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Article
Publication date: 1 May 1995

John K. Courtis

Flesch, Fog and Lix readability formulas were used to measure 32randomly selected chairmen′s address and footnote passages from theannual reports of some Hong Kong public…

6014

Abstract

Flesch, Fog and Lix readability formulas were used to measure 32 randomly selected chairmen′s address and footnote passages from the annual reports of some Hong Kong public companies for the years 1986 and 1991. Examines four issues: temporal change in readability levels, influence of industrial grouping on readability, and the relationship between corporate size or profitability on readability levels. Finds that readability is beyond the fluent comprehension levels of 90 per cent of the adult population, overall readability declined over the five‐year period; industrial classification has insignificant impact, and neither company size nor profitability are associated with improved readability levels. These Asian findings are consistent with those from similar studies in the USA, UK, Canada and New Zealand.

Details

Accounting, Auditing & Accountability Journal, vol. 8 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 20 September 2021

Mai Mohammed Alm El-Din, Atef Mohammed El-Awam, Farid Moharram Ibrahim and Ahmed Hassanein

The study explores the relationship between information overloading and the complexity of reporting. In particular, it investigates whether voluntary information in a firm annual…

1244

Abstract

Purpose

The study explores the relationship between information overloading and the complexity of reporting. In particular, it investigates whether voluntary information in a firm annual report is associated with its readability. Likewise, it examines how a firm's profitability and earnings management practices impact the nexus of voluntary disclosure and readability.

Design/methodology/approach

It uses the annual reports of the Egyptian nonfinancial firms listed in the EGX 100 index from 2010 to 2018. The readability of the annual report is measured automatically using the LIX index, and a predeveloped voluntary disclosure index is used to measure the level of voluntary disclosure in the annual reports.

Findings

The results reveal that the readability of annual reports is a negative function of voluntary disclosure, suggesting that Egyptian firms with more voluntary disclosure are likely to have more complex (i.e. less readable) annual reports. Likewise, less profitable firms and firms with earning management practices increase voluntary information in their annual reports, resulting in an adverse impact on their reporting readability.

Research limitations/implications

It focuses only on the annual reports of Egyptian firms and considers a firm’s overall voluntary information rather than a particular area of voluntary disclosure. It introduces a code to measure the readability of Arabic-written texts, which can be applied to different areas of disclosure.

Practical implications

Policymakers in Egypt are encouraged to develop enforceable regulations to control voluntary disclosure in annual reports. Egyptian investors should view the practice of higher voluntary disclosure skeptically as its aim may be to divert attention from a firm's poor performance and earnings management practice.

Originality/value

The study is the first evidence from Egypt on the effect of information overloading, proxied by voluntary disclosure, on the readability of reporting. Likewise, it contributes to methodological development in measuring the readability of Arabic-written annual reports.

Details

Journal of Applied Accounting Research, vol. 23 no. 2
Type: Research Article
ISSN: 0967-5426

Keywords

Article
Publication date: 17 June 2019

Amr Nazieh Ezat

The purpose of this paper is to explore the relationship between disclosure quality, measured by the readability of the board of directors’ report and cost of capital (CoC), and…

1328

Abstract

Purpose

The purpose of this paper is to explore the relationship between disclosure quality, measured by the readability of the board of directors’ report and cost of capital (CoC), and, second, attempt to investigate the moderating effect of earnings quality on the relationship between readability and CoC.

Design/methodology/approach

The sample includes the Egyptian EGX 100 companies, listed from 2013 to 2015, and the study runs two ordinary least square models to test the two main hypotheses. The study applies the LIX formula to calculate the readability level of board of director’ reports and uses the weighted average CoC to calculate CoC. Moreover, the performance-adjusted modified Jones model is used to measure earnings quality.

Findings

The results indicate that in the Egyptian context the readability of board of director’ reports does not impact on CoC. In addition, after moderating by earnings quality, there is a significant association between readability and CoC. The interaction between earnings quality and readability has a significant impact on CoC. This finding is consistent with the notion that, conditional on earnings quality, the benefits of easy writing style in the annual reports, prepared by the company’s managers, are reflected in the reduction of CoC.

Originality/value

Based on the limited literature relating to developing countries’ capital markets, this study contributes to the accounting literature by providing empirical evidence on the conditional effect of earnings quality and of the consequences of linguistics style in the emerging market.

