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1 – 10 of over 28000
Article
Publication date: 9 November 2012

Francisco J. Arenas‐Márquez, José A.D. Machuca and Carmen Medina‐López

The purpose of this paper is to describe a computer‐assisted learning experience in operations management (OM) higher education that entailed the development of interactive

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Abstract

Purpose

The purpose of this paper is to describe a computer‐assisted learning experience in operations management (OM) higher education that entailed the development of interactive learning software, its evaluation in an experimental environment and the formal analysis of the teaching method's influence on student perceptions.

Design/methodology/approach

The software design follows the constructivist focus based on widely‐accepted educational technology principles. Objective tests of knowledge and subjective appraisal of the learning process were used in the experiment to compare two educational scenarios (computer‐assisted learning and on‐site class). Students' perceptions of the software's technical and teaching features are also analyzed.

Findings

The study shows that the teaching method can significantly affect students' perceptions of the learning process. The findings also confirm the pedagogical effectiveness of the software that was designed and that information communication technologies (ICT)‐based methods are an alternative to traditional methods used in OM education.

Research limitations/implications

The experiment involved strict control over various potential threats to validity. From a statistical point‐of‐view, the conclusions can only be generalized in the population analyzed. Nevertheless, the features of the software and the student profile allow the main conclusions to be generalized to other OM environments.

Practical implications

The use and evaluation of interactive software in OM educational environments are reflected on, with emphasis on the influence that the teaching methodology has on students' attitudes to the learning process. It is of interest for researchers interested in improving teaching through the use of ICT.

Originality/value

There are very few studies on interactive self‐learning software for OM and its effects on student perceptions. This paper is a new contribution to this field.

Article
Publication date: 16 January 2007

Frank Alpert

In less than three decades the entertainment software industry has emerged as a huge industry, with sales larger than Hollywood movie box office sales. Yet, little is known about…

4967

Abstract

Purpose

In less than three decades the entertainment software industry has emerged as a huge industry, with sales larger than Hollywood movie box office sales. Yet, little is known about this industry. Stereotypes about the industry may not be correct. This paper seeks to address this knowledge gap.

Design/methodology/approach

The paper identifies what is known, and what needs to be known. The paper reviews the literature and adds data from the most recent reports available.

Findings

The literature has been slow to address this industry. It has not even been clear what to call this industry. (Some people still call it the video game industry.) The most basic marketing issues still need to be researched, i.e. customer benefits sought and segmentation. A typology of game genres is proposed.

Originality/value

This paper is the first overview of the entertainment software industry from a marketing perspective.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 19 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 April 1994

Meryl Davids

Beyond the hype of what may come, companies are discovering ways to plug into interactive marketing today. Meryl Davids reports on their progress.

Abstract

Beyond the hype of what may come, companies are discovering ways to plug into interactive marketing today. Meryl Davids reports on their progress.

Details

Journal of Business Strategy, vol. 15 no. 4
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 1 January 1996

Mark Springthorpe

Until April 1995, Mark Springthorpe worked for Nottinghamshire County Council and was the Project Manager responsible for the implementation of County Contact, an electronic…

Abstract

Until April 1995, Mark Springthorpe worked for Nottinghamshire County Council and was the Project Manager responsible for the implementation of County Contact, an electronic public information system which represents the largest commitment made by a single UK publicly funded organisation for a customer‐facing, interactive kiosk system. This article describes the experiences gained during this period and examines some of Nottinghamshire's plans for the future. Having spent time at Interactive Software Products Ltd, Mark now works for ITnet where he is the Senior Consultant for Local Government.

Details

VINE, vol. 26 no. 1
Type: Research Article
ISSN: 0305-5728

Article
Publication date: 1 August 1999

Gordon Dixon and Peter Karboulonis

Addresses issues of innovation in the global marketing of leisure industry software products. A strong marketing base is identified as being essential but identifying such a base…

3534

Abstract

Addresses issues of innovation in the global marketing of leisure industry software products. A strong marketing base is identified as being essential but identifying such a base can be complicated due to changes in demographic and social structures, particularly those taking place in Asia. Explores ways of establishing and devising strategies to become a global leisure software publisher. Interactive entertainment companies have experienced particularly rapid growth cycles with success being achieved through portfolios of strong titles and aggressive marketing.

Details

International Marketing Review, vol. 16 no. 4/5
Type: Research Article
ISSN: 0265-1335

Keywords

Open Access
Article
Publication date: 20 July 2022

Carla Cleri Ferreira and Frida Lind

The purpose of this paper is to characterize the interfaces between manufacturing companies and the Internet of Things (IoT) suppliers involved in their digital servitization.

