Search results

1 – 10 of 898
To view the access options for this content please click here
Article
Publication date: 6 September 2021

Maruf Gbadebo Salimon, Olanrewaju Kareem, Sany Sanuri Mohd Mokhtar, Olayemi Abdullateef Aliyu, Jibril Adewale Bamgbade and Adekunle Qudus Adeleke

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the…

Abstract

Purpose

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs.

Design/methodology/approach

To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling.

Findings

The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant.

Research limitations/implications

This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce.

Originality/value

The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

To view the access options for this content please click here
Article
Publication date: 1 December 2005

June Wei and Ant Ozok

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research…

Downloads
6598

Abstract

Purpose

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce.

Design/methodology/approach

There are two phases involved. In the first phase, the current research develops a web‐based mobile airline ticketing (W‐MAT) model to study usability features necessary to perform mobile air ticketing commerce. Thirty‐six features are mapped and identified based on the W‐MAT model. In the second phase, the air ticketing web sites for 27 most popular airline companies and online air travel agencies are examined to analyze their existing implementation patterns on these 36 features. The pattern analysis is based on web site features analysis and web site versatility analysis.

Findings

The analysis of web site features resulted in the development of an adoption feature pyramid that classified the 36 features into three categories. The analysis of web site versatility was based on multivariate cluster analysis that classified these 27 web sites into four groups.

Practical implications

The findings on web site features and web site versatility analyses in the current research are beneficial to future m‐commerce airline companies and air travel agencies, mobile device developers, and air ticketing m‐commerce interface designers.

Originality/value

The study concludes that the W‐MAT model‐based air ticketing features with usability emphasis are crucial to develop efficient mobile air ticketing web sites; and thereby, accelerating the adoption of m‐commerce for the air travel industry in the near future.

Details

Industrial Management & Data Systems, vol. 105 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

To view the access options for this content please click here
Article
Publication date: 13 May 2019

Jing Sun and Ting Chi

The purpose of this paper is to empirically determine the key factors influencing the US consumers’ intentions to use apparel m-commerce.

Abstract

Purpose

The purpose of this paper is to empirically determine the key factors influencing the US consumers’ intentions to use apparel m-commerce.

Design/methodology/approach

An enhanced consumer’s apparel m-commerce adoption model was developed through integrating the existing e-commerce/m-commerce theories (i.e. theory of reasoned action, Technology acceptance model and diffusion of innovation theory). The investigated factors included nine independent variables – perceived usefulness (PU), perceived ease-of-use, subjective norm (SN), personal innovativeness traits, security and privacy concerns, compatibility, observability, trust and past non-store shopping experience (PE), and five control variables – age, gender, education level, income level and ethnicity. The dependent factor is consumer’s intention to use (IU) apparel m-commerce. The primary data were gathered by an online survey of US consumers via Amazon Mechanical Turk. In total, 317 eligible responses were received. The applied statistical techniques were factor analysis and multiple regression analysis.

Findings

The results show that the US consumer’s IU apparel m-commerce is significantly affected by PU, SN, compatibility and PE and education level. Overall, 67.3 percent of variation in the US consumer’s IU apparel m-commerce is explained by the developed model, which suggests a high explanatory power.

Practical implications

Companies should provide those functions and features on their mobile websites that enable consumers to easily find the products wanted and complete transactions efficiently. Companies should particularly target the consumers with innovativeness traits and/or those having prior non-store shopping experience. Enhancing the trust in m-commerce among the US consumers with higher education level could help companies attract more potential users. Elderly, female or lower income consumers could be the next business opportunities for apparel e-tailers.

Originality/value

As one of the first efforts made to understand the emerging apparel m-commerce phenomenon, this study empirically determined the key factors influencing the US consumer’s IU apparel m-commerce.

Details

International Journal of Clothing Science and Technology, vol. 31 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

To view the access options for this content please click here
Article
Publication date: 1 April 2014

June Lu

The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user…

Downloads
5328

Abstract

Purpose

The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA.

Design/methodology/approach

A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points.

