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Article
Publication date: 8 November 2011

Soo In Shim and Yuri Lee

This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and…

2724

Abstract

Purpose

This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction about apparel fit. Internet shopping trust and consumer's actual body size have been considered as moderating variables, respectively.

Design/methodology/approach

Three types of web sites were developed for the experiment. Participants were recruited by a survey firm, explored the web sites, and filled out online questionnaires.

Findings

3D virtual models significantly reduce perceived risk about the four apparel attributes more than 2D images. Especially, they are effective to reduce perceived risk about apparel fit when their bodies represent a consumer's actual body shape.

Originality/value

This study verifies the informative role of 3D virtual models in apparel shopping. The implications related to the usage of the technology and the suggestions for future research are discussed.

Details

International Journal of Retail & Distribution Management, vol. 39 no. 12
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 4 January 2013

Kandasamy Subramani and Venugopal Haridoss

The purpose of this paper is to present the single sampling attribute plan for given acceptance quality level (AQL) and limiting quality level (LQL) involving minimum sum…

487

Abstract

Purpose

The purpose of this paper is to present the single sampling attribute plan for given acceptance quality level (AQL) and limiting quality level (LQL) involving minimum sum of risks using weighted Poisson distribution.

Design/methodology/approach

For the given AQL and LQL, sum of producer's and consumer's risks have been attained. Based on weighted Poisson distribution, the sum of these risks has been arrived at, along with the acceptance number and the rejection number. Also, the operating characteristic function for the single sampling attribute sampling plan, using weighted Poisson distribution, has been derived.

Findings

In the final inspection, the producer and the consumer represent the same party. So, the sum these two risks should be minimized. In this paper, the sum of risks has been tabulated using weighted Poisson distribution for different operating ratios. These tabulated values are comparatively less than the sum of risks derived using Poisson distribution.

Originality/value

The sampling plan presented in this paper is particularly useful for testing the quality of finished products in shop floor situations.

Details

International Journal of Quality & Reliability Management, vol. 30 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 17 February 2012

Bruce C.Y. Lee

Innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. Service innovation offers…

5609

Abstract

Purpose

Innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. Service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users' unwillingness to accept and use available systems. This research aims to use the concept of Reasoned Action Theory to further examine consumer attitudes toward service innovation and its antecedents.

Design/methodology/approach

By focus group discussion and literature review, a conceptual model with six postulated hypotheses is proposed. The Electronic Toll Collecting (ETC) system launched by the Taiwanese government is selected as the service innovation to test the model. A structured questionnaire is designed to collect field data. The structural equation model with LISREL VIII program is used to estimate the structural coefficients and to test the hypotheses.

Findings

The results show that perceived ease of use, perceived price fairness, risk averseness and satisfaction with existing service significantly influence consumer attitude, and then influence consumer's intention to adopt service innovation.

Practical implications

Before introducing a service innovation, the service provider must seriously consider the possible difficulties of usage and risk from the consumer's perspective.

Originality/value

Compared with product innovation, research focusing on service innovation is relatively scarce. Services have specific characteristics of intangibility, inseparability, heterogeneity and perishability. Hence, the factors influencing the consumer adoption of service innovation may be different from those of product innovation.

Details

Journal of Services Marketing, vol. 26 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 31 December 2015

Venugopal Haridoss and Kandasamy Subramani

– The purpose of this paper is to present the optimal double sampling attribute plan using the weighted Poisson distribution.

Abstract

Purpose

The purpose of this paper is to present the optimal double sampling attribute plan using the weighted Poisson distribution.

Design/methodology/approach

For the given AQL and LQL, sum of producer’s and consumer’s risks have been attained. Based on the weighted Poisson distribution, the sum of these risks has been optimized.

Findings

In the final inspection, the producer and the consumer represent the same party. So, the sum these two risks should be minimized. In this paper, the sum of risks has been tabulated using the weighted Poisson distribution for different operating ratios. These tabulated values are comparatively less than the sum of risks derived using Poisson distribution.

Originality/value

The sampling plan presented in this paper is particularly useful for testing the quality of finished products in shop floor situations.

Details

International Journal of Quality & Reliability Management, vol. 33 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 1 June 2015

Rambalak Yadav, Vikas Chauhan and Govind Swaroop Pathak

The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned…

1887

Abstract

Purpose

The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional construct, i.e. perceived risk.

Design/methodology/approach

A questionnaire based survey was conducted to collect responses from young consumers (210 usable responses). Data were analyzed using structural equation modeling to evaluate the strength of relationship.

Findings

The result shows that perceived usefulness, attitude, subjective norm and perceived behavioral control significantly influences the consumer’s intention to adopt internet banking whereas perceived risk failed to show any significant influence over intention to adopt internet banking.

Research limitations/implications

The study is limited to young consumers (i.e. professional students) only. Further, the study concerns itself with consumer’s intention not actual behavior.

Practical implications

The finding will be useful for bank officials for devising strategies and policies related to internet banking in the Indian scenario.

Originality/value

The paper is one of the initial attempts in Indian context to understand the consumer’s intention to adopt internet banking by combining TPB and TAM theories.