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Abstract

Purpose

The purpose of this paper is to characterize the interfaces between manufacturing companies and the Internet of Things (IoT) suppliers involved in their digital servitization.

Design/methodology/approach

This paper builds on an explorative case study of a manufacturing firm and its IoT suppliers. This paper relies on the Industrial Network Approach to study interfaces between buying firms and their suppliers.

Findings

This paper identifies three distinct types of supplier interfaces: connected, digital and digital-physical. They all contain technical resource interfaces with additional organizational and/or technical complexities that need to be managed. Connectivity, an Agile approach to software development and strong technical dependence emerged as key factors that impact the interactions between manufacturing firms and IoT suppliers and how their resources are combined.

Practical implications

This paper offers managerial implications regarding the importance of internal organization (such as appropriate cross-functional teams) to manage the dynamics of collaborations required by digital technologies, maintain interactions with IoT suppliers and identify and manage interdependences between IoT suppliers. Building close relationships with suppliers of crucial infrastructure (e.g. IoT cloud platform and data security systems) can also be beneficial for manufacturing firms to reduce risks. Finally, attention should be given to IoT technology strategy, which impacts both digital and digital-physical supplier interfaces.

Originality/value

In digital servitization, manufacturing firms are heavily reliant on external resources for IoT technology. Despite this, few studies have investigated the characteristics of their interfaces with IoT suppliers, how these can be managed and how resources are combined.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 13 October 2020

Viktoria Sundquist and Lisa Melander

This paper aims to investigate how various organizational interfaces between firms, units and functions, and the interplay between them, are developed and mobilized in product…

Abstract

Purpose

This paper aims to investigate how various organizational interfaces between firms, units and functions, and the interplay between them, are developed and mobilized in product development processes.

Design/methodology/approach

The theoretical framework is based on the industrial network approach, including interactive resource development and the concept of organizational interfaces. A single case study is conducted at a world-leading industrial tool manufacturer, illustrating how resources are combined over time, crossing boundaries of firms, units and functions in the development of a hand-held digitalized tool for quality assurance in the production of cars. Data have been collected through semi-structured interviews, with additional data in the form of project reports, internal documents and practices for external collaboration.

Findings

In addition to inter-organizational interfaces, the study identifies a typology of scouting, embarking and integration interfaces at unit level (geographically spread units of one multinational corporation) and interpretation and reciprocal interfaces at function level. The conclusions show that these interfaces affect the outcome of three aspects of the product development process: product characteristics and functionality features, system integration and organizational network extent. Existing interfaces serve as a platform for developing interaction further and provide the interfaces with new content, thus moving between different types of interfaces. Product development processes also involve new interfaces where there was no previous interaction between the parties.

Research limitations/implications

This research has implications for the interplay between interfaces in cases involving multiple external and internal actors in resource combining efforts.

Practical implications

External interactions between firms influence and impact internal activities and resources. Managers need to be aware of the complex interdependencies between external and internal interfaces and resources. Managing organizational interfaces is about both exploiting established interfaces and developing new ones. Consequently, existing interfaces may be activated differently to align with new interaction purposes, which, in turn, requires efforts to combine resources according to the new conditions.

Originality/value

Previous research contains a typology of organizational interfaces between customers and suppliers. The study expands on this research by identifying internal interfaces between units and functions.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 January 1990

Nancy Dennis

In the Spring 1989 semester, the Interdisciplinary Studies Department of Salem State College first offered New Technologies for Information Retrieval. This three‐credit course…

Abstract

In the Spring 1989 semester, the Interdisciplinary Studies Department of Salem State College first offered New Technologies for Information Retrieval. This three‐credit course provides an introduction to automated searching tools available to students directly at home or indirectly through libraries and colleges. Database searching, CD‐ROM, interactive videodisks, bulletin boards, electronic mail, and online catalogs are among the technologies discussed. This article will elaborate on the rationale, goals, development, execution, and outcomes of the course, and relate them to current discussions on the importance of expanding “information literacy” for students.

Details

Reference Services Review, vol. 18 no. 1
Type: Research Article
ISSN: 0090-7324

Content available
41

Abstract

Details

Kybernetes, vol. 40 no. 1/2
Type: Research Article
ISSN: 0368-492X

Article
Publication date: 1 January 1986

IPA Ahlers and IFF Schmidberger

Automation is of vital importance for visual checking to lower costs and achieve an objective test.

Abstract

Automation is of vital importance for visual checking to lower costs and achieve an objective test.

Details

Sensor Review, vol. 6 no. 1
Type: Research Article
ISSN: 0260-2288

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