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Article
Publication date: 31 May 2021

Sonia Bharwani and David Mathews

This research aims at understanding techno-based strategies deployed by the hospitality industry by exploring the emerging technological product and process innovations…

Abstract

Purpose

This research aims at understanding techno-based strategies deployed by the hospitality industry by exploring the emerging technological product and process innovations that are actively being used in the hospitality space to deliver enhanced guest experiences. It also aims at gaining perspective about the challenges of technology adoption faced by the Indian luxury hotels that have traditionally been driven by high-touch, unscripted and personalised service.

Design/methodology/approach

This paper adopted a two-pronged methodology for data collection – in-depth semi-structured interviews with General Managers of Luxury Hotels in India and literature-based innovation output (LBIO). NVivo12 software was used to carry out a qualitative thematic analysis of the data. The primary data collected was then triangulated with secondary data gathered through literature review of academic papers, industry reports and studies on the use of technology for enhancing and co-creating customer experience in luxury hotels.

Findings

The research brings in to focus the importance of technology and high-tech, state-of-the-art tools in facilitating the co-creation and delivery of experiences in the context of luxury hospitality. However, it also emphasises that the high-touch dimension is the core of hospitality in luxury and premium hotels and should remain the primary driver of this segment. Luxury hotels will have to fine-tune and tailor their services and provide the right mix of high-tech and high-touch, depending on the micro-niche segments to which they cater.

Practical implications

Practitioners, researchers and educationists in the hospitality industry would find the implications of this study useful in context of the evolving technology imperative and the present customer-centric business environment where hotels are constantly striving to meet the exponentially rising bar of guest expectations.

Originality/value

This study is the one of the few empirical explorations of the techno-based strategies adopted by luxury hotels for co-creating enhanced and high-value experiences leading to critical implications for both hospitality and tourism theory and practice.

Details

Worldwide Hospitality and Tourism Themes, vol. 13 no. 2
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 11 March 2014

Thomas J. Norman, Natasa Christodoulidou and Marcus Rothenberger

Human resource technologies in the hospitality industry are a means by which an organization can gain competitive advantage technologically. The technology-oriented human…

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Abstract

Purpose

Human resource technologies in the hospitality industry are a means by which an organization can gain competitive advantage technologically. The technology-oriented human capital embedded in an organization's human resources is a source of sustainable competitive advantage in an industry that is heavily dependent on people and makes it unique and inimitable. This study uses data collected on 34 different practices to provide a snapshot of current practices in the hospitality sector, which can be used to benchmark individual technology operations against the current norms. The paper aims to discuss these issues.

Design/methodology/approach

This paper uses survey data collected from dozens of managers working in the hospitality sector on the level of outsourcing of 34 different HRM practices to provide a snapshot of current practices in the hospitality sector.

Findings

Starting with the theoretical predictions of total cost of ownership and transaction cost analysis, multiple regression models are used to test whether or not human resource outsourcing (HRO) technology-related activities in hospitality are associated with negative outcomes, such as higher voluntary turnover of good employees.

Research limitations/implications

This is one of the first articles to explore HRO technology in the hospitality sector and the findings suggest that what an organization outsources matters.

Practical implications

These results can be used by hospitality managers to benchmark their operations against the current HRO technology norms.

Originality/value

It is expected that the type of HR technology-related activities outsourced in hospitality will affect how employees and employers view and react to HRO in hospitality.

Details

Journal of Hospitality and Tourism Technology, vol. 5 no. 1
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 25 October 2021

Ahmed Tlili, Fahriye Altinay, Zehra Altinay and Ye Zhang

This study aims to examine a topic of growing significance to hospitality and tourism scholars and practitioners – how emerging technologies can fulfill accessible…

Abstract

Purpose

This study aims to examine a topic of growing significance to hospitality and tourism scholars and practitioners – how emerging technologies can fulfill accessible hospitality and tourism services for people with disabilities.

Design/methodology/approach

A systematic review of the literature based on the Web of Science database and qualitative research were conducted. Specifically, bibliometric analysis and thematic analyzes of expert interviews were used. The obtained views from experts in the field further validated and enriched the obtained findings.

Findings

The primary topics of exploration in existing literature were identified, such as social networks and data-empowered services. The potential areas of further advances are also revealed such as the need for cross-country collaborations and potential gaps between scholarly and practitioner interest in the topic.

Research limitations/implications

This research is limited by the scope of adopted search keywords and databases.