Findings

The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention.

Research limitations/implications

This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings.

Practical implications

M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence.

Originality/value

This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

Details

Internet Research, vol. 24 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

To view the access options for this content please click here
Article
Publication date: 16 March 2015

Ming-Tsang Lu, Shu-Kung Hu, Li-Hua Huang and Gwo-Hshiung Tzeng

The invention and use of mobile commerce (m-commerce) technology have progressed in recent years. In small to medium-sized enterprises (SMEs), the decision to implement…

Downloads
1362

Abstract

Purpose

The invention and use of mobile commerce (m-commerce) technology have progressed in recent years. In small to medium-sized enterprises (SMEs), the decision to implement business-to-business m-commerce is a multiple-criteria decision analysis problem that involves both qualitative and quantitative factors, and its evaluation may be based on imprecise information or uncertain data. Furthermore, there may be significant dependences or important feedback among different levels of criteria or alternatives. However, most conventional decision models cannot capture these complex interrelationships. The purpose of this paper is to adopt a new hybrid multiple attribute decision model (MADM) model to evaluate the implementation of business-to-business m-commerce by SMEs in Taiwan to enhance the thinking of management and improve decision gaps.

Design/methodology/approach

In this study, the authors present the use of a new hybrid MADM combined with a decision-making trial and evaluation laboratory (DEMATEL) method to construct an influential network relationship map (INRM) and find the influential weights of DANP (DEMATEL-based ANP) in criteria from the influential relationship matrix, and the modified VIKOR method using influential weights to evaluate and integrate the criteria performance in the gaps and to analyze how to reduce the gaps to evaluate the decision to implement business-to-business m-commerce by SMEs based on INRM.

Findings

The findings of using the new hybrid MADM model can efficiently and successfully be applied to the business-to-business m-commerce of SMEs to improve and reduce the performance gaps among each criterion/aspect when setting improvement strategies for achieving an aspiration level based on INRM.

Originality/value

This study achieves the following: successfully building a decision network (called an influential network relation map (INRM)) of the technological advances and implementations of business-to-business m-commerce for solving the inter-dependence and feedback of criteria/aspects in the real world problem; how changing effective solutions from existing performance of situations/alternatives into aspiration levels to fit the current competitive markets in the business-to-business m-commerce of SMEs; and efficiently shifting from ranking and selection when determining the most preferable approaches to performance improvement by modified VIKOR methods.

To view the access options for this content please click here
Article
Publication date: 9 March 2015

Habibullah Khan, Faisal Talib and Mohd. Nishat Faisal

The purpose of this paper is to identify and develop a hierarchical model for the barriers affecting the growth of mobile commerce (M-commerce). Based on the model…

Abstract

Purpose

The purpose of this paper is to identify and develop a hierarchical model for the barriers affecting the growth of mobile commerce (M-commerce). Based on the model developed, the authors’ objective is to identify those variables that are of strategic nature and are the root cause of the issue.

Design/methodology/approach

Variables considered as barriers are identified, and utilizing the interpretive structural model approach, a relationship model is developed. Further, the impact matrix cross-reference multiplication applied to a classification approach is used to analyze the effect and dependence among these factors.

Findings

The research in the area of M-commerce in the Arab world and related to the strategic aspect is limited in the extant literature. The present study tries to fill this gap by investigating the variables that inhibit the growth of M-commerce in Qatar. The research shows that there exists a group of barriers having a high driving power and low dependence requiring maximum attention and of strategic importance, while another group consists of those variables that have high dependence and are the resultant actions.

Practical implications

There is a growing concern that although the numbers of mobile subscribers are increasing at a very fast pace in Qatar, actual M-commerce activities in the country remain low. The findings of this study can be used to understand the differences between the independent and dependent variables and their mutual relationships. The study would also help the policy makers to develop suitable strategies to facilitate growth of M-commerce in the country.

Originality/value

This research was the first attempt to investigate the relationships among the variables inhibiting the growth of M-commerce in a fast-growing economy in a Gulf Cooperation Council (GCC) region. Given that there is limited research on M-commerce in the GCC context, the study can be viewed as an investigation that provides a good understanding of the variables and their interrelationships affecting M-commerce proliferation.

