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Book part
Publication date: 14 December 2023

Kodwo Jonas Anson Boateng and Redeemer Buatsi

This chapter discusses the growing use of social media during election campaigns in Ghana. It examines how social media platforms like Facebook and Twitter became preferred tools…

Abstract

This chapter discusses the growing use of social media during election campaigns in Ghana. It examines how social media platforms like Facebook and Twitter became preferred tools for voter engagement, mobilisation and campaign for political parties and their presidential and parliamentary candidates in the 2020 elections in Ghana. It establishes that social media are gradually surpassing traditional/legacy media as the preferred media choice for political mobilisation, civic engagement and political communication in Ghana. The chapter reviews the European Union Election Observation Mission (EOM) report through social media affordance lens. This chapter attempts to answer two critical questions: To what extent did political parties and presidential candidates in Ghana use social media in electioneering campaigns during the 2020 elections and, which social media platforms were highly preferred by political parties and presidential candidates in engaging the electorate? The EOM's data indicators show the prominence of Facebook and Twitter as significant in political party campaigns during the period under study. Preliminary analysis also points out that the ruling New Patriotic Party (NPP) and their presidential candidate, Nana Akufo Addo including the opposition National Democratic Congress and their leader, John Dramani Mahama, spent thousands of dollars on Facebook advertisements for extensive voter mobilisation.

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Digitisation, AI and Algorithms in African Journalism and Media Contexts
Type: Book
ISBN: 978-1-80455-135-6

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Book part
Publication date: 7 December 2023

Jörg Reckhenrich and Marlen Nebelung

Precise and accurate observation, what we see, and the perception of emotion, what we sense and feel, lead to a more reliable evaluation and thus to better management of complex…

Abstract

Precise and accurate observation, what we see, and the perception of emotion, what we sense and feel, lead to a more reliable evaluation and thus to better management of complex situations. Therefore, perception, observation and judgement are critical success factors in fostering innovation leadership at individual and team levels. This chapter outlines how these aspects need to be considered to facilitate the discovery, reflection and implementation of new ideas and solutions. We look at scientific areas such as neuroscience and positive psychology and apply the research to different professional areas. Based on this, we introduce ‘Coaching with Art’ as a method to train perceptiveness as a quality for self and team leadership to better cope with the challenges and opportunities of innovation processes.

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Innovation Leadership in Practice: How Leaders Turn Ideas into Value in a Changing World
Type: Book
ISBN: 978-1-83753-397-8

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Positive Psychology for Healthcare Professionals: A Toolkit for Improving Wellbeing
Type: Book
ISBN: 978-1-80455-957-4

Book part
Publication date: 20 July 2023

John Lee Candelaria and Fernan Talamayan

The analyses of civil–military relations during public health emergencies are traditionally confined to applications in international and humanitarian action related to conflict…

Abstract

The analyses of civil–military relations during public health emergencies are traditionally confined to applications in international and humanitarian action related to conflict and disaster. The expansive global response to the COVID-19 pandemic fused health and national security issues, and such a response involved extensive collaboration between the military and civil sectors. The expanded scope and centrality of the military in government pandemic response have been noted globally, and Southeast Asia presented interesting developments. This study investigates how the pandemic affected civil–military relations in the region by looking at the cases of the Philippines and Malaysia. First, it assesses the extent to which the pandemic has been framed within the security language through war analogies that rationalised military response. Second, it investigates the roles of the military in the respective governments’ public health emergency response, providing clues on how the increased military intervention affected people’s trust and confidence in public institutions during the pandemic. The study finds that securitising the pandemic correlated to expanding the military’s power and scope in the government response, but notes that civil–military relations remained dependent on the historical roles of the armed forces in politics and society. The two countries have similarly framed the pandemic as a security threat, but the military’s participation in Malaysia’s response shows development opportunities, while the case of the Philippines reveals how a military-centric pandemic response could lead to deleterious effects.

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Pandemic, Politics, and a Fairer Society in Southeast Asia: A Malaysian Perspective
Type: Book
ISBN: 978-1-80455-589-7

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Book part
Publication date: 20 May 2024

Anu Bhardwaj, Nidhi Gupta and Seema Wadhawan

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty…

Abstract

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.

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Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
Type: Book
ISBN: 978-1-83549-460-8

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Book part
Publication date: 14 December 2023

Liangrong Zu

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Responsible Management and Taoism, Volume 2
Type: Book
ISBN: 978-1-83797-640-9

Book part
Publication date: 20 March 2024

Konrad Gunesch

This chapter proposes selected cultural values and worldviews of cosmopolitan individual cultural identity as an ideal and model for international and transnational higher…

Abstract

This chapter proposes selected cultural values and worldviews of cosmopolitan individual cultural identity as an ideal and model for international and transnational higher education, in teaching and learning, benefitting individuals and institutions. As a “metacultural position” and interactive engagement with the “Other,” cosmopolitan teaching and learning could impact national and global higher education. Such reflection of timeless educational values and ideals could benefit the development higher education systems in our ever more globalizing world.

