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Open Access
Article
Publication date: 5 July 2023

Tiyamike Ngonda, Richard Nkhoma and Thabo Falayi

The study compares how work-integrated learning (WIL) placement positioning, duration, assessment strategies and environment at three Southern African universities influence…

Abstract

Purpose

The study compares how work-integrated learning (WIL) placement positioning, duration, assessment strategies and environment at three Southern African universities influence engineering students' academic and employability outcomes.

Design/methodology/approach

The study used a qualitative case study approach that drew on the principles of collaborative autoethnography (CAE). The researchers reflected on WIL placement practices, structure, assessment, environment and outcomes at their universities and then analysed the reflections using comparative descriptive techniques.

Findings

The study reports no uniformity among the universities in positioning WIL placement in the curriculum. It is done during end-of-year vacations, between the penultimate and final year or in the last year. The study found WIL placement positioning does not influence academic outcomes; however, the influence on employability outcomes needs further investigation. Components of WIL placement assessment are similar, presentations, logbooks and reports. However, there are differences in the weightings of the various assessment components and the contribution of the industry supervisor. There is a growing trend towards placing students within universities to mitigate the challenges of limited opportunities of placements available in the industry. The impact of this also needs to be further investigated. Lastly, there are policy-related challenges in placing international students. Work restrictions on student visas limit international students’ access to WIL placement. Southern African universities need to lobby the waivers to student visa restrictions that limit their participation in WIL programs if there are to succeed in their internationalisation efforts.

Originality/value

The study highlights the gaps in understanding Southern African universities' WIL placement practices, particularly relating to the positioning of WIL placement in the curriculum, the assessment methods used and the theory to work integration and employability outcomes.

Details

Higher Education, Skills and Work-Based Learning, vol. 14 no. 1
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 1 January 1991

Jeremy R. Huyton

The industrial placement is a crucial part of anyhotel and catering sandwich course. The articleexamines the views of college staff, students andindustry about such placements.

Abstract

The industrial placement is a crucial part of any hotel and catering sandwich course. The article examines the views of college staff, students and industry about such placements.

Details

International Journal of Educational Management, vol. 5 no. 1
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 1 April 1992

Widget Finn

Examines the issues which are involved in teacher placements fromthe viewpoint of the teacher and the business person. Demonstrates thework of the Teacher Placement Service in…

Abstract

Examines the issues which are involved in teacher placements from the viewpoint of the teacher and the business person. Demonstrates the work of the Teacher Placement Service in ensuring that teacher placements become central to school development priorities and improving the quality and quantity of business placements in education. Emphasizes the importance of partnership between education and business to increase the pupils′ understanding of industry and prepare them for the world of work.

Details

Education + Training, vol. 34 no. 4
Type: Research Article
ISSN: 0040-0912

Keywords

Article
Publication date: 1 May 1990

Keith Hopkins

Much has been written about the theory andpractice of work experience, but mostly inacademic terms and aimed specifically at the“world of education”. What follows ispresented in…

Abstract

Much has been written about the theory and practice of work experience, but mostly in academic terms and aimed specifically at the “world of education”. What follows is presented in practical terms, and is intended to be of help to industrial colleagues. It has been written by an experienced practitioner who has worked at both the chalk‐face and Local Education Authority (LEA) level providing work experience for thousands of students. Basically, work experience is examined briefly in terms of its origins in the 1960s. The mechanics of its delivery are looked at and an indication of the current picture and the anticipated future expectations is given: a practical approach therefore to a very important curricular development area.

Details

Education + Training, vol. 32 no. 5
Type: Research Article
ISSN: 0040-0912

Keywords

Article
Publication date: 17 April 2009

Christina G. Chi and Dogan Gursoy

Many hospitality programs have developed their own career and placement services to assist students in job searching efforts. The purpose of this paper is to identify factors that…

6191

Abstract

Purpose

Many hospitality programs have developed their own career and placement services to assist students in job searching efforts. The purpose of this paper is to identify factors that are important for the success of career and placement services offered by hospitality programs, from the industry's perspectives.

Design/methodology/approach

Data were collected through an online survey from hospitality recruiters and human resources managers. Descriptive statistics were applied for the data analysis.