Details

Journal of Systems and Information Technology, vol. 17 no. 1
Type: Research Article
ISSN: 1328-7265

Keywords

To view the access options for this content please click here
Article
Publication date: 15 February 2008

Mohamed Khalifa and Kathy Ning Shen

Given the proliferation of mobile devices, m‐commerce is expected to experience a substantial growth. However, most m‐commerce applications except for a few have failed to…

Downloads
8377

Abstract

Purpose

Given the proliferation of mobile devices, m‐commerce is expected to experience a substantial growth. However, most m‐commerce applications except for a few have failed to meet expectations. In this study, the authors aim to examine specific factors pertaining to the individual adoption of B2C transactional mobile commerce.

Design/methodology/approach

A comprehensive framework integrating well established theories of technology adoption – i.e. the technology acceptance model (TAM) and the theory of planned behaviour (TPB) – is developed. More specifically, perceived usefulness is re‐conceptualized to enhance the specificity of these theories to mobile commerce. The resulting model is empirically tested with mobile device users who have not adopted mobile commerce yet.

Findings

The empirical results provide strong support for the integrative approach, shedding light on the significance and relative importance of specific technological characteristics. The theoretical and empirical implications of these results are discussed.

Originality/value

The paper demonstrates the need to develop the innovation diffusion theory and TAM further by including the effects of social influence and individual characteristic variables. Furthermore, the paper also shows the usefulness of accounting for the specificity of the IT artifact in general and m‐commerce applications in particular. In this study, the specificity of the IT artifact is accounted for by decomposing perceived usefulness into specific considerations that are relevant to m‐commerce adoption. Such an approach presents a major advantage. Indeed, the significance and magnitude of the formative measures show which characteristics of m‐commerce are adoption drivers.

Details

Journal of Enterprise Information Management, vol. 21 no. 2
Type: Research Article
ISSN: 1741-0398

Keywords

To view the access options for this content please click here
Article
Publication date: 10 April 2017

Veljko Marinkovic and Zoran Kalinic

The purpose of this paper is to determine statistically significant drivers of customer satisfaction in mobile commerce and to test the moderating effects of customization…

Downloads
3957

Abstract

Purpose

The purpose of this paper is to determine statistically significant drivers of customer satisfaction in mobile commerce and to test the moderating effects of customization on the relationships between customer satisfaction and its predictors.

Design/methodology/approach

The sample comprised 224 respondents. Confirmatory factor analysis was used to test the validity of the model, and moderated regression analysis was applied to determine main and interaction effects.

Findings

Trust, perceived usefulness, mobility, and perceived enjoyment were found to be significant drivers of customer satisfaction. The results also indicate the statistical significance of two interaction effects: customization moderates the influence of mobility and the influence of trust on customer satisfaction.

Research limitations/implications

The study was conducted in a single time period and in a developing country where m-commerce is still not widely used. Future models should include new variables. Comparison between different age or gender groups would also be useful.

Practical implications

The findings are useful for m-commerce providers who are developing marketing campaigns, where the focus should be on promoting the mobility aspect of m-commerce, in particular its usefulness to consumers and its security. M-commerce activities should be developed and redesigned to better meet consumers’ specific demands and needs.

Originality/value

M-commerce customer satisfaction studies are rare. The developed model has five potential antecedents of satisfaction: trust, social influence, perceived usefulness, mobility, and perceived enjoyment. New insights are provided into the moderating role of customization.

Details

Online Information Review, vol. 41 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

To view the access options for this content please click here
Article
Publication date: 12 March 2018

Anas Abdelsatar Mohammad Salameh, Hartini Ahmad, Faisal Zulhumadi and Faruq Muhammad Abubakar

This study aims to explore the impact of system quality dimensions, namely, ease of use, accessibility, interactivity and website innovativeness on service quality (SQ…

Downloads
1668

Abstract

Purpose

This study aims to explore the impact of system quality dimensions, namely, ease of use, accessibility, interactivity and website innovativeness on service quality (SQ) and customer satisfaction.

