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Examines critically the bulk of cross‐cultural research involving the constructs of individualism and collectivism. Highlights some of the main conceptual and methodological shortcomings in the use of these constructs and the need for refinement and synthesis in definition and measurement. Suggests a research strategy that integrates previous empirical findings in a theory‐driven approach. Proposes multiple group confirmatory factor analysis as a technique for confirming a 2‐2 factor structure for individualism and collectivism and for testing the equivalence of their measures across culturally diverse groups.

This paper studied the effects of music plus fragrance or music alone on consumer purchase behaviour, footfalls and repeat visits to retail stores in the context of the mall.

A primary research was conducted through a structured questionnaire. A field study was conducted in two malls that attract the maximum crowd. The data from 250 respondents were analysed in total.

As per the present study, the combination of playing music with fragrance is more effective compared to playing music or fragrance alone on shopping behaviour, footfalls and repeat visits in retail stores in emerging markets like India.

The study is more confined to a comparative study of the effectiveness of music with or without fragrance on consumer purchase behaviour and footfalls in retail stores located in malls. In view of research design, this could be a limitation of the study as types of music and other ambiance factors are not considered. The present study can be extended to religion as the religiosity of respondents may give a different response. The urban respondents may vary when compared to rural consumers. Therefore, the study can be extended by adding the rural or A-city mall or smaller malls in big cities. Research can be extended in the coronavirus disease 2019 (COVID-19) era to see if there is a change in consumer behaviour. It can also be extended to consumer's preference for different music and different fragrances.

This paper provides marketing managers and retail owners with valuable insights on the importance of using music with fragrance in retail stores to create unique consumer experiences in emerging markets that are different from developed countries. Managers should try to create both music, and fragrance in the store to improve purchase intention, and stay longer. To ensure that the planned music and fragrance approach creates the ambiance for consumers, marketing managers are advised to conduct market research. Special care should be taken for younger visitors to the store by creating the right ambiance. The present research will help many offline retailers' managers to strive for new competitive advantages through creating favourable shopping environments by understanding cultural differences.

The research gives direction to use music with a fragrance in the retail ambiance in the malls which will lead to improved consumer purchase, more footfalls, repeat visits and staying longer in emerging markets like India, which is a destination for global brands. Integration of three models of impulse buying (Rook and Fisher, 1995), individualism and collectivism (Triandis, 1995) and stimulus–organism–response (S–O–R) model of Mehrabian and Russell (1974) is used to explain the complex behaviour of consumers towards more purchases and repeat visits. The study will shed light on the quandary that retailers in the organised sector face in emerging markets such as India regarding the use of music and fragrance, as well as the impact on purchase behaviour, footfalls and repeat visits.

The current study aims to examine the antecedents and outcomes of emotional labor strategies (i.e. surface acting and deep acting) among service employees in China. The study proposed employees’ perceived closeness with customers and customers’ socioeconomic status will predict deep acting and surface acting, respectively. It further examined the mediating role of emotional labor between perceived customer attributes and employee well-being (i.e. burnout and job satisfaction).

One hundred and one employees at a jewelry store in China completed a survey regarding their perceptions of customers, use of emotional labor and well-being (e.g. job satisfaction and burnout). Correlational and regression analyses were conducted to examine the predictors and outcomes of different emotional labor strategies.

Perceived closeness with the customer group predicted employees’ use of deep acting, whereas perceived customer socioeconomic status did not predict the use of surface acting. Deep acting was negatively related with burnout, whereas surface acting did not predict burnout. Deep acting mediated the relationship between perceived closeness with customers and burnout.

To maintain employee well-being, organizations can promote a service climate to enhance employees’ perceived relationship with customers.

The study specifies the interpersonal context in which employees use different emotional labor strategies; the perceived closeness with customers predicts less burnout via the use of more deep acting. This study also supplements the existing research on emotional labor based on a Chinese sample; deep acting predicts employee well-being.

The purpose of this paper is to test the idea that symbols can serve as a cue to group membership and to assess discrimination towards working with individuals displaying certain symbols – the ichthus, the gay pride symbol and the Confederate flag.

This study looked at one particular method (i.e. clothing worn) of revealing one's attitude towards an issue or group, such as the Confederacy or Christianity. This study was designed to test selection preferences for three different symbols each against a control group. The experimental independent variable of symbol had four levels (control, ichthus, gay pride triangle, and Confederate flag). Two subject variables were tested as moderating variables (ethnic identity and Christian identity). Each of these was measured via a questionnaire, and a median split on scores was used to create two groups: strong and weak identity for each scale. The dependent variable was the selection preference for the target individual. Participants were 265 undergraduate students enrolled in introductory psychology and management classes.

It was confirmed that there are many signs that people give off in their verbal and non‐verbal behavior that reveal bits and pieces of their personality and ideologies.

The discrimination that students showed in this study reveals the importance of training those who may go into management roles and be involved in selection decisions to be aware of their natural tendencies to categorize people and the behavioral outcomes this can have.

