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1 – 10 of 431
Article
Publication date: 26 July 2021

Kun Zhang, Jinyi Zhang, Chunlin Li, Yan Jiao and Ying Wang

This study aims to conduct an empirical investigation of differing perceptions of nine types of urban space and nine visual elements among tourists in destination using a computer…

Abstract

Purpose

This study aims to conduct an empirical investigation of differing perceptions of nine types of urban space and nine visual elements among tourists in destination using a computer vision (CV) approach.

Design/methodology/approach

The data for this study was extracted from YFCC 100 M dataset. Nine types of urban space in Beijing were initially identified using a scene recognition model. Subsequently, a semantic segmentation model was applied, which yielded substantial evidence relating to nine visual elements that were used to elicit differing perceptions among tourists from different continents.

Findings

Tourists from three continents had different perceptions about corridors, old buildings, overlooks and traffic spaces, reflecting their cultural convention. Asians, Europeans and North Americans diversely gazed at the landscape element of buildings, foliage, sky and people in urban space. All those provided evidence to contribute to the tourist gaze theory's construction.

Originality/value

This study firstly depicted how tourists perceive the tourism symbol of urban space. The novel approach of employing two CV models offer methodological insights to tourism research relevant to visual perception.

游客对城市空间的感知:计算机视觉途径

目的

本研究采用计算机视觉方法, 探究游客对旅游目的地九种城市空间类型及九种视觉元素的感知差异。

设计/方法/方法

本研究数据提取自YFCC 100M图片数据集。首先, 利用场景识别模型识别了游客图片中的九种城市空间类型。其次, 应用语义分割模型识别了游客图片的九个视觉元素。这些分析结果被用于探究不同大洲游客的视觉感知差异。

研究发现

来自不同大洲的游客对城市空间有不同的感知偏好。亚洲人更喜欢拍摄自己与著名的城市建筑, 欧洲人和北美人更喜欢自然元素, 如水、树叶和天空。不同大洲游客对视觉元素的偏好佐证了旅游凝视理论。

创新点

本研究选取了独特的城市空间为研究对象, 来验证游客凝视理论。此外, 两种计算机视觉模型为旅游研究提供了新的方法论视角。

La percepción de los turistas del espacio urbano: Un enfoque de vision artificial

Resumen

Diseño/metodología/enfoque

Los datos para este estudio se extrajeron del conjunto de datos YFCC 100 M. Inicialmente se identificaron nueve tipos de espacio urbano en Pekín mediante un modelo de reconocimiento de escenas. Posteriormente, se aplicó un modelo de segmentación semántica, que aportó pruebas sustanciales en relación con nueve elementos visuales que se utilizaron para suscitar percepciones diferentes entre turistas de distintos continentes.

Objetivo

El objetivo de este estudio es llevar a cabo una investigación empírica sobre las diferentes percepciones de nueve tipos de espacio urbano y nueve elementos visuales entre los turistas en destino, utilizando un enfoque de visión artificial (CV).

Resultados

Los turistas de tres continentes tenían percepciones diferentes sobre los pasillos, los edificios antiguos, los miradores y los espacios de tráfico, lo que refleja su convención cultural. Los asiáticos, los europeos y los norteamericanos observaron de forma diversa el elemento paisajístico de los edificios, el follaje, el cielo y las personas en el espacio urbano. Todos ellos aportaron pruebas para contribuir a la construcción de la teoría de la mirada turística.

Originalidad/valor

Este estudio describe por primera vez cómo los turistas perciben el símbolo turístico del espacio urbano. El novedoso enfoque de emplear dos modelos de vision artificial ofrece conocimientos metodológicos para la investigación del turismo relacionados con la percepción visual.

Article
Publication date: 4 August 2021

Kun Zhang, Hanqin Qiu, Jingyue Wang, Chunlin Li, Jinyi Zhang and Dora Dongzhi Chen

This paper aims to answer the following four research questions: Where do tourists gaze at the destination? What do tourists gaze at the destination? How do tourists gaze…

Abstract

Purpose

This paper aims to answer the following four research questions: Where do tourists gaze at the destination? What do tourists gaze at the destination? How do tourists gaze differently? Why do tourists gaze differently referring to relevant theory?

