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Neuromarketing, which is an interdisciplinary area, concentrates on evaluating consumers’ cognitive and emotional reactions to different marketing stimuli. In spite of advantages, neuromarketing still requires development and lacks a strong theoretical framework. Techniques that are used in neuromarketing studies have different superiorities and limitations, and thus, there is a need for the evaluation of the relevance of these techniques. The purpose of this study is to introduce a novel integrated approach for the neuromarketing research area.

The proposed approach combines 2-tuple linguistic representation model and data envelopment analysis to obtain the most efficient neuromarketing technique. It is apt to handle information provided by using both linguistic and numerical scales with multiple information sources. Furthermore, it allows managers to deal with heterogeneous information, without loss of information.

The proposed approach indicates that functional magnetic resonance imaging (fMRI) is the best performing neuromarketing technology. Recently, fMRI has been widely used in neuromarketing research. In spite of its high cost, its main superiorities are improved spatial and temporal resolutions. On the other hand, transcranial magnetic stimulation (TMS) and positron emission tomography (PET) are ranked at the bottom because of their poor resolutions and lower willingness of participants.

This paper proposes a common weight data envelopment analysis (DEA)-based decision model to cope with heterogeneous information collected by the experts to determine the best performing neuromarketing technology. The decision procedure enables the decision-makers to handle the problems of loss of information and multi-granularity by using the fusion of 2-tuple linguistic representation model and fuzzy information. Moreover, a DEA-based common weight model does not require subjective experts’ opinions to weight the evaluation criteria.

The purpose of this paper is to develop some 2-tuple linguistic aggregation operators based on Muirhead mean (MM), which is combined with multiple attribute group decision making (MAGDM) and applied the proposed MAGDM model for supplier selection under 2-tuple linguistic environment.

The supplier selection problem can be regarded as a typical MAGDM problem, in which the decision information should be aggregated. In this paper, the authors investigate the MAGDM problems with 2-tuple linguistic information based on traditional MM operator. The MM operator is a well-known mean type aggregation operator, which has some particular advantages for aggregating multi-dimension arguments. The prominent characteristic of the MM operator is that it can capture the whole interrelationship among the multi-input arguments. Motivated by this idea, in this paper, the authors develop the 2-tuple linguistic Muirhead mean (2TLMM) operator and the 2-tuple linguistic dual Muirhead mean (2TLDMM) operator for aggregating the 2-tuple linguistic information, respectively. Some desirable properties and special cases are discussed in detail. Based on which, two approaches to deal with MAGDM problems under 2-tuple linguistic information environment are developed. Finally, a numerical example concerns the supplier selection problem is provided to illustrate the effectiveness and feasibility of the proposed methods.

The results show that the proposed can solve the MAGDM problems within the context of 2-tuple linguistic information, in which the attributes are existing interaction phenomenon. Some 2-tuple aggregation operators based on MM have been developed. A case study of supplier selection is provided to illustrate the effectiveness and feasibility of the proposed methods. The results show that the proposed methods are useful to aggregate the linguistic decision information in which the attributes are not independent so as to select the most suitable supplier.

The proposed methods can solve the 2-tuple linguistic MAGDM problem, in which the interactions exist among the attributes. Therefore, it can be used to supplier selection problems and other similar management decision problems.

The paper develop some 2-tuple aggregation operators based on MM, and further present two methods based on the proposed operators for solving MAGDM problems. It is useful to deal with multiple attribute interaction decision-making problems and suitable to solve a variety of management decision-making applications.

Nowadays, the risk assessment and reliability engineering of various production processes have become an inevitable necessity. Because if these risks are not going to be evaluated and no solution is going to be taken for their prevention, managing them would be really hard and costly in case of their occurrence. The importance of this issue is much higher in producing healthcare products due to their quality's direct impact on the health of individuals and society.

One of the most common approaches of risk assessment is the failure mode and effects analysis (FMEA), which is facing some limitations in practice. In this research, a new generalized multi-attribute failure mode analysis approach has been proposed by utilizing the best–worst method and linguistic 2-tuple representation in order to evaluate the production process of hemodialysis solution in a case of Tehran, Iran.

According to the results, entry of waste to the mixing tanker, impurity of raw materials and ingredients and fracture of the mixer screw have been identified as the most important potential failures. At last, the results of this research have been compared with the previous studies.

Some reinforcement attributes have been added to the traditional FMEA attributes in order to improve the results. Also, the problems of identical weights for attributes, inaccuracy in experts' opinions and the uncertainties in prioritizing the potential failures were improved. Furthermore, in addition to the need for less comparative data, the proposed approach is more accurate and comprehensive in its results.

For some specific multi-criteria decision-making (MCDM) problems, especially in emergency situations, because of the feature of criteria and other fuzzy factors, it is more appropriate that values of different criteria are expressed in their correspondingly appropriate value types. The purpose of this paper is to build a multi-criteria group decision-making (MCGDM) model dealing with heterogeneous information based on distance-based VIKOR to solve emergency supplier selection in practice appropriately and flexibly, where a compromise solution is more acceptable and suitable.

