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Open Access
Article
Publication date: 2 May 2024

Valeska V. Geldres-Weiss, Carolina Nicolas and Nathaniel P. Massa

This study aims to critically review the research on food eco-labels to identify research gaps and recommend future research directions in business and management.

Abstract

Purpose

This study aims to critically review the research on food eco-labels to identify research gaps and recommend future research directions in business and management.

Design/methodology/approach

A hybrid integrated review combines bibliometric analysis with an in-depth framework-based study of theory–context–characteristics–methodology (TCCM) and reviews quality research published over 21 years between 2002 and 2022.

Findings

We identify key research themes and the knowledge structure of food eco-label research. Future researchers should explore food eco-label dynamics and phenomena in areas related to consumer behaviour, information, consumer knowledge, environmental concerns, trust, packaging and willingness-to-pay as antecedent factors.

Research limitations/implications

This review contributes to the business and management literature by quantifying existing research and consolidating its evolution. The articles were sourced from the established Web of Science (WoS) database. Other databases should be included in future reviews. We also focus on research published in business and management. Further studies could include research beyond such specialised domains.

Practical implications

Consumers need more information on the objectives and meaning of food eco-labels. The dissemination of knowledge on eco-labels, as well as effective communication and information on eco-labels, are relevant to future research issues.

Social implications

The knowledge derived from this research holds significant potential in shaping policies and devising tools aimed at reducing the carbon footprint linked to food production and consumption. Considering the substantial impact of these activities on our planet’s carbon footprint, addressing food security and sustainability emerges as a crucial concern for humanity. Recognising the importance of eco-label communication and information becomes particularly pertinent for future generations, who stand to bear the most substantial impact of climate change and sustainable development. These generations are also more inclined toward embracing and implementing sustainable practices.

Originality/value

There are no comprehensive, integrated reviews exploring the methods, variables and constructs used in studies on food eco-labels based on all articles published in WoS journals in the business and management domains. This is the first comprehensive literature review using a hybrid approach (bibliometric review with TCCM framework) in the field of food eco-label research.

研究目的

本研究擬以批判性的態度,審閱過去有關食物生態標籤的研究,以能確認研究缺口,並於商業和管理的範疇裡,建議今後的研究方向。

研究設計/方法/理念

這是一個混合綜合審閱研究。研究結合了文獻計量分析方法和理論 -背景 - 特徵 - 方法論 (TCCM) 框架; 研究人員審閱於2002年與2022年間二十一年裡出版的高水平學術研究。

研究結果

我們確認了關於食物生態標籤的研究裡主要的研究主題和知識結構。研究人員和學者今後應致力關於消費行為、資訊、顧客知識、環境關注、信任、包裝和支付意願等議題的研究範疇,以能在這些範疇內,把食物生態標籤的變革動力和現象,作為是先前因素進行探索。

研究的局限/啟示

本研究確定了現存有關的研究的數量,並幫助鞏固了這類研究的發展,就此,對商業和管理文獻作出了貢獻。審閱的學術論文均來自被認可的 Web of Science 資料庫。今後的研究應涵蓋其它資料庫; 而且,我們的焦點是放在關於商業和管裡的文獻上; 研究人員和學者今後或許也應致力於其它研究範疇。

實務方面的啟示

消費者需要更多關於食物生態標籤目標和意義的資訊; 因此,今後的研究須關注生態標籤知識的傳播,以及生態標籤的有效溝通和資訊。

研究的原創性/價值

根據於 Web of Science 出版、以及在商業和管理領域內的學術論文,似乎沒有全面的或綜合的審閱,去探索有關食物生態標籤研究內採用的研究方法、變數和構築。本研究為在食物生態標籤研究領域裡,首個使用混合方式 (結合文獻計量分析方法和理論 -背景 - 特徵 - 方法論 (TCCM) 框架)的全面文獻審閱。

Details

European Journal of Management and Business Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-8451

Keywords

Article
Publication date: 30 April 2024

K.M. Priya and Sivakumar Alur

This study examines how health-conscious consumers utilize nutrition facts panel labels when purchasing food products, focusing specifically on the dimension of ethical…

Abstract

Purpose

This study examines how health-conscious consumers utilize nutrition facts panel labels when purchasing food products, focusing specifically on the dimension of ethical evaluation. It aims to understand how ethical considerations influence the decision-making process of consumers who prioritize health. By analyzing the impact of ethical evaluation on label usage, the study sheds light on the significance of ethics in consumer behavior in the context of purchasing packaged edible oil.