Details

Journal of Accounting in Emerging Economies, vol. 9 no. 3
Type: Research Article
ISSN: 2042-1168

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Article
Publication date: 11 October 2018

Prabha Rajagopal, Sri Devi Ravana, Yun Sing Koh and Vimala Balakrishnan

The effort in addition to relevance is a major factor for satisfaction and utility of the document to the actual user. The purpose of this paper is to propose a method in…

2934

Abstract

Purpose

The effort in addition to relevance is a major factor for satisfaction and utility of the document to the actual user. The purpose of this paper is to propose a method in generating relevance judgments that incorporate effort without human judges’ involvement. Then the study determines the variation in system rankings due to low effort relevance judgment in evaluating retrieval systems at different depth of evaluation.

Design/methodology/approach

Effort-based relevance judgments are generated using a proposed boxplot approach for simple document features, HTML features and readability features. The boxplot approach is a simple yet repeatable approach in classifying documents’ effort while ensuring outlier scores do not skew the grading of the entire set of documents.

Findings

The retrieval systems evaluation using low effort relevance judgments has a stronger influence on shallow depth of evaluation compared to deeper depth. It is proved that difference in the system rankings is due to low effort documents and not the number of relevant documents.

Originality/value

Hence, it is crucial to evaluate retrieval systems at shallow depth using low effort relevance judgments.

Details

Aslib Journal of Information Management, vol. 71 no. 1
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 5 April 2013

Gerard Stone and Lee D. Parker

This paper aims to examine and critique the accounting literature's dominant readability formula, the Flesch formula. Furthermore, the paper sets out to propose refinement and…

1320

Abstract

Purpose

This paper aims to examine and critique the accounting literature's dominant readability formula, the Flesch formula. Furthermore, the paper sets out to propose refinement and augmentation to the formula with a view to expanding its applicability and relevance to researchers' attempts at better understanding and critiquing the effectiveness of accounting communications. This aim extends to setting a more robust foundation for informing policymakers' and practitioners' interest in implementing more effective communications with their target stakeholders.

Design/methodology/approach

The paper offers an historically informed methodological critique of the current articulation and application of the Flesch formula, both generally and in accounting research. This critique forms the basis for developing proposed revisions and supplementary measures to augment Flesch's coverage. These are presented with sample empirics.

Findings

Illustrative examples suggest that it is feasible and desirable to apply a revised formula that reduces Flesch's misplaced emphasis on word length by respecifying its sentence length variable, a probable cause of low readability. A reader attribute score further enhances the formula by integrating the considerable impact of readers' attributes on readability and accounting communication effectiveness. Supplementary measures, comprising non‐narrative communications dimensions, are introduced as a foundation for further research.

Originality/value

The paper provides not only critique but also refinement and augmentation of the much used Flesch readability formula for accounting communications research. It offers a first stage approach to encompassing potentially important communication elements such as readers' attributes, tables, graphs and headings, to date critiqued as potentially important but left unattended by accounting researchers. This offers the prospect of extending Flesch's application to contemporary accounting communications issues and questions.

Details

Qualitative Research in Accounting & Management, vol. 10 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 1 May 1996

Michael John Jones

Contextualizes some of the issues raised by an article by Courtis in AAAJ 1995. Readability, which measures syntactical difficulty, should be distinguished from understandability…

2482

Abstract

Contextualizes some of the issues raised by an article by Courtis in AAAJ 1995. Readability, which measures syntactical difficulty, should be distinguished from understandability, which measures comprehensibility. Courtis’s results, which are suggestive (but not conclusive) of a link between readability and profitability are consistent with several other recent readability studies. In addition, his results are consistent with several content analytic studies suggestive of a lack of neutrality in managements’ presentation of accounting narratives. Prior readability studies are shown to provide new information about inter‐country readability differences and the differential readability of differing sections of the annual report. Courtis’s research on English versions of Hong Kong corporate reports raises interesting questions on the use of such texts in countries where English is not the native language.

Details

Accounting, Auditing & Accountability Journal, vol. 9 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 18 April 2016

Brian A. Rutherford

The purpose of this paper is to analyse the accounting research project concerned with accounting narrative obfuscation, focusing on the translation of the concept of readability…

Abstract

Purpose

The purpose of this paper is to analyse the accounting research project concerned with accounting narrative obfuscation, focusing on the translation of the concept of readability from educational psychology via an earlier literature concerned with the readability of accounting narratives per se.

Design/methodology/approach

This paper uses actor-network theory and examines, in particular, the need for a network to accommodate the interests of its actors and the consequent risk of failure.

Findings

The analysis shows that the project is failing because the network seeking to support it is failing, and failing because of its inability to adapt sufficiently to accommodate the interests of its constituents. This failure is contrasted with the earlier concern with readability per se, which did see a successful reconfiguration of actors’ interests.

