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This paper aims to analyze the current wine consumption situation with special attention being paid to the habits and preferences of young consumers.

The study was carried out on a sample of 318 consumers; 50 per cent of the sample were under the age of 35 and 50 per cent were older. The information gathered was then subjected to the appropriate statistical tests. The lifestyles and images of wine consumption of those surveyed was first looked at, followed by the results obtained related to consumption of drinks such as water, fruit juice, soft drinks, beer and, of course, wine.

Lifestyles are changing and the results found here indicate that the under‐35s are concerned about their health and to maintain a healthy lifestyle. This is reflected in a certain negative view of wine with its consumption being reserved for special occasions. With regard to knowledge of Denominacion de Origen, the results are pointing out that a small sector of the under‐35 group had only a vague notion of its meaning. This situation suggests a need for promotional activity by business and institutions aimed at increasing the knowledge of young people have of wine.

This study offers information to the wine industry for the improvement of young consumers' knowledge of the meaning of Denominacion de Origen as a guarantee of the origin of a product and of its quality.

The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the “global youth” segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain, and the Czech Republic. The technology acceptance model has been extended by incorporating two variables: inherent novelty seeking and social norms. Our research model received strong support from the American and Japanese samples. However, only modest support was found for the Czech sample. In closing, after recognizing important limitations, we discuss the managerial and theoretical implications.

The main task when valuing land is to identify the variables affecting its value. This is critical when a large number of variables is involved. Furthermore, collinearity and other econometric disturbances frequently occur in this type of research. Against this background, and in an effort to surmount these difficulties, this paper proposes and then tests some statistical techniques based on multivariate analysis. Multiple correspondence analysis helps to ensure rigour, simplicity and accuracy in the process of identifying the variables involved in the valuation of farmland. Finally, once the relevant variables have been identified, a model for the valuation of farmland plots is then specified.

The theme of this issue of Advances in International Marketing is cross-cultural buyer behavior. In developing the call for papers for this issue, we intentionally defined buyer behavior in a broad sense in order to allow for papers on innovative and cutting edge issues in buyer behavior to be included. Additionally, we made a special point of publicizing the call in various parts of the world in order to ensure multiple perspectives.

This paper aims to give an account – using photographs as well as words – to describe a North American indigenous community that is retaining pre‐contact Promethean values.

The paper adopts as its approach ethnographic literature and field interviews coupled with extensive photography.

Entrepreneurship may be linked to Promethean values, a characteristic of Pueblo Indians who were imaginatively original, long before the arrival of Europeans. Since ancient times, the use of irrigation in agriculture allowed the Pueblo Indians to reside in permanent houses; these two features – sophisticated farming and settlements – resulted in these indigenous people being unlike their nomadic neighbours. Farming – as opposed to hunting – was the backbone of the Pueblo economies, and theocratic government developed to control land and water usage; complex religious ceremonies became prerequisites to harvests. Religion taught discipline, and religious values remain important. Discipline – significant in this community even today – may be the causal variable explaining Promethean over Dionysian values.

Future research might examine further differences between indigenous groups.

Regardless of how religious a person is, values perpetuated by religion can transcend to a generation that practises them less than their elders. In the case of Taos Pueblo Indians, traditional Promethean values are being perpetuated, including a highly disciplined work ethic.

The paper suggests that entrepreneurship values may be linked to traditional religion and historic innovation.

The first problem is to assemble the works of Pucci; for there is no complete edition. His writings, some still unpublished, are scattered in a large number of manuscripts and these contain many variants, resulting from the popular nature of his verse, for much of it was meant to be recited in the streets and squares of his native town and in the oral tradition it has been considerably changed and modified. The Pucci manuscripts, with the exception of four (one in the Bibliothèque Nationale and three in the Bodleian), are to be found in various libraries in Italy, and editors and compilers of anthologies have taken material from them—a bit here and a bit there—in a haphazard way, printing what suited their purpose and often consulting only one of many manuscripts. Consequently there are different versions of some poems and few are edited critically, though the publication last year of Professor Sapegno's anthology Poeti minori del trecento with its 117 pages devoted to Pucci has remedied this state of affairs for some of the most important. The only collection of Pucci's verse—if we discount a group of sonnets and a sonnet sequence, both published by A. D'Ancona—is that of F. Ferri in La poesia popolare in A. Pucci (1909), and this is a very incomplete and uncritical work; but as it includes many poems not found elsewhere, it is essential for reference. Pucci's work in print must therefore be sought in many places: in F. Ferri (op. cit.), in anthologies, in periodicals, in editions of single or of two or three poems, and in many rare publications—often per nozze and therefore particularly difficult to come by, because of the few copies printed.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

The paper aims to present a literary itinerary inspired in Julio Dinis’ novel An English Family (Uma Família Inglesa) through a comparative analysis of the places identified in the novel and the touristic attraction proposed by Visit Porto website. This novel is representative of the cultural identity and society of Porto city in the 19th century. Developing an itinerary based on this novel can facilitate the reading and understanding of the historical and cultural development of Porto.

This case study is based on the reading of the Julio Dinis’ novel An English Family (Uma Família Inglesa), whose storyline takes place in Porto city, Portugal in the 19th century. It used QGIS v. 3.12 software, a geographical information system to identify the places, to produce the maps and to create the itinerary.

The comparison between the places identified in the novel and the tourist attraction in Visit Porto website revealed that only 6 points in the novel are referenced on Visit Porto website. These points correspond to the ones in the historical city centre of Porto. However, the creation of an itinerary that brings together all the points mentioned by Julio Dinis in his novel, will allow the development of a new touristic itinerary, alternative to existing itineraries in the city and that can be seen as a distinguish offer that allows a different view of the urban space of Porto.

There are some limitations to this study that can be highlighted. First, it was difficult to find the correct location of some points identified in the novel, due to difficulty of finding historical maps with quality of the data. At the same time, as tourist information is dispersed by several sources, and most of those data is not georeferenced, it was time consuming the integration of all the information in the same geodatabase. The choice of the shortest path can also be considered as a limitation, rather than the route followed by the author in the novel, but geographic information systems operates on spatial and temporal scale, which can present a limitation in tourism analysis. In the case of this project, we have chosen the shortest path, assuming that tourist would prefer that.

This research allowed to address two areas of knowledge that are emerging in the study of urban centres as tourist areas: the use of GIS and literary tourism. Despite the fact that there are already articles on this subject, the originality focuses on the approach made around one of the greatest writers of Portugal in the 19th century, allowing to present a tourist itinerary about one of his literary works, and the comparison made between the places identified in the novel and the tourist points identified on the Visit Porto website.