UK data warehousing and business intelligence implementation

Abstract

This paper summarises the situation regarding the penetration of data warehouses and business intelligence systems in companies across a range of industries in the UK. Data warehouses are being implemented due to the business need for tools within companies today to analyse the increasing amounts of data being collected. The paper then presents a short case study describing an example of a successful implementation of a business intelligence solution that supports CRM in a major retailer. Points are emphasised via the use of results from a recent IBM‐sponsored qualitative study done in the UK.

Citation

Dobbs, T., Stone, M. and Abbott, J. (2002), "UK data warehousing and business intelligence implementation", Qualitative Market Research, Vol. 5 No. 4, pp. 235-238. https://doi.org/10.1108/13522750210443182