinese female professionals was conducted to test the research model.

Findings

This study surveyed 419 Chinese female professionals and found that impression management motives significantly drove female professionals to spend on their faces and bodies for impression construction, which in turn contributed to the enhancement of their social identities in three dimensions: relational identity, public identity and collective identity.

Originality/value

In a male-dominated society, it has become a norm that females should be cautious about their facial appearance and body shape. Females are often forced to consume to attain physical attractiveness and to construct a favorable social image. This study shows that consumption for impression construction has become a frequently used strategy for impression management and identifies key areas of societal concern.

Details

Journal of Social Marketing, vol. 13 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 31 January 2020

Yan Lin and Chenxi Wang

This paper aims to explore the effect of participant composition and contribution behavior of the different types of participants on the quality of knowledge generation in online…

Abstract

Purpose

This paper aims to explore the effect of participant composition and contribution behavior of the different types of participants on the quality of knowledge generation in online communities.

Design/methodology/approach

This study samples all the featured articles in Chinese Wikipedia and performs a Cox regression to reveal how participant composition and contribution behavior affect the quality of articles in different contexts.

Findings

The results show that an increase in the number of participants increases the possibility of either enhancing or reducing the article quality. In most cases, the greater the proportion of core members (people who frequently participate in editing), the higher the possibility of enhancing the article quality. Occasional participants’ editorial behavior hinders quality promotion, this negative effect weakens when such editorial behavior becomes more frequent.

Practical implications

The findings help to better leverage the role of online communities in practice and to achieve knowledge collaboration in a more efficient manner. For example, an appropriate centralized organizational form should be established in online communities to improve the efficiency of crowd contributions. And it is worth developing mechanism to encourage participants to frequently participate in editing the article.

Originality/value

This study contributes to the research on the organizational forms of online communities by showing the effect of participant composition and behavior in the new form of organizing on knowledge generation. This study also contributes to the research on wisdom of crowds by revealing who in a group of participants, in what context, and by what means influence knowledge generation.

Details

Journal of Knowledge Management, vol. 24 no. 2
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 12 July 2022

Shutian Wang, Yan Lin, Yejin Yan and Guoqing Zhu

This study explores the direct relationship between social media user-generated content (UGC), online search traffic and offline light vehicle sales of different models.

Abstract

Purpose

This study explores the direct relationship between social media user-generated content (UGC), online search traffic and offline light vehicle sales of different models.

Design/methodology/approach

The long-run equilibrium relationship and short-run dynamic effects between the valence and volume of UGC, online search traffic and offline car sales are analyzed by applying the autoregressive distribution lag (ARDL) model.

Findings

The study found the following. (1) In the long-run relationship, the valence of online reviews on social media platforms is significantly negatively correlated with the sales of all models. However, in the short-run, the valence of online reviews has a significant positive correlation with all models in different lag periods. (2) The volume of online reviews is significantly positively correlated with the sales of all models in the long run. However, in the short run, the relationship between the volume of online reviews and the sales of lower-sales-volume cars is uncertain. There is a significant positive correlation between the volume of reviews and the sales of higher-sales-volume cars. (3) Online search traffic has a significantly negative correlation with the sales of all models in the long run. However, in the short run, there is no consistent conclusion on the relationship between online search traffic and car sales.

Originality/value

This study provides a reference for managers to use in their efforts to improve offline high-involvement product sales using online information.

Details

Kybernetes, vol. 52 no. 11
Type: Research Article
ISSN: 0368-492X

Keywords

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