Design/methodology/approach

With a computer vision approach, this study illustrated a series of maps that reflect where and what do tourists gaze at and compared the differences in the visual perceptions among Asian, European and North American tourists in Hong Kong.

Findings

The findings confirm that the “tourist gaze” is influenced by geographical and cultural conditions. The conclusions provided three types of implementations for destination management strategies and advocated a high engagement with computer vision technology.

Originality/value

In theory, this study proves that the “tourist gaze” is influenced by geographical and cultural conditions. The study’s methodological contribution lies in applying advanced technology of visual content analysis for big data relevant to the issue of the tourist gaze. Practically, the finding that has not been achieved via previous questionnaire surveys will serve as a reference for tourism recommendations and precision marketing. In addition, its practical contribution is that it offers a means by which to explore tourists’ perceptions of destinations and understand the attractiveness of destinations to tourists.

研究设计/方法/技术

研究一方面使用计算机视觉深入学习模型对游客照片内容进行识别, 比较了亚洲、欧洲和北美游客在香港不同空间场景的视觉感知差异。另一方面, 研究借助ArcGIS软件对游客凝视地点和内容差异进行了具体可视化分析。

研究目的

这项研究有四个研究子问题:

  • (1) 游客在哪里凝视?

  • (2) 游客凝视了什么?

  • (3) 游客凝视内容有什么不同?

    (4) 为什么游客凝视不同?

(1) 游客在哪里凝视?

(2) 游客凝视了什么?

(3) 游客凝视内容有什么不同?

(4) 为什么游客凝视不同?

研究发现

不同游客在旅游目的地的“凝视”存在差异, 差异表征具体体现在地点选择和内容偏好等维度。同时, 研究结果显示计算机视觉技术在旅游研究领域呈现较好的应用潜力。

原创/价值

理论上, 本研究佐证了”游客凝视”受地理和文化条件影响的理论。技术上, 本研究探索了视觉分析技术在游客凝视议题上应用, 为旅游目的地感知评估提供了新的视角。应用层面, 研究结论为旅游目的地精准营销提供了参考。

Resumen

Diseño/metodología/enfoque

Con un enfoque de visión artificial, este estudio ilustra una serie de mapas que reflejan dónde y qué miran los turistas, y compara las diferencias en las percepciones visuales entre los turistas asiáticos, europeos y norteamericanos en Hong Kong.

Objetivo

El estudio tiene cuatro preguntas de investigación:

  • (1) ¿Dónde miran los turistas en el destino?

  • (2) ¿Qué miran los turistas en el destino?

  • (3) ¿Cómo miran los turistas de forma diferente?

  • (4) ¿Por qué los turistas miran de forma diferente en referencia a la teoría pertinente?

(1) ¿Dónde miran los turistas en el destino?

(2) ¿Qué miran los turistas en el destino?

(3) ¿Cómo miran los turistas de forma diferente?

(4) ¿Por qué los turistas miran de forma diferente en referencia a la teoría pertinente?

Conclusiones

Las conclusiones confirman que la “mirada del turista” está influida por las condiciones geográficas y culturales. Las conclusiones aportan tres tipos de aplicaciones para las estrategias de gestión de destinos y abogan por un alto compromiso con la tecnología de visión artificial.

Originalidad/valor

En teoría, este estudio demuestra que la “mirada del turista” está influenciada por las condiciones geográficas y culturales. La contribución metodológica del estudio radica en la aplicación de tecnología avanzada de análisis de contenido visual para big data relevante para el tema de la mirada del turista. En la práctica, los hallazgos que no se han logrado a través de encuestas anteriores servirán de referencia para las recomendaciones turísticas y el marketing de precisión. Además, su contribución práctica es que ofrece un medio para explorar las percepciones de los turistas sobre los destinos, y comprender el atractivo de los mismos para los turistas.

Article
Publication date: 26 April 2023

Jian-Wu Bi, Ying Wang, Tian-Yu Han and Kun Zhang

The main purpose of this study is to explore the effect of three dimensions of “home feeling” – home-as-practical, home-as-social and home-as-attachment – on the online rating of…

Abstract

Purpose

The main purpose of this study is to explore the effect of three dimensions of “home feeling” – home-as-practical, home-as-social and home-as-attachment – on the online rating of homestays and additionally considers the accommodation’s attribute performance and level of sharing.