This paper extends the classical VIKOR to a generalized distance-based VIKOR to handle heterogeneous information containing crisp number, interval number, intuitionistic fuzzy number and hesitant fuzzy linguistic value, and develops an MCGDM model based on the distance-based VIKOR to handle the multi-criteria heterogeneous information in practice. This paper also introduces a parameter called non-fuzzy degree for each type of heterogeneous value to moderate the computation on aggregating heterogeneous hybrid distances.

The proposed distance-based model can handle the heterogeneous information appropriately and flexibly because the computational process is directly operated on the heterogeneous information based on generalized distance without a transformation process, which can improve the decision-making efficiency and reduce information loss. An example of emergency supplier selection is given to illustrate the proposed method.

This paper develops an MCGDM model based on the distance-based VIKOR to handle heterogeneous information appropriately and flexibly. In emergency supplier selection situations, the proposed decision-making model allows the decision-makers to express their judgments on criteria in their appropriate value types.

In organizations, knowledge intensive activities are mainly task oriented. Finding relevant completed tasks to the new task and providing task-related knowledge to workers facilitate the knowledge reuse. However, relevant tasks are not easily found in the huge amount of completed tasks. The purpose of this paper is to assist the worker to find the required knowledge for the task at hand by reusing the knowledge related to relevant competed tasks.

First, the task profile is constructed. Relevant degrees to categories which tasks to are derived by multi-granularity fuzzy linguistic method. The stages of completed tasks are identified by the modified KNN method. Second, similar completed tasks on categories are retrieved and then the relevant tasks are selected from the retrieved similar tasks by multi-granularity fuzzy linguistic method. Third, the worker’s current task stage is derived by calculating the similarity between the rated knowledge and the knowledge in the stage of completed tasks. Finally, the knowledge is recommend based on stage relevance, relevance of the completed tasks and importance of the knowledge.

The proposed method helps the worker find the knowledge related to the task at hand by finding and reusing the completed tasks. The experimental results show that the proposed method performs well and can fulfill the worker’s’ knowledge needs. The use of the linguistic term set with preferred granularities instead of precise numbers facilitates the expression of the opinions. The recommendation stage by stage makes the knowledge recommended more precisely. The obtained linguistic weight of the knowledge makes the recommended results understood more easily than the numerical values.

In the study, the authors just focus on the codified knowledge recommendation. However, there is another kind of knowledge named tacit knowledge, which exists in the mind of the experts. The constructing and updating of the expert profile can be investigated. Meanwhile, the new recommendation method which considers more factors also needs to be studied further.

The paper includes implications for the development of the knowledge management system. The proposed approach can be applied as a tool of knowledge sharing. It facilitates the finding of the knowledge that is related to the task at hand.

The paper provides new ways to find the relevant tasks and the related knowledge to the task at hand. Meanwhile, the new method to recommend the knowledge stage by stage is also proposed. It expands the research in the knowledge sharing and knowledge recommendation.

The purpose of this paper is to develop a multi-criterion group decision-making (MCGDM) method by combining the regret theory and the Choquet integral under 2-tuple linguistic environment and apply the proposed method to deal with the supplier selection problem.

When making a decision, the decision-maker is more willing to choose the alternative(s) which is preferred by the experts so as to avoid the regret. At the same time, the correlative relationships among the criterion set can be sufficiently described by the fuzzy measures, later the evaluations of a group of criteria can be aggregated by means of the Choquet integral. Hence, the authors cope with the MCGDM problems by combining the regret theory and the Choquet integral, where the fuzzy measures of criteria are partly known or completely unknown and the evaluations are expressed by 2-tuples. The vertical and the horizontal regret-rejoice functions are defined at first. Then, a model aiming to determine the missing fuzzy measures is constructed. Based on which, an MCGDM method is proposed. The proposed method is applied to tackle a practical decision-making problem to verify its feasibility and the effectiveness.

The vertical and the horizontal regret-rejoice functions are defined. The relationships of the fuzzy measures are expressed by the sets. A model is built for determining the fuzzy measures. Based on which, an MCGDM method is proposed. The results show that the proposed method can solve the MCGDM problems within the context of 2-tuple, where the decision-maker avoids the regret and the criteria are correlative.

The paper proposes an MCGDM method by combining the regret theory and the Choquet integral, which is suitable for dealing with a variety of decision-making problems.

Task complexity is one of the significant factors that influences and is used for forecasting employee performance and determining labor cost. However, the complexity level of tasks is unstructured, dynamic and complicated to perform. This paper develops a new method for evaluating the complexity level of tasks in the production process to support production managers to control their manufacturing systems in terms of flexibility, reliability to production planning and labor cost.

The complexity level of tasks will be analyzed based on the structuralist concept. Using the structure of task, the factors that significantly affect the task complexity in an assembly line will be defined, and the complexity level of the task will be evaluated by measuring the number of task components. Using the proportional 2-tuples linguistic values, the difference between the complexity levels of tasks can be compared and described clearly.

