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1 – 10 of over 1000Aditya Nugroho and Wei-Tsong Wang
This research aims to examine the factors that influence customers' product return intentions and proposes that YouTube product reviews can mitigate customers' desire to return a…
Abstract
Purpose
This research aims to examine the factors that influence customers' product return intentions and proposes that YouTube product reviews can mitigate customers' desire to return a product.
Design/methodology/approach
The proposed theoretical research model and hypothesized relationship were investigated using a quantitative process. This study used 302 data from Indonesian young adult respondents to examine the structural model, which was analyzed using the SmartPLS 3.2 software package.
Findings
The results show that YouTube product reviews, product fit uncertainty and customer satisfaction are the key determinants of customers' product return intention. Furthermore, the results show that the credibility of YouTube product reviews has a major impact on customers' familiarity with a product, satisfaction and the likelihood of returning goods to sellers.
Practical implications
In the e-commerce industry, increasing the use of YouTube product reviews will help businesses eliminate unnecessary product returns. Sellers are also encouraged to collaborate with YouTube producers to review specific products, which can benefit companies by raising brand awareness and gaining customer feedback. Furthermore, YouTube online product reviews can help consumers avoid having an unpleasant shopping experience that causes emotional reactions and lowers satisfaction.
Originality/value
Most research has not considered antecedents in observing the product return phenomenon; this study observes a prerequisite of consumer product returns (i.e. information asymmetry and product familiarity) and investigates the relationships between YouTube product reviews, customer satisfaction and product return intention.
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Yue (Darcy) Lu, Yifeng Liang and Yao-Chin Wang
This study aims to conceptualize the characteristics of artificial intelligence (AI) dogs while exploring their applications in tourism and hospitality settings.
Abstract
Purpose
This study aims to conceptualize the characteristics of artificial intelligence (AI) dogs while exploring their applications in tourism and hospitality settings.
Design/methodology/approach
The total of 30 in-depth interviews were conducted, and data were analyzed through thematic analysis.
Findings
This study proposed differences between AI dogs and real dogs and human-like robots, core characteristics of AI dogs’ functions, a matrix of appearance and expectation regarding intelligence for AI dogs and human-like robots, the relationship between ethical barriers and task complexity, adoptions of AI dogs in different user segments and practical applications in hospitality and tourism settings, such as restaurants, city tour guides, extended-stay resorts and event organizations.
Research limitations/implications
This research advances the field of tourism and hospitality studies by introducing the new concept of AI dogs and their practical applications. This present study adds new insights into the opportunities and contexts of human–robot interaction in the field of tourism and hospitality.
Originality/value
To the best of the authors’ knowledge, this research is one of the first studies of AI dogs in tourism and hospitality.
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This study aims to examine the relationship between internal and external factors and job satisfaction, and between job satisfaction and auditors’ performance.
Abstract
Purpose
This study aims to examine the relationship between internal and external factors and job satisfaction, and between job satisfaction and auditors’ performance.
Design/methodology/approach
This research used deductive approach. Data was gathered from 83 auditors in the Saudi Organisation for Certified Public Accountants (SOCPA) database. By implementing the partial least squares-structural equation modelling (PLS-SEM) technique, the suggested hypotheses were examined.
Findings
The results show that internal factors, i.e., achievement, advancement, recognition and growth, significantly impact job satisfaction. Subsequently, the external factors, i.e., company policies, relationship with a peer and relationship with supervisor, significantly impact job satisfaction. In contrast, work security has no relationship with job satisfaction. Furthermore, job satisfaction is a significant driver for auditors' performance.
Research limitations/implications
This research sheds light on the relationships between internal and external factors, job satisfaction and auditors' performance in the Saudi context. It would be interesting to investigate these relationships in a different setting, such as a different country, time or industry. Future studies should broaden the sample frame to include different types of employees to obtain more generalisable results.
Practical implications
This study may help managers of auditing departments formulate appropriate strategies and design effective programs to increase the level of job satisfaction between auditors by enhancing such factors, which will lead to improving the auditors' performance.
Originality/value
This research provide an empirical evidence to support the theoretical assumptions of Herzberg's which is much needed.
