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1 – 10 of over 10000
Article
Publication date: 1 February 2004

Wu Jinlin and Huang Xiaoqin

Since our reform and open policy has been adopted, our exhibition industry has increased rapidly. Exhibitions are unique amongst new and established media in enabling…

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Abstract

Since our reform and open policy has been adopted, our exhibition industry has increased rapidly. Exhibitions are unique amongst new and established media in enabling customers, prospects and industry colleagues to meet face to face. With the development of network economy, e‐commerce plays a major role on new economy stage. Undoubtedly, it will work on exhibition industry. This paper probes into how to combine e‐commerce with the exhibition industry effectively with particular reference to PR China.

Details

Kybernetes, vol. 33 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 25 June 2021

Linyan Liu and Yilei Wang

This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model…

Abstract

Purpose

This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation to answer the question that how enterprises can help the exhibition industry to upgrade and develop through business model innovation in the internet environment.

Design/methodology/approach

Faced with the development of internet technology, the impact of online platforms, the relationship between exhibition organizers and their customers are facing unprecedented challenges. On the basis of the literature review, this study analyzed the innovation of exhibitors’ business model from three modules: value proposition, revenue logic and cost base and how to reshape their interaction with users through innovation. This study systematically analyzed the innovation of the ISPO business model and the process of reshaping its relationship with users and dynamic interaction with a single case study method.

Findings

The main conclusions are as follows: the starting point of reshaping the relationship between exhibition organizer and users in the internet era is to re-understand the needs of customers, the key point of reshaping the relationship is to further cultivate the industrial value and the sustainability of the relationship lies in the customer life cycle management.

Originality/value

From the perspective of exhibition organizers filling the gap of case study in the field of the exhibition. In the area of the exhibition, previous studies rarely started from the perspective of exhibition organizers, but, this paper discusses the interaction between exhibition organizers, exhibitors and visitors from this perspective in this study.

Details

Nankai Business Review International, vol. 12 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 28 August 2007

Colin Butler, Yahia Bassiouni, Mohamed El‐Adly and Achmad Widjaja

The purpose of this article is to compare past and current experience of exhibition activities in the UAE in general and in Dubai in particular, to identify the major…

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Abstract

Purpose

The purpose of this article is to compare past and current experience of exhibition activities in the UAE in general and in Dubai in particular, to identify the major hurdles and obstacles which had arrested the advancement of this sector, and to benchmark this activity vis‐à‐vis Dubai's main competitors both nationally and internationally.

Design/methodology/approach

For each of four selected exhibitions, a systematic random sample of 1,000 visitors was selected. The data were collected via structured face‐to‐face interviews using a standard questionnaire on the four sites. In addition, a random sample of 100 exhibitors was selected for each of the four exhibitions. The data were collected via structured face‐to‐face interviews using a standard questionnaire on the four sites. Several in‐depth interviews with the staff of the exhibition's organizers representing the different exhibitions under study were carried out before, during and/or after the events to help identify the challenges and opportunities.

Findings

The exhibition value chain can be improved in several key activities. Several important strengths and weaknesses have been identified for the Dubai exhibition industry. The best practice of facilities in Paris offers Dubai the best model for increasing sustainable competitiveness. The key for the Dubai exhibition industry is differentiating the city from the competition and value innovation in the exhibition value chain.

Research limitations/implications

Dubai is a rapidly expanding city, making growth in attraction difficult to predict.

Practical implications

Recommendations are developed to improve Dubai exhibition facilities.

Originality/value

The paper provides analysis of a growing industry in a high growth diversifying economy.

Details

Facilities, vol. 25 no. 11/12
Type: Research Article
ISSN: 0263-2772

Keywords

Article
Publication date: 12 December 2016

Xin Jin and Karin Weber

The purpose of this study was to provide a holistic view of exhibition destination attractiveness by examining perceptions of two of the three key stakeholders (exhibition

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Abstract

Purpose

The purpose of this study was to provide a holistic view of exhibition destination attractiveness by examining perceptions of two of the three key stakeholders (exhibition organizers and visitors) and contrasting them with those of exhibitors.

Design/methodology/approach

This research used a mixed method approach, collecting 535 responses from visitors attending nine business-to-business exhibitions in four major cities in China via structured surveys. In addition, eight in-depth interviews with CEOs/owners of leading global and Chinese exhibition companies were conducted.

Findings

The findings revealed that exhibitors may go almost anywhere where there is potential for successful business. In contrast, visitors prefer exhibition destinations with good accessibility to minimize travel time and an attractive leisure environment that offers a degree of enjoyment in addition to taking care of business. A destination’s “economic environment” and “cluster effects” were comparatively less important to them. Organizers were cognizant of these differences, contributing to their reluctance in taking large-scale, branded exhibitions to second-tier destinations, despite considerable efforts by these cities to improve their infrastructure.

