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A daily vlog is a new type of film tourism that has been underexplored in the literature. This study aims to explore the key elements of daily vlogs that trigger a followers’ travel intention within the framework of enduring involvement. The study will highlight the affect-inspiring role of para-social relationships (PSR), extending the scope of film tourism research.

In Study 1, the objective was to investigate the essential components of enduring involvement in destination-life scenarios. This was accomplished through the analysis of qualitative data, including interview data collected from 15 participants and more than 20,000 words extracted from online blogs, barrages and comments. Additionally, Study 2 used 376 questionnaires to test the proposed structural model.

Within daily vlog-induced tourism, PSR assumes a pivotal role as a catalyst for evoking emotions. This phenomenon is interwoven with enduring involvement and has a direct impact on the determination of travel intention. Within the contextual framework of enduring involvement, constituents such as destination-life self-disclosure, situational resonance and affective belonging converge synergistically. These elements collectively underpin the process through which followers harness PSR as a driving force for nurturing travel intentions within the realm of daily vlog-induced tourism.

This study proposes the concept of daily vlog-induced tourism and emphasizes the emotion-inspiring role of PSR, to extend film tourism research to include daily vlogs. The study then explores the influencing factors of daily vlog-induced tourism under the framework of enduring involvement, providing a new understanding of enduring involvement in daily vlog-induced tourism.

日常视频博客是一种新型的电影旅游, 但文献中对它的研究还不够。本研究旨在持久卷入的框架内探讨日常视频博客触发追随者旅游意向的关键因素。本研究将强调辅助准社会关系的情感激励作用, 从而扩展电影旅游研究的范围。

研究1的目的是调查目的地生活场景中持久参与的基本要素。为此, 研究人员分析了定性数据, 包括从15名参与者那里收集的访谈数据, 以及从在线博客、弹幕（即时更新的互动评论系统）和评论中提取的 20,000 多字的数据。此外, 研究2利用 376 份调查问卷对所提出的结构模型进行了检验。

在由日常博客引发的旅游中, 准社会关系作为唤起情感的催化剂发挥着举足轻重的作用。这一现象与持久参与交织在一起, 并对旅游意向的产生产生直接影响。在持久参与的情境框架内, 目的地生活的自我披露、情境共鸣和情感归属等要素协同作用。这些要素共同支撑着追随者利用准社会关系的过程, 准社会关系在日常视频博客引发的旅游领域中是培育旅游意愿的驱动力。

本研究提出了“日常视频博客诱导旅游” 的概念, 并强调了准社会关系的情感激励作用, 从而将电影旅游研究扩展至日常微博。随后, 研究在持久参与的框架下探讨了日常视频博客诱发旅游的影响因素, 为日常视频博客诱发旅游中的持久参与提供了新的理解。

Los “vlogs” diarios son un nuevo tipo de turismo cinematográfico poco explorado en la bibliografía. Este estudio pretende explorar los elementos clave de los vlogs diarios que desencadenan la intención de viaje de los seguidores en el marco de la implicación duradera. El estudio destacará el papel inspirador de afecto de las relaciones para-sociales (RPS), ampliando el alcance de la investigación sobre el turismo cinematográfico.

En el Estudio 1, el objetivo era investigar los componentes esenciales de la implicación duradera en escenarios de vida en destino. Para ello se analizaron datos cualitativos, incluidos datos de entrevistas realizadas a 15 participantes y más de 20.000 palabras extraídas de blogs, “barrages” (un sistema de comentarios interactivos actualizados al instante) y comentarios. Además, el Estudio 2 utilizó 376 cuestionarios para poner a prueba el modelo estructural propuesto.

Dentro del turismo cotidiano inducido por los “vlogs”, la RSP asume un papel fundamental como catalizador para evocar emociones. Este fenómeno se entrelaza con la implicación duradera y tiene un impacto directo en la determinación de la intención de viaje. En el marco contextual de la implicación duradera convergen sinérgicamente elementos como la autodivulgación de la vida en el destino (AD), la resonancia situacional y la pertenencia afectiva. Estos elementos apuntalan colectivamente el proceso a través del cual los seguidores aprovechan el PSR como fuerza motriz para alimentar las intenciones de viaje en el ámbito del turismo cotidiano inducido por los “vlogs”.