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Selim Ahmed, Dewan Mehrab Ashrafi, Pradeep Paraman, Bablu Kumar Dhar and Sanmugam Annamalah
The purpose of this research article is to explore the behavioural intention of consumers to use app-based shopping for green-tech products in the emerging economy of Bangladesh…
Abstract
Purpose
The purpose of this research article is to explore the behavioural intention of consumers to use app-based shopping for green-tech products in the emerging economy of Bangladesh. The study investigates the indirect effects of perceived ease of use, usefulness, perceived delivery and perceived security on the behavioural intention to use app-based shopping for purchasing green-tech products by considering the mediating role of perceived trust.
Design/methodology/approach
A quantitative research approach was applied to collect data from the respondents who had previously used app-based shopping for green-tech products in Bangladesh. An online, self-administered survey questionnaire was used to collect data from 348 respondents. The survey data was analysed using SmartPLS-4 to measure the reliability and validity of the constructs. In addition, partial least squares structural equation modelling (PLS-SEM) was employed to test the research model and hypotheses.
Findings
The study's results reveal that perceived usefulness, ease of use, security and delivery positively and significantly influence perceived trust, leading to a higher behavioural intention to use app-based shopping for green-tech products. Additionally, perceived trust significantly mediates the relationship between the behavioural intention to use app-based shopping and perceived usefulness, perceived ease of use, perceived security and perceived delivery.
Practical implications
The study's findings have important implications for app-based shopping services to support customers interested in purchasing green-tech products in an emerging economy. The results also indicate that green-tech product companies must adopt new service delivery channels and ensure consumers' convenience and cost and time savings. The present research findings suggest that green-tech product companies need to ensure that they integrate digital technologies into their services for secure and timely delivery of products, improving customer convenience.
Originality/value
The study's findings can be insightful for app-based shopping service providers to foster their businesses by focussing on developing a positive trust perception in the consumer's mind, leading to a positive intention to use the app-based shopping services. The present study will enrich the current literature by investigating how consumers' perceived trust affects their behavioural intention to use app-based online shopping for purchasing green-tech products. It will also expand the existing knowledge on app-based shopping by exploring how perceived delivery impacts perceived trust, which subsequently affects customers' intentions to adopt the purchase of green-tech products.
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Yee Ming Lee and Chunhao (Victor) Wei
This study sought to understand which food allergen labeling systems (non-directive, semi-directive, and directive) were attended to and preferred by 34 participants with food…
Abstract
Purpose
This study sought to understand which food allergen labeling systems (non-directive, semi-directive, and directive) were attended to and preferred by 34 participants with food hypersensitivity and their perceived corporate social responsibility (CSR) and behavioral intention towards a restaurant that identifies food allergens on menus.
Design/methodology/approach
This study used an online survey with open-ended and ranking questions, combined with eye-tracking technology, to explore participants' visual attention and design preferences regarding four menus. This study utilized one-way repeated measures analysis of variance (RM-ANOVA) and heat maps to analyze participants' menu-reading behaviors. A content analysis of survey responses and a ranking analysis of menus were conducted to understand the reasons behind consumers' preferred menu designs.
Findings
The advisory statement was not much attended to. Participants identified food allergen information significantly quicker with the directive labeling system (icons) than the other two systems, implying they were eye-catching. Semi-directive labeling system (red text) has lower visit count and was more preferred than two other systems; each labeling system has its strengths and limitations. Participants viewed restaurants that disclosed food allergen information on menus as socially responsible, and they would revisit those restaurants in the future.
Originality/value
This study was one of the first to explore, through use of eye-tracking technology, which food allergen labeling systems were attended to by consumers with food hypersensitivity. The use of triangulation methods strengthened the credibility of the results. The study provided empirical data to restauranteurs in the US on the values of food allergen identification on restaurant menus, although it is voluntary.
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Ika Permatasari and Bambang Tjahjadi
This paper aims to conduct a systematic review of the literature on the quality of integrated reports (IR) and highlight the gaps in the existing research to provide directions…
Abstract
Purpose
This paper aims to conduct a systematic review of the literature on the quality of integrated reports (IR) and highlight the gaps in the existing research to provide directions and suggestions for future research.