Based on the structure of the task, three contributory factors including input factors, process-operation factors and output factors that significantly affect the task complexity in an assembly line are identified in the present study. The complexity level of the task is quantified through analyzing the details of the three factors according to two criteria and six sub-criteria within the textile case study.

The proposed approach provides a new insight about the factors that have an effect on the complexity of tasks in production and remedies some of limitations of previous methods. The combination of experts' experience and scientific knowledge will improve the accuracy in determining the complexity level of tasks.

Task recommendation is an important way for workers and requesters to get better outcomes in shorter time in crowdsourcing. This paper aims to propose an approach based on 2-tuple fuzzy linguistic method to recommend tasks to the workers who would be capable of completing and accept them.

In this paper, worker’s capability-to-complete (CTC) and possibility-to-accept (PTA) for a task needs to be recommended are proposed, measured and aggregated to determine worker’s priority for task recommendation. Therein, the similarity between the recommended task and its similar tasks and worker’s performance on these similar tasks are computed and aggregated to determine worker’s CTC quantitatively. In addition, two factors of worker’s active degree and worker’s preferences to a task category are presented to reflect and determine worker’s PTA. In the process of measuring them, 2-tuple fuzzy linguistic method is used to represent, process and aggregate vague and imprecise information.

To demonstrate the implementation process and performance of the proposed approach, an illustrative example is conducted on Taskcn, a widely used Chinese online crowdsourcing market. The experimental results show that the proposed approach outperformed the self-selection approach, especially for complex or creative tasks. Moreover, comparing with task recommendation considering worker’s CTC solely, the proposed approach would be better in terms of workers’ response rate. Additionally, the use of linguistic terms and fuzzy linguistic method facilitates the expression of vague and subjective information and makes recommendation process more practical.

In the study, the authors capture alternative workers, collect workers’ behaviors and compute workers’ CTC and PTA manually. However, as the number of tasks and alternative workers grow, the issue, i.e. how to conveniently collect workers’ behaviors and determine their CTC and PTA, becomes conspicuous and needs to be studied further.

The proposed approach provides an alternative way to perform tasks posted in crowdsourcing platforms. It can assist workers to contribute to right tasks, and requesters to get outcomes with high quality more efficiently.

This study proposes an approach to task recommendation in crowdsourcing that integrates workers’ CTC and PTA for the recommended tasks and can deal with vague and imprecise information.

Consulting experts is an effective way to utilize tacit resource. The purpose of the paper is to optimize the matching between panels of experts and groups of demanders to improve the efficiency of tacit knowledge sharing.

Experts and demanders express preferences using linguistic terms. The estimate method based on trust is developed to get missing ratings. Weights of demanders are determined and knowledge needs are identified. Three kinds of satisfaction are measured based on grey relational analysis. To maximize satisfaction of experts and demanders and safeguard meetings of knowledge needs as well as the workload of experts, the optimization model is constructed and the solution is optimal matching results.

The presented approach not only optimizes the matching between demanders and experts but also sets up a panel of experts in case that knowledge needs exceed a single expert’s capacity.

The approach expands research works of methods for tacit knowledge sharing. The continuous updating of matching results and the processing of the data with mixing formats need to be studied further.

The presented approach acts as a valuable reference for the development of knowledge management systems. It can be used in any scene that needs the match between experts and demanders.

The approach provides a new way of helping demanders to find appropriate experts. Both experts’ and demanders’ preferences are considered. A panel of experts is set up when needed. Expert resources are utilized more efficiently and knowledge needs are met more comprehensively.

This paper aims to demonstrate how to make emergency decision when decision makers face a complex and turbulent environment that needs quite different decision-making processes from conventional ones. Traditional decision techniques cannot meet the demands of today’s social stability and security.

The main work is to develop an instance-driven classifier for the emergency categories based upon three fuzzy measures: features for an instance, solution for the instance and effect evaluation of the outcome. First, the information collected from the past emergency events is encodes into a prototype model. Second, a three-dimensional space that describes the locations and mutual distance relationships of the emergency events in different emergency prototypes is formulated. Third, for any new emergency event to be classified, the nearest emergency prototype is identified in the three-dimensional space and is classified into that category.

An instance-driven classifier based on prototype theory helps decision makers to describe emergency concept more clearly. The maximizing deviation model is constructed to determine the optimal relative weights of features according to the characteristics of the new instance, such that every customized feature space maximizes the influence of features shared by members of the category. Comparisons and discusses of the proposed method with other existing methods are given.

To reduce the affection to economic development, more and more countries have recognized the importance of emergency response solutions as an indispensable activity. In a new emergency instance, it is very challengeable for a decision maker to form a rational and feasible humanitarian aids scheme under the time pressure. After selecting a most suitable prototype, decision makers can learn most relevant experience and lessons in the emergency profile database and generate plan for the new instance. The proposed approach is to effectively make full use of inhomogeneous information in different types of resources and optimize resource allocation.

The combination of instances can reflect different aspects of a prototype. This feature solves the problem of insufficient learning data, which is a significant characteristic of emergency decision-making. It can be seen as a customized classification mechanism, while the previous classifiers always assume key features of a category.