A note from the publisher

Citation

(2002), "A note from the publisher", Qualitative Market Research, Vol. 5 No. 1. https://doi.org/10.1108/qmr.2002.21605aaa.002

A note from the publisher

Welcome to this first issue of the 2002 volume of QMR. You will have noticed the new look cover of the journal. This represents a part of our rebranding effort aimed at creating a brand look for all journals comprising elements of the Emerald fulltext database.

The Emerald database is now available in around 800 universities worldwide and comes direct to the desktop PC of students, researchers and teachers on and off-site. As a reader of this journal you are also quite possibly a potential author. What all of this means for you, therefore, is that should you choose to write for this journal you can be assured of a worldwide distribution of your work.

This journal is now entering its fifth year. As a scholarly publication it is still young and establishing its credibility as a major resource in this field. Figures for 2001 indicate that this journal has experienced 6,979 downloads of its articles (this is up to the month of November). This gives some indication of the progress the journal is making in terms of securing its place as a leading resource in this area of marketing research. Figures indicate that the special issue on "Research in cyberspace" (Volume 4, Issue 3) was particularly well received. We will be feeding this information back to the journal Editor to ensure we continue to cover this clearly topical area.

In forthcoming issues

As part of the 2002 volume we will be featuring papers from the 2001 Business Intelligence and E-Marketing workshop which took place in December. The special issue on this theme will be guest edited by Professor Merlin Stone of UWE and Julie Abbott of IBM. Some of the papers which were presented at the workshop include the following – we expect to include a number of these although planning is still underway for the issue and the final selection of papers has yet to be finalized. This special issue will appear towards the end of the 2002 volume:

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  Optimising e-marketing performance – a review of approaches and tools.

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  From Web site to e-commerce: an SME exporter perspective.

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  CRM implementation risks and relationship dynamics researching variables in the implementation of acquired systems.

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  Does e-commerce create new ethical challenges?

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  From bricks to clicks: understanding the e-consumer.

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  Assessments of the "new economy" scenario.

Literati Club

Our author relations service – the Literati Club – provides services and support for those authors who publish with an Emerald journal. It is a tangible expression of commitment by a publisher to its authors and Editors – we offer support and resources for all Emerald contributors worldwide. Literati Club benefits include:

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  Regular Literati Club Newsline: all major developments within the Literati Club and Emerald as a whole are reported and guidance is given on publishing, writing and editing.

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  Calls for papers: all Editors' calls for papers in your areas of interest and previous articles keywords will be mailed or e-mailed to you personally.

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  Photocopying rights: you are authorized to make up to 25 copies of any single article published by Emerald, without seeking prior permission, provided they are not for resale.

For further information about the Literati Club please see www.emeraldinsight.com/literaticlub For further information about QMR please see www.emeraldinsight.com/qmr.htm