Design/methodology/approach
This study was conducted through a systematic literature review using content analysis based on 40 papers from the Scopus, Web of Science and EBSCOhost databases on IR quality. While reading the full-text papers, the authors found six additional papers referenced by the literature being reviewed that were relevant to IR quality. Thus, there were 46 papers in the final review. The analysis begins with the definition and dimension of IR quality and theoretical lenses. Furthermore, this study outlines constructs or variables used in the previous literature.
Findings
The authors found that most studies used the quantitative method (41 papers or 89%). Five papers in the literature used qualitative methods (11%). Most researchers (34 papers or 72%) defined IR quality as consistent with the International Integrated Reporting Council framework, specifically the eight content elements. In particular, with the constructs that make up the quality of the IR, variations between researchers were found. Furthermore, there were some gaps that could be the directions for future research.
Research limitations/implications
The literature that provides academic knowledge about IR quality is still limited, and research on IR is still growing. The literature review conducted by this study can provide an overview of the current research positions on the quality of IR and directions for future research in this area.
Practical implications
This study intends to show corporate executives a framework demonstrating the quality of corporate reporting. It can impact not only investors as a specific stakeholder group but also other stakeholder groups.
Originality/value
To the best of the authors’ knowledge, this study is the first literature review to examine the quality of IR, thus providing a map of current research to suggest directions for future research. Most of the previous literature reviews have been focused on integrated reporting (IR) in general and not quality.
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Ling Liang, Jiqing Xie, Jie Ren, Jialiang Wang and Chang Wang
Information opacity in donation crowdfunding activities has constrained the healthy development of China’s public welfare activities. Addressing the trust crisis and enhancing…
Abstract
Purpose
Information opacity in donation crowdfunding activities has constrained the healthy development of China’s public welfare activities. Addressing the trust crisis and enhancing public engagement warrants further investigation. This study aims to uncover the moderating effect of activity transparency by utilizing data from 1,029 donation crowdfunding projects on the Sina Weibo Public Welfare Social Platform. In this way, we seek to elucidate the impact of donation crowdfunding events on fundraising ability.
Design/methodology/approach
This study selects text complexity, number of supporters, creator experience, and social capital as explanatory variables; innovatively selects the number of updates of online crowdfunding activities and total reading volume as moderating variables; selects the number of shares of crowdfunding activities as a mediating variable; and constructs a moderated mediation multiple regression model for fundraising ability.
Findings
Our findings indicate that independent variables, such as text complexity, number of supporters, and social capital, can significantly affect the dependent variable, fundraising ability. However, creator experience does not influence fundraising ability. Furthermore, social interaction has a mediating effect, whereas activity transparency has a reverse moderating effect. These results indicate that social interaction can enhance the fundraising ability of donation crowdfunding events. However, with an increase in information transparency, the fundraising ability of social media decreases.
Originality/value
The originality of this research is in clarifying the internal factors affecting fundraising ability through induction, making bold assumptions, and focusing on how social media’s effective interaction and activity transparency will affect public welfare crowdfunding fundraising ability.
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The purpose of this study is to investigate the role of consumers’ moral preferences between moral and economic benefits and consumers’ moral and rational behaviour intentions…
Abstract
Purpose
The purpose of this study is to investigate the role of consumers’ moral preferences between moral and economic benefits and consumers’ moral and rational behaviour intentions based on moral decision-making models of previous studies.
Design/methodology/approach
Respondents were asked to answer a questionnaire measuring moral and economic benefits, consumers’ moral preferences and moral and rational behaviour intention after reading a stimulus describing imaginary fashion brand A’s unethical activities.
Findings
Moral and economic benefits directly and significantly affect moral and rational behaviour intention. Homo economicus evoked by an economic benefit had a negative effect on moral behaviour intention.
Research limitations/implications
This study focused only on a moral benefit and an economic benefit as factors evoking consumers’ moral preferences. This study was also conducted only in a Korean context and considered a specific industry. In future research, the results of this study should be extended to design the “possibility of punishment” to encourage moral behaviour by discouraging the effect of homo economicus. The results have implications for companies such as social enterprises and charities that want to promote consumers’ moral behaviour.
Originality/value
This study provides evidence on why ethical consumers do not always make ethical decisions by confirming that homo economicus has a significant influence on not only rational behaviour intention but also moral behaviour intention.