Este estudio propone el concepto de turismo diario inducido por “vlogs” y hace hincapié en el papel inspirador de emociones del PSR, para ampliar la investigación sobre el turismo cinematográfico e incluir los “vlogs” diarios. A continuación, el estudio explora los factores que influyen en el turismo diario inducido por “vlogs” bajo el marco de la implicación duradera, proporcionando una nueva comprensión de la implicación duradera en el turismo diario inducido por “vlogs”.

This paper aims to explore the determinants of maternal and infant health knowledge (M&IHK) adoption and sharing in the short video from an empathy theory perspective. We explore how to transfer users from free health knowledge to health-related product purchase intention, which is vital for platform knowledge management and service.

Focusing on the M&IHK, this study proposes four processes of health knowledge adoption and sharing – knowledge quality persuasion process; source credibility persuasion process; affective empathy emotion process; and cognitive empathy emotion process – to build a framework of M&IHK adoption and sharing. Furthermore, based on adoption and sharing, we explore whether they can promote health-related product purchase intentions. A theoretical model is constructed and tested via Smart PLS in 388 samples.

In a short video context, perceived knowledge quality and perceived source credibility are still two determinants of health knowledge adoption and sharing. On the contrary, perceived affective empathy and perceived cognitive empathy are two new determinants of health knowledge adoption, but not of health knowledge sharing. Adoption of M&IHK is more driven by both rational thinking and emotional thinking than sharing-only driven by emotional thinking. Adoption and sharing both contribute to health-related product purchase intention, but the female’s intention is more related to rational adoption than the male, which is only related to emotional sharing.

This paper is arguably the first study to examine how short videos impact the mechanisms of M&IHK adoption, sharing and health-related products' purchase intention. It’s perhaps the first study to integrate empathy theory into health knowledge management.

The purpose of this study is to investigate the effects of celebrity endorsers on consumer advocacy, customization and entertainment intentions based on the notion of the stimulus–organism–response (SOR) framework. In addition, this study aims to examine the mediating and moderating role of customization and entertainment intentions on the proposed relationships. The authors also intend to highlight the comparative effects between male and female young social media consumers on those proposed associations.

In the pursuit of comprehensive and rigorous data collection, this study adopted a quantitative methodology using a meticulously crafted questionnaire. The questionnaire survey was conducted in major cities of Malaysia using the convenience and snowball sampling techniques. A total of 576 responses were collected, even though 549 retorts were used for data analysis. In this investigation, the authors strategically used covariance-based structural equation modeling through the use of AMOS v. 24 as the primary data analysis tool. Augmenting the analytical depth, the authors also conducted a supplementary bootstrap analysis. The additional layers of examination were crucial for appraising the mediating and moderating effects inherent within the model, in which the PROCESS MACRO v.4.20 was used.

The results of this study revealed the significant direct positive effects of celebrity endorsers on consumer customization, entertainment and advocacy intentions. Consumer customization and entertainment intentions also found significant direct affirmative effects on consumer advocacy intention, along with the significant direct positive effects of consumer entertainment intention on consumer customization intention. The results further revealed that consumer customization and entertainment intentions cannot mediate the relationship between celebrity endorsers and advocacy intention. The entertainment intention also declined the mediating effects between celebrity endorsers and consumer customization intention. On the contrary, consumer customization intention significantly and positively, and entertainment intention also significantly but negatively, moderate the association between celebrity endorsers and consumer advocacy intention. This study also illustrates that the effects of those examined relationships differ between male and female young social media consumers.

This study investigates the impact of celebrity endorsers on consumer behavior, focusing on their customization, entertainment and advocacy intentions. It extends current SOR framework, enhances source credibility theory, fills gaps in the literature on social media brand engagement and underscores the significance of customization and entertainment intentions. The findings provide insights for managers aiming to harness consumer brand advocacy through celebrity endorsers effectively.

This study aims to examine the effects of the characteristics of apparel professionals on their attitude toward sustainability-related technology in the context of a developing country, Bangladesh.

A quantitative approach was used to investigate the apparel professionals’ perception of sustainability-related technology. A survey was conducted, and 204 valid responses were used in data analysis. The structural equation modeling technique was used to analyze the data.

The findings demonstrate that apparel professionals’ personal innovativeness positively impacts their knowledge of apparel technology. Knowledge of apparel technology and environmental issues in apparel manufacturing both significantly and positively impact their level of awareness of sustainability-related technology in apparel manufacturing. The findings also suggest that managers’ level of awareness of sustainability-related technology has a significant positive impact on their attitude toward sustainability-related technology.

