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1 – 10 of 32
Article
Publication date: 1 December 2005

Karen A. Coombs

The purpose of this paper is to describe a project undertaken at SUNY Cortland to develop a system that would collect electronic resource usage data in a consistent manner and…

3614

Abstract

Purpose

The purpose of this paper is to describe a project undertaken at SUNY Cortland to develop a system that would collect electronic resource usage data in a consistent manner and allow SUNY Cortland to assess this data over several years.

Design/methodology/approach

The project used data gathered from EZProxy server log files to examine usage of the library's electronic resources.

Findings

Through examining the usage data the library discovered that users were utilizing particular types of resources, from specific physical locations, and accessing those resources from specific pages in the library's web site.

Originality/value

By examining usage data for electronic resources, libraries can learn more than which resources are being used. Usage data can give libraries insight into where, when, how, and possibly why their users are accessing electronic resources.

Details

Library Hi Tech, vol. 23 no. 4
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 25 September 2007

Mitchell Brown

To report the highlights of the annual Library and Information Technology Association (LITA) Top Technology Trends program at 2007 American Library Association Annual Conference…

586

Abstract

Purpose

To report the highlights of the annual Library and Information Technology Association (LITA) Top Technology Trends program at 2007 American Library Association Annual Conference in Washington, DC.

Design/methodology/approach

Provides a brief review of the conference program on technology issues in libraries.

Findings

This summary of LITA section Top Technology Trends program with presentations and information. The presentations focus is on new technologies and their applications in a variety of library environments. The program offered a wide variety of timely presentations that were on new and emerging technologies and the application to the library environment.

Originality/value

Provides descriptions of opinions on technological trends in library and information services from industry professionals.

Details

Library Hi Tech News, vol. 24 no. 8
Type: Research Article
ISSN: 0741-9058

Keywords

Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

Article
Publication date: 7 January 2022

Alei Fan, Sheryl F. Kline, Yiran Liu and Karen Byrd

Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis.

1944

Abstract

Purpose

Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis.

Design/methodology/approach

The research survey was conducted during the ongoing COVID-19 pandemic (August, 2020) in the USA to investigate consumers’ lodging intentions amidst the pandemic crisis. PLS-SEM and multiple regression were conducted to explore answers to proposed research questions.

Findings

The research finds that, during the pandemic crisis, consumers’ lodging consumption intentions are subject to both their internal protection motivation evaluations and the external prevention practices implemented by the lodging facilities regardless of property types and travel purposes. Notably, the research finds that consumers are willing to make efforts and pay extra for a safe stay at lodging facilities.

Research limitations/implications

This research contributes to the literature regarding the applications of PMT and expectancy theory from a crisis management perspective, and it provides implications and guidelines to the crisis management practices in the lodging industry.

Originality/value

The current research examines the specific protection motivation appraisal factors and prevention practices significantly impacting consumers’ decisions in terms of willingness to stay at various lodging facilities (hotels and non-hotel homestay/short-term rental properties) for different purposes (business and leisure) and to pay premiums for a safe stay.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 26 February 2019

Timothy Coombs

The focus of this paper is on developing a rationale for the use of transmedia storytelling in corporate social responsibility (CSR) communication. Transmedia storytelling…

3421

Abstract

Purpose

The focus of this paper is on developing a rationale for the use of transmedia storytelling in corporate social responsibility (CSR) communication. Transmedia storytelling involves telling stories across multiple platforms by multiple people that are still united by a central theme. The purpose of this paper is to develop a rationale for the application of transmedia storytelling for CSR communication and illustrate how Procter & Gamble’s “Thank You Mom” campaign demonstrates how transmedia storytelling can be found in the current CSR communication.

Design/methodology/approach

The first part of the story is theoretical development. The idea of transmedia storytelling is developed then translated into how it can be used in CSR communication. The key ideas are that the engagement with messages created by transmedia storytelling is the idea for capturing emotions in CSR messages and avoiding the backlash created by some CSR messages, such as advertising. Transmedia storytelling provides a lens for understanding and guiding the use of various social media channels in the distribution of CSR communication. A case study is they conducted to illustrate how P&G used transmedia storytelling in its “Thank You Mom” campaign. Qualitative content analysis is used to identify the plot lines in the stories and the overall storyworld that is being developed thereby illustrating how the concepts for transmedia storytelling can be applied to the case.

Findings

The results illustrate how transmedia storytelling can be applied to CSR communication and the potential benefits of this application. The primary yields are theory development for CSR communication and the insights from the case study.

Originality/value

The extant literature on strategic communication in general and CSR communication specially have shown only a passing interest in transmedia storytelling. This paper provides a very detailed rationale for applying transmedia storytelling to CSR communication and illustrates the utility of this approach with a case study. A detailed application of transmedia storytelling to CSR communication is new and can help advance both theory and practice.

