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Tourism, as a system, develops strategies for risk prevention and mitigation. The shock generated by the COVID-19 pandemic is different when compared with previous events because it is more intense and prone to structural changes. Tourists' perceptions condition their behaviour and decisions, with adverse results on travel and tourism consumption; and hygiene and health risks generate a cause-effect relationship on destination specificities.

From globalisation to risk perception and crisis management, in a framework where technology, communication and digital content represent undeniable importance, we are facing circumstances especially conducive to the redesign of the collective future, where the sustainability of tourism is a collective goal, arising from the right balance between the competitiveness of destinations and climate action.

Given the prospects for the next decade, health and hygiene are structural factors to be considered in decision-making processes. Thus, so the proposed approach contributes to the awareness, by the various stakeholders, of its importance and the need to implement methods and processes compatible with more inclusive and responsible tourism.

Tourism activity is a global industry and, as such, it is subject to global risks. International travel has developed exponentially over the last few decades. At the same time, diseases have increased their geographical spread influenced by ecologic, genetic and human factors. Currently, the increasing virus, epidemic and pandemic outbreaks represent some of the most negative consequences of globalization, causing deaths and significant economic losses due to the negative impacts they have on the tourism industry, one of the sectors that have been the most affected by health crises.

This work presents insights on the epidemics, pandemics and virus outbreaks that have occurred throughout the twenty-first century and how those occurrences have affected the tourism industry and the global economy. A brief literature review on health risks in tourism is presented, followed by a clinical perspective to help people understand the differences between endemics, outbreaks, epidemics and pandemics. Then, the study offers a presentation of the most significant pandemics in recent human history and a deep analysis of the COVID-19 disease. Finally, the effects that the different pandemics, epidemics and outbreaks that occurred in the present century had on tourism are explained, and the challenges tourism has to face are presented and discussed.

Since early 2020, the world has faced a pandemic that has caused a disruption in our lives, the likes of which have never been seen before. The COVID-19 pandemic changed the way we live, work, communicate, socialize, travel and even plan our future life. The lockdowns and civilian and travel restrictions imposed by countries worldwide have drastically affected citizens' daily routines and mobility. In consequence, all sectors are currently struggling with an unprecedented crisis, as health-related concerns have substantial effects on travel industry at the local, national and global level. The current increase in mortality rate caused by the new coronavirus has affected individuals' risk and safety perceptions and consequently their travel behaviour.

A quantitative research methodology using an online questionnaire was implemented in Portugal, and a sample composed of 1900 answers collected during one year allowed to analyze the impact that the current pandemic has on people's safety and risk perceptions and how it is affecting their daily life and travel behaviours and their willingness to accept civilian and travel restrictions. The results confirmed that the pandemic had a strong impact on Portuguese residents' safety perceptions and their travel and tourism plans. Also, it was possible to conclude that those perceptions have changed over the course of three pandemic waves.

The discussion focuses on the kind of implications this situation may have for tourism destination management and marketing. Study limitations and guidelines for future research are also forwarded.

Brand love is a notion where feelings are developed towards a specific brand. This notion is more than just a preference, it is an emotional attachment with the consumed product and the brand that represents it. In tourism, destination marketing will increase the relationship between tourists and places using certain kind of messages and images whose goal is to stimulate their senses and feelings. In crisis management situations, it acts as a mediator, by assessing tourists' risk and safety perceptions, and helps mitigate lasting negative effects.

However, can destination brand love be promoted during these pandemic times? To get an in-deep understanding of the connections that exist between love and safety in tourism, this study explores two concepts through an extended literature review and a qualitative methodological approach using content analysis procedures that will focus on international marketing strategies during the ongoing pandemic crisis.

The qualitative approach was conducted through a survey composed of a set of open-ended questions (N = 31) where respondents were asked to identify their feelings after viewing the promotional tourism campaigns released after the significant increase in cases of COVID-19 worldwide.

The main results demonstrate the existence of brand love antecedents – brand trust and a sense of community, and an overall positive reaction to the images and messages promoted. Also, the existence of brand love antecedents demonstrates the brands' capacity to adapt to crisis events and its ability to outline the kind of paths that have to be defined for tourists to remain passionate about destinations.

