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1 – 10 of over 1000Shan Shan Lu, Ruwen Tian and Dickson K.W. Chiu
The study aims to investigate the characteristics of the current situation of library programs and explore the possible reasons behind the low participation in Hong Kong. It…
Abstract
Purpose
The study aims to investigate the characteristics of the current situation of library programs and explore the possible reasons behind the low participation in Hong Kong. It focuses on the development of library programs in the era of digital technology, which can lead to discussion and reflections on the further development of library programs with innovative technology services.
Design/methodology/approach
This study applied a mixed-method research approach to investigate the current situation of library programming and the reasons for low participation in Hong Kong. The first part analyzes the characteristics of library programs offered by the Hong Kong Public Libraries (HKPL) through data collection from the HKPL website. The second part of this study investigated the reasons behind the low participation in library programs through quantitative research through an online survey.
Findings
The findings show that current library programs were dominated by reading activities and children's programs to a great extent, which both users and non-users are not very interested in. Further, most respondents expressed more interest in cultural and leisure events and hands-on activities (especially new technologies related) than traditional library programming. Many lapsed and non-users chose not to attend the library programs for boredom and uselessness. As a result, there is a need for HKPL to adjust its services to stay relevant to the needs and interests of local communities.
Originality/value
Scant studies explored the reasons behind non-users of public library programs, especially in Asia. This research contributes to the literature by analyzing and proposing the characteristics of the current situation of library programs and exploring the possible reasons behind the low participation in Hong Kong.
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Shiv Kumar, Nirupma Chohda and Richa Gupta
Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library…
Abstract
Purpose
Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library professionals from different universities along with the user respondents from different disciplines and universities on the role of social media tools to market university libraries.
Design/methodology/approach
It is a survey-based study that used the questionnaire as its chief data collection instrument designed to be administered to library professionals (n = 100) and users (n = 1,189) from eight universities. The study also adopted the general observation and interview methods to supplement the data. The data was analyzed using SPSS software, and Chi-square test and ANOVA were applied to ascertain the significant variations in viewpoints of the library professionals and the users.
Findings
The research study showed that library professionals (from different universities) and users (from different disciplines and universities) felt that social media could be an appropriate marketing tool for libraries in the future. Observations during data collection highlighted a lack of confidence and unwillingness among library professionals to implement any changes in the present time.
Practical implications
The present study provides some significant insights for improving the current situation of the libraries under study in terms of increasing awareness among the students and adopt social media tools for marketing of library facilities and services in future. It is important to note that a few issues that came into light during data collection were a marked lack of willingness and prevalence of less confidence among the library professionals to execute or implement the social media tools to market library resources and services among the users.
Originality/value
SMM programs focus on creating content that attracts attention and encourages readers to use it. This study attempts to fill the gap in of marketing in libraries through social media. The paper offers insights into the use of marketing tools for promoting library resources and services as per the needs of library users. The research work differs from other studies undertaken on library marketing related to social media as it has included both library professionals and users together to obtain a better picture in this regard.
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The main purpose of this study is to explore the existing information and communication technologies (ICTs) scenario in public and private university libraries in Bangladesh. The…
Abstract
Purpose
The main purpose of this study is to explore the existing information and communication technologies (ICTs) scenario in public and private university libraries in Bangladesh. The aim of the study was to determine the use and extent of ICT implementation for collection development practices of the said institutions.
Design/methodology/approach
The study is based on a structured questionnaire for university library users. Students' opinions have been encapsulated, and the data findings were analyzed and presented in light of the responses.
Findings
For students who responded to the questionnaire, their ICT-based knowledge usage experience is not up to the mark. In general, it was found that students had limited knowledge about ICT-based resources and services. Besides this, the study also showed how to improve the entire condition and services of these libraries by adopting modern technology. This investigation reveals the situation they encountered in applying information technology and puts forward necessary recommendations that may help improve their services in the information storing and dissemination process.
Originality/value
This study focuses on the user perceptions of ICT-based library services in university libraries in Bangladesh. It will prompt further research on user perceptions of ICT-based library services in academic libraries globally.
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Xin Chen and Yingxi Liu
In Chinese libraries, short video platforms have emerged as a channel for new media marketing. Thus, this study aims to explore libraries’ communication influence on China’s…
Abstract
Purpose
In Chinese libraries, short video platforms have emerged as a channel for new media marketing. Thus, this study aims to explore libraries’ communication influence on China’s largest short video platform, that is, Douyin (the Chinese version of Tiktok), and to provide corresponding suggestions for improvement of libraries’ communication influence in the short video platform.