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Xinzhe Li, Qinglong Li, Dasom Jeong and Jaekyeong Kim
Most previous studies predicting review helpfulness ignored the significance of deep features embedded in review text and instead relied on hand-crafted features. Hand-crafted and…
Abstract
Purpose
Most previous studies predicting review helpfulness ignored the significance of deep features embedded in review text and instead relied on hand-crafted features. Hand-crafted and deep features have the advantages of high interpretability and predictive accuracy. This study aims to propose a novel review helpfulness prediction model that uses deep learning (DL) techniques to consider the complementarity between hand-crafted and deep features.
Design/methodology/approach
First, an advanced convolutional neural network was applied to extract deep features from unstructured review text. Second, this study used previous studies to extract hand-crafted features that impact the helpfulness of reviews and enhance their interpretability. Third, this study incorporated deep and hand-crafted features into a review helpfulness prediction model and evaluated its performance using the Yelp.com data set. To measure the performance of the proposed model, this study used 2,417,796 restaurant reviews.
Findings
Extensive experiments confirmed that the proposed methodology performs better than traditional machine learning methods. Moreover, this study confirms through an empirical analysis that combining hand-crafted and deep features demonstrates better prediction performance.
Originality/value
To the best of the authors’ knowledge, this is one of the first studies to apply DL techniques and use structured and unstructured data to predict review helpfulness in the restaurant context. In addition, an advanced feature-fusion method was adopted to better use the extracted feature information and identify the complementarity between features.
研究目的
大多数先前预测评论有用性的研究忽视了嵌入在评论文本中的深层特征的重要性, 而主要依赖手工制作的特征。手工制作和深层特征具有高解释性和预测准确性的优势。本研究提出了一种新颖的评论有用性预测模型, 利用深度学习技术来考虑手工制作特征和深层特征之间的互补性。
研究方法
首先, 采用先进的卷积神经网络从非结构化的评论文本中提取深层特征。其次, 本研究利用先前研究中提取的手工制作特征, 这些特征影响了评论的有用性并增强了其解释性。第三, 本研究将深层特征和手工制作特征结合到一个评论有用性预测模型中, 并使用Yelp.com数据集对其性能进行评估。为了衡量所提出模型的性能, 本研究使用了2,417,796条餐厅评论。
研究发现
广泛的实验验证了所提出的方法优于传统的机器学习方法。此外, 通过实证分析, 本研究证实了结合手工制作和深层特征可以展现出更好的预测性能。
研究创新
据我们所知, 这是首个在餐厅评论预测中应用深度学习技术, 并结合了结构化和非结构化数据来预测评论有用性的研究之一。此外, 本研究采用了先进的特征融合方法, 更好地利用了提取的特征信息, 并识别了特征之间的互补性。
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This paper aims to present a lesson that showcases how artificial intelligence (AI) tools may be chiefly used in L2 language classrooms to design culture-focussed…
Abstract
Purpose
This paper aims to present a lesson that showcases how artificial intelligence (AI) tools may be chiefly used in L2 language classrooms to design culture-focussed telecollaboration tasks and aid their completion by students.
Design/methodology/approach
The paper begins by reviewing traditional approaches and guidance for developing telecollaboration tasks. It then models how tasks can be designed using the popular AI tool “Chat Generative Pre-training Transformer (ChatGPT)” and then simulates how tasks may be completed by learners using ChatGPT-generated information as a springboard for their own culturally appropriate outputs.
Findings
The simulated lesson illuminates the potential value of AI tools for teachers and students. However, it also highlights particular aspects of AI literacy that teachers and learners need to be aware of.
Practical implications
This paper has clear practical implications for teacher development by raising awareness of the importance of teachers upskilling in telecollaboration task design and in their understanding of how AI tools can collaborate with them in language classrooms.
Originality/value
The paper adds to the current body of literature on telecollaboration and more specifically adds weight to current discussions taking place around AI tools in language education. By the end of reading the paper, teachers will have a comprehensive grounding in how to use ChatGPT in their classrooms. In doing so, the author demystifies how teachers and students may start exploring these tools in ways that target developing intercultural communicative competence.
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