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Understanding the adoption of m-commerce in small and medium-sized enterprises (SMEs) is critical for their sustainable development. This study aims to investigate the adoption of m-commerce in Vietnamese SMEs, leading to the identification of the critical determinants and their relative importance for m-commerce adoption.

An integrated model is developed by combining the diffusion of innovation theory and the technology–organization–environment framework. Such a model is then tested and validated using structural equation modeling and artificial neural networks in analyzing the survey data.

The study indicates that perceived security is the most critical determinant for m-commerce adoption. It further shows that customer pressure, perceived compatibility, organizational innovativeness, perceived benefits, managers’ IT knowledge, government support and organizational readiness all play a critical role in the adoption of m-commerce in Vietnamese SMEs.

The findings of this study can lead to the formulation of better strategies and policies for promoting the adoption of m-commerce in Vietnamese SMEs. Such findings are also of practical significance for the diffusion of m-commerce in SMEs in other developing countries.

To the best of the authors’ knowledge, this is the first attempt to explore the adoption of m-commerce in Vietnamese SMEs using a hybrid approach. The application of this approach can lead to better understanding of the relative importance of the critical determinants for the adoption of m-commerce in Vietnamese SMEs.

The aim of this research work is to examine the originator which is affecting in Thailand the adoption of m-commerce (based on the behavioural intention). The usage of m-commerce has faced reluctance by the subscribers of mobile phone, which is in general the most anticipated challenge among both the developing and developed countries. Similarly, there are restricted empirical research work regarding to the m-commerce in Thailand. As a result, in the situation of developing countries (for instance, Thailand specially), very less numbers of research exist for the recognition of important variables for the m-commerce installation or estimating the m-commerce adoption variables. For explaining the behavioural targets of subscribers and for estimation generally the model that has been used is referred to as technology acceptance model (TAM). First, the factor subjective norms by the region of technology acceptance had contradictory outcomes and inconsistency to the behavioural target. In this study, we employed the Smart Partial Least Square Structural Equation Modelling version 3.2.6 as a data analysis technique. The response rate of the current study is 81%. The results have certainty that has established the presence of these associations between the users which implicated the significance of subjective norms in Thailand which were recognized. The personal opinion of usefulness, perceptions of attitude and easy usage to m-commerce are the important features towards the subjective norms which are the social impacts.

This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity on usage behavior as well as the mediator mechanism of brand trust between ubiquity and usage behavior. To extend the findings, this research also examines the moderator role of product reputation on the nexus between brand trust and usage behavior in the m-commerce context.

Given the quantitative approach, the authors gathered 1,565 valid responses from m-commerce app users. Data were analyzed in SmartPLS 4.

Ubiquity positively impacted brand trust, and the latter positively influenced m-commerce usage behavior. Brand trust also partially mediated the effect of m-commerce ubiquity on usage behavior, along with product reputation moderating the positive effect of brand trust on usage behavior.

By combining resource-based theory with signaling theory in the stimulus-organism-response (S-O-R) framework, this paper's novelty focuses on the investigation of m-commerce ubiquity, brand trust as a mediating mechanism and product reputation as a moderator in explaining usage behavior in the m-commerce context.

There has been a huge fluctuation in online marketplace that suggests inconsistencies of m-commerce usage. The study investigates user behaviour to continued patronage of m-commerce and the mediating role of perceived value.

The study aimed to use adapted questionnaire and online version to pool data from respondents that has internet profile and conducts m-commerce. The hypotheses were proven through the use of structural equation model.

In this paper performance expectancy and user satisfaction are major determinants of continuance intention to use m-commerce in African context while perceived value partially mediate the relationship between the variables.

Cross-sectional survey and the small sample size that was used calls for caution in generalisation.

With the mediating influence of perceived value, attention is directed to the role of value perception of m-commerce users. Keeping and increasing continuance usage requires pleasurable offerings and value indices that influence their subjective perceptions.

The significance of the mediating variable highlights the social value dimension of users' value perception given that it can help to deepen the continuous usage of m-commerce.

The predictive power of 78.5% continuance intention demonstrates inclusion of factors with better predictive accuracy. Importantly, the significance of perceived value as a mediator demonstrates the importance of valuing not only the direct impacts of the variables but also the indirect roles that impacts continuance intention of m-commerce in African context.

This study aims to investigate the relationship between all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity and strategic decision aids), antecedents of m-commerce (organizational readiness, external context and m-commerce competence) and m-commerce adoption. The present study will further examine a mediation model in which all three dimensions of perceived strategic value of m-commerce affect m-commerce adoption through IT investment.

An online survey questionnaire was adopted to test the validity of this research and hypotheses. Data were collected from 178 Chinese family businesses via snowball sampling.

The results show that all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity and strategic decision aids) are positively connected to m-commerce adoption. Also, it was found that IT investment partially or fully mediates the relationship between all these dimensions of perceived strategic value of m-commerce and m-commerce adoption.

This study would enhance owners' and managers' understanding of the relationship between perceived strategic value of m-commerce, IT investment, antecedents of m-commerce and m-commerce adoption, thus contributing to their future adoption.

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce.

There are two phases involved. In the first phase, the current research develops a web‐based mobile airline ticketing (W‐MAT) model to study usability features necessary to perform mobile air ticketing commerce. Thirty‐six features are mapped and identified based on the W‐MAT model. In the second phase, the air ticketing web sites for 27 most popular airline companies and online air travel agencies are examined to analyze their existing implementation patterns on these 36 features. The pattern analysis is based on web site features analysis and web site versatility analysis.

