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1 – 10 of 41Jae-Yun Ho, Gyeong Ju, Seoeui Hong, Jaeyoung An and Choong C. Lee
This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant…
Abstract
Purpose
This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant consumers the capability to experience products in a virtually simulated user environment before product acquisition. With the development of mobile e-commerce due to breakthroughs in smartphone and augmented reality (AR) technologies, there is an increasing potential for these emergent AR mobile services, yet there is a need for further improvement.
Design/methodology/approach
This study initially explored the key satisfaction factors for ARSAPs by utilizing topic modeling of a collection of actual user reviews. These factors are subsequently revisited and complemented by existing literature, and finally verified through logistic regression analysis supported by sentiment analysis.
Findings
This study identified the key factors that influence customer satisfaction with ARSAPs, including visuality, sense of reality, credibility, format, completeness, understandability, relevance, flexibility, response time, reliability, availability, ease of use and privacy. In particular, two additional factors (i.e. visuality and sense of reality) were newly identified as important in the context of AR, despite their previous omissions in existing literature.
Originality/value
This study is the first to investigate the key factors that influence customer satisfaction with ARSAPs from users' perspectives, utilizing topic modeling of a large amount of real-world data on actual user feedback. By identifying new factors (i.e. visuality and sense of reality) that were not identified in previous literature, this study provides important academic implications for a broader understanding of AR and related technologies that are essential elements of the metaverse. This study also provides valuable insights for developers and companies in the e-commerce industry on how to optimize AR applications and develop more targeted and effective marketing strategies in this field.
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Talal H. Hayale and Husam A. Abu Khadra
The objective of this study is to investigate perceived security threats of Computerized Accounting Information Systems (CAIS) that face Jordanian domestic banks. An empirical…
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The objective of this study is to investigate perceived security threats of Computerized Accounting Information Systems (CAIS) that face Jordanian domestic banks. An empirical survey using self‐administrated questionnaire has been carried out to achieve the above‐mentioned objective. The study results reveal that accidental entry of “bad” data by employees, accidental destruction of data by employees; intentional entry of “bad” data by employees and employees’ sharing passwords are the top four security threats that face domestic banks. The paper concludes that most security threats that face domestic banks are internally generated and unintentional.
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With particular reference to the seven airports administered by the British Airports Authority (BAA), the high standard of safety and operational efficiency is maintained wherever…
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With particular reference to the seven airports administered by the British Airports Authority (BAA), the high standard of safety and operational efficiency is maintained wherever possible by monitoring and annual inspections conducted throughout the organisation. A typical example concerns the detailed ground inspections augmented by those undertaken from the air of each airport's visual aids to navigation. A specially equipped Turbo Commander aircraft with a nose mounted camera is used for these which enables photographic inspections to be made of the runway and approach lighting. Another demanding area is the provision of equipment to deal with the most severe weather conditions envisaged. Widespread disruption of services will result unless rapid action is forthcoming. Ice warning and detection system are therefore installed at all the airports (Heathrow, Gatwick, Stansted, Glasgow, Edingburgh, Prestwick and Aberdeen) with the most severe conditions being experienced at Aberdeen where a high standard of equipment and planning has ensured that periods of closure for snow clearance are the shortest possible.
The WHO has been forced to divert significant attention and resources to battling swathes of misinformation, which are hampering the efforts of the organisation and governments to…
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DOI: 10.1108/OXAN-DB250989
ISSN: 2633-304X
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Gayle Haswell and Linda Banwell
Describes the activities, processes and outcomes involved in the development of a searchable Web‐based directory of toolkits to support the evaluation of information communication…
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Describes the activities, processes and outcomes involved in the development of a searchable Web‐based directory of toolkits to support the evaluation of information communication technologies in the higher education/further education sector. Explains the definitions and terminology used to define the notion of toolkits, evaluation and the tools listed within the directory. Briefly considers those tools and toolkits included in the database relating to performance measures and quality assessment. Concludes that the main outcome of this project has been the realisation that the notion and form of a toolkit and the tools held within has yet to be clearly established
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