Design/methodology/approach
Based on the Douyin Communication Index (DCI), this paper collects the top 200 library Douyin accounts of cultural reading in China and uses statistical and content analyses to evaluate the communication influence of library Douyin accounts.
Findings
Study findings show that libraries of various types and in various regions currently have an unbalanced development trend, with public libraries accounting for the vast majority and nearly half of the libraries located in China’s eastern region. Analysis of variance shows differences in the influence of Douyin communication among library types. Correlation analysis shows that indicators with a high correlation with DCI include the number of new works, likes, shares, and comments. In marketing content, the library’s high-impact short videos have characteristics of value, interest, and emotional touch.
Originality/value
This study uses a hybrid research method to explore Chinese libraries’ communication influence using the Douyin short video platform. Compared to other parts of the world, short videos in Chinese libraries have unique characteristics. They are rooted in China’s history and reality, showcasing the unique charm of Chinese library culture and serving as a unique reference for library marketing activities around the world.
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Khurram Shahzad, Shakeel Ahmad Khan and Abid Iqbal
This study aims to identify the librarians’ readiness to leverage artificial intelligence for sustainable competence development and smart library services.
Abstract
Purpose
This study aims to identify the librarians’ readiness to leverage artificial intelligence for sustainable competence development and smart library services.
Design/methodology/approach
This study used a quantitative research design for addressing the objectives. The population consisted of librarians from the public and private sector universities of Pakistan. The data were analyzed by using Smart PLS software.
Findings
The analysis consisted of two major parts: first the assessment of measurement model and second the structural equation modeling analysis. A significant positive impact of AI adoption was found on the implementation smart library services. Findings revealed that behavioral intention motivated librarians to adopt AI tools in university libraries for the delivery of smart library services.
Research limitations/implications
We applied quantitative method to carry out the study while future authors may conduct a systematic literature review on the same topic for offering a broader outlook.
Practical implications
It has provided practical contributions by providing a baseline for management bodies to construct policies for the successful adoption of AI in libraries for sustainable competence development of practicing librarians and implementation of smart library services.
Social implications
The study has social implications too as AI integrated library services prove fruitful for society and digitally skilled librarians play a vital role for the promotion of reading and research culture in society.
Originality/value
To the best of the authors’ knowledge, this is the first study on librarians’ readiness to leverage artificial intelligence for the enhancement of digital literacy skills, sustainable competence development and smart library services in the context of Pakistan.
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The purpose of this study is to examine research on academic libraries and the social web published from July 1, 2019, to June 30, 2023.
Abstract
Purpose
The purpose of this study is to examine research on academic libraries and the social web published from July 1, 2019, to June 30, 2023.
Design/methodology/approach
The article search and filtering procedures mirrored those of Choi and Harper (2020) and Carlsson (2015), resulting in a total sample size of 93 articles. These articles underwent examination based on the same eight variables (i.e. journal outlet, research theme, publication year, social web type, method, keyword, study participant type and study country) as employed by Choi and Harper (2020) and Carlsson (2015), with the addition of two new variables (i.e. research purpose and the impact of COVID-19).
Findings
The research article volume has consistently maintained a stable trend. A notable difference from Choi and Harper (2020) and Carlsson (2015) is the rise of “user perspectives” as the second most prevalent theme. Unlike Choi and Harper (2020), the “survey” method is predominant. Many research purposes, excluding “marketing and promotion,” lack attention. Additionally, there’s a dearth of studies on the impact of COVID-19.
Research limitations/implications
The findings from the study not only offer a snapshot of the current research landscape on academic libraries and their engagement with the social web but also offer insights for future scholarly endeavors.
Originality/value
There is a limited effort in exploring the recent literature regarding the role of the social web in academic libraries. This study serves as a valuable guide for contributing to this dynamic research stream and provides various up-to-date implications.
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Fredrick Otike, Ágnes Hajdu Barát and Péter Kiszl
The advancement of technology has brought much uncertainty in the access and utilization of information resources in academic libraries. This research sought to determine the…
Abstract
Purpose
The advancement of technology has brought much uncertainty in the access and utilization of information resources in academic libraries. This research sought to determine the extent to which academic libraries in Kenya engage in innovation and use innovative strategies. In addition, this study aims to identify the specific innovation practices and strategies used by these libraries to ensure they effectively address users’ information needs and remain relevant within the Kenyan context.
