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This paper aims to investigate the influence of four motivational elements (i.e. utilitarian, hedonic, social and escapism motivations) on the propensity of customers to utilize a metaverse hotel, as well as whether age, gender and mobility disability play substantial moderating roles in these relationships.

Data was gathered from 843 US residents who had experienced a hotel stay within the past two years. We tested the hypotheses using structural equation modeling and multigroup analysis.

The findings indicated that, in both age and gender groups, hedonic, social and escapism motivations had significant effects on intentions to use a metaverse hotel, whereas utilitarian motivation did not. The influence of escapism motivation on customers’ usage intentions was significantly more pronounced for males than females, suggesting the moderating role of gender in this relationship. Hedonic and social motivations exerted significant effects on usage intentions in both mobility disability and non-disability groups. The relationship between escapism motivation and intentions to use was significant for the non-disability group only, suggesting the moderating role of disability in this association.

This research provides recommendations for hotel managers and technology providers aiming to enhance the adoption of metaverse hotels by customers and to augment the worth of this technology.

This research fills the voids in the current literature by formulating and empirically evaluating a research framework to gain deeper insights into the motivations that drive the acceptance of a metaverse hotel.

The purpose of this study is to investigate the key predictors and outcomes of task–technology fit (TTF) of facial recognition payment systems with the moderating role of cultural differences in the restaurant industry.

The survey responses were collected from 336 South Korean and 336 US restaurant customers.

The results revealed that function significantly affected TTF in both groups. Unique to the Korean sample, emotion was found to be a significant determinant of TTF, whereas convenience and social influence were key predictors of TTF only for the US sample. TTF had significant and positive effects on the three dimensions of behavioral intentions in both groups. The result of multi-group analysis showed that cultural differences moderated the effect of convenience on TTF and the effect of emotion on TTF.

The authors provided recommendations for restaurant operators and technology companies seeking to improve customer TTF and acceptance of facial recognition payment systems for the first time.

本研究旨在调查面部识别支付系统任务技术匹配（TTF）的关键前置因素和影响, 以文化差异为调节变量, 研究其在餐饮行业的应用。

我们收集了来自336名韩国和336名美国餐厅顾客的调查回答。

结果显示, 在两组中, 功能显著影响TTF。对于韩国样本来说, 情感被发现是TTF的重要决定因素, 而对于美国样本来说, 方便性和社会影响是TTF的关键预测因素。在两组中, TTF对行为意向的三个维度均产生了显著且积极的影响。多组分析结果显示, 文化差异在方便性对TTF的影响以及情感对TTF的影响中起到了调节作用。

我们首次为寻求改善顾客TTF和接受面部识别支付系统的餐厅经营者和技术公司提供了建议。

This paper aims to explore the sequential effects of employee perceptions of corporate social responsibility (CSR), organizational identification (OI), higher-order quality-of-work-life (HQWL) and intention to stay (IS).

The survey responses were gathered from employees of a casino hotel company in the USA. All hypotheses were tested via structural equation modeling.

The results demonstrated that ethical and philanthropic CSR dimensions had significant direct effects on OI and indirect effects on HQWL via OI. OI had positive effects on HQWL (directly) and IS (directly and indirectly via HQWL). Both ethical and philanthropic CSR dimensions indirectly influenced IS via OI and HQWL, while economic CSR had a significant indirect effect on IS via HQWL.

This study addressed the lack of theory-driven empirical work on the relationship between CSR and employee retention by presenting new insights into how different dimensions of CSR can contribute for improving employee HQWL and IS via OI based on social identity theory (SIT) and social exchange theory (SET). In this study, the results may not generalize to other countries and cultures because the data arises from a casino hotel in the USA.

Based on the results, hospitality companies can improve employee OI, HQWL and IS by more effectively implementing different types of CSR programs.

This study provided support for the positive influence of CSR initiatives on hospitality employees in a controversial sector (i.e. casino hotels) in which there is a lack of empirical research.

The purpose of this study is to investigate the determinants of customers’ intentions to use location-based services (LBS) offered by a hotel. The study examined whether hotel customers’ coupon proneness, trust, privacy concerns and familiarity with LBS are significant determinants of their intentions to use LBS.

