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The purpose of this paper is to provide an overview of a new development in learning technology, while also demonstrating detailed knowledge of key developments. The new development in learning technology – known as dynamic publishing – makes possible advances in personalised and mobile learning delivery, among other things.

The paper gives an explanation of key terms, including LMS, LCMS, static publishing, dynamic publishing – and their key features and benefits.

Dynamic publishing offers ten key benefits.

Dynamic publishing offers many advantages to both developers of online learning and users of online learning. In particular, it enables innovative business modelling, along with skills and media personalisation solutions – leading to overall content strategy optimisation.

There are a number of practical implications for learning content developers, learning and development managers and learners. At most, dynamic publishing could revolutionise the way that online learning contents are developed, stored, accessed and delivered – on an individualised basis – to learners.

This could change not just the world of corporate learning (and online learning especially) but also the way that academic knowledge is imparted.

This learning technology – of dynamic publishing – is, as yet, in its early stages. As with all technologies of recent times, it is set to develop rapidly.

The purpose of this paper is to examine the latest trends in technology‐delivered learning.

An interview with Fabrizio Cardinali, co‐chair of European Learning Industry Group (ELIG) and CEO of Giunti Labs.

Greater emphasis on increasingly informal and personalised content and learning experiences is producing increases in “just‐in‐time”, informal, personalised, customised pieces of learning content, combining to produce “just‐in‐time”, informal, personalised, customised learning experiences. The increasing use of mobile and location‐based content delivery means that learning is becoming localised and personalised. There is a growth in informal access to learning via portals and software‐as‐a‐service (SaaS) systems. This means that the learning content can now be customised by the learner rather than the developer or producer. With the development of digital marketplaces, a network of content providers operating as “learning clearing houses” has grown up. They take content, version it, deliver it and track it once it has been delivered.

Today's big challenge facing providers of corporate learning materials is how to enrich existing standards for learning content publishing and distribution such as SCORM – especially adding web services protocols to content packages making the learning experience richer and more personalised. Other challenges relate to how to develop web‐based services to search, query and retrieve repositories of learning content.

This paper explores the latest trends in technology‐delivered learning, especially as they affect national and international competitiveness.

Developing digital content for online learning is an expensive task. A cost‐effective approach is to reuse and re‐purpose existing resources. Emerging specifications such as those developed by the IMS Global Learning Consortium allow content to be specified in standard ways, and are therefore reusable across different content management systems. This paper identifies the role of content packaging within the wider context of content management and describes the use of IMS specifications with their implementation in a prototype tool funded by the UK Joint Information Systems Committee (JISC).

This chapter briefly reviews findings from recent socialization research to provide an updated view of the socialization literature. To help advance the literature, this chapter then takes an instructional system approach, viewing socialization fundamentally as a process of learning about a new or changed role and the environment surrounding that role. As such, attention will first be given to further understanding exactly what needs to be learned during socialization. In doing so, an expanded socialization content typology is presented. In addition, two other components are added to this typology to reflect the fact that (a) each of those content dimensions needs to be learned relative to different organizational levels (e.g., job, work group, unit, organization) and (b) socialization occurs over several months and there are temporal considerations relating to the different socialization content dimensions. This chapter then examines how to best facilitate the learning of that expanded socialization content. The Gagné-Briggs theory of instruction is used in connecting socialization content with the means of learning that content. The socialization and orienting activities commonly used by organizations to help new employees in the adjustment process are also identified and then mapped onto the learning outcomes they could best help facilitate. Finally, the conceptual, measurement, and research needs suggested by these extensions to the socialization literature are identified.

A current vision of education in America today is that all students be science literate. To accomplish this, educators and teachers need to be aware of the challenges involved in promoting science literacy: science literacy encompasses a wide range of knowledge, including construction of knowledge, use of that knowledge, and recall of critical facts necessary to apply scientific information in the world today. In addition, teachers and educators need a knowledge of the issues of “inclusion” since students of diverse abilities, including those with disabilities and others at risk for school failure, are being educated, as much as possible, in general education classrooms taught by content experts.

A bridge to span the gap between the challenges of science literacy for all students and the complexities of student diversity is Content Enhancement – instruction that responds to the needs of students of diverse abilities while maintaining content integrity by focusing on the critical information that all students need to know. In Content Enhancement, the teacher helps students learn by organizing information, providing explicit instruction when necessary, and assuring that students are active partners with the teacher and other students in the construction of knowledge. Graphic organizers and instructional sequences have been developed to help teachers organize information at the course, unit and lesson levels; learn to answer large, difficult questions with ideas that can be generalized to other settings; explore and manipulate knowledge by developing analogies and comparisons; and respond to assessments.

Learner control is a widely touted and popular element of e-learning, both in the educational and organizational training domains. In this chapter, we explore the concept of learner control, highlighting its multidimensional and psychological nature. We examine the theoretical basis for the effects of learner control on learning and engagement. Next, we provide the reader with empirically based recommendations for designing learner-controlled training. We conclude by discussing how learner control research may be adapted to accommodate a variety of instructional methods, such as textbooks, mobile learning, and Massive Open Online Courses (MOOCs).