The analysis of web site features resulted in the development of an adoption feature pyramid that classified the 36 features into three categories. The analysis of web site versatility was based on multivariate cluster analysis that classified these 27 web sites into four groups.

The findings on web site features and web site versatility analyses in the current research are beneficial to future m‐commerce airline companies and air travel agencies, mobile device developers, and air ticketing m‐commerce interface designers.

The study concludes that the W‐MAT model‐based air ticketing features with usability emphasis are crucial to develop efficient mobile air ticketing web sites; and thereby, accelerating the adoption of m‐commerce for the air travel industry in the near future.

The purpose of this paper is to empirically determine the key factors influencing the US consumers’ intentions to use apparel m-commerce.

An enhanced consumer’s apparel m-commerce adoption model was developed through integrating the existing e-commerce/m-commerce theories (i.e. theory of reasoned action, Technology acceptance model and diffusion of innovation theory). The investigated factors included nine independent variables – perceived usefulness (PU), perceived ease-of-use, subjective norm (SN), personal innovativeness traits, security and privacy concerns, compatibility, observability, trust and past non-store shopping experience (PE), and five control variables – age, gender, education level, income level and ethnicity. The dependent factor is consumer’s intention to use (IU) apparel m-commerce. The primary data were gathered by an online survey of US consumers via Amazon Mechanical Turk. In total, 317 eligible responses were received. The applied statistical techniques were factor analysis and multiple regression analysis.

The results show that the US consumer’s IU apparel m-commerce is significantly affected by PU, SN, compatibility and PE and education level. Overall, 67.3 percent of variation in the US consumer’s IU apparel m-commerce is explained by the developed model, which suggests a high explanatory power.

Companies should provide those functions and features on their mobile websites that enable consumers to easily find the products wanted and complete transactions efficiently. Companies should particularly target the consumers with innovativeness traits and/or those having prior non-store shopping experience. Enhancing the trust in m-commerce among the US consumers with higher education level could help companies attract more potential users. Elderly, female or lower income consumers could be the next business opportunities for apparel e-tailers.

As one of the first efforts made to understand the emerging apparel m-commerce phenomenon, this study empirically determined the key factors influencing the US consumer’s IU apparel m-commerce.

The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA.

A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points.

The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention.

This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings.

M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence.

This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

The invention and use of mobile commerce (m-commerce) technology have progressed in recent years. In small to medium-sized enterprises (SMEs), the decision to implement business-to-business m-commerce is a multiple-criteria decision analysis problem that involves both qualitative and quantitative factors, and its evaluation may be based on imprecise information or uncertain data. Furthermore, there may be significant dependences or important feedback among different levels of criteria or alternatives. However, most conventional decision models cannot capture these complex interrelationships. The purpose of this paper is to adopt a new hybrid multiple attribute decision model (MADM) model to evaluate the implementation of business-to-business m-commerce by SMEs in Taiwan to enhance the thinking of management and improve decision gaps.

In this study, the authors present the use of a new hybrid MADM combined with a decision-making trial and evaluation laboratory (DEMATEL) method to construct an influential network relationship map (INRM) and find the influential weights of DANP (DEMATEL-based ANP) in criteria from the influential relationship matrix, and the modified VIKOR method using influential weights to evaluate and integrate the criteria performance in the gaps and to analyze how to reduce the gaps to evaluate the decision to implement business-to-business m-commerce by SMEs based on INRM.

The findings of using the new hybrid MADM model can efficiently and successfully be applied to the business-to-business m-commerce of SMEs to improve and reduce the performance gaps among each criterion/aspect when setting improvement strategies for achieving an aspiration level based on INRM.

This study achieves the following: successfully building a decision network (called an influential network relation map (INRM)) of the technological advances and implementations of business-to-business m-commerce for solving the inter-dependence and feedback of criteria/aspects in the real world problem; how changing effective solutions from existing performance of situations/alternatives into aspiration levels to fit the current competitive markets in the business-to-business m-commerce of SMEs; and efficiently shifting from ranking and selection when determining the most preferable approaches to performance improvement by modified VIKOR methods.

The purpose of this paper is to identify and develop a hierarchical model for the barriers affecting the growth of mobile commerce (M-commerce). Based on the model developed, the authors’ objective is to identify those variables that are of strategic nature and are the root cause of the issue.

Variables considered as barriers are identified, and utilizing the interpretive structural model approach, a relationship model is developed. Further, the impact matrix cross-reference multiplication applied to a classification approach is used to analyze the effect and dependence among these factors.

The research in the area of M-commerce in the Arab world and related to the strategic aspect is limited in the extant literature. The present study tries to fill this gap by investigating the variables that inhibit the growth of M-commerce in Qatar. The research shows that there exists a group of barriers having a high driving power and low dependence requiring maximum attention and of strategic importance, while another group consists of those variables that have high dependence and are the resultant actions.

There is a growing concern that although the numbers of mobile subscribers are increasing at a very fast pace in Qatar, actual M-commerce activities in the country remain low. The findings of this study can be used to understand the differences between the independent and dependent variables and their mutual relationships. The study would also help the policy makers to develop suitable strategies to facilitate growth of M-commerce in the country.

This research was the first attempt to investigate the relationships among the variables inhibiting the growth of M-commerce in a fast-growing economy in a Gulf Cooperation Council (GCC) region. Given that there is limited research on M-commerce in the GCC context, the study can be viewed as an investigation that provides a good understanding of the variables and their interrelationships affecting M-commerce proliferation.