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The aim of this chapter is to study individualism and collectivism as two construct indicators of social patterns in Lebanon using Triandis's (1995) framework of individualism and collectivism. This study explores the Lebanese autostereotypes and views of their extreme individualism and collectivism compared to the common opinion held by cross-cultural research. The study sheds light on how social patterns of different Lebanese individuals are distributed across four “cultural syndromes,” namely vertical and horizontal collectivism and vertical and horizontal individualism. These four social patterns will be tested against various contextual factors such as age, gender, and education. The results may provide a better idea for managers and human resources practitioners of how to prepare training and evaluation programs for their employees. Findings from 161 respondents showed that the subjects tested tended to be individualistic in their choices, and this suggests that the classification in the literature of the Lebanese as collectivists was based on the fact that there was no evidence to the contrary. Also, results showed a positive correlation between sociodemographic measures (gender, age, education, income, occupation, and location) and individualism. The author argues that these findings might have been the result of the evolution of the Lebanese family in the past 25 years. Suggestions for the use of these results in management and human resources practices and theory are given.

Besides subjectivism (in terms of value and cost) and the market process approach (as opposed to mainstream economics’ equilibrium analysis), methodological individualism is a foundational methodological principle of Austrian economics. While being (arguably) more consistently and consciously practiced within Austrian economics, methodological individualism is far from unique to this tradition and is a well-recognized principle of inquiry in the social sciences (Watkins, 1952a, 1952b). Needless to say though, methodological individualism remains controversial and discussions of its true meaning and adequateness periodically resurface in the philosophy of science literature (Hodgson, 2007; Udehn, 2002).

This paper aims to examine the extent to which the cultural dimension of individualism/collectivism matters for international differences in climate change policy performance. This study postulates that individualistic societies, relative to their collectivistic counterparts, are more likely to address global climate change.

The main hypothesis is tested using data for a world sample of up to 92 countries. To achieve causal inference, this study isolates exogenous sources of variation in individualistic cultures, based on blood distance to the UK and historical pathogen prevalence.

The core results suggest that individualistic countries are characterized by greater climate change policy performance. This study also finds evidence that individualism affects climate change policy adoption through enhancing governance and female political representation. Subnational analyses based on data from the World Values Survey indicate that survey participants with an orientation toward individualism tend to self-report positive attitudes to pro-environmental policies.

The main findings help improve the understanding of the deep origins of climate change policy performance, which is relevant for formulating policies that help mitigate the consequences of changing climate conditions.

To the best of the author’s knowledge, this paper is the first study to link cultural traits of individualism and climate change policy performance across countries.

One of the main issues that many organizations will face in the coming years is the management of increasing diversity in the workforce. The purpose of this paper is to examine the levels of individualism and collectivism of managers in two different cultural environments, that is, Malaysia and Australia.

Data were collected by questionnaire from middle managers in a total of 18 organisations in Malaysia and ten organisations in Australia. Individualism‐collectivism was measured using Singelis et al.'s 32‐item scale. The items in the scale are designed to measure the horizontal and vertical aspects of individualism‐collectivism. The items were answered on seven‐point scale where 1 indicates strong disagreement and 7 indicates strong agreement. In addition, the seven‐item job satisfaction measure, which is part of the Survey of Organizations questionnaire developed by the Institute for Social Research at the University of Michigan, was used.

The study reveals the existence of differences between Malaysian and Australian managers on the level of vertical individualism, horizontal collectivism, and vertical collectivism. In addition, the Australian managers appear to have a significantly higher level of job satisfaction than their counterpart in Malaysia.

Overall, the findings of the present study suggest that there have been significant shifts in value classifications in Malaysia since Hofstede conducted his original study. This finding underscores the fact that, although a nation's work‐related values and attitudes are deep‐seated preferences for certain end states; they are subject to change over the years as external environmental changes shape a society. Therefore, researchers and practitioners should use caution before attempting to use work‐related values and attitudes to understand human behaviours in organizations.