Practical implications

This study offers practical guidelines for destination administrators and exhibition organizers with regard to evaluating destination resources for long-term exhibition development.

Originality/value

In contrast to prior studies, this research identifies significant differences in perceptions of exhibition destination attractiveness among all three key industry stakeholders. It also presents a persuasive case for the need to clearly differentiate between the attractiveness of a destination for attracting/hosting exhibitions versus conventions, rather than approaching the subject from a more generic meetings, incentives, conferences, and exhibitions (MICE) segment/business events perspective.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 June 2010

Xin Jin, Thomas Bauer and Karin Weber

The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade…

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Abstract

Purpose

The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade exhibition in Guangzhou, China, which examined decision‐making factors that influence the visitors and exhibitors in exhibition‐participation.

Design/methodology/approach

The research took a quantitative approach by conducting a survey at the Guangzhou International Beauty & Cosmetic Import‐Export Expo in late March 2008. A total of 306 valid responses were obtained. Descriptive analysis and factor analysis were conducted using SPSS 12.0.

Findings

Study findings indicate five categories of factors that influence exhibition‐participation. Promising second‐tier cities as exhibition destinations are also identified and discussed.

Originality/value

A contribution of the study is exploring whether participants attach importance to destination attributes when they consider attending an exhibition. It also investigated, for the first time, exhibitors' and visitors' preferences for 15 second‐tier cities in China as exhibition destinations.

Details

International Journal of Contemporary Hospitality Management, vol. 22 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Case study
Publication date: 10 October 2022

Ou Bai, Xiaohua Yang, Keith O. Hunter and Bingwen Wang

This paper aims to first, identify the external and internal factors that a company needs to analyze when formulating its digital platform strategy. Based on the framework…

Abstract

Learning outcomes

This paper aims to first, identify the external and internal factors that a company needs to analyze when formulating its digital platform strategy. Based on the framework of PESTNPG (political economic social and culture technological population and globalization) and internal analysis a company should analyze both internal and external factors to formulate its digital platform strategy. For companies from emerging markets the institutional-based market created by national or local governments is important for digital platform strategy. Second dynamic capability theory and its linkages to digital platform strategy. The dynamic capabilities view is considered as a primary theoretical lens in the strategy literature to analyze a company’s strategies to achieve sustainable competitive advantages. To carry out a successful digital platform strategy companies need to build strong dynamic capabilities to capture or create opportunities and reconfigure their resources simultaneously. Third the advantages and disadvantages of different digital platform strategies (i.e. an independent digital platform and online–offline integration platform) and the possible consequences and risks of different strategies. It is important to evaluate different types of digital platform strategies that require different capabilities in terms of business structure product structure revenue structure organizational structure and technology architecture. A company needs to link these capabilities to a digital platform strategy to enable the integration (or separation) of online business with offline business. It also increases the accuracy and efficiency of online business. Fourth key points of digital platform strategy implementation. Companies need to identify key profit models for their digital platform to promote business growth and financial returns. It is equally important to increase customer value by leveraging its digital exhibition platform and to learn to use digital technology to foster organizational dematerialization.

Case overview/Synopsis

Zhejiang Meorient Commerce & Exhibition Inc. (hereinafter referred to as “Meorient”) was a leading company in the exhibition industry in China. The unexpected outbreak of COVID-19 plunged Meorient into a state of emergency that forced it to fight for survival. Further, China had launched a national strategy of Digital China, which created new market opportunities for Meorient. As a result, Meorient gradually developed and launched its digital exhibition services in 2015. Meorient suffered significant losses in 2020 due to COVID-19 and had to formulate a new strategy based on a digital exhibition platform in 2021. Chairman Pan Jianjun had two options. One was a purely digital platform strategy without the original offline exhibition business. The other one was an online and offline integration strategy. Which option was the best way forward for Meorient? Pan had to make a choice. Some of the top management team members believed Meorient should completely transform into a digital platform company and provide comprehensive online digital exhibition services. Over the previous 20 years, Meorient had accumulated a large amount of data from domestic and foreign exhibitors and professional buyers and had gradually developed a digital exhibition platform. It was one of the companies that pioneered digital transformation within China’s exhibition industry. More conservative thinking held that Meorient's strategy should focus more narrowly on the integration of online and offline exhibition businesses. Toward the post-pandemic era, China’s national strategy of “Digital China” accelerated the development of digital infrastructures. During such critical transitional period, Meorient had to choose wisely if it was to sustain its profits or even survive.