An online survey using a scenario-based narrative was administered to collect data from participants who have smartphones and have stayed at a full-service hotel within the previous 12 months. A research model tested data collected from 402 hotel customers, using confirmatory factor analysis and structural equation modeling.

Three proposed determinants (i.e. familiarity, coupon proneness and trust) positively influenced customers’ intentions to use LBS. Out of the four dimensions of privacy concerns (concerns of collection, error, unauthorized secondary use and improper access), only concerns about data collection negatively influenced customers’ intentions to use a hotel’s LBS.

This study extends the literature on LBS adoption and other technology with privacy issues by modifying existing models and empirically testing it in the new context of hotels.

The purpose of this study is to investigate whether the perceived ease of use and the usefulness of a virtual employee engagement platform (VEEP) positively influence employees’ intentions to use the VEEP and, in turn, actual use of VEEP. This study further examined how using the VEEP influences employee engagement as well as two organizational outcomes (i.e. employee participation and intention to stay).

The survey items for this study were developed based on the technology acceptance model (TAM) and motivation theory. Structural equation modeling (SEM) was used to test the proposed relationships in a sample of 373 employees of a hospitality organization in the USA.

The results indicate that employees’ perceived ease of use and usefulness of a hospitality company’s VEEP positively influence employees’ intentions to use the VEEP. The study also found employees with greater intentions to use their company’s VEEP tend to use the VEEP more frequently, which in turn positively influenced their engagement. Eventually, the more-engaged employees showed a higher level of participation, as well as intention to stay.

This study addresses the call by researchers to demonstrate how a VEEP can positively influence employee engagement and to present new insights into how employee engagement can contribute to improving organizational outcomes in a hospitality setting.

This study is the first empirical study involving the emergent field of engagement platforms and employee engagement in a hospitality setting. Moreover, this research provides support for increased adoption and investment in the VEEP by hospitality companies.

This study investigated the impacts of the technology acceptance model (TAM) determinants and image congruence on attitude and, in turn, behavioral intentions. In addition, the differences between the US and Korean consumers in terms of the predictors of attitude were assessed.

The data were collected via an online survey from 342 South Korean and 353 American consumers who patronized a restaurant within a three-month timeframe.

The findings revealed that two dimensions of TAM and three sub-factors of self-image congruence positively affected customer attitude toward face recognition (FR) payment. Customer attitude also significantly influenced behavioral intentions toward FR payment. Lastly, the cultural differences between the Korean and American consumers played significant moderating roles in the relationships between perceived usefulness and attitude as well as between actual self-image congruence and attitude.

No prior empirical research has incorporated cultural differences into the FR payment acceptance model. Unlike previous research, the current study included cultural differences as a moderator of the relationships between the five predictors (i.e. two predictors from TAM and three dimensions of self-image congruence) and attitude toward FR payment in the research model.

The purpose of this study is to explore whether five factors drawn from the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 significantly influence customers' intention to use hotel in-room voice assistants (VAs). It further examined culture as a moderator of the relationships between the five factors and customers' intention to use.

The authors collected data from US and Singapore to examine cultural differences in customer acceptance of in-room VAs. All hypotheses were tested via structural equation modeling and multi-group analysis.

The results showed that performance expectancy, social influence and hedonic motivation significantly affected customers' intentions to use in-room VAs, while effort expectancy and facilitating conditions did not. The results confirmed that culture did not play a substantial role in moderating the relationships between these factors and intentions to use.

This study established that the instrument and structural paths in the research model were equivalent across two samples from different countries. The findings may not generalize to other countries as the data arises from customers in the US and Singapore.

The findings provide important implications for hotel operators and vendors seeking to enhance customer acceptance of in-room voice technology.

This study addresses the gaps of extant research by developing and testing a research model to better understand the influential factors of in-room VA adoption within the hotel domain.

This study examined the antecedents of technostressors as well as how customers' perceived convenience and technostressors of using a check-in/out kiosk influence their behavioral intention in a full-service hotel setting.

Using survey data collected from 630 hotel customers, hypotheses were tested via structural equation modeling and multi-group analysis.

