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The emerging new influencer community is wielding significant power over the perceptions of brands and companies, largely driven by the rapid expansion of social media channels through which influencers communicate. The “nobodies” of the past are now the new “somebodies” demanding the attention of communication professionals who seek continuous engagement with targeted consumers throughout the various channels of the social web. The purpose of this paper is to present a means of identifying these new “somebodies”.

This paper reviews a customizable valuation algorithm created to identify the “new somebodies” who are the influencers creating a revitalized level of brand awareness for companies. The index valuation algorithm measures a cross‐section of variables that numerically rate influencers in the social media conversation about a particular company, product or service.

This information helps us understand how these “somebodies” influence traditional target audiences, and help communications professionals establish effective outreach strategies. Integrating the influencer index data into a holistic social media strategy provides a comprehensive social media approach for optimizing brand equity.

The index identifies the “conversation points” that should guide engagement with each individual influencer, determining aspects such as subject and tone, and identifies these influencers.

Within the past few years, responsible educators, librarians, parents, counselors, social workers, therapists, and religious groups of all sexual persuasions and lifestyles have recognized the need for readily available reading material for lesbian and gay youth. Unfortunately, this material is often buried, because it is embedded in larger works. To meet this need, I have compiled and annotated 100 of the best works for young homosexuals, bisexuals, and heterosexuals. I have also included a few of the best works currently available on heterosexuality as a much needed source of knowledge for all young adults whether they are gay or straight, whether they remain childless or eventually become parents.

The growing interest in sharing information about the preservation of library and archival material has resulted in the production of numerous audiovisual programs on the subject over the past 15 years. Each year more items appear.

The purpose of this qualitative, interpretive, study is to help us better understand how a small group of Hmong immigrant adolescents conceptualize their political and civic citizenship in the United States. Three focus groups including a total of 18 Hmong middle/junior high school adolescents were carried out in order to garner data. Upon data analysis and interpretation, it was determined that study participants consider rights and responsibilities important to citizenship in a democracy and participate in various social, political, academic, and environmental activities. Study participants emphasize the community good over personal self-interests. As Hmong culture tends to be more collectivist in nature, this value orientation may be incompatible with the curriculum, instruction, and philosophy that students experience in public schools: Hmong youth may experience educational disadvantage. Adolescents in this study are developing their conceptions of citizenship within a racialized, hierarchical society and they explained their experiences with racialization and how they understand white privilege.

The proliferation of articles in library literature about costs, cost studies, and the concepts of analysis and accounting is a positive sign of activity in the cost‐competitive library world. Many articles, no matter the topic, contain some comments on costs. The articles in this bibiliography were selected because cost is the significant or entire emphasis on the material. I used traditional and library literature and ERIC sources, restricted the titles to the past 10 years, and excluded non‐United States publications.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.