The results of this study may be of interest and assistance to managers of multinational and international organizations who need to manage in global contexts and, therefore, need to understand cultural‐driven differences in personal and interpersonal work‐related conditions between and across nations.

The results of this study provide empirical corroboration of the theoretical perspectives of Singelis et al. on individualism‐collectivism and horizontal and vertical dimensions of individualism and collectivism respectively. In addition, they may be of interest and assistance to managers of multinational and international organizations who need to manage in global contexts and, therefore, need to understand cultural‐driven differences in work attitudes of employees between and across nations. Finally, the study's findings contribute to a growing body of research that illustrates the need to take a multidimensional approach to the study on individualism‐collectivism.

This study investigates the role of national culture on the implementation and effectiveness of quality management practices. Specifically, the authors examine the dual roles of two of Hofstede's national culture dimensions (individualism and indulgence) in driving the implementation of people management practices and in moderating the relationship between people management and product quality performance.

The authors’ dataset combines a survey of 976 firms from 22 countries with Hofstede's national culture index. A multi-level analysis, at firm and country levels, is used for investigating the interplay between two dimensions of national culture (individualism and indulgence) on people management practices and product quality performance.

The authors' findings show the negative relationship between indulgence (at country level) and people management practices (at firm level) while individualism (at country level) strengthens the relationship between people management and product quality performance (at firm level). Furthermore, the finding shows that the joint interaction between individualism and indulgence (at country level) moderates the relationship between people management and product quality performance (at firm level) where the relationship is strongest when individualism is high and indulgence is low.

Understanding the interplay between national culture and management practices is important for managers in making decisions on the practices managers should implement under different cultural contexts to gain the expected outcomes.

The authors' results challenge the universalist view that suggests that quality management practices (in this case people management practices) can be applied in any context effectively to achieve high product quality performance by showing that facets of national culture influence the implementation and effectiveness of people management practices and performance. The results also provide a fresh perspective on the role of indulgence, given that it is the newest dimension in Hofstede's framework. The authors also extend previous studies which commonly only examine the main and not interactive effects of different dimensions of national culture.

This study aims to examine the role of horizontal and vertical individualism‐collectivism in explaining conflict management styles. Design/methodology/approach – A total of 640 respondents completed the Rahim Organizational Conflict Inventory‐II (ROCI‐II, Form C) designed to assess five conflict management styles and the individualism‐collectivism (I‐C) scale designed to assess the vertical and horizontal aspects of individualism‐collectivism. Findings – Correlation and regression analyses provide support for a conceptual fit between cultural dimensions and conflict management styles. Horizontal and vertical aspects of individualism‐collectivism explained 5‐20 percent of the variance in the various conflict management styles. Specifically, individuals displaying an individualist orientation (horizontal and vertical) tended to give greater importance to satisfying personal needs and preferred a dominating style, rather than an obliging or avoiding style. In contrast, collectivists (horizontal and vertical) seemed more likely to sacrifice personal needs for the sake of the group and preferred an integrating style. Further, horizontal collectivists were more likely to prefer an obliging style and vertical collectivists an avoiding style of conflict management. Research limitations/implications – Generalization is limited to college student samples from the USA. Practical implications – Organizations could provide training programs to sensitize employees to their specific cultural orientations and their preferred conflict management styles. In addition, employees could learn to switch between styles depending on the situation, issue, or relationship within which the conflict is taking place. Originality/value – Highlights the importance of sensitizing employees to their cultural orientation and preferred conflict management style; raises the possibility of training them to develop alternate styles.

This study is designed to address how rising individualism in emerging Asia changes consumer values and subsequent consumer behavior toward foreign brands. For this, we investigate consumer animosity (CA) and consumer cosmopolitanism (COS) in China and their impacts on consumer dispositions toward Japanese brands.

The study hypothesizes that CA and COS mediate the effects of consumer individualism and age on brand attitudes and purchase intentions. Online surveys were conducted with 421 consumers in China.