Design/methodology/approach

To achieve the research aims, more than 9,738,335 items of user-generated content concerning 743,953 Airbnb listings covering 35 cities were collected as the study data. These data are analyzed through hierarchical regression.

Findings

The results show that all three dimensions of home feeling positively affect the online rating; all three dimensions negatively moderate the relationship between attribute performance and online rating; the size of the moderating effect of each dimension on the relationship between attribute performance and online rating gradually increases in the order home-as-practical, home-as-social and home-as-attachment; and as the level of sharing increases, the moderating effect of home feeling on the relationship between attribute performance and online rating diminishes.

Research limitations/implications

This study contributes to the literatures on the role of home feeling in homestays, the online rating of homestays and the motivations of guests who choose different room types. The findings of this study can help hosts better understand the formation of online rating of homestays, make targeted improvements in rooms and services and create a home feeling for specific degrees of sharing. This in turn will help them to improve the online rating of their homestays, establish an excellent online reputation and, ultimately, increase sales.

Originality/value

This study advances knowledge by confirming three dimensions of home feeling not only have direct positive impacts on online rating but also mitigate the impact of attribute performance on online rating. This effect differs significantly in magnitude with the degree of sharing.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 15 February 2022

Kun Zhang and Peixin Lu

WeChat official account (WCOA) is an emerging and important platform for academic library services, which greatly accelerates the development of this field. This article aims to…

Abstract

Purpose

WeChat official account (WCOA) is an emerging and important platform for academic library services, which greatly accelerates the development of this field. This article aims to identify key evaluation indicators for users' satisfaction of the Academic Library WeChat Official Account (ALWCOA) as a reference for future improvements.

Design/methodology/approach

Based on the updated DeLone and McLean (D&M)’s model and Delphi method, an evaluation system of ALWCOA satisfaction was constructed. Then 212 university students were recruited to fill out a questionnaire on evaluation indicators. The grey relational analysis (GRA) and Pareto's principle were employed to analyze the questionnaire and select key evaluation indicators.

Findings

An ALWCOA service satisfaction evaluation system with three evaluation dimensions and 15 evaluation indicators was constructed, and three key evaluation indicators were identified, including service responsiveness, information timeliness and system security.

Practical implications

This article provides a strategy for assessing ALWCOA service satisfaction, as well as insights for improving of ALWCOA service. Specifically, academic libraries should pay more attention to improving service responsiveness, information timeliness and system security.

Originality/value

This article innovatively applied the updated D&M model in academic library service. Additionally, it facilitates the development of research fields, such as academic library services, microservices and user service evaluation, and provides a case study to better understand the WCOA.

Article
Publication date: 19 June 2023

Kun Zhang, Xiu-e Zhang and Xuejiao Xu

Hypocrisy often observed in the social responsibility practices of commercial enterprises is more likely to occur in social enterprises. However, this issue has received little…

Abstract

Purpose

Hypocrisy often observed in the social responsibility practices of commercial enterprises is more likely to occur in social enterprises. However, this issue has received little research attention. This study explores, from a consumer perspective, the formation of perceived hypocrisy and its impact on the cognitive legitimacy of social enterprises.

Design/methodology/approach

This research conducted two experiments, and data were collected from 515 subjects in China to test the proposed hypotheses.

Findings

Behavioral inconsistency in social enterprises leads to consumers' perceived hypocrisy. The higher the perceived hypocrisy towards social enterprises, the weaker their cognitive legitimacy of social enterprises. At a lower level of inconsistency, the perceived hypocrisy of social enterprises was lower than that of commercial enterprises. Egoistic attribution to prosocial behavior moderated the negative effect of perceived hypocrisy on cognitive legitimacy. The stronger the egoistic attribution, the greater is the negative effect of perceived hypocrisy on the cognitive legitimacy of social enterprises.

Practical implications

Social entrepreneurs should be acutely aware of the harmful effects of hypocrisy on social enterprises. Social enterprises should not exaggerate their propaganda or be consistent with their words and actions.

