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Epoxy zinc-rich coatings are widely used in harsh environments because of the long-lasting cathodic protection of steel surfaces. The purpose of this paper is to use flake zinc powder instead of the commonly used spherical zinc powder to reduce the zinc powder content.

In this paper, the authors have prepared an anticorrosive zinc-rich coating using a flake zinc powder instead of the conventional spherical zinc powder. The optimal dispersion of scaly zinc powder in zinc-rich coatings has been explored by looking at the surface and cross-sectional morphology and studying the cathodic protection time of the coating.

The final epoxy zinc-rich coating with 35 Wt.% flake zinc powder content was prepared using sand-milling dispersions. It has a similar cathodic protection time and salt spray resistance as the 60 Wt.% spherical zinc-rich coating, with a higher low-frequency impedance modulus value.

This study uses flake zinc powder instead of the traditional spherical zinc powder. This reduces the amount of zinc powder in the coating and improves the corrosion resistance of the coating.

Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management.

Through a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact.

For each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse.

With the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains.

Not all apps can be favored on a smartphone. Users are bound to abandon some if they lose value. Analyzing the reasons behind this phenomenon can help develop strategies for avoiding app abandonment, which is the focus of this study.

This study conducted in-depth open interviews with 47 respondents who had abandoned or deleted mobile apps before and used the qualitative research method grounded theory to analyze the interview content, followed by open coding, axial coding and selective coding.

Seven main reasons are summarized after the relationship between every statement and concept is found and constructed, namely functional value, information expectation, emotional value, platform service, user trust, cost, and social influence.

Based on these findings, this study provided suggestions for mobile app developers to help them effectively improve the user experience and retain their customers.

This study aims to improve the corrosion resistance of TA2-welded joints by superhydrophobic surface modification using micro-arc oxidation technology and low surface energy substance modification.

The microstructure and chemical state of the superhydrophobic film layer were analyzed using scanning electron microscopy, energy dispersive X-ray spectroscopy, three-dimensional morphology, X-ray diffraction, X-ray photoelectron spectroscopy and Fourier transform infrared absorption spectroscopy. The influence of the superhydrophobic film layer on the corrosion resistance of TA2-welded joints was investigated using classical electrochemical testing methods.

The characterization results showed that the super hydrophobic TiO₂ ceramic membrane was successfully constructed on the surface of the TA2-welded joint, and the construction of the super hydrophobic film greatly improved the corrosion resistance of the TA2-welded joint.

The superhydrophobic TiO₂ ceramic membrane has excellent corrosion resistance. The micro nanostructure in the superhydrophobic film can intercept air to form an air layer to prevent the corrosion medium from contacting the surface, thus, improving the corrosion resistance of the sample.

This study aims to establish a comprehensive satisfaction analysis framework by mining online restaurant reviews, which can not only accurately reveal consumer satisfaction but also identify factors leading to dissatisfaction and further quantify improvement opportunity levels.

Adopting deep learning, Cross-Bidirectional Encoder Representations Transformers (BERT) model is developed to measure customer satisfaction. Furthermore, opinion mining technique is used to extract consumers’ opinions and obtain dissatisfaction factors. Furthermore, the opportunity algorithm is introduced to quantify attributes’ improvement opportunity levels. A total of 19,133 online reviews of 31 restaurants in Universal Beijing Resort are crawled to validate the framework.

Results demonstrate the superiority of Cross-BERT model compared to existing models such as sentiment lexicon-based model and Naïve Bayes. More importantly, after effectively unveiling customer dissatisfaction factors (e.g. long queuing time and taste salty), “Dish taste,” “Waiters’ attitude” and “Decoration” are identified as the three secondary attributes with the greatest improvement opportunities.

The proposed framework helps managers, especially in the restaurant industry, accurately understand customer satisfaction and reasons behind dissatisfaction, thereby generating efficient countermeasures. Especially, the improvement opportunity levels also benefit practitioners in efficiently allocating limited business resources.

This work contributes to hospitality and tourism literature by developing a comprehensive customer satisfaction analysis framework in the big data era. Moreover, to the best of the authors’ knowledge, this work is among the first to introduce opportunity algorithm to quantify service improvement benefits. The proposed Cross-BERT model also advances the methodological literature on measuring customer satisfaction.

Although trust and distrust as distinct phenomena are of increasing interest to operations and supply chain management (OSCM) scholars, they have been inconsistently conceptualized and there is a lack of evidence regarding the distinctiveness of their respective antecedents. This study, therefore, focuses on one of the most widely accepted dimensions of trust, benevolence, to help more fully analyse (supplier) trust and distrust (in a buyer) and explore the effects of relational norms and structural power as specific antecedents.

The study employed a scenario-based role-playing experimental method. The proposed hypotheses were tested using structural equation modelling.

The results that while relational norms increase supplier trust, power asymmetry can simultaneously generate supplier distrust, support the coexistence of supplier trust and distrust in a buyer–supplier relationship.

This study is one of the first to explore the antecedents of supplier trust and distrust in a buyer. It demonstrates that supplier trust and distrust can coexist when the relationship is characterized by relational norms and asymmetrical power. This opens important questions for future trust–distrust research.

The rise of interactive fitness games in the post-epidemic era has resulted in the need to establish a quality evaluation index system. This study aims to develop such a system and provide a reference for enhancing the quality of interactive fitness games.