Research limitations/implications

The puzzle of the maladjustment of the network concerned with obfuscation is examined and it is suggested that it is a consequence of interests prevailing in the wider academic research network within which the relevant human actors are embedded.

Social implications

The reasons for the failure of the project are bound up in the wider circumstances of the contemporary accounting research community and may affect scholars’ capacity to pursue knowledge effectively.

Originality/value

This paper contributes to a modest stream of actor–network analysis directed at accounting research itself.

Details

Qualitative Research in Accounting & Management, vol. 13 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Article
Publication date: 3 May 2016

Acklesh Prasad, Peter Green and Jon Heales

This paper aims to investigate whether organisations in developing economies legitimise their level of profit.

Abstract

Purpose

This paper aims to investigate whether organisations in developing economies legitimise their level of profit.

Design/methodology/approach

Organisations’ level of profit is evaluated against the readability of sections of information available in the corporate annual reports. These sections include the Chairman’s Report, the Chief Executive Officer Report and the Notes to the Accounts.

Findings

More profitable organisations report more readable information in their corporate annual reports. Information in the non-mandatory sections of the report (Notes to the Accounts) is more readable compared to the information in the mandatory sections of the report (Chairman’s Report). Larger organisations report more readable information. Public Enterprises report more readable information compared to the Publicly Listed Companies.

Research limitations/implications

Organisations in the developing economies are aware of their role in their society. They respond to instances of possible violation of the implied social contract by sharing information in ways that relays news in certain ways.

Practical implications

Evidence of presence of legitimising activities by organisations would imply the need to strengthen the regulatory and monitoring guidelines to ensure efficient use of society’s resources and a fair rent charge for the utilities.

Social implications

There is a greater need to monitor and question organisations’ level of earned profit to ensure it is necessary to maintain their operations.

Originality/value

This study is the first attempt to investigate organisations’ immediate legitimising activities in relation to their reported profit.

Details

Accounting Research Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1030-9616

Keywords

Article
Publication date: 1 December 1992

Malcolm Smith and Richard Taffler

Adopts an empirical approach to demonstrate that a markeddifference exists between the terms “readability” and“understandability”, suggesting that “readingease”, as measured by…

4799

Abstract

Adopts an empirical approach to demonstrate that a marked difference exists between the terms “readability” and “understandability”, suggesting that “reading ease”, as measured by formulae like FLESCH and LIX based on word and sentence complexity, conveys data which may be different to that conveyed by tests of the understandability of the message. The CLOZE method is used as a measure of understandability with audiences of differing accounting sophistication to measure the predictability of the narrative and to demonstrate inter‐group and inter‐formulae distinctions. Analysis of the results suggests that readability and understandability are different concepts and that standard setters should pay more attention to “understandability” as a desirable characteristic of accounting disclosures since there is a danger that the intended messages are of a complexity beyond the sophistication of the target audience.

Details

Accounting, Auditing & Accountability Journal, vol. 5 no. 4
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 29 April 2014

Adele Berndt and Jane P. Wayland

Locally authored textbooks are used at tertiary South African institutions to assist in marketing research studies. The purpose of this paper is to investigate the readability of…

222

Abstract

Purpose

Locally authored textbooks are used at tertiary South African institutions to assist in marketing research studies. The purpose of this paper is to investigate the readability of locally authored marketing research textbooks in South Africa and compare them with international (USA) texts.

Design/methodology/approach

South African marketing research textbooks (authored locally) used at South African institutions were identified. Electronic versions of the textbooks were used and analysed using accepted readability formulae. The same procedure was used with texts produced in the USA and the findings of each were compared.

Findings

The South Africa texts scored higher on the Flesch Reading Ease score than US texts, which links to the target audience of these books (undergraduate students), while also being cognisant of the reading skills of the target audience but their score still describes them as “difficult”.

Research limitations/implications

The original formulae and theory tend to be dated, though there are recent studies into readability in other areas of business studies. There are also those that question the applicability of readability formulae in the tertiary environment.

Practical implications

Instructors need to ensure that material is at a suitable reading level to maximise the student's learning. For publishers and authors, this means that the examples and illustrations used need to be linked to the context in which the student lives and functions, and not just focus on the English used in the text.

Originality/value

While studies have been conducted into the readability of US textbooks, there is little published research into the readability of regional marketing research textbooks in other contexts to facilitate comparison.

Details

Journal of International Education in Business, vol. 7 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

1 – 10 of 56