The results showed that perceived usefulness of a check-in/out kiosk had direct effects on both technostressors (i.e. work overload and role ambiguity), and that perceived ease-of-use had indirect effects on the technostressors, via perceived usefulness. The findings showed that both role ambiguity and perceived convenience significantly influenced intention to use a check-in/out kiosk. Intention to use was positively associated with intention to revisit a hotel providing the kiosk. These findings were equivalent across the younger and older groups.

Based on the findings, hotels can implement effective strategies to reduce technostressors associated with a check-in/out kiosk and focus on enhancing the factors that influence customer acceptance of the system. This is especially important given the increased emphasis on self-service technology since the onset of the COVID-19 pandemic.

This research contributed to the relevant literature by developing a check-in/out kiosk acceptance model using a multi-theoretical approach, and empirically testing it within the full-service hotel domain. It fills the knowledge gap regarding the antecedents and outcomes of technostressors in the hospitality research literature by providing empirical evidence.

The purpose of this study is to investigate the effects of three person-environment (PE) fit dimensions (i.e. person-job, person-organizational and person-technology [PT] fit) on employees’ engagement and service-oriented organizational citizenship behavior (OCB) dimensions (i.e. loyalty, service delivery and participation).

Both online and on-site surveys were used to collect data from customer-contact employees working at a resort-style hotel in the USA. A total of 290 complete responses were collected, and the results were analyzed using a confirmatory factor analysis and structural equation modeling.

The results revealed that the three PE fit dimensions positively influenced employee engagement. The results also showed that the three PE fit dimensions had significant indirect effects on the three OCB dimensions via engagement, except for the relationship between PT fit and participation. PT fit only had a significant direct effect on participation.

This study contributes to the current PE fit, engagement and OCB literature by adding PT fit and testing the effects of the three PE fit dimensions on service-oriented OCB via engagement. This study recommends that hospitality companies develop strategies and tactics to improve their employees’ PE fit and engagement because they are the key determinants of service-oriented OCB.

本论文旨在检验三种人-环境（PE）合适度维度（即人-工作 人-组织 人-科技）对员工参与和以服务为本的组织公民行为（OCB）维度（如忠诚度 服务传递 和参与）的影响。

研究采样通过线上和线下问卷, 样本包括与顾客接触的在美国度假村式酒店工作的员工。样本数量为290份。研究分析方法包括验证性分子分析和结构方程模型。

研究结果表明三种 PE 合适度维度对员工参与有积极影响。研究结果还表明三种PE合适度维度通过员工参与变量对三种 OCB 的维度有显著影响, 除了 PT 与参与之间的关系外。PT 合适度只对参与有显著直接影响。

本论文对目前有关PE合适度 员工参与 和OCB文献有着显著贡献, 其增添了PT合适度, 还检验了三种PE合适度维度对服务为本OCB通过员工参与变量的间接影响。本论文推荐酒店业相关企业应该制定政策和方针来提高员工PE合适度, 因为 PE 合适度是服务为本OCB变量的关键维度。

关键词：人-环境合适度 人-工作合适度, 人-组织合适度 人-科技合适度 员工参与 以服务为本的组织公民行为（OCB）

研究论文

This paper aims to examine whether a customer’s perceptions of hotel tablet apps serve as determinants of customers’ behavioral intention in terms of the app’s ease of use, usefulness, credibility and subjective norm. It also explored age and gender as moderators of the relationships between these determinants and customers’ behavioral intention as well as customers’ likelihood of using specific app functions across age and gender.

A research model, grounded in the technology acceptance model (TAM), used data collected from 751 hotel customers in the USA. The model was tested using confirmatory factor analysis and structural equation modeling.

The results showed that three of the four proposed determinants positively influenced customers’ behavioral intention toward hotel tablet apps. Neither gender nor age played significant moderating roles in the relationships between the four determinants and the behavioral intention. The study also revealed age- and gender-related differences in preferences for specific hotel tablet app functions.

This study helps operators successfully plan for investing in and implementing hotel apps. It assists operators in developing effective marketing strategies by understanding factors influencing customers’ app adoption and between group differences in their preferences on app functions.

This is the first tablet app adoption study that extends TAM to the hotel industry. Thus, it extends the literature on technology adoption by exploring both existing and new variables and testing them in a new context.