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The purpose of this paper is to study the effects of relational mechanisms and market contracts on cross‐enterprise knowledge trading in supply chain and to examine the role of market contracts. Relational mechanism is categorized into indirect and direct relational mechanism in this paper. Cross‐enterprise knowledge trading is categorized into explicit and tacit knowledge trading. The indirect relational mechanism is mainly expressed by knowledge brokers, while the direct relational mechanism consists of shared goals and trust.

Multiple regression analysis was performed on questionnaire data from 256 Chinese manufacturing enterprises in supply chain in order to assess the relationships between relational mechanisms, market contracts and cross‐enterprise knowledge trading.

The results show that knowledge brokers and market contracts have significant and positive effects on explicit knowledge trading, but the effects on tacit knowledge trading are not significant. Shared goals and trust have significant and positive effects not only on explicit knowledge trading but also on tacit knowledge trading, while trust has a stronger positive effect on tacit knowledge trading than explicit knowledge trading. Finally, the moderating effects of market contracts are proven in the relationships between relational mechanisms and knowledge trading, excluding the relationship between knowledge brokers and tacit knowledge trading.

Previous studies about the cross‐enterprise knowledge trading in supply chain focused on theoretical research which did not match with reality, especially in China, where the relational mechanism in trading activities is strong. Based on relational exchange theory and transaction cost theory, a conceptual model for the effects of relational mechanisms and market contracts on cross‐enterprise knowledge trading in supply chain is proposed in this paper, and then empirically tested using the data collected from 256 Chinese manufacturing enterprises in supply chain with multiple regression models. The findings provide a theoretical basis for knowledge trading participants selecting an appropriate governance mechanism to promote knowledge trading, and these also guide the knowledge trading among members of supply chain in practice.

The National People’s Congress (NPC) of People’s Republic of China, the highest organ of state power, is popularly seen as a rubber-stamp entity. However, it has been substantially evolving its roles to accommodate the governance discourses within China’s political system over the decades. This study aims to explore the changes of governance discourse of the NPC within China’s political system through which to offer a thorough understanding of the NPC’s evolving substantial role in current China.

This study deploys a historical approach to explore the changes of governance discourse of the NPC that has seen a growing importance in China’s political agenda, as argued by this study.

The authors find that the NPC has been substantially evolving its role within China’s political system in which the Chinese Communist Party has created different governance discourses. Besides, the NPC and its Standing Committee have asserted its authority as a substantial actor within China’s political system. The NPC is no longer functioned as a rubber-stamp institution, though it is still popularized as a rubber stamp by many scholars.

This study is a historical elaboration on the development of NPC under three governance discourses. It might be, to some extent, relatively descriptive in nature.

This study, therefore, sheds some light on a revisit on the governance discourses in current China.

The purpose of this paper is to propose an approach, which is easy to implement, for estimating the thickness of the air layer that may separate metallic parts in some aeronautical assemblies, by using the eddy current method.

Based on an experimental study of the coupling of a magnetic cup core coil sensor with a metallic layered structure (consisting of first metal layer/air layer/second metal layer), which is confirmed by finite element modelling simulations, an inversion technique relying on a polynomial forward model of the coupling is proposed to estimate the air layer thickness. The least squares and the nonnegative least squares algorithms are applied and analysed to obtain the estimation results.

The choice of an appropriate inversion technique to optimize the estimation results is dependent on the signal-to-noise ratio of measured data. The obtained estimation error is smaller than a few percent, for both simulated and experimental data. The proposed approach can be used to estimate both the air layer thickness and the second metal layer thickness simultaneously/separately.

This model-based approach is easy to implement and available to all types of eddy current sensors.

The purpose of this paper is to analyze long-term institutional causes and consequences of preference falsification by studying the evolution of China’s patriarchal clan system.

The historic study shows that although the clan system was abolished in the Qin dynasty, it re-emerged among high-standing families in the Han dynasty and spread to common people after the Tang dynasty.