Design/methodology/approach

Empirical data were collected using an online survey and a non-ordered questionnaire. In total, 469 valid responses were obtained. The study used SPSS version 27.0 and SmartPLS version 3 for demographic analysis and structural equation modeling.

Findings

The findings suggest that three factors – perceived benefits, perceived threats, and nutrition self-efficacy, positively impact the use of NFP labels. However, perceived barriers negatively influence the use of NFP labels. In additionally, ethical evaluation mediates the usage of NFP labels.

Practical implications

In the health belief model, ethical evaluation functions as a mediator and has a greater influence on NFP label use. This study provides a framework for marketers to promote consumer health consciousness by encouraging them to incorporate NFP labels.

Originality/value

This study is one of the first attempts to demonstrate that ethical evaluation mediate health beliefs and the use of nutrition labels.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 22 March 2024

Sreejesh S., Minas Kastanakis and Justin Paul

This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product…

Abstract

Purpose

This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product attitude and purchase likelihood, considering consumers’ ethnocentric and cosmopolitan tendencies. The authors also investigate the boundary conditions and intervening mechanisms to manage the adverse consumer product evaluations and present mitigating procedures which reinstate favourable product evaluations and purchase likelihood.

Design/methodology/approach

The collected data from these all these studies were analysed using ANOVA and mediation anlaysis. The study tests the proposed hypotheses using three follow-up experimental investigations.

Findings

The study found that GI (vs COO) labels have a more significant impact on customers’ product evaluation and likelihood of purchase and supported the dispositional effect of ethnocentric and cosmopolitan inclinations. Further, the results indicated that self-product congruence can efficiently regulate consumer dispositions. Also, the results confirmed the significant impact of product identification on influencing consumer attitudes.

Practical implications

The above-said insights add practical insights, particularly concerning product labelling. Also, the insights on product attitudes and purchase likelihood intricacies in the context of product labelling enable companies to comprehend better the significance of GI labels, COO labels and self-product congruence.

Originality/value

To the best of the authors’ knowledge, this is the first time a study has compared the role of two significant product labelling strategies (GI vs COO) in shaping customer product evaluations, confirmed its boundary conditions and shown how to transform them into helpful customer product outcomes.

Details

Journal of Consumer Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 29 March 2024

Anqi (Angie) Luo, Donna L. Quadri-Felitti and Anna S. Mattila

A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to…

Abstract

Purpose

A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to understand what is in the bottle. What is less clear, however, is whether such labeling is always effective. To fill this gap, the current research paper aims to examine the positive and negative effects (double-edged effects) of a visual sweetness scale and identify the boundary condition.

Design/methodology/approach

Two studies were conducted using a 2 (cue type: scale vs text) by 2 (consumer type: novices vs experienced wine consumers) between-subjects, quasi-experimental design.

Findings

The double-edged effects are only significant among wine novices. Specifically, though wine novices are more likely to purchase wine with a sweetness scale (vs text) due to perceived diagnosticity (Study 1), they are unwilling to pay more due to low perceived quality (Study 2).

Practical implications

The study findings provide practical implications for wine producers, marketers and restaurants regarding when and how to use the sweetness scale on wine labels and wine service.

Originality/value

To the best of the authors’ knowledge, this research is the first to reveal the impact of visualizing wine style on wine labels. More importantly, while most previous research demonstrates the positive effects of using visual cues, this research sheds light on its drawbacks and examines the underlying mechanisms.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 24 April 2007

Petra Tenbült, Nanne De Vries, Ellen Dreezens and Carolien Martijn

The purpose of this paper is to provide insight into whether GM‐labelling leads to different processing behaviour of food stimuli compared to when products are not labelled.

