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This duoethnography explores feelings of belonging that emerged as being relevant to the participants of a doctoral organisational change study. It challenges the prolific change management models that inadvertently encourage anti-belonging.

A change management practitioner and her doctoral supervisor share their dialogic reflections and reflexivity on the case study to open new conversations and raise questions about how communicating belonging enhances practice. They draw on Ubuntu philosophy (Tutu, 1999) to enrich Pinar's currere (1975) for understandings of belonging, interconnectedness, humanity and transformation.

The authors show how dialogic practice in giving employees a voice, communicating honestly, using inclusive language and affirmation contribute to a stronger sense of belonging. Suppressing the need for belonging can deepen a communication shadow and create employee resistance and alienation. Sharing in each other's personal transformation, the authors assist others in better understanding the feelings of belonging in organisational change.

Practitioners will need to challenge change initiatives that ignore belonging. This requires thinking of people as relationships, rather than as numbers or costs, communicating dialogically, taking care with language in communicating changes and facilitating employees to be active participants where they feel supported.

For both practice and academy, this duoethnography highlights a need for greater humanity in change management practices. This requires increasing the awareness and understanding of an interconnectedness that lies at the essence of belonging or Ubuntu (Tutu, 1999).

The purpose of this paper is to test whether differences in motives for healthy food consumption stem from differences in cultural dimensions and whether cultural dimensions could serve as predictors for health food consumption motivations.

The study correlated secondary data on motives for healthy food consumption in a number of West European countries to cultural dimensions of those countries. In addition, primary data for prime motives of healthy food consumption were collected for Croatian consumers.

Influence of cultural dimensions was partly confirmed and that only for individualism and assertiveness, while human orientation and uncertainty avoidance showed no correlation to organic food consumption motivation. Croatian consumers display homogeneous collective awareness, i.e. they almost exclusively consider health as prime consumption motive.

Correlation analysis was conducted on a small data set; the units of analysis were not distributed along the whole range of independent variables (cultural dimensions), coding of motives might be too robust. Future research should better tackle the exposed problems and also aim at discovering alternative antecedents that could improve prediction of prevailing motives.

By definition cultural dimensions capture variations in consumers' motives. Because of exposed limitations, the study did not provide full evidence for the conceptual proposal (that healthy food motivation is determined by cultural dimensions). Nevertheless, the conceptual model could serve managers as an initial indicator in predicting motives for healthy food consumption.

This research proposes a relationship between cultural dimensions and consumer motivation, which is an under researched field.

The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience on the example of the city break tourism destination.

To examine this relationship, survey research was conducted on a sample of 203 national and international tourists who visited Novi Sad, the second-largest city in Serbia.

Research results confirmed the role of travelers’ sociodemographic variables in shaping their emotional experience and destination personality perception. The findings pointed out significant divergences in the perception of emotional experience in the case of respondents’ education level, previous visits to the city and travel companion. On the other hand, the analysis showed that repeat visitors significantly differed from first-time visitors regarding destination personality perception. In addition, differences in both destination personality and emotional experience assessment were found between national and international city break travelers.

The current study is first to focus on the role of travelers’ sociodemographic variables in simultaneous modeling of their perception of destination personality and emotional experience within the city break destination context. Besides, results revealed some new influencing factors of both destination personality and emotional experience perception, thus contributing to the existing tourism literature. In addition, this paper offers useful practical implications for city break marketers to adapt promotional activities, more effectively present the desired brand personality of the city to different sociodemographic categories of tourists and sustain repeat tourists’ perception of Positive surprise.

This chapter explores the role of Creative Tourism in territorial development, highlighting the differences between urban and rural territories. The dynamics of creative development and tourism must be assumed as an advantage for rural territories in times of exhaustion of the growth model of large cities, climate change and COVID-19 disease. This is a new scenario that these territories must profit from, as they continue to face challenges to capture investment, tourists and to offer sustainable models. Urban studies of creative industries and initiatives have been taking place in big cities for several decades now, marginalising small cities and, more specifically, rural areas. Some examples at an international level are highlighted in this chapter, with Southern Europe specifically in focus. Therefore, Creative Tourism appears as a key development option for distinct reasons and aims. First, it answers to the need for tourism to reinvent itself as well as to the need for destinations to do something different in a saturated market. It can also meet the desire of tourists for more fulfilling and meaningful experiences. However, which role can each type of territory play in the present, and how can these territories reach development through Creative Tourism?

The purpose of this report is to present the findings of a five-day course for AKEPT – the Malaysian Leadership Academy in the Ministry of Higher Education. The course was held from March 24-28th, 2014, for over 50 lecturers, professors, deputy deans and deans from Malaysian universities.

Senior lecturers and professors deliberated for the first three days on the futures of higher education in Malaysia. They presented their scenarios and recommendations to the deans. The deans used these findings to articulate their own preferred futures in the last two days. The future-oriented discussions were framed by the “six pillars” futures approach (Inayatullah, 2008; Inayatullah, 2015; Inayatullah and Milojevic, 2015).

The core of their recommendation consisted of a move by 2025 from the current fragmented university governance structure to a streamlined consortium model. Instead of the factory, a collection of linked longhouses or “rumah panjang” was offered as a way forward. This new model would have two immediate benefits: considerable cost savings and enhanced mobility for students and professors.

This case study presents scenarios and strategies. Limitations include the willingness of the Ministry to act on these recommendations. However, as this course was part of a number of foresight processes in Malaysia, even if these particular recommendations do not realize, they are steps in creating an ecology of foresight and of possible university transformation.

This study links causal layered analysis, scenarios and visions to recommendations in the context of a multi-year foresight process.

The study includes valuable discussions by leading Malaysian thinkers and administrators on the futures of the university.

This was one of the few workshop-oriented interventions used the anticipatory action learning “six pillars framework”. It is especially valuable as it is the third year of futures intervention in higher education. The study contrasts with traditional expert-based forecasting in Asia.