Complexity academic level

The case is aimed at students in undergraduate, MBA, short course executive, EMBA or other executive education programs, especially where digital transformation is featured subject matter.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy

Details

Emerald Emerging Markets Case Studies, vol. 12 no. 3
Type: Case Study
ISSN:

Keywords

Article
Publication date: 5 June 2020

Sabine Elisabeth Töppig and Miguel Moital

To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible…

Abstract

Purpose

To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management.

Design/methodology/approach

In face-to-face interviews, 10 exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings.

Findings

Four types of techniques were identified: magnet, layout, curiosity and playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others.

Originality/value

This exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation.

Details

International Journal of Event and Festival Management, vol. 11 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 January 2005

Patrick De Groote

Since the Great Exhibition of London (1851) approx. 75 Expos have been held worldwide. They are regulated by the BIE in Paris. An Expo is a show case of technological…

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Abstract

Since the Great Exhibition of London (1851) approx. 75 Expos have been held worldwide. They are regulated by the BIE in Paris. An Expo is a show case of technological progress, represented in pavilions. Until 1873 a unique building hosted the exhibits. Later the Exposites were located extramuros, and sometimes afterwards redeveloped into a leisure or science park or a multifunctional urbanised area. Mostly Expos have a positive effect for the city and the region on income, employment and infrastructure. The impact on culture, science, technology and tourism is also very important. However, Expos can generate an increase in prices, overcrowding and even environmental damage. Several Expos were even a financial disaster! The post‐event depression was certainly the case for many Expos. Expos still bear witness to their era and that they have tried to maintain the harmony and peace between people. Still they have opportunities for communication, investments, development, trade and tourism. The case study focus on the successsfull Expo 1992 in Seville.

Details

Tourism Review, vol. 60 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 5 March 2018

Shivam Rai and Jogendra Kumar Nayak

The purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event…

Abstract

Purpose

The purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event personality on exhibitor’s eudaimonic and hedonic happiness and advocacy intentions.

Design/methodology/approach

A total of 210 exhibitors (n=210) of three trade exhibitions, organized at Delhi, India participated in the study. A face to face survey method was used to collect the data.

Findings

The results of the study provide sustenance for the event personality and exhibitor’s eudaimonic and hedonic happiness model. The event personality factors significantly affected the meaningful and subjective happiness of exhibitor. Happiness was identified as a key influencer for advocacy intentions. Hedonic and eudaimonic facets of happiness had positive effects on exhibitor’s intention to participate, and word of mouth intention.

Practical implications

The current study provides event marketer a tool for measuring event personality. Event personality is vital to build the event equity and to position the event in the market to gain a competitive advantage over the other events. Happiness as a construct is being studied in various social science studies. This study has attempted to establish a relationship among exhibitor happiness, event personality, and advocacy intentions.

Originality/value

This study contributes to the management literature in two ways: first, Eudaimonic and hedonic happiness constructs have never been explored in the brand personality context. Thus, this research adds a new value to the brand personality literature. And second, the brand personality construct is used for the first time in trade show event context that will open a new domain in brand personality, and event research.

Details

International Journal of Event and Festival Management, vol. 9 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 2 March 2012

Li‐Ting (Grace) Yang and Zheng Gu

The purpose of this study is to identify the optimal meetings, incentive travel, conventions, and exhibitions (MICE) capacity for Las Vegas and analyze the over‐ and…

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Abstract

Purpose

The purpose of this study is to identify the optimal meetings, incentive travel, conventions, and exhibitions (MICE) capacity for Las Vegas and analyze the over‐ and under‐capacity situation in Las Vegas from 2010 through 2014. The study provides recommendations for Las Vegas's future MICE development based on the capacity analysis.

Design/methodology/approach

A single‐period inventory model, which involves cost of over‐capacity, cost of under‐capacity, and forecasted future MICE demand, was used to identify the optimal capacity in terms of MICE square foot days for each year from 2010 through 2014. The model, which identified optimal capacity, was compared to the planned available capacity for each year to determine the magnitude of over‐ or under‐capacity.

Findings

The cost of over‐capacity was found much greater than the cost of under‐capacity. The model that identified optimal capacity indicates that Las Vegas will experience severe over‐capacity from 2010 to 2014.

Research limitations/ implications

The findings of this study should help researchers and practitioners evaluate the current status of the Las Vegas MICE industry in terms of capacity efficiency. The results suggest that the MICE development in Las Vegas is heading for over‐capacity and the industry must downscale its development plan in the near future to avoid severe over‐capacity.

Originality/value

For the first time in MICE research, this study develops an inventory model for determining the optimal MICE capacity. The model enables researchers and practitioners to identify and quantify over‐ and under‐capacity in the MICE industry in a scientific way.

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of over 10000