The results indicate that consumers with individualistic values show favorable dispositions toward Japanese brands because of weak CA and strong COS values. In addition, the study found that younger consumers also harbor weak CA and do not avoid Japanese brands because of it. However, younger consumers were not found to be more cosmopolitan than their older counterparts.

Our findings suggest that the modernization and individualization of a society can have impacts on consumer values in emerging Asia and that changes in consumer values among young and individualistic consumers can lead to increased preferences for foreign brands, especially brands from a country with historical animosity.

The purpose of this paper is to describe a cross‐cultural study which examined individualism's moderating effect on the relationship between bonding and commitment between banks and their corporate clients.

Data were collected through surveys completed by corporate customers from 126 Canadian companies and 156 Indian companies. Multiple regression analysis was used to calculate relative effects of structural and social bond on commitment across the two samples. Hierarchical moderated regression analysis was used to examine individualism's moderating effect on the bonding‐commitment relationship.

The paper's findings indicate that social and structural bonding are both antecedent to commitment, but that social bonding is given higher importance in the low individualism Indian society, while structural bonding is more important in the high individualism Canadian society. Individualism moderates the relationship between both social and structural bonding and commitment.

Bank relationships are dependent upon specific cultural contexts in which buyers and sellers interact. The type of bonding relationship (e.g. social or structural) determines the strength of commitment. Bank managers must understand the proper emphasis to place on developing social connections versus business transactional relationships with clients in individualistic versus collective cultures.

This paper dramatizes the importance of understanding ways in which bonding relates to commitment, particularly when societal values vary and thus alter the relative importance of forms of bonding that generate commitment. Through empirical analyses, the paper demonstrates the moderating effect of individualism on the social bonding‐commitment and structural bonding‐commitment linkages in the context of an important service sector. To date, these relationships have not been explored in either the Indian or Canadian context.

The purpose of this paper is to investigate the mediating role of psychological needs in the association between individualism and internet addiction.

A mixed-method design was used by comprising of 602 college students’ (70.3 percent women) responses obtained through the Individualism-Collectivism Survey, New Needs Assessment Questionnaire, and Internet Addiction Scale. Structural equation modeling techniques were used to investigate the theoretical relationships among the constructs. Constant comparative method was employed to analyze qualitative data that resulted from the transcription of semi-structured interviews with 12 field experts.

Quantitative results showed that individualism has a significant effect on internet addiction through affiliation, dominance, achievement, and autonomy (i.e. psychological needs). As students’ needs for dominance, achievement, and autonomy increased their internet addiction levels decreased. However, increase in the need of affiliation led to increase in the likelihood of internet addiction. Qualitative findings suggested alternative ways to satisfy psychological needs in socially more proper ways.

Psychological needs and internet addiction have long been investigated both independently and in relation to each other. However, the investigation of espoused culture (i.e. individualism) in relation to psychological needs and internet addiction is relatively recent. A review of the recent literature showed that an investigation of the mediating role of psychological needs in the effect of individualism on internet addiction is highly original. Moreover, initial quantitative results and follow-up qualitative findings help the authors understand psychological needs underlying internet addiction and suggest socially more appropriate means to satisfy these needs. Findings have theoretical values for researchers as well as practical values for those who work with students.

The present study has three aims: to find out whether individualism affects consumers' preference for private versus national brands; to assess the effect of individualism on the perceived importance of brand image dimensions (country‐of origin, packaging design and manufacturer reputation); and to assess the degree of cross‐cultural differences in individualism within a specific country, Israel.

A total of 400 private brand customers participated in the study. Participants were students from eight universities and colleges in Israel. Students were carefully chosen to represent diverse cultural groups, based on their mother tongue: 100 students were native speakers of Arabic, 100 native speakers of Russian, 100 native speakers of Amharic and 100 native speakers of Hebrew.

Individualism predicted the inclination to purchase store brands better than demographic variables such as age, sex and income. Culture affected the importance of country of origin, and moderated the effect of individualism on the importance of manufacturer identity..

The paper documents research that is unique in studying psycho‐behavioral aspects of private brand consumers from the perspective of cultural differences, a venture that has rarely been taken in the past.