The author submits that the clan system was an institutional response to the preference falsification problem that arose due to the dictatorial political institutions first established in the Qin dynasty. It helped people to take collective action by themselves and also opened a back door to influence government decisions. A piece of clear evidence is the co-evolution of the clan system and government personnel system.

In this sense, the clan system probably also helped to prolong the political institutions for 2,000 years.

This is the first institutional study on the clan system in China.

This article aims to examine how a person’s thinking style, specifically holistic versus analytic, and a firm’s crisis apology with the remedial solution framed in “why” (vs “how”) terms can interactively impact consumers’ perceived efficacy of the firm to respond to the crisis and their impression or evaluation of the brand.

Hypotheses were tested through three experimental studies involving 308 participants recruited in China. Participants answered survey questions investigating the interactive effects from consumers’ thinking style (culture as a proxy in Study 1, measured in Study 2 or primed in Study 3) and a brand’s crisis apology with the remedial solution framed in “why” (vs “how”) terms on consumers’ perceived efficacy and evaluation of the firm.

The frame of the remedial solution resulting in a higher evaluation improvement depended on a consumer’s thinking style. For holistic thinkers, a “why” (vs “how”) framed remedial solution resulted in a higher evaluation improvement; however, for analytic thinkers, a “how” (vs “why”) framed remedial solution resulted in a higher evaluation improvement. Additionally, the results showed that a consumer’s perceived efficacy of the brand being able to successfully respond to the crisis mediated the interactive effects of the remedial solution framing and thinking styles on the evaluation improvement.

The findings provide evidence that framing of the remedial solution can be leveraged as a tool to reduce negative impact resulting from a brand crisis. Specifically, the results suggest that companies may do well to employ a “why” framed remedial solution, particularly in cases where consumers are likely to process information holistically. Conversely, a “how” framed remedial solution may be effective in situations where consumers are likely to process information analytically.

This research contributes to the literature, being among the first to consider how the remedial solution framing in a firm’s apology can enhance people’s evaluation of the brand and decrease the perceived negative impact resulting from the brand crisis.

The purpose of this paper is to investigate the effect of conspicuous consumption on brand attitudes in the context of luxury brands market in China.

Two studies are conducted to test three hypotheses. In Study 1, the authors examine the mediating effect of self-brand association (SBA) on the relationship between social class and conspicuous consumption (H1 and H2); In Study 2, the authors examine the effect of observing others’ conspicuous consumption on the observer’s SBA (H3).

Results show that SBA negatively mediates the relationship between social class and conspicuous consumption. Moreover, the negative effect on SBA of observing conspicuous brand usage varies by social class.

The current study focused on the principal linkage between social class, SBA and conspicuousness, and future research could examine the influence of different personality traits on luxury consumption or the existence of sub-types or variants of conspicuous brand users.

The present study has important implications for luxury brand management, and provides rich insights to consumers’ motivations that lead to distinctive luxury consumption behaviors.

The purpose of this paper is to explore the banking experiences and awareness of marketing efforts of banks among youth in mainland China.

Four focus-group interviews were conducted. A convenience sample of 26 participants aged 17 to 20 years was recruited in Laiwu, Shandong, a medium-sized city in China. They were asked to report experiences that could illustrate good and bad banking services. They were also asked to recall bank marketing promotions.

Participants’ perceived service quality of banks was determined by staff attitude, service delivery, physical environment and comparison of user experience. The marketing communication activities they recalled most frequently included product placements, advertising slogans, entertaining commercials and co-branding with online games.

The findings were based on a non-probability sample. The study also did not differentiate between personal experience and indirect experience with family and friends. Similar studies can be conducted in large cities or in rural China to compare banking experiences in different social economic settings. Further studies can be designed using quantitative methodology to measure the importance of various factors in influencing perceptions of service quality. Online banking experience can also be studied in the future.

Banks in China can enhance their competitiveness and brand reputation through raising the professionalism of their front-line staff, improving efficiency and transparency and streamlining the service process. Banks can make contacts with youth through offline and online promotional activities, such as co-branding with popular online games.

This is the first study on banking services among youth conducted in a medium-sized city in China.