Originality/value

This study innovatively analyzes the damage to the cognitive legitimacy of social enterprises caused by the hypocrisy that tends to occur in commercial enterprises and argues from the consumer viewpoint. These findings enrich the perspective on exploring social enterprise legitimacy.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 16 October 2023

Jui-Chen Peng and Kun-shan Zhang

Drawing on social exchange theory and traditional Chinese leadership theory, this research examines employees' perceptions of corporate social responsibility (CSR) using a…

Abstract

Purpose

Drawing on social exchange theory and traditional Chinese leadership theory, this research examines employees' perceptions of corporate social responsibility (CSR) using a multilevel mediation model. It also examines the possibility that meaningful work mediates the relationship between perceived CSR and work engagement.

Design/methodology/approach

Survey data were collected from 605 employees of 103 departments across 35 companies in Taiwan. Multilevel path models and hypotheses were tested using Mplus structural-equation modeling software.

Findings

The results show that department-level CSR perceptions were positively related to employee-level work engagement and that CSR was a mediating factor between department managers' moral leadership and employee-level work engagement. Additionally, meaningful work played a cross-level mediating role between CSR perceptions and work engagement.

Practical implications

For organizational managers, these findings imply that enterprises should practice CSR and guide their employees in its correct interpretation. They also reinforce the idea that department leaders should behave ethically, because this will encourage their employees to develop positive perceptions of the company's CSR implementation and thus to be more engaged in their work. Lastly, incorporating CSR programs into training materials and encouraging employees to actively participate in such programs' development, deployment and evaluation should help make work meaningful for employees and further enhance their engagement with it.

Originality/value

This study explains how a cross-level mechanism connects department-level moral leadership to employee-level work engagement in a Chinese cultural context.

Details

Management Decision, vol. 61 no. 11
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 11 August 2020

Qin Kang, Yicheng Fan, Kun Zhang, Xiaolang Chen, Hongyu San, Yiqing Chen and Heming Zhao

With excellent mechanic properties and hydrogen embrittlement (HE) resistance, 12Cr2Mo1R(H) steel is suitable to make hot-wall hydrogenation reactors. However, longtime exposure…

Abstract

Purpose

With excellent mechanic properties and hydrogen embrittlement (HE) resistance, 12Cr2Mo1R(H) steel is suitable to make hot-wall hydrogenation reactors. However, longtime exposure to a harsh environment of high-pressure hydrogen at medium temperature in practical application would still induce severe hydrogen uptake and eventually damage the mechanical properties of the steel. The study aims to evaluate the HE resistance of the steel under different tensile strain rates after hydrogen charging and analyze the hydrogen effect from atomic level.

Design/methodology/approach

This research studied the HE properties of 12Cr2Mo1R(H) steel by slow strain rate tests. Meanwhile, the effect of hydrogen on the structures and the mechanical properties of the simplified models of the steel was also investigated by first-principle calculations.

Findings

Experimental results showed that after hydrogen pre-charging in this work, hydrogen had little effect on the microstructure of the steel. The elongations and reduction of cross-sectional area of the samples reduced a lot, by contrast, the yield and tensile strengths changed slightly. The 12Cr2Mo1R(H) steel was not very susceptible to HE with a maximum embrittlement index of about 20.00%. First principles calculation results showed that after H dissolution, lattice distortion occurred and interstitial H atoms would preferentially occupy the tetrahedral interstitial site in bcc-Fe crystal and increase the stability of the supercells. With the increase of H atoms added into the simplified model, the steel still possessed a good ductility and toughness at a low hydrogen concentration, while the material would become brittle as the concentration of hydrogen continued to increase.

Originality/value

These finds can provide valuable information for subsequent HE studies on this steel.

Details

Anti-Corrosion Methods and Materials, vol. 67 no. 6
Type: Research Article
ISSN: 0003-5599

Keywords

Open Access
Article
Publication date: 20 October 2021

Kun-cheng Zhang, Xin-chang Guo, Shi-zheng Tian, Qi Cui, Mao-chong Shi and Pei-fang Guo

Many experts suggest that the human being explore marine resources and marine new energy sources to alleviate the shortage of land resources and the ecological degradation…

Abstract

Purpose

Many experts suggest that the human being explore marine resources and marine new energy sources to alleviate the shortage of land resources and the ecological degradation. However, island coastal zones are considered to be fragile ecosystems; their geographical location and natural characteristics, their biodiversity and associated ecosystems, and their exposure to diverse land and sea conditions all make them highly vulnerable to environmental changes and human activities. Therefore, it is necessary to achieve the goals of environmental protection and sustainable development on the basis of a comprehensive evaluation and understanding of islands.