Today’s undergraduate students have spent a significant portion of their lives using YouTube for various reasons, whether for entertainment, personal development or academic learning purposes. This study aims to investigate how system factors (i.e. reliability, usability and searchability), interaction factors (i.e. provider and user interactions) and content factors (i.e. format, relevance and coverage) affect undergraduate students’ satisfaction with YouTube and their intentions to adopt YouTube for learning purposes.

This research uses the information systems success model as its theoretical framework to explore the system, interaction and content factors associated with undergraduate students’ satisfaction with YouTube and their intentions to use YouTube for learning. The proposed hypotheses were examined by the structural equation modelling technique based on a survey with 345 undergraduate students at a Southeastern institution in the USA.

The results indicate that both system factors (including reliability, usability and searchability) and content factors (including format, relevance and coverage) have a statistically significant effect on students’ satisfaction with YouTube. This study also demonstrates that students’ satisfaction with YouTube significantly influences their intentions to use the platform for learning purposes.

The proposed research model provides a novel perspective in understanding the complex nature of students’ adoption of YouTube for learning purposes, led by both system and content factors mediated by satisfaction with YouTube.

This study suggests that when YouTube is intuitive to use and relevant content is added to the platform regularly, students are more likely to adopt this platform for learning purposes. As a result, it is critical that librarians remain aware of information-seeking practices and platforms used by students to tailor approaches to teaching information literacy to help students understand how to use the platform effectively.

Using the information systems success model, this research sheds light on the roles of system and content factors in undergraduate students’ satisfaction with YouTube and their intentions to use it for learning.

Social media marketers are keen to understand how viewers perceive their brands on a platform and how the learning experiences from content can impact their attitudes toward a brand. This study aims to focus on examining the effect of firm-generated content (FGC) on X (formerly known as Twitter), using Kolb’s experiential learning theory to analyze the viewers’ learning process. In addition, the study investigates how the length of time a viewer follows a brand and the type of brand can influence their attitudes toward it.

This study involved three qualitative studies on X to investigate how content learning affects consumer attitudes toward two brands, namely, Nike and Subway. The study also examined the impact of the duration of following the brands, with participants following the brands for 4, 8 and 12 weeks, respectively, to assess changes in their attitudes.

The results demonstrate that content learning significantly impacts consumer attitudes. By following brands and engaging with their FGC over time, viewers can transition from being occasional or intermittent followers to becoming devoted brand enthusiasts. Through the four-stage experiential learning process, followers undergo cognitive, emotional and behavioral transformations that collectively shape their brand attitudes. The impact of content learning varies according to the brand type, and the duration of following has a positive effect on brand attitudes.

The study’s findings have significant marketing implications for social media marketers, suggesting that they should restructure their social media platforms as learning platforms to effectively engage followers. Companies should adjust their content marketing strategies from a learner’s perspective, providing followers with content that resonates with them, enhances their learning outcomes and helps shift their beliefs and brand attitudes, ultimately converting them into loyal consumers.

To the best of the author’s knowledge, this qualitative research is the first of its kind to apply experiential learning theories to investigate how users learn from FGC by following brands on social media and how this learning ultimately changes their brand attitude. The study provides a unique perspective on social media marketing, enriching the understanding of content marketing and consumer experiences on social media platforms.

Learner-centered interactions determine the look and feel of online courses, influencing the way learners experience them. In this chapter we investigate considerations related to three types of interactions: learner–content, learner–instructor, and learner–learner. Learners interact with content through the course structure and layout. They also interact with peers who may be cast in the role of community members, there to provide social support, or they may be more prominently cast as information providers and/or collaborators. The learner is at the center of both content and peer interactions. Instructor interactions set expectations for learners and facilitate learner interactions with content and peers. Instructors are instrumental forces in bringing about connections between learners, enabling the social presence necessary for collaboration. Instructor interaction may also be relational, enabling individualized connections between learners and the instructor. Redesign decisions center on creating a course structure that fits the learner and content and results in a satisfying course experience. We use the power of metaphor to bring into focus the most relevant considerations. In the end, we illustrate the redesign of a single course through the lens of three separate metaphors to demonstrate how metaphor shapes the process, bringing together design and interaction decisions to create unique and elegant course designs.

Chapter 6 synthesizes the psychophysics of sensation into a plausible model for the design and configuration of the learning engagement dimension of a learning system. In sensation, the task is to collect and review stochastic information collected from an external stimulus. In learning systems design, the task is the opposite: to design learning objects and activities that communicate the intended learning to the learner effectively and efficiently. The sensation systems focus their attention on the structure of the stimulus. Likewise, a psychophysical learning system emphasizes the interconnections within categories of content to configure the learning experiences. The curriculum embeds this information into a learning plan.