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The aim of this paper is to enhance the effectiveness of pharmacovigilance programs that provide information about medical products to benefit consumers, aid health care professional’s decision-making and improve community health. This research sought to determine whether distinct segments of consumers can be identified for prescription drug safety social marketing and communication activities and if these segments would respond differently to information about prescription drug products.

Theories of risk information-seeking behavior were used to develop questions for respondents in an online survey panel. Latent class analyses identified clusters that were similar in their ability to accurately interpret risks and benefits, preferred sources of health information, medication use and other related factors. Multinomial logistic regression models identified demographic and psychographic differences across the segments. Logistic and linear regression models were then used to compare each segment’s responses to a specific drug safety information product.

The 1,244 respondents were clustered into four segments: not engaged (12 per cent), low-involvement users (29 per cent), careful users (50 per cent) and social information seekers (9 per cent). These segments were distinguished by perceived seeking control, self-appraisal of skill, information insufficiency, self-efficacy, information competency and health literacy. Sources of health information and health-seeking behaviors were also different across the four segments. Significant differences were found among the segments in their comprehension and perceived utility of the content and their intentions to take relevant actions.

From an array of potential behavioral influences, adults can be segmented by risk information-seeking constructs and related behaviors. These segments respond differently to drug safety information. Use of the personas developed in this work can help pharmacovigilance programs around the world develop more relevant and tailored social marketing products, services and content.

A social marketing approach using empirically tested theoretical constructs can be useful for drug safety or pharmacovigilance programs. The results were used to create personas that quickly convey relevant information to drug safety program managers and staff.

The purpose of this paper is to present a case study of leadership religiosity in a local non-profit organizational setting, from a larger program evaluation project, and to problematize prevailing theoretical assumptions in the leadership religiosity literature about the nature of religion in organizational settings.

Methods of data collection consisted primarily of in-depth interviewing, observations, and document content analysis of organizational publications, web sites, and social media. The larger program evaluation project also utilized social network analysis and surveys.

The data highlights several important manifestations of leadership religiosity that serve to legitimate potentially unhealthy leadership tendencies and organizational processes: unrealistic future goals in strategic planning and dogmatic decision making. Both stem from the perceived divine origination of the organization in question, and from the perceived divine authority placed upon the leader of the organization.

This research challenges prevailing theoretical assumptions about religion in the workplace that characterize “religion” as wholly distinct from other social, political, and organizational processes and inherently positive or beneficial. Conclusions about the potential benefits of religion for organizational life should therefore be made with caution and with a more robust and balanced understanding of the constructed nature of religion.

This paper adds much-needed nuance to the extant literature on leadership religiosity, the vast majority of which assumes certain a priori qualities and values in religion and considers only the positive manifestations and functions of religion. While religiosity is often associated with certain organizational benefits, more robust discussion must examine the potential for religion to be manifested or used in the service of more negative or harmful purposes and ends.

This chapter extends Henri Lefebvre's writings on rhythm to explore how time, space, power and difference articulate themselves in the uneven social relations of intercultural space. Taking Lefebvre's ‘Seen From the Window’ chapter as a theme, I propose a variation of rhythmanalysis which interrogates the politics of copresence at a dance party in Munich, Germany. Plug in Beats is a participatory party – songs are selected by the crowd through a karaoke-like process. The monthly event was initiated in 2015 when a refugee camp was installed near an arts and cultural center. The party creates a space for dialogue between new migrants and established locals occupying a wide range of social positions. I look at the implications of rhythm for studying intercultural dance through a rhythmanalysis of one party in June 2018. The methodological approach is framed around the embodied multisensory participant observation advocated by Lefebvre; however, the analysis draws on additional ethnographic data from interviews, audio recordings, Shazam (a song identification app) and video footage. I propose a relational rhythmanalysis which engages the historical and geographic power dynamics at work in music, dancing and in the party space. Such an approach, I argue, reveals how participants negotiate and sometimes reconfigure social relations of difference through rhythm itself. While there are limits to the questions that rhythmanalysis allows the researcher to ask and answer, it is a valuable means to engage how power and difference work – and might be more equitably reworked – in migrant-receiving and otherwise heterogeneous spaces.