1507

Abstract

Purpose

The purpose of this paper is to provide insight into whether GM‐labelling leads to different processing behaviour of food stimuli compared to when products are not labelled.

Design/methodology/approach

A task was designed to investigate people's categorization behaviour as a function of information provided. In two studies each participant was randomly allocated to either the experimental “GM‐labelled condition”, or the control “non‐labelled condition”.

Findings

Different processing strategies and different characteristics are used to judge products that are labelled as genetically modified or not. GM labelling of foods is interpreted to induce analytical processing of information and therefore the products are classified relatively more often on the basis of verifiable categorization criteria compared to when they were not labelled as GM. When products are not labelled as GM, information is more likely to be automatically processed and non‐verifiable categorization criteria are used.

Originality/value

This is the first study to examine the processes that labelling as GM brings about.

Details

British Food Journal, vol. 109 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 August 1995

Diane Halstead and Cheryl B. Ward

Private label brands may be in danger as a result of recent changesin the marketing strategies used by private label firms. The primarycompetitive advantage of private label

5790

Abstract

Private label brands may be in danger as a result of recent changes in the marketing strategies used by private label firms. The primary competitive advantage of private label brands, good quality at low prices, may be lost if private label firms continue to modify and expand how their brands are marketed. Specifically, changes in private label brands′ advertising, packaging, sales promotion, and product improvement strategies indicate that private label brands are moving closer than ever to manufacturer brand status. To the extent that these changes result in higher average retail prices and/or lower gross margins for retailers, the advantages of private brands to both consumers and distributors will diminish, illustrating that the historical “wheel of retailing” hypothesis may be applicable to private label brands. Investigates the aforementioned trends and provides suggestions for manufacturers and retailers for future brand management strategies.

Details

Journal of Product & Brand Management, vol. 4 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 25 January 2011

Jasmina Ranilović and Irena Colić Barić

The purpose of this paper is to identify the socio‐demographic and health variables of a representative sample of Croatian subjects over 15 years of age associated with reading…

2185

Abstract

Purpose

The purpose of this paper is to identify the socio‐demographic and health variables of a representative sample of Croatian subjects over 15 years of age associated with reading nutrition labels and, in particular, to examine the association of age characteristics of “label users” with nutrition reading habits.

Design/methodology/approach

A total of 1,011 randomly selected subjects over 15 years of age were interviewed by telephone. Moreover, 638 “label users” were recruited for assessing nutrition label habits.

Findings

Of the subjects, 36 per cent claimed that they had never, 25 per cent rarely, 19 per cent always and 15 per cent sometimes read nutrition labels. Females, participants with the highest levels of education, still undergoing education, physically active and on special diets claimed that they were more likely to read nutrition labels. Among “label users”, younger participants mentioned “curiosity” as the most important reason for reading nutrition labels, while older participants more often pointed out “wish for healthy eating habits”. “Interpretational aids” were often mentioned among younger participants for easier understanding of nutritional information, while older participants requested “bigger letter size”.

Research limitations/implications

The present study provides a starting point for establishing nutrition education targeted at specific groups of consumers. Research is limited to the subject's self‐reported nutrition label reading. Future research is needed to explore the differences between “label users” and “’non‐users”.

Originality/value

As the study showed, a notable difference exists between younger and older subjects regarding nutrition habits that could help experts toward effective communication. Nevertheless, the study could fill the research gaps in nutrition reading habits of specific groups of consumers in European countries, other than northern Europe.

Details

British Food Journal, vol. 113 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 6 March 2007

Susan M. Harris

The purpose of this paper is to describe a sustainability certification system and label based on an independent, full life cycle assessment of conventionally produced goods from…

3458

Abstract

Purpose

The purpose of this paper is to describe a sustainability certification system and label based on an independent, full life cycle assessment of conventionally produced goods from “cradle to grave”.

Design/methodology/approach

The design approach used comprised five phases: review of presently available third party environmental certification systems regarding their suitability for use as a sustainability certification tool for conventionally produced goods; identification of desirable scientific and consumer design criteria for a sustainability certification system and label; identification of key performance indicators for sustainability; description of an independent sustainability certification system based on the desirable design criteria, in particular an independent full life cycle assessment; and market trials of the sustainability label to test consumer reactions and commercial benefits of independent sustainability certification using two commercial case studies in Australia and New Zealand.