Details

International Journal of Bank Marketing, vol. 33 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 7 December 2021

Ayten Yiğiter, Canan Hamurkaroğlu and Nazan Danacıoğlu

Acceptance sampling plans are a decision-making process on the basis of a randomly selected sampling from a party, where it is not possible to completely scan the products…

Abstract

Purpose

Acceptance sampling plans are a decision-making process on the basis of a randomly selected sampling from a party, where it is not possible to completely scan the products for reasons such as time and cost being limited or the formation of damaged products during the inspection. For some products, the life span (time from beginning to failure) may be an important quality characteristic. In this case, the quality control adequacy of the products can be checked with an acceptance sampling plan based on the truncated life test with a censored scheme for the lifetime of the products. In this study, group acceptance sampling plans (GASPs) based on life tests are studied under the Type-I censored scheme for the compound Weibull-exponential (CWE) distribution.

Design/methodology/approach

GASPs based on life tests under the Type-I censored scheme for the CWE distribution are developed by using both the producer's risk and the consumer's risk.

Findings

In this study, optimum sample size, optimum number of groups and acceptance number are obtained under the Type-I censored scheme for the CWE distribution. Real data set illustration is given to show GASPs how to be used for the industry applications.

Originality/value

Different from acceptance sampling plans with just considering the producer's risk, GASPs are constructed by using two-point approach included both the producer's risk and the consumer's risk for CWE distribution.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

Keywords

Abstract

Details

The Theory of Monetary Aggregation
Type: Book
ISBN: 978-0-44450-119-6

Open Access
Article
Publication date: 24 March 2021

Ilenia Confente, Ivan Russo, Simone Peinkofer and Robert Frankel

While remanufactured products represent an increasingly researched phenomenon in the literature, not much is known about consumers' understanding and acceptance of such…

2552

Abstract

Purpose

While remanufactured products represent an increasingly researched phenomenon in the literature, not much is known about consumers' understanding and acceptance of such products. This study explores this issue in the context of the theory of perceived risk (TPR), investigating return policy leniency and distribution channel choice as potential factors to foster remanufactured products' sales.

Design/methodology/approach

This research utilizes an experimental design composed of a pre-test and a scenario-based main experiment to explore how return policy leniency might mitigate consumers' perceived risk and how their related purchase intention differs across two types of retail distribution channel structures (i.e. brick-and-mortar vs. online).

Findings

The investigation into the efficacy of return policy leniency within two retail distribution channel settings (i.e. brick-and-mortar vs. online) illustrates that providing a lenient return policy is an effective “cue” in increasing consumer purchase intention for remanufactured products. While prior literature has established that consumers value return policy leniency for new products, the authors provide empirical evidence that this preference also applies to remanufactured products. Notably, that return policy preference holds true in both channel settings (i.e. brick-and-mortar vs. online) under consideration. Additionally, and contrary to the authors’ predictions, consumers perceived remanufactured products sold via both channel settings as equally risky, thus highlighting that both are appropriate distribution channels for remanufactured products. Finally, while research on new products provides some initial guidance on consumer perceptions of quality and risk, the study provides empirical evidence into the difference of perceived risk with regard to new versus remanufactured products.

Originality/value

By employing the TPR, this research explored the role played by two supply chain management related factors (returns policy and channel structure) in reducing consumer's perceived risk and increasing purchase intention. In doing so, this study answers the call for more consumer-based supply chain management research in a controlled experimental research setting.

Details

International Journal of Physical Distribution & Logistics Management, vol. 51 no. 4
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 26 November 2021

Wanny Oentoro

Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further…

Abstract

Purpose

Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use.

Design/methodology/approach

A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment.

Findings

Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use.

Practical implications

It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk.

Originality/value

The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

Details

The Bottom Line, vol. 34 no. 3/4
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 12 October 2021

Waqar Hafeez and Nazrina Aziz

This paper introduces a Bayesian two-sided group chain sampling plan (BT-SGChSP) by using binomial distribution to estimate the average proportion of defectives. In this…

Abstract

Purpose

This paper introduces a Bayesian two-sided group chain sampling plan (BT-SGChSP) by using binomial distribution to estimate the average proportion of defectives. In this Bayesian approach, beta distribution is used as a suitable prior of binomial distribution. The proposed plan considers both consumer's and producer's risks. Currently, group chain sampling plans only consider the consumer's risk and do not account for the producer's risk. All existing plans are used to estimate only a single point, but this plan gives a quality region for the pre-specified values of different design parameters. In other words, instead of point wise description for the designing of sampling plan based on a range of quality by involving a novel approach called quality region.

Design/methodology/approach

The methodology is based on five phases, which are (1) operating procedure, (2) derivation of the probability of lot acceptance, (3) constructing plans for given acceptable quality level (AQL) and limiting quality level (LQL), (4) construction of quality intervals for BT-SGChSP and (5) selection of the sampling plans.

Findings

The findings show that the operating characteristic (OC) curve of BT-SGChSP is more ideal than the existing Bayesian group chain sampling plan because the quality regions for BT-SGChSP give less proportion of defectives for same consumer's and producer's risks.

Research limitations/implications

There are four limitations in this study: first is the use of binomial distribution when deriving the probability of lot acceptance. Alternatively, it can be derived by using distributions such as Poisson, weighted Poisson and weighted binomial. The second is that beta distribution is used as prior distribution. Otherwise, different prior distributions can be used like: Rayleigh, exponential and generalized exponential. The third is that we adopt mean as a quality parameter, whereas median and other quintiles can be used. Forth, this paper considers probabilistic quality region (PQR) and indifference quality region (IQR).

Practical implications

The proposed plan is an alternative of traditional group chain sampling plans that are based on only current lot information. This plan considers current lot information with preceding and succeeding lot and also considers prior information of the product.

Originality/value

This paper first time uses a tight (three acceptance criteria) and introduces a BT-SGChSP to find quality regions for both producer's and consumer's risk.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

Keywords

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