To achieve this, interviews and questionnaires were conducted to identify the factors that influence the quality of interactive fitness games. The Kano model and SII (Satisfaction Increment Index)-Dissatisfaction Decrement Index (DDI) two-dimensional quadrant analysis were then used to explore differences in quality judgment between males and females, as well as their priorities for improving interactive fitness games.

The study revealed that males and females have different quality judgments for “rich and diverse content,” “motivational value,” “sensitive motion recognition detection” and “portability.” However, both genders share similar views on the other quality factors. In addition, the study identified differences in the priority of improvement between men and women. “Very interesting,” “effective fitness achievement,” “motivating fitness maintenance,” “sensitive motion recognition detection,” “portability” and “educational value” were found to be of higher priority for men than women.

These findings provide a valuable theoretical reference for developers and designers of interactive fitness games seeking to enhance the user experience.

Known as the major capital providers in Belt and Road countries and the largest carbon emitter in the world, what role China's outward direct investment (ODI) plays in carbon neutralization has become a matter of concern. This study aims to measure the impact of China's ODI on the carbon emissions of Belt and Road countries.

Based on an econometric model and an inter-regional input–output model, a new model measuring the carbon emission effects of ODI is developed.

The empirical results show that (1) in general, China's ODI generates an emission-reduction effect in Belt and Road countries; (2) The relationship between the emission-reduction effect and income level of host countries shows an approximate inverted U-shaped trend; and (3) China's ODI generates stronger emission-reduction effects on capital-intensive industries.

This study quantitatively measures the scale of carbon emission-increase and reduction effect, which is relatively lacking in previous studies. This study explores the heterogeneity from the perspectives of regions, countries and industries. The authors have compiled an inter-regional input–output table for the Belt and Road countries for 2014 to provide a broad basis for the study of related issues.

The purpose of the study is to propose a normative approach for market segmentation, profile and monitoring using computing and information technology to analyze User-Generated Content (UGC).

The specific steps include performing a structural analysis of the UGC and extracting the base variables and values from it, generating a consumer characteristics matrix for segmenting process, and finally describing the segments' preferences, regional and dynamic characteristics. The authors verify the feasibility of the method with publicly available data. The external validity of the method is also tested through questionnaires and product regional sales data.

The authors apply the proposed methodology to analyze 53,526 UGCs in the New Energy Vehicle (NEV) market and classify consumers into four segments: Brand-Value Suitors (32%), Rational Consumers (21%), High-Quality Fanciers (26%) and Utility-driven Consumers (21%). The authors describe four segments' preferences, dynamic changes over the past six years and regional characteristics among China's top five sales cities. Then, the authors verify the external validity of the methodology through a questionnaire survey and actual NEV sales in China.

The proposed method enables companies to utilize computing and information technology to understand the market structure and grasp the dynamic trends of market segments, which assists them in developing R&D and marketing plans.

This study contributes to the research on UGC-based universal market segmentation methods. In addition, the proposed UGC structural analysis algorithm implements a more fine-grained data analysis.

In the context of collaborative research and development (R&D), multi-actor participation and multi-resource integration of technological knowledge has become the mainstream paradigm for the R&D and spillover of industry generic technology (GT). As GT's core characteristics, “fundamentality” and “externality,” make differential requests on knowledge bases regarding the R&D and spillover of GT (SGT). Knowledge breadth can enhance the generality of technology. The purpose of this paper is to integrate “generic technology R&D” and “generic technology spillover” into a single study, and try to solve the theoretical problem of “whether broader mean more general?”

This paper collects and collates the patent data from the two patent databases of Derwent and SooPAT, and then makes an empirical analysis of the patent data collected by the authors with the data analysis software Stata.

Taking 352 strategic emerging firms in China as the sample, this paper examined the effects of general knowledge breadth (GKB) and specific knowledge breadth (SKB) on the R&D and SGT. The authors concluded that both general and SKB have a positive effect on the R&D of GT (RGT), and the latter has a greater effect. There is a significant inverted U-shaped relationship between SKB and SGT.

The theoretical contributions of this paper are as follows. GT can effectively link different technologies and knowledge fields (Gambardella and Giarratana, 2013; Appio et al., 2017a, b). Therefore, existing studies regard the role of knowledge breadth on the R&D and SGT as an existing hypothesis. This paper challenges such hypothesis in two ways. First, this paper divides knowledge breadth into “general knowledge breadth” and “specific knowledge breadth” in response to the insufficient division of knowledge breadth in previous research, although some existing studies have examined the antecedents of the R&D and SGT from the perspective of R&D and SGT. Thus, the authors define GKB as the scope of context-free knowledge and SKB as the scope of context-specific knowledge, both of which shows differential nature, source and application. Second, this paper decomposes the effect of knowledge breadth on RGT, as well as on SGT, basing on distinguishing the SKB from GKB. Existing research reaches a consensus of the positive role of knowledge breadth, no matter on RGT or SGT (e.g. Schmidt et al., 2016; Appio et al., 2017a, b). Yet, such hypothesis ignores the refinement and decomposition of “knowledge breadth” in the research field of R&D and SGT, which is essential in promoting the development of GT theory. In this paper, the authors find that these two types of knowledge breadths play different roles in the RGT, and especially SKB plays a double-edged sword effect on the SGT.