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1 – 10 of 12As the use of Web‐based learning technologies to supplement college classroom instruction has increased, a key issue for faculty members is how to entice their students to accept…
Abstract
As the use of Web‐based learning technologies to supplement college classroom instruction has increased, a key issue for faculty members is how to entice their students to accept these technologies. Research suggests that student experience with the technologies may influence their acceptance. The technology acceptance model was used as a framework to study the effect of student experience with Web‐based learning technologies on their acceptance of those technologies. Analysis showed that experience with the technology positively influenced perceived ease of use. Perceptions of ease of use and usefulness positively influenced attitudes towards the technology. Attitude positively influenced intention to use, and intention positively influenced usage. Results suggest that as student experience with a technology increases, they perceive it to be easier to use and more useful, and therefore, are more likely to use it. When introducing the technology, instructors should emphasize how easy the technology is to use and how useful it is in improving grades.
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Hye‐Shin Kim, Mary Lynn Damhorst and Kyu‐Hye Lee
This study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with…
Abstract
This study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts: attitude toward the advertisement, product attribute beliefs, and product attitude. Also as part of the study, three dimensions of apparel involvement were tested (fashion, comfort, and individuality). Finally, an advertising processing model that integrates apparel involvement with the three advertisement response concepts was tested. A convenience sample of students attending a midwestern university in the USA participated in data collection. Respondents were presented with a full‐page advertisement for a fictitious brand of apparel and answered items on the questionnaire. Findings confirmed that dimensions of apparel involvement shaped consumer attitudes. A combination of apparel involvement dimensions (fashion, individuality, and comfort) influenced consumer beliefs about product attributes in the advertisement. In terms of gender differences, the comfort variable showed to be a stronger component of apparel involvement for men and women tended to be more involved in fashion. Findings also supported relationships among advertisement response variables previously tested by scholars. Product attribute beliefs and ad attitude were significant in product attitude formation.
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Jaekyung Park, Yunja Nam, Kueng‐mi Choi, Yuri Lee and Kyu‐Hye Lee
The purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems…
Abstract
Purpose
The purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems, attitudes toward internet shopping and attitudes toward 3‐D body scanning.
Design/methodology/approach
This study collected body data from 441 Korean females who participated in 3‐D body scanning. Using a hierarchical cluster analysis, the body scanning identified five body types. Then body types and shopping characteristics variables were analyzed.
Findings
Slim respondents showed significantly higher hedonic shopping orientation and their attitude to internet shopping was positive, since they evaluated using the internet as being “fun”. By contrast, respondents with larger body types considered the convenience of internet shopping to be the most important feature. Respondents, regardless of their body types, regarded 3‐D body scanning as an enjoyable, futuristic and interesting experience. Moreover, respondents showed a high inclination to spend more money for customization services which utilize the 3‐D scanning technique.
Originality/value
This study analyzed Korean females' body shapes using 3‐D scanned body measurements. This study can contribute to integrate knowledge in the body measurement sector and the consumer behavior sector.
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The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception…
Abstract
The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea, and, fourth, whether there are differences in the effect of risk factors on purchasing intention between apparel purchasers and non‐apparel purchasers across countries. The findings suggest that there were differences in consumers’ risk perception between apparel and non‐apparel purchasers across countries. In addition, there are similarities and differences in the relationships between risk perception and purchase intention across countries.
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The purpose of this paper is to present the North Korea policy pursued by the Moon Jae-in administration and discuss the possibility of a weakened alliance between South Korea and…
Abstract
Purpose
The purpose of this paper is to present the North Korea policy pursued by the Moon Jae-in administration and discuss the possibility of a weakened alliance between South Korea and the USA.
Design/methodology/approach
This paper compares the North Korean policies and the ROK–US alliance under the Moon administration, analyzing the recent inter-Korean and North Korea–US summits, with a focus on the issues of denuclearization and establishing a peace regime.
Findings
This paper reveals that the approach taken by the Moon administration regarding North Korea is similar to that of North Korea and China, and that the ROK–US alliance is likely to weaken should there be any change concerning the North Korean nuclear issue.
Originality/value
Denuclearization takes place in accordance with the agreement between North Korea and the USA, there is a high likelihood of the ROK–US alliance weakening.
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The purpose of this paper is to examine how corruption has changed over time in South Korea and to explore how the corruption control and prevention efforts of the Korean…
Abstract
Purpose
The purpose of this paper is to examine how corruption has changed over time in South Korea and to explore how the corruption control and prevention efforts of the Korean government have been successful and failed.
Design/methodology/approach
This paper draws on institutional theory to formulate a qualitative analysis to assess the effectiveness of anti-corruption policies and measures, and to identify the strengths and weaknesses of anti-corruption reform efforts in South Korea.
Findings
This paper argues that while the Korean government has been quite successful in building anti-corruption institutions to control low-level petty corruption, it has failed to institutionalize anti-corruption institutions to curb high-level grand corruption.
Originality/value
While many studies have attempted to identify the successful factors of fighting corruption, this paper draws a theoretical distinction between institution-building vs institutionalization to examine the success and failure of corruption control and prevention efforts in South Korea.
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Political analyses of the East Asian welfare state development often stress the importance of the power resource model, in which vibrant coalitions between the leftist party…
Abstract
Purpose
Political analyses of the East Asian welfare state development often stress the importance of the power resource model, in which vibrant coalitions between the leftist party, interest groups, civil society and working-class unions have become driving factors in producing generous welfare outcomes. Challenging such analyses, this article discusses the convergence of the political attitude between political actors who are increasingly homogeneous (supportive) when it comes to the universal welfare state notion by focussing on childcare in South Korea.
Design/methodology/approach
By using desk review of the peer-reviewed literature and reports, this article investigates the causation for why political parties with different political ideologies were keen on extending childcare programs and its outcome in addressing the existing demographic problems in Korea.
Findings
Although the collective movement, especially in the 1990s and 2000s, had given important contributions to the early development of childcare in South Korea, more breakthroughs in childcare features were precisely and rapidly developed after politicians from different spectrums of political affiliations converged in their supportive attitude of the universal welfare. The driving factors of political convergence itself are not merely due to electoral competition or political activism; furthermore, it can be linked to the increased global institution involvement in domestic policy with extensive permeability, which, have ruined domestic policy development maintained for ideological reasoning and bring in more popular policy setting.
Originality/value
This article contributes to the growing literature on the political aspect of East Asian social policy studies, which goes beyond the traditional power resource analysis and makes a novel contribution to the childcare policy studies.
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