Findings

Internship requirement was found to be the most important factor for the success of career services, followed by faculty industry experience and quality of student preparation for job/internship interviews. These were followed by reputation of the program and quality of educational curriculum and courses taught.

Originality/value

The important implications drawn in this paper could assist hospitality schools to allocate limited resources to help create excellent career and placement services.

Details

International Journal of Contemporary Hospitality Management, vol. 21 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 August 2008

Margaret Craig‐Lees, Jane Scott and Remiko Wong

The aim of this paper is to examine the perceptions of Australian product placement decision makers and to compare them to those of their US counterparts, as reported by Karrh…

3427

Abstract

Purpose

The aim of this paper is to examine the perceptions of Australian product placement decision makers and to compare them to those of their US counterparts, as reported by Karrh, McKee and Pardun.

Design/methodology/approach

The paper is a differentiated replication of a US‐based study. Data were gathered by an online survey from product placement decision makers.

Findings

The findings reveal that many Australian practitioner attitudes and beliefs are more similar to those held by US practitioners in 1995 than in 2003. Similar to their US counterparts, Australian practitioners are disinclined to implement academic research findings into their decision making.

Research limitations/implications

The data are limited in terms of the sample size and type (non‐probabilistic), the restrictions imposed through the conditions set by the replicated study, namely the non‐reporting of standard deviations resulting in the need to use pooled standard deviation to enable comparisons.

Practical implications

This paper should be of interest to academic researchers and practitioners as it reports on practitioners' views and use of academic research and factors they use in making strategic placement decisions.

Originality/value

The Australian context is original. However, the value of the paper lies in the replication approach. A key issue in marketing research is the lack of replications and accurate comparison points; both are necessary if practitioners are to be confident when applying knowledge produced through academic research.

Details

Marketing Intelligence & Planning, vol. 26 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 23 March 2023

Morufu Abolaji Alli and Joshua Oluwasuji Dada

University-industry collaboration (UIC) is a symbiosis relationship, brought about through knowledge and resource sharing, with the attendant benefits of innovation and…

Abstract

Purpose

University-industry collaboration (UIC) is a symbiosis relationship, brought about through knowledge and resource sharing, with the attendant benefits of innovation and technological advancement. The purpose of this paper is to investigate the state of UIC in quantity surveying profession in Nigeria with a view to ascertaining the situation and chatting the way forward.

Design/methodology/approach

Using quantitative survey research approach, primary data were collected through the administration of structured questionnaires on quantity surveying academia and practitioners. A total of 126 respondents were sampled: 52 university lecturers and 74 quantity surveying firms. Of these, 32 university lecturers (61.54%) and 34 quantity surveying firms (45.95%) provided valid responses. In all, this amounts to 52.38% response rate. The quantitative data obtained were analysed using mean score, frequency distribution, percentage and Mann Whitney test.

Findings

The findings show that collaboration is very strong in the areas of student industrial placement and research cooperation between students and academic researchers. However, collaboration in the areas of funding and staff exchange was found to be lagging behind.

Practical implications

The findings indicate strong collaboration areas (student industrial placement and research cooperation) to be sustained as well as weak areas (funding and staff exchange) to be critically looked into.

Originality/value

The paper represents the first research to empirically assess the state of UIC in quantity surveying profession in Nigeria. In addition, it shows the areas where efforts should be concentrated in maximizing the benefit of UIC.

Details

Frontiers in Engineering and Built Environment, vol. 3 no. 3
Type: Research Article
ISSN: 2634-2499

Keywords

Article
Publication date: 19 August 2020

Janine Williamson, Karina Wardle and Hazreel Hasmi

To satisfy multiple stakeholders’ employability goals, higher education providers have introduced Work Integrated Learning (WIL) programs to provide opportunities for students to…

Abstract

Purpose

To satisfy multiple stakeholders’ employability goals, higher education providers have introduced Work Integrated Learning (WIL) programs to provide opportunities for students to develop the required skills. Yet despite this increased focus, gaps in graduate capabilities persist. Thus, the paper explores the roles of educators, industry and students in co-creating WIL curriculum which provides transformative learning experiences.