Fishbein’s attitude theory was applied to examine how the various characteristics of apparel professionals (i.e. personal innovativeness in technology, knowledge of apparel technology, knowledge of environmental issues of apparel manufacturing) affect their awareness of and attitude toward sustainability-related technology. This study expands our understanding of the causal flow among cognitive variables of apparel professionals, including their innovativeness, knowledge, awareness and attitudes. The findings of the study can be helpful to the apparel industry to improve apparel professionals’ adoption of sustainable technology.

Seekers who visit professional virtual communities (PVCs) are usually motivated by knowledge-seeking, which is a complex cognitive process. How do seekers search for knowledge, and how is their search linked to prior knowledge or PVC situation factors? From the cognitive process and interactional psychology perspectives, this study investigated the three-way interactions between seekers’ expertise, task complexity, and perceptions of PVC features (i.e. knowledge quality and system quality) on knowledge-seeking strategies and resultant outcomes.

A field experiment was conducted with 119 seekers in a PVC using a 2 × 2 factorial design of seekers’ expertise (i.e. expert versus novice) and task complexity (i.e. low versus high).

The study reveals three significant insights: (1) For a high-complexity task, experts adopt an ask-directed searching strategy compared to novices, whereas novices adopt a browsing strategy; (2) For a high-complexity task, experts who perceive a high system quality are more likely than novices to adopt an ask-directed searching strategy; and (3) Task completion time and task quality are associated with the adoption of ask-directed searching strategies, whereas knowledge seekers’ satisfaction is more associated with the adoption of browsing strategy.

We draw on the perspectives of cognitive process and interactional psychology to explore potential two- and three-way interactions of seekers’ expertise, task complexity, and PVC features on the adoption of knowledge-seeking strategies in a PVC context. Our findings provide deep insights into seekers’ behavior in a PVC, given the popularity of the search for knowledge in PVCs.

An increasing number of immersive technologies have been adopted in museum tourism in response to shifting consumer habits in the digital era. In contrast, the authenticity experience of museum tourists relies on genuine relics, the environment and activities, which are ancient or traditional. This raises the question of whether tourists can perceive authenticity in immersive technology-based museum tourism. To address this question, this study aims to explore the impact of virtual reality (VR) attributes on tourists’ presence, tourism authenticity and subsequent behavioral intentions in virtual museums.

Data were collected via scenario-based surveys of participants who had taken virtual museum tours based on VR. A total of 174 effective questionnaires were collected for exploratory factor analysis via SPSS 25. Afterward, 597 questionnaires were obtained for confirmatory factor analysis and path analysis via Mplus 7.4.

A conceptual model of how VR attributes influence presence, authenticity and visit intention was developed. There is a chain intermediary between presence and visit intentions, from original authenticity to interactive authenticity and then to emotional authenticity. Technology readiness and museum familiarity moderate some relationships between VR attributes and presence.

The findings can guide museums in improving the use of VR. For example, managers can improve the quality of virtual systems and adopt various interactive forms to enhance tourists’ participation experiences.

These research findings contribute to the research area of immersive technology adoption, enhance the understanding of tourism authenticity in the new context of technology application and extend the presence-emotion-intention theory.

Drawing upon psychological ownership theory, the aim of this study was to uncover the coexisting mediating effects of knowledge sharing and hiding on the relationship between employees’ organizational psychological ownership (OPO) and their innovative work behavior (IWB). The moderating role of organizational context in these mediating relationships was further examined to determine the moderated mediation paths.

This study mainly used a survey-based research method and collected data from 512 professionals from both public and private organizations in Pakistan to test our proposed hypotheses.

The results showed that coexisting knowledge sharing and hiding mediated the relationship between employees’ OPO and IWB. Furthermore, organizational context moderated the mediated relationships, providing support for the moderated mediation framework.

The results highlight the significance of fostering employees’ OPO to enhance their IWB by promoting knowledge sharing and preventing knowledge hiding. This study also urges managers to consider the contingency effect of organizational contexts when promoting employees’ IWB in emerging economies.

The results obtained in this study suggest that the knowledge behavior paradox occurs in organizations, and distinct organizational contexts play crucial but differential roles in intervening in the effect of employees’ OPO on their IWB. This study empirically validated this complex mechanism in an important emerging economy in Asia.

In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

Based on the density dependence theory, this paper attempts to explore how two types of interdependence among firms located in the same national high-tech zones (NHTZs) – mutualism and competition – affect entrepreneurship in the NHTZs. The authors suggest that increasing firm density can help enhance legitimacy and form mutual networks. However, as the competition becomes fierce, the above positive relationship will weaken when the firm density exceeds a certain level. In addition, the authors are interested in whether the age of NHTZs would affect their sensitivity to legitimacy and competition and whether firm density affects entrepreneurship.