Design/methodology/approach

Due to the importance of island groups, this paper conducts evaluation studies on them. Using the Delphi, AHP and TOPSIS methods, this study evaluated quantitatively the comprehensive development level and comprehensive development potential of island groups in terms of resources, natural environment, economy and society. Innovatively using them as two subsystems, the present study combined the coupling coordination model and the obstacle factor calculation method.

Findings

The prospective index of comprehensive development was applied to the Changdao Island Group in Yantai, Shandong Province as an example, and the final evaluation revealed that the comprehensive development prospect of this island group had an upward trend from 2010 to 2017. Future efforts should be made to improve its economic and social conditions and economic development status, apart from promoting its comprehensive development by improving human resources management, increasing the GDP growth rate, and improving fresh water and electricity supply.

Originality/value

This study takes the integrated development level of the island and the integrated development potential of the island as two subsystems, and the innovative application of the coupling coordination degree model is used to calculate the integrated development index of the island to understand the development status of the island area. On the basis of this model, the obstacle factor identification method is designed to identify the main obstacle factors, and on the basis of evaluation and identification, specific measures to ensure the sustainable development of the island area are effectively proposed.

Details

Marine Economics and Management, vol. 4 no. 2
Type: Research Article
ISSN: 2516-158X

Keywords

Article
Publication date: 15 August 2024

Kun Zhang, Ru Li and Qiao Meng

The multiple goals make social enterprises vulnerable to mission drift, which hurts the sustainability of these hybrid organizations. As initiators, the relationship between…

Abstract

Purpose

The multiple goals make social enterprises vulnerable to mission drift, which hurts the sustainability of these hybrid organizations. As initiators, the relationship between social entrepreneurs and the mission drift of social enterprises needs to be further explored. This study aims to explore how entrepreneurs’ education and age impact social enterprise mission drift and examine the potential moderating effects of social enterprise legitimacy.

Design/methodology/approach

This study uses the Global Entrepreneurship Monitor data set to obtain the required samples, and further regression analysis is used to test the hypotheses.

Findings

The results showed that the more educated the entrepreneur, the lower the social enterprise mission drift. There is an inverted U-shaped relationship between social entrepreneurs’ age and mission drift. Finally, the inverted U-shaped relationship between age and mission drift was more pronounced in contexts with lower social enterprise legitimacy than high legitimacy levels.

Originality/value

This study highlights the significance of founders’ characteristics on the mission robustness of the social enterprises they create. At the same time, the role of social enterprise legitimacy is demonstrated in the context of this study. The findings of this research have implications for social entrepreneurs, social enterprises and policymakers.

Details

Society and Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5680

Keywords

Article
Publication date: 25 June 2021

Sheng Huang, Yunxia Zhu, Kun Zhang and Zhenkuo Ding

The purpose of this paper is to critically review and synthesize the articles on determinants of international new venture (INV) performance to identify the research gaps in this…

Abstract

Purpose

The purpose of this paper is to critically review and synthesize the articles on determinants of international new venture (INV) performance to identify the research gaps in this area and develop a future research agenda.

Design/methodology/approach

Adopting a semi-systematic review approach with a fucus on using a vote-counting technique, this paper reviews 99 journal articles published between 1994 and 2019 to assess the determinants of INV performance.

Findings

The results indicate that the majority of the INV performance articles employ a clearly specified theoretical foundation, focus on INVs in developed economies and non-service sectors, identify numerous firm-level determinants of INV performance and use advanced statistical methods (e.g. structural equation modeling and panel data models). However, the research of INV performance is still limited by a lack of a broader integration of theories at different levels, inconsistent theoretical predictions and empirical results, knowledge gaps, and estimation biases (e.g. endogeneity).

Originality/value

INV performance has received increasing attention over recent decades, but this area is still characterized by fragmentation and inconsistency. This paper provides a comprehensive and nuanced review that synthesizes and clarifies our current knowledge on the determinants of INV performance, provides further discussion with deeper insights from both theoretical and methodological aspects, and points out some directions for future research.

Details

International Marketing Review, vol. 38 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

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