Design/methodology/approach

A survey was designed using the Professional Capability Framework which has been validated in other discipline areas. Mean scores, standard deviation and a one-way ANOVA test were computed to identify gaps between the essential capabilities required for supervisory roles and student's levels of proficiency.

Findings

The study highlights the complexity of creating curriculum which meets the needs of multiple stakeholders. The discussion highlights that whilst educators may lead the development of WIL curriculum, without the active engagement of students and industry, gaps in graduates' “work-readiness” will persist. Opportunities for tripartite learning are highlighted.

Research limitations/implications

The limitations of utilising a convenience sample are acknowledged.

Practical implications

Practical recommendations are provided for industry, educators and students. Areas for future research are identified to understand the roles of multiple stakeholders in the development of the future hospitality workforces.

Originality/value

The study is the first to apply the Professional Capability Framework in a hospitality context. The study further contributes implications in relation to curriculum design and identifies opportunities for transformative learning for educators, industry and students'.

Details

Higher Education, Skills and Work-Based Learning, vol. 11 no. 3
Type: Research Article
ISSN: 2042-3896

Keywords

Open Access
Article
Publication date: 9 December 2021

Mollika Ghosh

The purpose of this study is to analyze how product placement through social media influencers (SMIs) during “new normal” can generate user-generated content (UGC) and determine…

5642

Abstract

Purpose

The purpose of this study is to analyze how product placement through social media influencers (SMIs) during “new normal” can generate user-generated content (UGC) and determine the manners of product placement by SMIs who have become “homefluencers” by their skills.

Design/methodology/approach

This research applies a qualitative approach of thematic content analysis of a total of 49 micro and nano-homefluencer's contents in beauty fashion, clothing, workout-yoga, food and lifestyle sectors on Instagram.

Findings

The findings of this study identify the main five themes of homefluencers by analyzing UGC in the new normal portraying both positive and negative comments incorporating four manners of product placement as a framework backed by two identified skills: relevance and relationship.

Research limitations/implications

This research pioneers the study on how SMIs as “homefluencers” can adapt product placement skills in crises strengthening UGC by proposing a framework in the existing influencer marketing literature, where research is scarce.

Practical implications

The findings of this research represent a guideline for effective SMI marketing development in the new normal and post-COVID. Based on the findings, recommendations are provided for the brand managers and influencers uplifting UGC blending skill of relevancy and relationship in product placement.

Originality/value

The author has contributed to the body of research by qualitatively analyzing how “homefluencer's” product placement in a crisis period can manage consistency and humanitarian association amplifying UGC and the practical implications in post-COVID.

Details

South Asian Journal of Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 2719-2377

Keywords

Article
Publication date: 10 August 2021

Ravineet Kaur, Rakesh Kumar Sharma and Apurva Bakshi

Advertising clutter has fueled the rise of nontraditional advertising methods. The current study, conducted in India, adopted the consumer socialization framework to assess…

Abstract

Purpose

Advertising clutter has fueled the rise of nontraditional advertising methods. The current study, conducted in India, adopted the consumer socialization framework to assess product placement attitudes and behaviors.

Design/methodology/approach

A questionnaire-based survey was conducted to gauge consumers' responses to product placements. Structural equation modeling (SEM) was applied to analyze the relationship between different variables.

Findings

The results revealed that young Indian adults are positive about product placements as they believe that incorporating brands into the content adds realism. The authors found that socialization agents significantly impact viewers' attitudes toward product placements which in turn influence their purchase intentions. The authors also found that product acceptability impacts consumers' purchase intentions.

Practical implications

This paper provides important insights into consumers' perceptions of product placements. Based on the findings, marketers can formulate effective product placement strategies.

Originality/value

Most of the studies existing in this area have been conducted in the developed markets except a few which have been conducted in the emerging markets. Hence, the present study is an attempt to fill this research gap. This study is among the first to establish a relationship between product acceptability and consumers' purchase intentions.

Details

International Journal of Emerging Markets, vol. 18 no. 9
Type: Research Article
ISSN: 1746-8809

Keywords

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