Practical implications

This study offers vital practical implications for the future integration of emerging technologies to fulfill accessible hospitality and tourism. It also demonstrates the pressing need for more interconnected global collaborations for this important initiative.

Social implications

This study emphasizes how the hospitality and tourism industry could better leverage technological power to empower people with disabilities. It also points out the importance of an inclusive process for technology implementation for accessible hospitality and tourism services to fully represent the interests of disabled customers (including the consideration of their different backgrounds).

Originality/value

This study sheds light on the future research directions of technological empowerment of accessible hospitality/tourism. It also makes methodological contributions by demonstrating what bibliometric analysis has to offer to relevant fields of studies. The solicited views of experts in the field from different countries on the topic further add to the depth and value of the findings while demonstrating the combination of these two approaches as a promising mixed-methods route to produce richer and more robust findings.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 12
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 24 November 2021

Rob Law, Huiyue Ye and Irene Cheng Chu Chan

This study aims to build a comprehensive knowledge structure of smart hospitality and tourism research.

Abstract

Purpose

This study aims to build a comprehensive knowledge structure of smart hospitality and tourism research.

Design/methodology/approach

Content analysis is carried out on the themes of pertinent research from the perspectives of customers, suppliers, technology and policymakers.

Findings

Results show that over half of the reviewed articles are carried out from the perspective of customers, while those of suppliers, technology and policymakers are less discussed. The unbalanced number of articles reveals an evident mismatch between the supply and demand.

Practical implications

Findings provide theoretical and practical implications from different perspectives. Collaboration among various stakeholders is also advocated to achieve sustainable and balanced development of the smart hospitality and tourism industry.

Originality/value

This study contributes to smart hospitality and tourism research through an in-depth review of relevant literature. Based on the findings, the identified research gaps provide potential directions for future knowledge development.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 11 August 2021

Minwoo Lee

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid…

Abstract

Purpose

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid development also generates considerable data in social media. This trend opens the door to analyze unstructured data and gain increased attention of a qualitative research approach from hospitality and tourism researchers and industry professionals. Therefore, this paper aims to describe how a computer-assisted qualitative data analysis (CAQDA) approach can be used in the hospitality and tourism technology literature to uncover the trends and thematic concepts of hospitality and tourism technology research and their dynamics in Journal of Hospitality and Tourism Technology (JHTT)

Design/methodology/approach

To achieve the proposed research goals, the current study used CAQDA software, Leximancer, to analyze 218 articles published in JHTT between Volume 1(1) in 2010 and Volume 10(4) in 2019. Based on the rigorous CAQDA processes, the study performed the thematic analysis using all articles and subgroup analyses in the five-year periods.

Findings

Using CAQDA, the study reveals the critical research trends and insights on hospitality and tourism technology for 10 years in the JHTT. The findings of this study can provide strong evidence of what hospitality and tourism technology research topics have been examined and how these topics were connected and changed over time. More importantly, the current study illustrates how the CAQDA approach can be applied to uncover the hidden trends and thematic concepts from text data in the hospitality and tourism literature.

Originality/value

This study is the first attempt to apply CAQDA software to identify research trends and thematic concepts and gain insights from past JHTT’s articles. Moreover, this study applies this software to describe how hospitality and tourism researchers can use one of the modern computer-assisted qualitative techniques. Based on the findings of this study, theoretical and methodological implications for hospitality and tourism researchers are provided. More importantly, the current study presents the specific guidelines of how the CAQDA approach can be used for the literature review.

研究目的

在酒店与旅游研究中, 信息和通讯技术被广泛应用了数十载, 也在发展中经历了巨大变革。如此迅速的发展在社交媒体中产生了大量数据。此项趋势为分析非结构化的数据以及为酒店旅游界增加定性研究打开了大门。因此, 以 Journal of Hospitality and Tourism Technology(JHTT) 发表的论文为例, 本研究旨在介绍在酒店旅游文献中如何运用计算机辅助的定性研究方法来发现研究趋势, 主题概念, 以及发展进程。

研究设计/方法/途径

为达到研究目的, 本研究运用 CAQDA 软件, Leximancer, 来分析了 JHTT 从2010 年第1卷第1期截止到 2019 年第 10 卷第4期之间发表的 218 篇论文。基于 CAQDA 的严谨分析, 本研究对所有发表的论文进行了以5年为阶段的主题分析和分主题分析。

