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Article
Publication date: 1 November 2023

Jae-Yun Ho, Gyeong Ju, Seoeui Hong, Jaeyoung An and Choong C. Lee

This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant…

Abstract

Purpose

This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant consumers the capability to experience products in a virtually simulated user environment before product acquisition. With the development of mobile e-commerce due to breakthroughs in smartphone and augmented reality (AR) technologies, there is an increasing potential for these emergent AR mobile services, yet there is a need for further improvement.

Design/methodology/approach

This study initially explored the key satisfaction factors for ARSAPs by utilizing topic modeling of a collection of actual user reviews. These factors are subsequently revisited and complemented by existing literature, and finally verified through logistic regression analysis supported by sentiment analysis.

Findings

This study identified the key factors that influence customer satisfaction with ARSAPs, including visuality, sense of reality, credibility, format, completeness, understandability, relevance, flexibility, response time, reliability, availability, ease of use and privacy. In particular, two additional factors (i.e. visuality and sense of reality) were newly identified as important in the context of AR, despite their previous omissions in existing literature.

Originality/value

This study is the first to investigate the key factors that influence customer satisfaction with ARSAPs from users' perspectives, utilizing topic modeling of a large amount of real-world data on actual user feedback. By identifying new factors (i.e. visuality and sense of reality) that were not identified in previous literature, this study provides important academic implications for a broader understanding of AR and related technologies that are essential elements of the metaverse. This study also provides valuable insights for developers and companies in the e-commerce industry on how to optimize AR applications and develop more targeted and effective marketing strategies in this field.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Content available
Article
Publication date: 1 June 2004

Charles Oppenheim

281

Abstract

Details

Journal of Documentation, vol. 60 no. 3
Type: Research Article
ISSN: 0022-0418

Keywords

Content available
Article
Publication date: 1 February 2001

Mae Keary

151

Abstract

Details

The Electronic Library, vol. 19 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

Content available

Abstract

Details

The Electronic Library, vol. 20 no. 2
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 1 June 2008

Talal H. Hayale and Husam A. Abu Khadra

The objective of this study is to investigate perceived security threats of Computerized Accounting Information Systems (CAIS) that face Jordanian domestic banks. An empirical…

Abstract

The objective of this study is to investigate perceived security threats of Computerized Accounting Information Systems (CAIS) that face Jordanian domestic banks. An empirical survey using self‐administrated questionnaire has been carried out to achieve the above‐mentioned objective. The study results reveal that accidental entry of “bad” data by employees, accidental destruction of data by employees; intentional entry of “bad” data by employees and employees’ sharing passwords are the top four security threats that face domestic banks. The paper concludes that most security threats that face domestic banks are internally generated and unintentional.

Details

Journal of Economic and Administrative Sciences, vol. 24 no. 1
Type: Research Article
ISSN: 1026-4116

Keywords

Content available
Article
Publication date: 1 January 2002

John Fernie

191

Abstract

Details

International Journal of Retail & Distribution Management, vol. 30 no. 1
Type: Research Article
ISSN: 0959-0552

Content available
Article
Publication date: 1 March 2001

59

Abstract

Details

Sensor Review, vol. 21 no. 1
Type: Research Article
ISSN: 0260-2288

Article
Publication date: 1 December 1986

With particular reference to the seven airports administered by the British Airports Authority (BAA), the high standard of safety and operational efficiency is maintained wherever…

Abstract

With particular reference to the seven airports administered by the British Airports Authority (BAA), the high standard of safety and operational efficiency is maintained wherever possible by monitoring and annual inspections conducted throughout the organisation. A typical example concerns the detailed ground inspections augmented by those undertaken from the air of each airport's visual aids to navigation. A specially equipped Turbo Commander aircraft with a nose mounted camera is used for these which enables photographic inspections to be made of the runway and approach lighting. Another demanding area is the provision of equipment to deal with the most severe weather conditions envisaged. Widespread disruption of services will result unless rapid action is forthcoming. Ice warning and detection system are therefore installed at all the airports (Heathrow, Gatwick, Stansted, Glasgow, Edingburgh, Prestwick and Aberdeen) with the most severe conditions being experienced at Aberdeen where a high standard of equipment and planning has ensured that periods of closure for snow clearance are the shortest possible.

Details

Aircraft Engineering and Aerospace Technology, vol. 58 no. 12
Type: Research Article
ISSN: 0002-2667

Expert briefing
Publication date: 2 March 2020

The WHO has been forced to divert significant attention and resources to battling swathes of misinformation, which are hampering the efforts of the organisation and governments to…

Details

DOI: 10.1108/OXAN-DB250989

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 1 September 2004

Gayle Haswell and Linda Banwell

Describes the activities, processes and outcomes involved in the development of a searchable Web‐based directory of toolkits to support the evaluation of information communication…

Abstract

Describes the activities, processes and outcomes involved in the development of a searchable Web‐based directory of toolkits to support the evaluation of information communication technologies in the higher education/further education sector. Explains the definitions and terminology used to define the notion of toolkits, evaluation and the tools listed within the directory. Briefly considers those tools and toolkits included in the database relating to performance measures and quality assessment. Concludes that the main outcome of this project has been the realisation that the notion and form of a toolkit and the tools held within has yet to be clearly established

Details

VINE, vol. 34 no. 3
Type: Research Article
ISSN: 0305-5728

Keywords

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