Conceptually, cosmopolitan identity is defined via a complex literature matrix of key issues and concerns of world citizenship, substantiated and enriched by considerable critical thinking. Empirically, an investigation of highly multilingual students for revelations of their global identity strengthens and furthers this framework. Overall, interdisciplinary insights from literary, social, media and gender studies complement contributions to higher education's universality and values, so as to suit individual, institutional, and international needs.

Cosmopolitan features and values could harmonize global knowledge systems yet without cultural hegemonies, by building cross-cultural standards via best identity notions and practices. Recognizing equally valuable cultural contributions would also improve institutions' diversity, equity, and inclusion, raising educational quality, motivations, and expectations. Cosmopolitan identity could thus educationally enrich and institutionally empower for global complexity and uncertainty.

Educational stakeholders could shape institutions for cosmopolitan cultural values and increased diversity, with transnational norms and practices grounded in local realities, such as improved linguistic competences, or increased cultural understanding and engagement. Individual internationalization could therefore develop parallel to cultural and educational worldviews, expandable and improvable on an open-ended scale.

Book part
Publication date: 17 November 2023

Simon Ofori Ametepey, Clinton Ohis Aigbavboa and Wellington Didibhuku Thwala

Climate change adaptation strategies are critical for long-term road infrastructure development (RID) because it is expected to put more land and transportation infrastructure at…

Abstract

Climate change adaptation strategies are critical for long-term road infrastructure development (RID) because it is expected to put more land and transportation infrastructure at risk from stronger winds, more intense storms, and rising sea levels. Deformation and subsidence could occur if concrete pavements crumbled and asphalt roads softened due to higher temperatures, and changes in the frequency and intensity of precipitation could have far-reaching consequences for the smooth operation of transportation networks. The developed world is primarily responsible for the carbon emissions that contribute to global warming, while less developed countries are insignificant. The African Union sees climate change as a major threat to the continent’s economic development and is working with member states and key organizations to address it. It is critical for developing countries to establish frameworks for detecting climate change risks, developing adaptation strategies, and implementing plans. The sustainable development plan (SRIP) is critical for protecting transportation networks from the effects of climate change. Sustainable development principles are critical for clarifying the proposed project’s relationships with the local and larger society, economy, ecosystems, and various institutions. The ability of a system or structure to recover from disruption while continuing to function and adapt to new circumstances is referred to as resilient infrastructure. Low-carbon infrastructure coexists with resilient infrastructure, and the pursuit of resilient infrastructure necessitates a reduction in the likelihood of failure, a lessening of the negative consequences when failures do occur, and a reduction in the time required to recover due to an increase in the facilities’ capacity to endure, adapt, and change. As part of the implementation process, RID experts must consider how climate change will impact transportation infrastructure. Risk assessment is a systematic method of looking for things that could go wrong, determining how bad they could be, and determining how likely they are to happen. Adaptable designs must include multiple measures to prevent system breakdowns. Climate change’s effects on road infrastructure, as well as rising sea levels, continue to jeopardize low-lying transportation infrastructure. Implementing SRIP necessitates the development of a climate change response mechanism.

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Sustainable Road Infrastructure Project Implementation in Developing Countries: An Integrated Model
Type: Book
ISBN: 978-1-83753-811-9

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Book part
Publication date: 14 December 2023

Abstract

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Digitisation, AI and Algorithms in African Journalism and Media Contexts
Type: Book
ISBN: 978-1-80455-135-6

Book part
Publication date: 31 July 2023

Alexis A. Bender

Sustaining a spinal cord injury (SCI) at any point in time is life-altering – physically, emotionally, and financially – for all persons affected by the injury, but it can place…

Abstract

Sustaining a spinal cord injury (SCI) at any point in time is life-altering – physically, emotionally, and financially – for all persons affected by the injury, but it can place unique challenges on younger married couples. This study examines the transition to injury for 18 couples (ages 21–55). Data were collected using individual interviews with each partner at three time points following injury and observation in the rehabilitation setting (Creekview). This resulted in 96 individual interviews and 300 hours of observation. Using the life course perspective as a guiding theoretical framework and thematic analysis, I examined how the healthcare institution influenced the couples' relationship during their rehabilitation stay and the subsequent transition home. Creekview staff and couples accepted and reinforced the dominant cultural narrative that women are natural caregivers, but larger social structures of class, gender, and the division of paid and unpaid labor worked together to push some women into caregiving faster or prevented other women from engaging in caregiving. This study examines how younger couples move through the caregiving career during an off-time transition when the expected outcome is not long-term care placement or death. This study identified three main types of caregivers, each with their own path of caregiving – naturalized, constrained, and resistant caregivers. Overall, the transition to injury is complex and this study highlights some of the ways the marital relationship is affected by a nonnormative, unexpected transition.

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