Search results

1 – 10 of 75
Article
Publication date: 1 December 2002

Tony Dobbs, Merlin Stone and Julie Abbott

This paper summarises the situation regarding the penetration of data warehouses and business intelligence systems in companies across a range of industries in the UK. Data…

6055

Abstract

This paper summarises the situation regarding the penetration of data warehouses and business intelligence systems in companies across a range of industries in the UK. Data warehouses are being implemented due to the business need for tools within companies today to analyse the increasing amounts of data being collected. The paper then presents a short case study describing an example of a successful implementation of a business intelligence solution that supports CRM in a major retailer. Points are emphasised via the use of results from a recent IBM‐sponsored qualitative study done in the UK.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 September 2001

Julie Abbott

Describes the research and findings of a project aimed at how UK companies use customer information in their marketing today. Today’s technologies allow companies to collect…

2503

Abstract

Describes the research and findings of a project aimed at how UK companies use customer information in their marketing today. Today’s technologies allow companies to collect enormous volumes of data and manipulate it in many different ways to bring out otherwise unforeseen areas of knowledge. This can be vital for marketers trying to provide better service to the customer than their competition. But is it in general use? The research was carried out via an e‐mail questionnaire using a sample of companies to gain a broad view of marketing today, and was followed up with interviews of half the original sample and finally writing three case studies of diverse companies. Owing to the small sample size, no definitive answers can be given without further research, but the trend was towards implementation of customer relations management (CRM) practices and more take up of the Internet as a channel to market.

Details

Qualitative Market Research: An International Journal, vol. 4 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Article
Publication date: 1 December 2004

Lynn M. Martin and Julie Abbott

226

Abstract

Details

Qualitative Market Research: An International Journal, vol. 7 no. 4
Type: Research Article
ISSN: 1352-2752

Article
Publication date: 1 October 2003

Julie Abbott

Is employee morale affecting customer satisfaction and therefore the bottom line? This paper describes a piece of exploratory research carried out in the business‐tobusiness (B2B…

7536

Abstract

Is employee morale affecting customer satisfaction and therefore the bottom line? This paper describes a piece of exploratory research carried out in the business‐tobusiness (B2B) sector in the UK to determine whether employee satisfaction does ultimately affect profits. There is a great deal of literature that supports this argument. The results of the research, however, actually indicated an inverse relationship in one industry in particular. The focus industries were technology, processing and business banking. This correlates with a recent similar study in the retail industry. The results showed that morale can be very low, yet employees work hard in order to keep their customers loyal and to maximise company profits. This is despite fear of redundancy, high workloads and long hours.

Details

Journal of Communication Management, vol. 7 no. 4
Type: Research Article
ISSN: 1363-254X

Keywords

Content available
Article
Publication date: 1 December 2002

Merlin Stone and Julie Abbott

598

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 March 2003

Julie Abbott & Professor Merlin Stone

689

Abstract

Details

Qualitative Market Research: An International Journal, vol. 6 no. 1
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 December 2003

Julie Abbott

773

Abstract

Details

Qualitative Market Research: An International Journal, vol. 6 no. 4
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 March 2002

164

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 December 2001

236

Abstract

Details

Qualitative Market Research: An International Journal, vol. 4 no. 4
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 December 2002

Richard Whitfield

198

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1352-2752

1 – 10 of 75