研究结果

通过 CAQDA, 本研究发现了 10 年间在 JHTT 发表论文中凸显出来的酒店和旅游科技的研究趋势。研究结果为了解酒店旅游研究中出现的以科技为核心主题, 以及主题之间是如何关联以及发展提供了科研证据。更重要的是, 本论文为阐述 CAQDA 是如何可被应用到酒店旅游研究的文本分析中提供了例证。

研究原创性/价值

本论文首次应用了 CAQDA 软件来发现科研趋势和研究主题, 从 JHTT 发表的论文中得到了深刻见解。此外, 通过应用此软件, 本研究也为酒店旅游学者展示了如何运用此项现代计算机辅助定性分析技术。本文结果对理论和方法论具有深远意义。更重要的是, 本研究提供了在文献综述中如何运用 CAQDA 提供了指导方针。

关键词

定性研究, 文献综述, 主题分析, 文本分析, 酒店和旅游科技, 计算机辅助定量分析, CAQDA, Journal of Hospitality and Tourism Technology, JHTT.

文章类型 研究论文

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

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Book part
Publication date: 14 October 2019

Georgina Lukanova and Galina Ilieva

Purpose: This paper presents a review of the current state and potential capabilities for application of robots, artificial intelligence and automated services (RAISA) in…

Abstract

Purpose: This paper presents a review of the current state and potential capabilities for application of robots, artificial intelligence and automated services (RAISA) in hotel companies.

Design/methodology/approach: A two-step approach was applied in this study. First, the authors make a theoretical overview of the robots, artificial intelligence and service automation (RAISA) in hotels. Second, the authors make a detailed overview of various case studies from global hotel practice.

Findings: The application of RAISA in hotel companies is examined in connection with the impact that technology has on guest experience during each of the five stages of the guest cycle: pre-arrival, arrival, stay, departure, assessment.

Research implications: Its implications can be searched with respect to future research. It deals with topics such as how different generations (guests and employees) perceive RAISA in the hotel industry and what is the attitude of guests in different categories of hotels (luxury and economy) towards the use of RAISA. It also shows what is the attitude of different types of tourists (holiday, business, health, cultural, etc.) and what kinds of robots (androids or machines) are more appropriate for different types of hotel operations.

Practical implications: The implications are related to the improvement of operations and operational management, marketing and sales, enhancement of customer experience and service innovation, training and management.

Originality/value: This book chapter complements and expands research on the role of RAISA in the hotel industry and makes some projections about the use of technologies in the future.

Details

Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality
Type: Book
ISBN: 978-1-78756-688-0

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Book part
Publication date: 30 November 2020

Samik Ray

The tourism and hospitality sector in twenty-first century becomes technology driven. Technology application in those sectors is strategic and demand driven. It…

Abstract

The tourism and hospitality sector in twenty-first century becomes technology driven. Technology application in those sectors is strategic and demand driven. It facilitates tourism and hospitality marketing; destination promotion and imaging makes the services innovative, turns the interaction between industry and its consumers better than ever before, and enables the industry to cope with neo-competitive environment. Changes occur too in tourists’ demand, choices, and consumption patterns with the advent of e-mobility. Thus shifts within the paradigm of tourism and hospitality practices are perceived overtly. This chapter will study the expanse of technology application within those sectors, endeavour to develop a conceptual frame; and review the shifts and impacts that appear out of technology and those sectors interactions.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

Keywords

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Book part
Publication date: 20 November 2020

Nil SONUÇ

Application of technology and meeting accessibility requirements of guests are two essential areas to consider and improve in order to facilitate, ameliorate and…

Abstract

Application of technology and meeting accessibility requirements of guests are two essential areas to consider and improve in order to facilitate, ameliorate and accelerate the management of hospitality services furnished by hotels. These two trends carry great importance for competitivity of hotels' services and sustainability of tourism industry. They are two distinguishing characteristics that build a positive perception of hotels' image among its rivals.

This chapter aims to reflect the current level of conformance of the hotels' services to the Sustainable Development Goals (SDGs) for tourism, specifically, SDG 11 related to accessibility and SDGs 9, 12 and 13 related to technology. A qualitative research is conducted to find out the commitment and awareness levels of the hotel staff at managerial positions to the accessibility and technology requirements in line with the mentioned SDGs. The representatives of city centre hotels of İzmir, Turkey with three, four and five stars and boutique hotels categories are chosen as the target population. The results obtained via content analysis signal that the extent of conformity of hotels to technology and accessibility requirements in line with the adoption of the related SDGs depend on the creation of practical solutions on the educational, legal and managerial perspectives. The chapter contributes to academic literature in tourism management and brings suggestions for tourism practitioners to adapt and improve their services to meet the standards and requirements of SDGs related to accessibility and adoption of technology in hospitality services.