Design/methodology/approach
This study adopted a qualitative research design. Data was collected using face-to-face interviews that targeted key personnel in the academic library system, including the university librarian, the circulation librarian and the digital/systems librarian. In total, 21 respondents were interviewed in this study. Additional data was gathered by examining primary documents such as academic library policies, university websites and library brochures, among other sources. The study used purposive sampling techniques to select the population sample and the theoretical saturation to determine the sample size.
Findings
The study revealed a pressing need for change in the academic library landscape in Kenya. It established that the concept of innovation and innovation strategies is still new in academic libraries in Kenya, and libraries are still confined to traditional and routine duties. There is a lack of appropriate strategies for enhancing innovation practices/strategies in academic libraries. The paper, therefore, strongly recommends the reorganization of academic libraries in Kenya.
Originality/value
To the best of the authors’ knowledge, this research is the first to analyze innovation strategies and practices in academic libraries in Kenya. This study sheds light on the puzzles facing most academic libraries in Kenya regarding innovation and innovation strategies. It introduces the importance of academic libraries to embrace innovation as a strategy to avoid disruptive innovation.
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Social media (SM) has been heavily criticised in recent years for its damaging effects on societies globally. Tasked with empowering those same societies, libraries’ continued use…
Abstract
Purpose
Social media (SM) has been heavily criticised in recent years for its damaging effects on societies globally. Tasked with empowering those same societies, libraries’ continued use of SM is considered ethically contentious. This study presents the findings of a University of Sheffield study that investigated the ethical tension between libraries and their use of SM by aiming to establish whether: (1) libraries’ use of SM is ethically motivated; (2) ethically informed; (3) and compatible with codes of ethics in the Library and Information Science (LIS) sector.
Design/methodology/approach
A phenomenographic approach was employed to gather and analyse the data for this study, which is drawn from the transcripts of seven online interviews with Bodleian Libraries staff who used Twitter, now X, in a professional capacity.
Findings
Three categories of description were identified among participants: (1) Collectivist conception; (2) Settled conception; (3) Questioning conception. The categories are bound by a shared context of conceptualisation made up of a small set of internal and external influences discussed in the interviews which affected all participants to varying degrees.
Originality/value
The findings were used to support the following determinations: (1) Libraries’ use of SM is ethically motivated. (2) Libraries’ use of SM is ethically informed, in part. Due to lack of evidence, no determination was made about whether libraries’ use of SM is compatible with codes of ethics in the LIS sector. Recommendations for LIS professions and professional bodies are offered based on these determinations.
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Kenneth Cosh, Sakgasit Ramingwong and Lachana Ramingwong
This paper aims to identify and understand changing research themes within this field and apply a novel technique for text mining.
Abstract
Purpose
This paper aims to identify and understand changing research themes within this field and apply a novel technique for text mining.
Design/methodology/approach
Statistical text mining methods are applied as an approach to bibliographic analysis to nearly 30 years of papers published in Library Review and Global Knowledge, Memory and Communication to identify key research themes and analyse how they have evolved over this period.
Findings
Key stable research themes include students, literacy, learning, research, while emerging research themes include social media, networking and knowledge sharing through information and communication technology.
Originality/value
A novel approach to bibliometric analysis is applied to a large collection of texts published in the library field.
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Suhaib Hussain Shah, Naimat Ullah Shah and Akira Jbeen
The purpose of this qualitative study is to investigate/review the skills required for library and information science (LIS) professionals in the 21st century and to propose an…
Abstract
Purpose
The purpose of this qualitative study is to investigate/review the skills required for library and information science (LIS) professionals in the 21st century and to propose an alternative approach as the suggested key skills.
Design/methodology/approach
Twenty-two LIS professionals from Pakistan were interviewed, and 10 LIS professionals were from abroad, including two from the USA; six respondents were from Saudi Arabia; one from Canada; and one from Malaysia. In-depth interviews with faculty members were conducted to ascertain their perceptions of the knowledge and skills necessary to be competent in delivering quality education to the future information breed.
Findings
The findings emphasise the importance of a variety of competencies for librarians and information educators, including subject knowledge and skills; information technology knowledge and skills; instructional skills; research skills; and managerial, leadership and social skills. Additionally, it was noted that LIS professionals require a diverse set of skills that should be fostered by educators and employers. By promoting these in the broader community, the author can encourage the next generation of LIS professionals to consider LIS as a viable career option.
Originality/value
The findings presented in this paper provide a unique window into the country’s workforce needs. Though the study was conducted from a Pakistani perspective, the findings may have implications for other countries with comparable circumstances, including social impact. It also provides a new analysis of the selected generic and LIS skills that can be communicated in an innovative manner to prospective LIS employees, employers and educators.
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