Music elicits emotions and acts as a cultural definer of class values, political beliefs, and economic life. Students are intrinsically drawn to and possess an innate ability for interpreting music. Music, moreover, activates learning in ways other content sources cannot; yet, it is utilized infrequently in social studies classrooms as a historical inquiry tool. Harnessing its emotive and seductive power, music as a primary source naturally scaffolds understanding of the zeitgeist through sensory engagement and lyrical analyses. Focusing on Born in the U.S.A. (Springsteen, 1984), authors demonstrate how examining music can impart views often absent from mass media portrayal of historical events and eras. A music listening and analysis tool is employed as a heuristic for critically interpreting music to explore the past. The historical thinking processes presented offer an inquiry-oriented curricular model for integrating music and social studies.

The purpose of this study is to explore how vulnerable healthcare consumers foster social support through visual storytelling in social media in navigating healthcare consumption experiences.

This study employs a dual qualitative approach of visual and textual analysis of 180 Instagram posts from female breast cancer patients and survivors who use the platform to narrate their healthcare consumption experiences.

This study demonstrates how visual storytelling on social media normalises hidden aspects of healthcare consumption experiences through healthcare disclosures (procedural, corporeal, recovery), normalising practices (providing learning resources, cohering the illness experience, problematising mainstream recovery narratives) and enabling digital affordances, which in turn facilitates social support among vulnerable healthcare consumers.

This study highlights the potential for visual storytelling on social media to address shortcomings in the healthcare service system and contribute to societal well-being through co-creative efforts that offer real-time and customised support for vulnerable healthcare consumers.

This research highlights that visual storytelling on image-based social media offers transformative possibilities for vulnerable healthcare consumers seeking social support in negotiating the challenges of their healthcare consumption experiences.

This study presents a framework of visual storytelling for vulnerable healthcare consumers on image-based social media. Our paper offers three key contributions: that visual storytelling fosters informational and companionship social support for vulnerable healthcare consumers; recognising this occurs through normalising hidden healthcare consumption experiences; and identifying healthcare disclosures, normalising practices and enabling digital affordances as fundamental to this process.

The purpose of this paper is to revisit Spivak’s seminal essay “Can the Subaltern Speak” and the perennial challenges of researchers to collect information about the Other, focusing on the recent developments in affect theory.

The paper brings into the conversation the recent work on affect and sentimentality by Lauren Berlant with Spivak’s claims in the essay concerning the representation of the subaltern by scholars and researchers. The paper draws on Berlant’s work to trouble the liberal culture of “true feeling” as well as the liberal subject implied in Spivak’s essay as a subject who is “actively speaking.”

Recent theoretical developments on the affect theory make an important intervention to the perennial methodological tensions about representation, ontology and epistemology – as raised by Spivak and others over the years – and inspire new ways of thinking with the tools of doing qualitative research.

Bringing into the conversation, the affect theory and Spivak’s iconic essay have important methodological implications for qualitative research.

The chapter introduces the reader to select language of human sexuality and the definitions and characteristics of some key terms related to lesbian, gay, bisexual, transgender, and questioning/queer (LGBTQ+), identifies different theoretical perspectives of human sexuality and sexual orientation, and discusses select LGBTQ+ theories and concepts in a historical context that library and information science (LIS) professionals should consider while performing their roles related to information creation–organization–management–dissemination–research processes. It helps better understand the scope of what is LGBTQ+ information and traces its interdisciplinary connections to reflect on its place within the LIS professions. The chapter discusses these implications with the expectation of the LIS professional to take concrete actions in changing the conditions that lack fairness, equality/equity, justice, and/or human rights for LGBTQ+ people via the use of information. Important considerations in this regard include the need for an integrative interdisciplinary LGBTQ+ information model, growth of a diversified LGBTQ+ knowledge base and experiences, holistic LGBTQ+ information representations, LGBTQ+ activism, and participatory engagement and inclusion of LGBTQ+ users.

Knowledge mobilization (KMb) offers an approach to conducting impactful research. In this chapter, we describe ways to remove barriers to understanding and implementing a KMb approach. We do this by examining the broad scope of KMb, thinking about how it has evolved over time, and focusing on core intent rather than terminology debates. Our goal is to offer a pragmatic series of stepping stones that form a KMb pathway. These steps include: (1) asking good questions; (2) aligning your work with what has already been done; (3) acquiring new and diverse knowledge; (4) adapting knowledge to a specific context; (5) applying knowledge in the real world; and (6) assessing what works and what doesn't throughout your journey. We argue that this process will identify and support successful implementation of nuanced, novel, and meaningful solutions to real-world problems. Following the KMb pathway will guide you toward becoming an impactful academic who creates a lasting research legacy and a positive mark on the world.