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The purpose of this paper is twofold: first, to draw attention to one specific upper-level government policy document in which a discourse of perpetual innovation and customer service is promoted, and the kinds of questions such discursive interventions raise for the future of work in public libraries; and second, to demonstrate the explanatory potential of the concept of immaterial labour for questions relating to emerging labour processes in libraries. The concepts of “prosumer” and Web 2.0 are included as discursive resources of relevance to any discussion of immaterial labour.

This paper presents a critical discourse analysis of a public policy visioning document for public libraries in Ontario, Canada, with reflections on related literatures.

The concept of immaterial labour provides an additional analytic tool suitable for questions of relevance to public librarians and library scholars. Within the government text under review which deals specifically with the future of the public library to 2020, the identity of the public librarian is alarmingly absent. Conversely, the library patron as a producer and consumer is privileged.

Failure to attend to the broader policy arena within which the public library resides creates dangerous blind spots for public library professionals, educators and researchers.

This paper demonstrates the value of a discourse analysis for uncovering the ideological dimensions of policy documents, while simultaneously modelling the method using the kind of policy text commonly produced in governments around the world.

This paper shows how failure to attend to the broader policy arena within which the public library resides creates dangerous blind spots for the public library community.

This paper contextualizes the immaterial and volunteer labour of the public library user as producer/consumer in the context of the future of the frontline professional and waged librarian.

To examine Hardt and Negri's discussions of immaterial labor in relation to personal identity and sociality at work in a context of the postmodernization of the global economy.

Hardt and Negri's discussions of immaterial labor are reviewed in relation to their implications for social interaction and identity at work. Heidegger's idea of “presencing” is then used to examine the dynamic emergence of identity as an effect of the “affectualization” of work.

Global trends towards an informationalized economy have profound implications for identity at work in that the dynamics of identity are foregrounded and managerial and organizational power structures that seek to define an essential worker identity are destabilized.

Suggests that research into identity at work should include a focus on the immaterial dimensions of work and should consider the implications of this for the dynamic emergence of identity and for future forms of organization and management.

Suggests that the emergence of immaterial labor might provide increasing, albeit complex and contested, opportunities for worker participation; this is on what management relies, and what at the same time has the potential of undermining the legitimacy of management.

Provides an innovative way of examining the dynamics of identity in contemporary organizations.

This paper examines promotional practices Netflix employs via Twitter and its automated recommendation system in order to deepen our understanding of how streaming services contribute to sociotechnical inequities under capitalism.

Tweets from two Netflix Twitter accounts as well as material features of Netflix's recommendation system were qualitatively analyzed using inductive analysis and the constant comparative method in order to explore dimensions of Netflix's promotional practices.

Twitter accounts and the recommendation system profit off people's labor to promote content, and such labor allows Netflix to create and refine classification practices wherein both people and content are categorized in inequitable ways. Labor and classification feed into Netflix's production of culture via appropriation on Twitter and algorithmic decision-making within both the recommendation system and broader AI-driven production practices.

Assemblages that include algorithmic recommendation systems are imbued with structural inequities and therefore unable to be fixed by merely diversifying cultural industries or retooling algorithms on streaming platforms. It is necessary to understand systemic injustices within these systems so that we may imagine and enact just alternatives.

Findings demonstrate that via surveillance tactics that exploit people's labor for promotional gains, enforce normative classification schemes, and culminate in normative cultural productions, Netflix engenders practices that regulate bodies and culture in ways that exemplify interconnections between people, machines, and social institutions. These interconnections further reflect and result in material inequities that crystalize within sociotechnical processes.

It has been over a decade since the publication of Michael Hardt and Antoni Negri's widely read Empire, a book that claimed humanity had entered a qualitatively new era in the organization of power. How do critical sociological studies that also theorize global capitalism depart from or share affinities with Hardt and Negri's Foucauldian-inspired notion of empire? The two most important shared insights is the notion of a new epoch in the history of world capitalism and the conceptualization of a global system that moves beyond the idea of U.S. imperialism solely as behind its fundamental structure. However, overpowering Hardt and Negri's framework are some fundamental problems: the vague and nondialectical idea of multitude, the lack of the role of the state, their confusing and contradictory idea of constitutionalism, and a misapprehension of immaterial labor.