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Article
Publication date: 8 September 2020

Benjamin Appiah Osei, Neethiahnanthan Ari Ragavan and Henry Kofi Mensah

The economy of today has moved toward the fourth industrial revolution (FIR), which is characterized by the adoption of technologies such as cyber-physical systems…

Abstract

Purpose

The economy of today has moved toward the fourth industrial revolution (FIR), which is characterized by the adoption of technologies such as cyber-physical systems, internet of things, big data, artificial intelligence and robotics. Globally, there is a lot of awareness created on the influence of the FIR on all industries, including hospitality and tourism. A plethora of studies on FIR have been conducted in the setting of manufacturing industries. Nonetheless, there seems to be in-exhaustive and non-consensual agreement among researchers as to the development and prospects of the FIR for service industries. Therefore, the aim of this paper was to comprehensively review the prospects of the FIR for the hospitality and tourism industry.

Design/methodology/approach

As a result of the novelty and gaps associated with the FIR in the hospitality literature, the authors explored the concept of FIR using a comprehensive literature review approach. Specifically, this paper reviews existing literature from diverse academic backgrounds, and annotates issues with regard to the evolution and prospects of the FIR for the hospitality industry.

Findings

Emphatically, the development and principles of FIR were expatiated. Additionally, an exegesis was carried out on the prospects (positives and challenges) of FIR for the hospitality industry. Finally, practical and social implications were also discussed.

Originality/value

It still remains a discourse among scholars and industry stakeholders as to the prospects of the FIR. This paper clarifies the confusion among researchers and bridges the literature gaps. Moreover, this review serves as a theoretical foundation for future research on the impact of FIR on the hospitality industry.

论酒店业的第四次工业革命之前景:文献综述

研究目的

今日经济已经迈入第四次工业革命(FIR)阶段; 其特点包括科技运用, 如网络-实体系统、物联网、大数据、人工智能、和机器人。全球人已经达成共识: FIR整个产业包括酒店和旅游业有着重大影响。目前有很多FIT研究在生产工业背景中。然而, 研究者们似乎对FIR在服务产业中的发展和前景未达成太多的共识。

研究涉及/方法/途径

由于FIR在酒店文献中的新奇和欠缺, 本论文借助全面文献综述法, 来专注于研究FIR的概念。具体来说, 本论文审视了多个科研背景下的现有文献; 以及指出FIR对酒店产业的革命和前景的相关问题。

研究结果

研究结果展示了FIR的发展和原则。此外, 本论文还指出了FIR对酒店产业的前景分析。最后, 本论文还讨论了基于本论文结果而衍生的实际启示和社会启示。

研究原创性/价值

目前在学者和产业相关者之间, 对于FIR的前景讨论存在分歧。本论文解释了研究人员之间的疑惑以及弥补文献缺口。此外, 本论文还对未来关于FIR在酒店产业影响的研究奠定了理论基础。

Details

Journal of Hospitality and Tourism Technology, vol. 11 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 8 April 2019

Paul Willie

This paper aims to provide a general introduction to Blockchain technology and how it can be used within the global hospitality industry. In particular, this paper speaks…

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1017

Abstract

Purpose

This paper aims to provide a general introduction to Blockchain technology and how it can be used within the global hospitality industry. In particular, this paper speaks to three industry sectors where Blockchain technology is currently in use.

Design/methodology/approach

This paper draws on the perspective of an academic who also continues to serve as an industry practitioner within the field of hospitality technology. To this end, the paper provides several examples as to how Blockchain technology can be used to further advance the hospitality profession within a number of different industry sectors.

Findings

Blockchain technology is being used now within the hospitality industry for both practical and strategic purposes. It can be used in most sectors of the profession and will continue to be used within the hospitality industry for many years ahead. The technology is still relatively new and will continue to become more advanced and sophisticated with the passage of time.

Practical implications

Many hospitality industry examples are provided as to how Blockchain technology can be used to improve operational effectiveness, efficiencies and overall profitability.

Originality/value

This paper adds value and contributes to the literature relating to Blockchain technology applications in the international hospitality industry. It represents current and future use that can and should be taken into consideration by both the hospitality industry and academia.

Details

Worldwide Hospitality and Tourism Themes, vol. 11 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

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