Details

Corporate Communications: An International Journal, vol. 24 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 10 August 2020

Karen Foord

The purpose of this action research study was to explore whether enabling work-based students to identify their information literacy (IL) needs and participate in activity design…

Abstract

Purpose

The purpose of this action research study was to explore whether enabling work-based students to identify their information literacy (IL) needs and participate in activity design would increase their IL and enhance their academic performance.

Design/methodology/approach

Initially students reflected on their own knowledge, skills and engagement with IL. Next, they identified aspects of IL that challenged them. Students worked in small groups to identify tasks and activities to enhance their skills. They completed practical IL tasks during a taught session. A scoring rubric assessed student engagement with IL. Concurrently a qualitative questionnaire was developed and used to explore the student experience of the intervention.

Findings

The study found that students did engage with information literacy and there was an improvement in the pass rate from previous cohorts. The qualitative analysis demonstrated that students felt that the interaction had benefitted their engagement with IL and their learning and understanding as a result.

Research limitations/implications

This study was a small study at one higher education institution and cannot therefore be considered generalizable. It does nevertheless provide valuable insights in terms of student engagement with IL.

Practical implications

This study influenced the delivery of the subsequent modules. It has the potential to influence the delivery of information literacy skills on health and social care apprenticeships.

Originality/value

This paper adds to the literature exploring the relationship between students and information literacy. Enhancing the discourse from the instructor perspective rather than that of the information professional.

Details

Higher Education, Skills and Work-Based Learning, vol. 11 no. 2
Type: Research Article
ISSN: 2042-3896

Keywords

Abstract

Details

Communicating Knowledge
Type: Book
ISBN: 978-1-80262-104-4

Article
Publication date: 1 September 2006

Gina Costello, Christopher Cox, Alice L. Daugherty, Connie Haley, Millie Jackson, S.G. Ranti Junus and Fu Zhuo

To highlight content of interest to this journal’s readership that promotes current thinking and activities in Information Technology.

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Abstract

Purpose

To highlight content of interest to this journal’s readership that promotes current thinking and activities in Information Technology.

Design/methodology/approach

Selective conference report of the annual meeting of the American Library Association and pre‐conference.

Findings

The largest conference of librarians, the variety of programs, activities, exhibit halls, creates one of the best professional development opportunities for librarians. Attracting librarians from all sectors and work environments from around the globe, this conference is hard to describe in a brief way except to say it is an experience. The article documents relevant programs about information technology was the goal of this contribution.

Originaligy/value

Contains information of particular interest to readers who did not attend these sessions. Introducers them to presenters and important hot topics. Provides an alternative to not being present while gaining some information and coverage.

Details

Library Hi Tech News, vol. 23 no. 8
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 14 August 2017

Karen Sutherland and Susie Ho

The purpose of this paper is to explore undergraduate student attitudes towards the inclusion of social media training within higher education pedagogy, student perceptions of…

4244

Abstract

Purpose

The purpose of this paper is to explore undergraduate student attitudes towards the inclusion of social media training within higher education pedagogy, student perceptions of social media proficiency as professional expertise and its impact on graduate employability.

Design/methodology/approach

In all, 81 undergraduate students studying medicine, law, science and arts volunteered to complete an online survey. Questions examined student attitudes towards the delivery of social media pedagogy at university and the perceived benefits of social media proficiency.

Findings

Participants stated that social media skills should be taught in optional classes (85 per cent) covering generic competencies (56 per cent). The majority (91 per cent) of respondents reported that social media skills and training were valuable for employability.

Research limitations/implications

This was a pilot study and was therefore limited by the self-selection of participants, sample size and geographic location.

Practical implications

This study identifies that undergraduates across a range of disciplines are receptive to developing professionally relevant social media skills within higher education pedagogy and identify a link between social media proficiency and graduate employability.

Originality/value

Despite the increasing necessity for social media skills in professional environments, few studies have examined the teaching of social media skills as a core competency in higher education. Instead, social media is largely examined in relation to curriculum delivery and student engagement. This study explores attitudes towards the delivery of social media pedagogy at university and the perceived benefits of social media proficiency exclusively from the viewpoint of undergraduate students, to provide an alternative insight rarely explored in the literature.

Details

Higher Education, Skills and Work-Based Learning, vol. 7 no. 3
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 14 June 2019

Adam J. Mills and Karen Robson

Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially in…

3761

Abstract

Purpose

Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially in situations where the crisis is severe and consumers are highly involved.

Design/methods

This conceptual paper derives recommendations and guidance for the use of narrative response based on storytelling and brand management literature.

Findings

This paper highlights authenticity and emotional engagement as keys to effective storytelling.

Practical implications

Current managerial approaches to dealing with misinformation are insufficient, as they presuppose an audience that can be convinced based on facts; this paper can be used to help brand managers respond to fake news stories when rational appeals fail.

Originality/value

This paper provides insight into brand management strategies in the era of fake news.

Details

Journal of Product & Brand Management, vol. 29 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

1 – 10 of 32