Design/methodology/approach

The study used a quantitative approach, by using a survey method. The unit of analysis was the individual. A total of 618 questionnaires were randomly distributed to university students and staff in Jordan. The partial least square path-modeling method was used in the estimation of causal relationships of the constructs examined in the study.

Findings

The outcomes of this study showed that ease of use, interactivity and website innovativeness have significant positive relationships with the SQ. Consequently, SQ significantly influences customer satisfaction.

Research limitations/implications

Limitations of this research were related to the unit of analysis, as it was conducted within the geographical region of Jordan and the university context, where the culture and level of the technological advancement may be different than other countries.

Practical implications

This research can assist mobile commerce (m-commerce) service policymakers to formulate significant policies that could enhance the nature of services being rendered and thus bring greater benefits to the customers.

Originality/value

This research has extended the body of knowledge on emerging trends in m-commerce innovation adoption, more specifically in the university context. Furthermore, it offers insight on the importance of m-commerce in the minds of customers, in such a way that it will bring about the intention to repeat patronage in the future.

Details

Journal of Systems and Information Technology, vol. 20 no. 1
Type: Research Article
ISSN: 1328-7265

Keywords

To view the access options for this content please click here
Article
Publication date: 2 October 2019

Hamidah Nayati Utami, Endang Siti Astuti, Hanifa Maulani Ramadhan, Rahmat Trialih and Yudha Alief Aprilian

This paper aims to know the interest of leading small- and medium-sized enterprises (SMEs) of Y generation in Surabaya City using mobile commerce, identify the effort that…

Abstract

Purpose

This paper aims to know the interest of leading small- and medium-sized enterprises (SMEs) of Y generation in Surabaya City using mobile commerce, identify the effort that has been done by the leading SMEs actors of Y generation in Surabaya City to expand its business network by using mobile commerce, and analyze the success rate of the use of mobile commerce to expand the business network of leading SMEs of Y generation in Surabaya City.

Design/methodology/approach

This research is designed using qualitative method. The research is directed more toward a research with phenomenological approach because the research also gives the description related to the phenomena in the field to the actor of SMEs and Disperdagin of Surabaya City. The researcher picks Surabaya City as the location by considering the following: the number of SMEs in the Surabaya city is greater than any other cities in East Java considering that Surabaya is the capital of East Java. The number of SMEs is 37,906 units; it means that Surabaya is a city with high economic activity and this place is also the largest trading city after Jakarta. Based on the number of SMEs mentioned above, in this research, only leading SMEs are taken amounted to 161 leading SMEs in the Surabaya City. Information or technological exchange and development are faster compared to other cities because most of the community living in this city uses information technology in running their business.

Findings

SME actors in Surabaya city have high interest in using m-commerce. In expanding the network, the SME actors use online media. The SME actors in Surabaya have successfully expanded the business network through online marketing by using m-commerce to overseas including Germany, France, South Korea and the UK. Effective model is needed for the policy in Surabaya city is Disperdagin has its own website to overshadow all SMEs in Surabaya City, and identify the role of Disperdagin to SME or vice versa, and clustering SMEs in Surabaya such as cluster of handicraft and Food and Beverage (MAMIN). Factors that are the advantages of using m-commerce are wider business network; increasing sales; adding resellers and buyers; smooth business transaction; development of product innovation, process and marketing; the facilities provided by the government; and easy to use m-commerce application.

Originality/value

This is one of few papers that study the interest of SMEs actor in using mobile commerce in effort to expand business network. The use of m-commerce will grow the business capability of SMEs, thus increasing the role of SMEs as the counterweight to the structure of the national economy. Therefore, the government policy related to the use of e-commerce and m-commerce is very important to be socialized to business actors, especially the SMEs.

Details

Journal of Science and Technology Policy Management, vol. 10 no. 3
Type: Research Article
ISSN: 2053-4620

Keywords

1 – 10 of 898