This study aims to pay attention to the role of social contexts, including perceived relationship conflict and coworker support in creating an individualistic or collectivistic disposition, and how organization members differently behave to share knowledge depending on their personal dispositions.

The research model was set and PLS-SEM was used to validate the proposed eight hypotheses. A total of 462 survey data were collected from workers in Korea to test the model.

The findings revealed that both perceived relationship conflict and coworker support positively influence knowledge sharing intention by facilitating formation of individualism and collectivism orientation. In other words, individualism and collectivism are motivated by different factors, which applies equally to knowledge sharing.

This study makes an initial step to explain the relationship between knowledge sharing behavior and individualism–collectivism orientation by using social contexts as a potential antecedent. Especially, along with perceived co-worker support, perceived relationship conflict was also found to have a positive impact on knowledge sharing intention through individualism orientation, which is a significant contribution to the field of knowledge management.

This study aims to analyze the relationship between individualist values and entrepreneurial intentions. Previous surveys have shown that major national differences in entrepreneurial intentions can be observed within Europe and that part of this variation can be explained by cultural values, especially the individualism–collectivism dimension. However, previous findings about the relationship between individualism and entrepreneurship remain contradictory.

This study is a micro-level analysis of the influence of individualistic values. The theoretical framework of the study is based on the theory of planned behavior (Ajzen, 1991, 2001) and theories of individualism advanced by Hofstede (1980) and Triandis and Gelfand (1998). The research data were gathered from a survey of Finnish students (N = 725).

The results show that the relationship between cultural values and entrepreneurial intention is very complex. In contrast to Hofstede (1980), the study assumes individualism and collectivism to be two separate and independent dimensions of cultural values, both of which have a positive, indirect effect on entrepreneurial intention by way of subjective norms and perceived control.

Both individualist and collectivist values promote entrepreneurial intentions. From this point of view, general citizenship education, which supports the development of young people’s cultural values, can be seen as a significant element in entrepreneurship education. This suggests an instance of holistic education, the aim of which is for individuals’ autonomy and contestability to be combined with community and collective responsibility.

The analysis of Triandis and Gelfand (1998) has not been systematically utilized in the previous studies on entrepreneurial intentions. The findings of this study address not only the influence of psychological factors over entrepreneurial intentions but also the impact of individualist and collectivist values. The results complement the results of previous studies.

Antecedents and outcomes of workplace deviance have been studied over the past few decades but there is still a lack of research from an organizational climate, witness and cultural point of view. Theoretical considerations for the present research are based on the social cognitive theory perspective where the authors expect employees's involvement in workplace destructive deviance would depend on their organizational climate perception, witness behavior and cultural orientation.

A total of 987 participants from India (N = 404) and USA (N = 583) completed an online questionnaire, and multi-group structural equation modeling analysis was conducted to test the hypothesized model.

Across cultural groups, higher collectivism is associated with lower engagement in workplace deviance. Furthermore, employees' higher intervening witness behavior is associated with lower destructive deviant behaviors when employees showed higher endorsement of collectivism in India (not USA). However, employees' higher self-serving witness behavior is associated with higher destructive deviant behaviors. Interestingly, employees with higher endorsement of individualism associated with organizational climate are more likely to engage in destructive deviance.

The main originality of this study is to further increase the understanding of the relationship between organizational climate, witness behavior (self-serving and intervening behavior) and workplace deviance (organizational and interpersonal destructive deviance) considering the role of employees' cultural orientation (individualism vs collectivism).

Most of current studies have explored the impact of entrepreneurial culture on entrepreneurial intentions in specific region rather than cross-cultural regions; in addition, these studies have looked more at entrepreneurial role models as part of the environmental factors that influence individuals’ entrepreneurial intentions (Lafuente et al., 2007), rather than viewing environmental factors as independent variables. Furthermore, less research exists to hypothesize and validate the mechanism of this process, even if some studies have already shown the similar ideas. To fill the aforementioned research gap in this area, based on new institutional theory and social cognitive career theory, this paper aims to explore the influence of entrepreneurial role models on entrepreneurial intentions in different cultural contexts by introducing two independent national-level factors, collectivism and media publicity, and subsequently examines the mediating role of self-efficacy.

Two major international databases, Adult Population Survey Global Entrepreneurship Monitor (APS GEM) 2017 and Global Leadership and Organizational Behavior Effectiveness (GLOBE), were used as data sources for this paper. In total, the authors obtained data from 174,128 respondents in the APS GEM 2017 database. Because there is a national-level variable, collectivism, which was collected by the GLOBE, the authors excluded 50,046 participants because their countries did not score collectivism in this database. After screening, 124,082 valid observations from 35 countries were obtained. In this study, hierarchical linear modeling (HLM) was used as the method and HLM 6.08 was adopted for data analysis. According to the purpose of the study, the following four different models will be tested in turn using the HLM, which include the null model, random coefficients regression model, intercepts as outcomes model and slopes as outcomes model.