Findings

None of the third party environmental certification systems reviewed was suitable for use as a sustainability certification tool. Desirable design criteria for a sustainability certification system centred on an independent, full life cycle assessment of operations from “cradle to grave”. A total of eight safety and 12 sustainability key performance indicators were proposed to specifically assess sustainability performance. An instantly recognizable logo comprising a “Green Tick” inside a circle, reminiscent of a government “stamp of approval”, was used as a sustainability label. Market trials of certified household products and lamb meat in Australasia confirmed positive consumer reactions to the “Green Tick” label, and considerable commercial benefits for the companies that used it on their products.

Practical implications

The “Green Tick” sustainability certification system and label addresses an identified gap in the market by providing an easily recognizable, independent, life cycle based sustainability certification of consumer products. Market trials indicated that there was measurable consumer support for independent sustainability labelling, and significant commercial benefits for companies whose products qualified for sustainability labelling.

Originality/value

The paper describes the world's first‐ever independent sustainability certification system and label. It is based on third party, full life cycle assessment of products, in accordance with the European Commission's view that sustainability labelling should be based on independent, full life cycle assessments of products. Market trials of the label in the Australasian FMCG sector indicated that consumers responded positively to an easily recognizable, independent sustainability label, and that independent sustainability certification and labelling have significant commercial potential for manufacturers of genuinely sustainable products.

Details

Management of Environmental Quality: An International Journal, vol. 18 no. 2
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 1 December 1998

Michele Sadler

European regulations for labelling the genetically modified commodity crops Round‐up Ready Soya and Bt Maize have been agreed and came into force on 1 September 1998. The…

553

Abstract

European regulations for labelling the genetically modified commodity crops Round‐up Ready Soya and Bt Maize have been agreed and came into force on 1 September 1998. The regulation requires labelling of ingredients that contain genetically modified DNA or modified protein. Labelling is not required where processing has resulted in modified DNA or protein being destroyed. With the aim of providing consumer information and ensuring consumer choice, UK industry had phased in labelling of genetically modified soya and maize protein since January 1998, ahead of the EU regulation being agreed. This voluntary labelling was on the basis of guidelines drawn up by an IGD Working Group. The voluntary guidelines are very similar to the EU labelling regulation. Under the terms of the labelling regulation, further discussions are necessary in Europe to agree a list of ingredients that will not require labelling on the basis that no modified DNA or protein is present, with the aim that these ingredients do not need to be tested each time they are used. Where efforts have been taken to source the non‐genetically modified varieties, the concept of a threshold has been put forward to allow for adventitious mixing with the genetically modified crop. Further discussions are necessary to agree where the threshold should be set. It is expected that the regulation will be the basis for labelling future genetically modified products.

Details

Nutrition & Food Science, vol. 98 no. 6
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 March 1994

Ogenyi Ejye Omar

Kwik‐Save′s decision to make its first ever own‐label food products (NoFrills) is a clear evidence that own‐label products are more popularthan at any time. Investigates consumer…

2503

Abstract

Kwik‐Save′s decision to make its first ever own‐label food products (No Frills) is a clear evidence that own‐label products are more popular than at any time. Investigates consumer perceptions of national and own‐label grocery products. Reveals that consumers perceive many differences among the two brand types tested. To find the factors accounting for the perceived quality of food, typical consumer explanation for both quality and value for money is about the price and physical attributes of the food brands. Other factors such as store image and food ingredients are equally important. The appeal for own‐label groceries is based on price and consumer scepticism. Product quality is usually the major purchasing factor and the measure of value. The assessment of consumer thinking comes from the marketplace. Cola, lemonade, and orange juice were three product lines put to taste‐on‐test in an effort to assess consumer preferences. Concludes that differences exist in the shoppers′ price and quality perceptions, and brand preference across the product lines tested. Own‐label preference is based on price and value for money rather than quality.

Details

International Journal of Retail & Distribution Management, vol. 22 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

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