This article formulates two hypotheses from the theoretical deduction. The hypotheses are examined using the ordinary least squares (OLS) regression with a unique, unbalanced panel dataset of Chinese NHTZs spanning from 2014 to 2021. Considering potential endogeneity risk among the variables, the authors attempt to lag variables and ultimately find the results are still robust.

Drawing upon the density dependence theory, the empirical results show firm density is conducive to promoting entrepreneurship, while the positive relationship between community density and NHTZs' entrepreneurship gradually weakens as the firm density surpasses a certain level. The dynamics between mutualism and competition have different impacts on NHTZs' entrepreneurship. In addition, the results demonstrate that the linkage between firm interdependence and entrepreneurship is stronger for younger NHTZs. Firm density has an impact on entrepreneurship through legitimacy and excessive competition effects.

On the one hand, the research period of this paper is 2014–2021, as the China Torch Statistical Yearbook only started to publish operating revenues in 2014, so the data period of this paper is relatively short. More research can be done in the future when more data is disclosed. On the other hand, the qualitative analysis cannot be conducted because of the limited data and materials. In future research, the qualitative analysis of entrepreneurial activities in NHTZs, such as questionnaires or case studies, needs to be supplemented, which will be an interesting direction.

Most existing research has not distinguished the differences between NHTZs (Wang et al., 2019), especially the differences in legitimacy and access to resources caused by the age of NHTZs. This article considers the heterogeneity between NHTZs, which helps to provide theoretical and practical evidence for a transition economy like China to make trade-off decisions on balancing absorbing new entrants with promoting the efficient allocation of resources based on the density and age of NHTZs.

Drawing upon density dependency theory, this paper enriches the literature on agglomeration and entrepreneurship with a new perspective and extends the study to NHTZs.

First, this paper provides new evidence on how agglomeration affects entrepreneurship from an ecological perspective with the help of mutualism and competition interdependence. Most studies have explored the role of agglomeration in entrepreneurship, focussing on social networks, knowledge spillovers or resource endowments (Acs et al., 2013; Capozza et al., 2018; Yu, 2020). Drawing upon density dependency theory, this paper enriches the literature on agglomeration and entrepreneurship with a new perspective and extends the study to NHTZs. Second, the emphasis of science parks has been primarily on qualitative or case studies (Salvador et al., 2013; Guo and Verdini, 2015; Xie et al., 2018). We have diversified the quantitative research between agglomeration and entrepreneurship by using panel data from Chinese NHTZs from 2014 to 2021. Third, most existing research has not distinguished the differences between NHTZs (Wang et al., 2019), especially the differences in legitimacy and access to resources caused by the age of NHTZs. This article considers the heterogeneity between NHTZs, which helps to provide theoretical and practical evidence for a transition economy like China to make trade-off decisions on balancing absorbing new entrants with promoting the efficient allocation of resources based on the density and age of NHTZs. Finally, this paper meticulously investigates the profound influence and underlying mechanisms of firm density within NHTZs on entrepreneurship. It discerns two distinct mechanisms at play: the legitimacy effect and the impact of excessive competition resulting from firm density. This comprehensive analysis significantly contributes to our comprehension of the intricate interplay between firm density and entrepreneurship, shedding light on the dynamics of competition and mutual benefits.

This paper examines how a firm's hierarchical complexity, which is determined by the way it organizes its subsidiaries across the hierarchical levels, can impact its stock price crash risk.

The authors employ a measure of hierarchical complexity that captures the depth and breadth of how subsidiaries are organized within a firm. This measure is calculated using information about firms' subsidiaries extracted from the Bureau van Dijk (BvD) database that allows the authors to construct each firm's hierarchical structure. The data sample includes 2,461 USA firms for the period from 2012 to 2017 (11,006 firm-year observations). Univariate tests and panel regression are used for the main analysis. Two-stage-least-squares (2SLS) instrumental variable regression and various other tests are employed for robustness check.

The results show a positive relationship between hierarchical complexity and stock price crash risk. This relationship is amplified in firms with a greater number of subsidiaries that are hierarchically distanced from the parent company as well as in firms with a greater number of foreign subsidiaries in countries with weaker rule of law.

This paper is the first to investigate the impact hierarchical complexity has on crash risk. The results highlight the role that a firm's organizational structure can have on asset pricing behavior.