This chapter reviews the ongoing processes of marketisation in secondary school teaching and its further embedment through commodification of teachers’ performance. We track developments through documentary evidence from Government statements and other agency reports and unstructured interviews with teachers’ union representatives in the South West of England. Following Carter and Stevenson (2012) we begin by introducing the labour process debate concerning teachers’ productive labour to provide the backdrop for the argument that teachers’ work is increasingly commodified and judged along neoliberalised requirements. Commodification has taken place through measurement of abstract standards constructed by associating individual teachers with their pupils’ achievements, as well as subjective assessment of teacher behaviour judged against newly introduced ‘Teacher Standards’. We argue that this attempted quantification of teacher output is constructed, in Marxist terms, to accommodate to the ‘socially necessary labour time’ and to indirectly maximise work ‘output’ for individual teachers through a process of standardisation of processes involved in task completion. We attempt to define new ways of measuring teachers’ work through the lens of abstract labour and link such processes to workplace alienation. In such fashion, teachers are subject to work intensification, increased monitoring and surveillance, further standardisation of work and weakening of creative autonomy leading to intensified alienation from the professional nature of the job.

To understand the logic that pushes capitalism to imperialism requires us to question one of the fundamental categories of capital: abstract labor. Often ignored by the Marxist tradition, abstract labor is, however, by Marx’s own admission, one of its greatest discoveries. However, the different interpretations that have marked out the twentieth century have, most of the time, failed to grasp the profound originality of this concept. However, a correct understanding of abstract labor makes it possible to understand the dynamics and contradictions of capital and what distinguishes it from other forms of social organization. By showing that abstract labor is much more than a neutral economic category and that it is the general social mediator, we question the category of labor within capitalist society. It then becomes possible to identify the dynamics and contradictions of capital and why imperialism is necessary to it.

This chapter will explore processes of decommodification of specific local foods in South Italy. The aim is to offer both conceptual and empirical reflections on the topic. On the one side, the attempt will be to show the centrality of the notion of ‘labour’ in theoretically understanding the perspective of decommodification. On the other side, empirical support will be given through the presentation of a case study in South Italy. It clearly emerges that these processes are induced, among other elements, by a return to the land after having had different social and working experiences in urban contexts.

Drawing on the ideas of postcolonial hybridity and postcolonial feminism, the purpose of this paper is to explore a contextual variant of neoliberalism, which the authors call postcolonial neoliberalism. It unpacks the peculiarities of hybridised practices of management controls therein to reflect on its construction and consequences.

A seven-month ethnographic study was carried out in a Sri Lankan tea estate to understand both the nature and the practices of these controls.

Postcolonial neoliberalism has been animated by a hybrid form of management controls encompassing colonial action controls, postcolonial cultural controls and neoliberal results controls. This created an emancipatory space for female workers to engage in some confrontations to attain some compromises.

The message is that the hybridised controls are central to the construction of this form of postcolonial neoliberalism and to its reproduction. However, as these controls accompany a gendered form, female workers find a condition of possibility for some emancipatory potentials within the neoliberal development policy.

Although the early conversations of microcelebrity centered on Anglo-centric theories and context despite the varied backgrounds and cultural context of microcelebrity, this compilation of chapters seeks to assess and reframe the applications and uptake of microcelebrity around the world. Each of the chapters in this anthology contribute to expand the theoretical concept and contextualize the history and cultural affairs of those who are famous online. The case studies provide examples of how a microcelebrity emerges to fame because of their exposure and interaction within a group of niche users, a specific online community, or a specific cultural and geographical context through the social networks that emerge online. Academic scholarship on microcelebrity has crossed methodologies, disciplines and platforms demonstrating the wide appeal as the influence of these figures are on the rise. As preparation for the reader, this chapter offers a brief history of current scholarship, with an emphasis on shifting knowledge production away from an Anglo and Global North perspective. The introduction chapter serves as a road map for the reader breaking down each of the three sections of the book – norms, labors, and activism. Lastly, the co-editors have outlined different ways to read the text group chapters according to reader interest.

The purpose of this paper is to use spatial thinking (space-time) as a lens through which to examine the ways in which the socio-economic conditions and values of the post-Fordist academy work to diminish and even subsume the immaterial affective labour of librarians even as it serves to reproduce the academy.

The research question informing this paper asks, In what ways does spatial thinking help us to better understand the immaterial, invisible and gendered labour of academic librarians' public service work in the context of the post-Fordist university? This question is explored using a conceptual approach and a review of recent library information science (LIS) literature that situates the academic library in the post-Fordist knowledge economy.

The findings suggest that the feminized and gendered immaterial labour of public service work in academic libraries – a form of reproductive labour – remains invisible and undervalued in the post-Fordist university, and that academic libraries function as a procreative, feminized spaces.

Spatial thinking offers a corrective to the tendency in LIS to foreground time over space. It affords new insights into the spatial and temporal aspects of information work in the global neoliberal knowledge economy and suggests a new spatio-temporal imaginary of the post-Fordist academic library as a site of waged work.