Some previous studies have shown that entrepreneurial role models have a positive impact on individuals' entrepreneurial intentions, however, the exploration of this effect and its mechanisms in different cultural contexts is lacking (Abbasianchavari and Moritz, 2021). In response, based on a cross-level and cross-national survey, this paper advances the original literature by introducing two cultural dimensions, collectivism and media publicity. The current results suggest that the positive influence of entrepreneurial role models on individuals’ entrepreneurial intentions is somewhat generalized and that self-efficacy plays a mediating role. Moreover, collectivism and media publicity can negatively and positively moderate the effects of entrepreneurial role models on self-efficacy and entrepreneurial intentions, respectively. The findings provide some theoretical support for the role of cultural context in the formation of entrepreneurial intentions, which can help countries with diverse cultures to develop differentiated entrepreneurial role model advocacy strategies to better facilitate the emergence of potential entrepreneurs and advance their subsequent entrepreneurial activities.

First, because this study assumes that entrepreneurial role models are templates that can inspire potential entrepreneurs and provide them with entrepreneurial approaches (Laviolette et al., 2012), which has a certain positive bias, it may mean that the findings of this paper are not applicable to all scenarios, as role models are usually classified by scholars into positive and negative ones. The effect of different types of role models on entrepreneurial intention in a cross-cultural context will be considered as one of the future research directions. Second, in the measurement of country-level variables, this paper assumes that the degree of media publicity and collectivism are homogeneous within a country and does not take into account the differences in these two variables across regions within the same country. Future research is expected to use more granular designs to explore, for example, the effect of entrepreneurial role models on entrepreneurial intentions based on regional differences in media publicity and collectivism, rather than national differences. Third, due to the cross-sectional research design used in this paper, the dynamic influence of entrepreneurial role models in the entrepreneurial process was not included in the analysis. In addition, the focus of this study is only on entrepreneurial intention, which is separated from the subsequent entrepreneurial behavior of entrepreneurs. Therefore, the longitudinal study design that explores the dynamic influence of role models in entrepreneurial process should receive more attention.

First, enhancing the exposure of entrepreneurial role models is necessary because the authors found that entrepreneurial role models can positively promote entrepreneurial intentions, whereas self-efficacy plays a mediating role. For example, it is advised for the society to publish entrepreneurs' autobiographies, open entrepreneurial forums, create entrepreneurial interview columns, etc. In these books and activities, detailed descriptions of successful entrepreneurs' methods and skills are highly needed, as these can help potential entrepreneurs to better understand the entrepreneurial process, thus improving their self-efficacy and facilitating their entrepreneurial activities (Zhao et al., 2005). It is necessary to note here that matching the characteristics of entrepreneurial role models and potential entrepreneurs cannot be ignored, as similar characteristics could facilitate the desire of potential entrepreneurs to become more like entrepreneurial role models (Hoffner and Buchanan, 2005).These similar characteristics encompass both demographic characteristics, such as gender, race and age (Garcia, 2017; Harwood, 1999; Jose, 1989), and personal characteristics, such as goal embodiment and educational background (Bosma et al., 2012; Morgenroth et al., 2015). Moreover, the authors believe that the media's promotion of entrepreneurial role models and entrepreneurial activities needs to be enhanced, for example, by incorporating entrepreneurship education in television programs, allowing youth to meet face-to-face with successful entrepreneurs, and developing entrepreneurship lectures or interview programs.

At the same time, role models should be presented differently in diverse cultural contexts. For example, in countries with a strong collectivist orientation, the media should include collectivist messages when promoting entrepreneurial role models, such as his cooperation with the government, family and friends, which is in line with collectivist values, so that potential entrepreneurs in a collectivist context may perceive more similarity to role models and thus increase their entrepreneurial intentions (Morris et al., 1994); On the contrary, in countries with low collectivist tendencies, the media can appropriately carry an element of individualism when promoting entrepreneurial role models, for example, by telling how entrepreneurs succeed on their own strength and superior abilities, which is in accordance with the values of individualism. Based on the same logic, potential entrepreneurs in the context of individualism may thus generate more entrepreneurial intentions (Morris et al., 1994).

First, building on previous studies that explored the relationship between entrepreneurial role models and individuals’ entrepreneurial intentions (Stupacher et al., 2017), the authors further validated the moderating role of two national-level situational factors, collectivism and media advocacy, in this process, which echoes Abbasianchavari and Moritz (2021) that exploring the effects of entrepreneurial role models on entrepreneurial intentions in different cultural context is an essential topic for the future research. Second, the authors demonstrated that self-efficacy can mediate the relationship between entrepreneurial role models and entrepreneurial intentions and that this finding is generalizable. This responds to the hypothesis presented by Morgenroth et al. (2015) that role models, who are served as behavioral templates, can facilitate the generation of goals and behavioral intentions by increasing role aspirates’ self-efficacy, as it enhances their perceived accessibility to goals. Another contribution is that the authors found a possible explanation that the interaction of collectivism and media publicity with entrepreneurial role models may influence individuals' entrepreneurial intentions by affecting their self-efficacy, which unifies the new institutional theory and social cognition career theory.