The twenty-first-century virus outbreak caused by COVID-19 is playing a significant role in people's lives all over the world. According to the latest data (23 November), 58,751,191 people have already been infected, and 1,389,770 have died across the globe (JHU CSSE COVID-19 Dashboard, 2020). As far as the Russian Federation is concerned, 2,096,749 people have already been infected (23 November) and there are 36,192 confirmed deaths from COVID-19 (JHU CSSE COVID-19 Dashboard, 2020). This pandemic has affected different spheres, including travelling. The main purpose of this chapter is to analyze how Russian respondents perceive the impact that the coronavirus has had on their perceptions of safety, travel and leisure plans and activities. Based on a sample of almost 300 respondents, who took part in an online questionnaire, it was possible to conclude that Russian residents consider that travelling abroad is riskier than travelling within Russia.

The concept of risk perception in tourism has long been studied and debated, being commonly approached as a multidimensional construct. Physical risk is one of the most common dimensions of perceived risk, covering numerous tourists' concerns. Given the extent of the items included in the physical risk dimension, the study aims to overview this topic, analysing different aggregated risks, presenting a schematic representation based on an extensive literature review that a posteriori was categorized into three groups: human-made, mixed and natural. The aim was to introduce a broader and more precise understanding of the physical risks in tourism.

The twenty-first century has been characterized by the intensification of concerns related to tourism safety and security. These issues are playing an increasingly significant role over recent years, due to the increase of terrorist attacks in several countries, political instability, natural disasters, epidemics and, more recently, the COVID-19 pandemic. Understanding tourist safety and security in the tourism context is, thus, critical to increasing the competitiveness and attractiveness of tourist destinations.

Through the bibliometric methods of performance analysis and science mapping, this study aims to contribute to the advancement of knowledge on tourist safety and security at the destination.

A total of 445 records published between 1989 and 2021, covering 191 academic journals and 1,000 authors from 91 different countries, were analysed.

The main findings show that this research field has attracted a substantial and growing interest of researchers, institutions, journals and countries. Opportunities for future research are related to decision making, tourist behaviour, risk perception, tourism safety, destination image, safety engineering and sustainable development.

In the post-pandemic context, this research field can be critical to providing a set of tailored strategies to improve tourists' safe destination environment and increase tourism destinations' competitiveness and attractiveness.

This chapter presents a theoretical reflection on the possible impact of politicians' positive Word of Mouth (pWOM) on the tourists' risk perception and destination image of Portugal in the context of the COVID-19 pandemic. The reflection is based on the collection of remarks or comments made by international politicians collected using Google as the search engine and subsequent manual textual content analysis. The results show five recurring themes in the politicians' pWOM: general praise, pandemic numbers, politician positioning, health care and population attitude. The discussion includes a reflection on the outputs of the channels used for the dissemination of the messages and the importance of the politicians' countries of origin to a market strategy that highlights Portugal as a tourism destination.

There is no industry in the world where a crisis caused by terrorism has such a strong impact as in tourism. Providing security for visitors before and during a trip can be a critical success factor for the competitiveness of a particular destination or organization or for business tourism when tourists consider multiple alternatives. Information about political instability, violence, crime or terrorist attacks could cause a substitution effect by tourists. International terrorism and tourism share some characteristics, as both cross national borders, involve citizens from different countries and use the new travel and communications technologies. In recent decades, terrorism organizations have been using tourism targets to gain global visibility. Based on a broad analysis of literature and data, the main goal of this research is to update the work of Seabra (2019) and help to analyse the main connections between terrorism and tourism, specifically by presenting the main terrorist events targeting tourism activity and destinations in the last 35 years and their main consequences for tourism industry.

Tourism and crime are closely related phenomena, and security is one of the basic preconditions for the functioning of tourism since tourists and tourist areas have many characteristics that make them vulnerable to crime. In this chapter are presented the actual (objective) risk of crime and tourists victimization, visible in statistics on committed crimes and crime victims surveys, and the perceived (subjective) risk of crime, recorded in surveys conducted with tourists. The characteristics which influence the actual and perceived risk of crime and violence are presented by analysing three key elements in the relationship between tourism and crime: (1) tourist (these characteristics are classified as socio-demographic, socio-cultural and psychological); (2) trip (characteristics are the purpose of the trip, travel party, and stage of the trip); and (3) destination (characteristics are crime rates in destination, the occurrence of crime by place and time, type of accommodation and length of stay).