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Digital technologies (DTs) have emerged as a major driving force, transmuting the ways Supply Chains (SCs) are managed. The integration of DTs in supply chain management (SCM), Digital Supply Chain Management (DSCM), has fundamentally reshaped the SCM landscape, offering new opportunities and challenges for organizations. This chapter provides a comprehensive overview of modern DTs and the way they impact modern SCM. This chapter has twofold objectives. First, it illustrates the major changes that DTs have brought to the supply chain landscape, unraveling their multifaceted implications. Second, it offers readers a deeper and comprehensive understanding of the challenges and opportunities arising from the incorporation of DTs into supply chains. By going through the chapter, readers will be able to have a comprehensive grasp of how DTs are reshaping SCM and how organizations can survive and thrive in the digital age. This chapter commences by shedding light on how DTs have and continue to redefine SCM, improving supply chain resilience, visibility, and sustainability in an increasingly complex and interconnected world. It also highlights the role of DTs in enhancing SC visibility, agility, and customer-centricity. Furthermore, this chapter briefly highlights the challenges related to the adoption (pre and post) of DTs in SCM, elucidating on issues related to talent acquisition, data security, and regulatory compliance. It also highlights the ethical and societal implications of this digital transformation, emphasizing the significance of responsible and sustainable practices. This chapter, with the help of three cases, illustrates how the adoption of DTs in SC can impact the various SC performance indicators.

Serious games (SGs) are virtual systems that allow the reconstruction of the laws governing the behavior of complex adaptive systems such as urban transportation and social interaction. Unlike stated preference-based studies, improved visualization, feedback, and scores mediate players’ learning through experience. SG’s potential to understand users’ preferences regarding shared automated vehicles (SAVs) is developed. The investigation focused on three innovative, entirely automated commuting options: shared rides, shared cars, and automated transit. The research involved 10 participants actively involved in a competitive mode selection exercise, which emulated 50 workdays and was conducted in 10 separate sessions. The players aimed to maximize their overall score influenced by their mode choice, punctuality, and the other players’ choices. SG-obtained data was used to estimate a game-based discrete choice model. The sustainability policy implications of game-based methods on the future adoption of SAVs and impacts on other modes are further discussed.

As avatars are increasingly becoming popular, both scholars and businesses are acknowledging the vast potential that avatars hold for the future. Despite this growing interest in avatars, no review articles have attempted to provide a comprehensive overview of avatar literature and its implications for consumers. The present review addresses this gap using the combination of descriptive analysis (for corpus performance), bibliometric analysis (for corpus performance and emerging themes), and thematic analysis (for emerging themes and implications as well as future research opportunities). We conducted a review of 47 Scopus-indexed articles from 34 journals between year 2006 and 2023. By examining the corpus performance of avatar literature, the emerging themes, and future research opportunities, this review offers scholars a comprehensive overview of the subject matter.

Artificial intelligence and augmented reality are two key tools gaining importance in the digital era due to their wide range of applications in different fields and sectors. Industry 4.0 lays emphasis principally on the technology used to help the business remain competitive and sustainable. Sustainable development goals are another important objective of the UN which has laid responsibility for every business to support addressing the global challenges. Purpose: This chapter essentially aims to present the standpoint of artificial intelligence and augmented reality in meeting the sustainability perspective of organizations. Information about the study is gathered through secondary approaches, critically reviewing published literature, scientific reports, and statistical data accessible through business reports, and corporate websites. Further analyzed to present the perspectives of the authors in the study. Globally artificial intelligence market size is predicted to reach $190 billion by 2025, while the funding for startups doubled during the period 2011–2020 globally. The investment in artificial intelligence is going to reach $500 by 2024 resulting in substantial revenue returns. The augmented reality market size could reach $97 billion by 2028. Artificial intelligence today is increasingly used in many fields and is attracting multiple applications in many sectors such as manufacturing, retail, education, IT, and health care and has also contributed to sustainable development the same time by providing energy conservation options, optimization, and reduction of resources, minimizing wastage, offering timely assistance on maintenance schedules, practices which are enabling organizations to reach closer to sustainability and transformation.

The 26th United Nations Climate Change Conference of the Parties (COP26) has reinvigorated the policy focus on sustainable transport. Automated and Connected Transport (ACT) has been featured as a promising technology-based option to aid in meeting the Sustainable Development Goals (SDGs). Despite progress in certain areas of sustainability, there are still a lot of SDGs where limited progress has been observed since the 2015 Paris Agreement, particularly regarding the social pillar of sustainability which is reflected from the user perspective. This chapter will set the scene for this edited volume first by contrasting ACT potential with the SDGs and then by highlighting the requirement to focus more on addressing user needs through ACT. Remarkably, scholars have been increasingly sceptical about the transition to fully automated and connected vehicles, thus it is pertinent to highlight relevant opportunities and risks. Chapter recommendations foster the promotion of a Quadruple Helix approach to operationalise the inclusion of social concerns (e.g. gender balance and equity) in Sustainable Urban Mobility Plans (SUMP) across the world.

This article discusses the methodological implications of a recent study on Luxembourg's offshore financial center. Insight from actor-network theory was essential in undertaking its ethnographic research with elites from the country's state and financial institutions. My intention in documenting this approach is to provide a template for ethnographers studying other localized contexts of global politico-economic significance, in which elite actors usually seek to curtail the enquiries of investigators. With this actor-network from Luxembourg as an example, I demonstrate how elite and difficult-to-access milieus can be entered via “networking” coupled with outreach via interviews and email correspondence. As I show, by initiating various modalities of entry into the context in question, ethnographers can establish themselves within an actor-network for the purposes of conducting interviews and participant observation with elite interlocutors.

This chapter highlights a case study at the University of Wyoming (UW) to explore the role of integrating ecotourism and eco-entrepreneurship into higher education at the bachelor’s level. The university has developed a modern, comprehensive curriculum, and practical learning opportunities with local communities, conservation organizations, and industry stakeholders through a state-funded initiative. The program equips students with essential knowledge and eco-entrepreneurial skills for the sustainable development of ecotourism, outdoor recreation, and tourism industries. The chapter presents a pedagogical model as a replicable framework for other institutions aiming to incorporate sustainable, eco-centric curricula into their programs. The findings can guide policymakers, educators, and stakeholders in designing programs that synergize environmental sustainability and eco-entrepreneurial innovation to promote global sustainable development and successful higher education experiences.

Purpose: This study analyses the mediating effect of parasocial interaction (PSI) in the link between hedonic motivation and impulsive buying intention (IBI) in fashion vlogging about sustainable cosmetics.

Need for the Study: Due to the mass popularity of YouTube, vlogging has led to an augmented level of PSI of vloggers with consumers, which strongly impacts a consumer’s behavioural consequences and persuades consumers to indulge in impulsive buying. Thus, marketers need to comprehend the changing behavioural patterns, including sustainable products, as this new communication medium serves the future of promotion and advertising.

Methodology: Online questionnaires were administered to 349 Gen Z female fashion vlog followers. Structural equation modelling and Hayes Process macros were employed to test the model relationships.

Findings: Results indicate that PI with the fashion vlogger partially mediates between hedonic motivation and impulse buying intention for sustainable cosmetic products. Fashion consciousness (FC) was also established as a significant moderator between all the model relationships.

Practical Implications: The findings of the study would be helpful for fashion brands in the content development of visual marketing communications, which would tap the female Gen Z consumer. Improving the PSI between the follower and the fashion vlogger can be easily enhanced by delivering the right content through the vlogger’s videos.